CONECTIVIDAD

What CONECTIVIDAD does

Conectividad is a Guatemala-based specialty distributor and wholesaler of telecommunications and IT infrastructure products, serving integrators, installers, and sub-distributors since 2000 under the legal entity FERCA SOCIEDAD ANONIMA. The company aggregates 28+ international brands — including APC, Siemon, TP-Link, Dahua, Ubiquiti, Fortinet, Hikvision, Cisco, ADATA, and BASOR — into a 422+ SKU catalog across 14 categories that span the full project lifecycle: structured cabling (UTP CAT5e/CAT6/CAT6A), fiber optics, active networking equipment, cable management, CATV, audio/video, rack infrastructure, power protection, electronic security, telephony, storage, and maintenance consumables. Conectividad also markets its own house brand, LINET, which covers cabling, fiber, rack, and accessory SKUs.

The business operates three concurrent go-to-market motions. In B2B/Wholesale, registered integrator and distributor accounts access special pricing codes and project-registration support after a 24–48 hour application review. In B2C/Retail, the conectividad.com.gt e-commerce storefront plus a physical store at 3 Avenida 10-90 Zona 9, Guatemala City serve individual consumers and SMBs. A 24/7 online portal (247.conectividad.com.gt) and recurring outlet catalogs extend order capture and provide clearance channels for overstock. Logistics are handled via nationwide partners Guatex and Cargo Express, with free shipping inside Guatemala City for orders above Q1,000.

Revenue is transactional and generated entirely from hardware and equipment sales, denominated in Guatemalan Quetzales, with prices ranging from small passive connectors (Q1.59) to high-end power-protection gear (APC SRT6KXLT at Q43,575.91). The company does not develop proprietary software or AI-driven platforms and is positioned as a logistics ally and channel partner rather than a technology vendor.

Name

CONECTIVIDAD

Legal name

FERCA SOCIEDAD ANONIMA

Website

https://conectividad.com.gt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Conectividad is a Guatemalan specialty distributor and wholesaler of telecom and IT infrastructure products, serving integrators, sub-distributors, and SMBs with 28+ global brands across cabling, networking, fiber, power, and security categories since 2000.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Equipment Sales: Conectividad generates revenue primarily through the sale of networking, telecommunications, and security hardware. The company operates as a B2B/B2C distributor selling products ranging from cables and connectors to full UPS systems and fiber optic infrastructure. Revenue is generated on a per-transaction basis with both retail walk-in and wholesale integrator pricing tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CONECTIVIDAD is a Guatemalan wholesale and retail distributor of IT infrastructure, telecommunications, networking, fiber optic, electronic security, power protection, and rack/cabinet hardware. The company sells 422+ products across 14 categories from 28+ global brands to integrators, distributors, SMBs, and end consumers through an e-commerce storefront, physical retail store, and dedicated integrator account program with special wholesale pricing.

Product overview

CONECTIVIDAD is a Guatemala-based technology distributor and wholesaler founded in 2000, serving as a logistics partner for integrators and technology distribution channels. The company offers a comprehensive portfolio of IT infrastructure products organized into distinct categories: (1) Cableado Estructurado covering UTP cables (CAT5e, CAT6, CAT6A), patch panels, patch cords, and connectivity components from brands like LINET, SIEMON, and Nextstar; (2) Equipos Activos including TP-LINK, Mercusys, and Ubiquiti switches, routers, access points, and wireless adapters; (3) Fibra Óptica with single-mode and multimode fiber cables, patch cords, and distribution equipment from LINET and SIEMON; (4) Protección Eléctrica featuring APC and CDP UPS systems (interactive and online), batteries, voltage regulators, and surge protectors; (5) Seguridad Electrónica with Dahua and Hikvision CCTV cameras, DVR/NVR systems, access control, and intrusion detection; (6) Metalmecánica providing racks, cabinets, PDUs, and cable management from LINET and Quest; (7) supporting categories including CATV (coaxial cables and splitters), Audio y Video, Telefonía, Almacenamiento (SSDs), Canalización (cable trays and raceways), and Mantenimiento (cleaning products). The company operates on an integrator/distributor business model with special pricing programs and maintains partnerships with major brands including APC, Siemon, Fortinet, Dahua, TP-Link, Ubiquiti, Hikvision, Cisco, and others. They also offer outlet/clearance catalogs and project registration for integrators seeking manufacturer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Structured Cabling (Cableado Estructurado) Complete range of structured cabling solutions including UTP cables (CAT5e, CAT6, CAT6A), patch panels, patch cords, connectors, jacks, faceplates, tools, and raceways for network installations. Sourced from brands including LINET, SIEMON, and Nextstar. Sold to integrators, distributors, and end consumers.
• Active Networking Equipment (Equipos Activos) Active networking equipment including switches, routers, access points, wireless adapters, network cards, firewalls, CPE devices, antennas, and PoE injectors for wired and wireless connectivity. Brands include TP-LINK, Mercusys, and Ubiquiti.
• Fiber Optic Solutions (Fibra Óptica) Fiber optic solutions including ADSS, armored, and drop cables, distribution boxes, ODFs, adapters, MUFAs, patch cords, connectors, media converters, pigtails, and indoor/outdoor fiber cables from LINET and SIEMON.
• Power Protection (Protección Eléctrica) Power protection solutions including interactive UPS, online UPS, voltage regulators, batteries, surge suppressors, PDUs, transformers, and rails from APC and CDP for protecting critical equipment.
• Electronic Security (Seguridad Electrónica) Electronic security systems including CCTV cameras (analog and IP), DVRs, NVRs, access control, intrusion detection, fire detection, motion sensors, wireless receivers, and security cables from Dahua and Hikvision.
• Rack Infrastructure (Metalmecánica) Rack infrastructure including floor cabinets, wall cabinets, ventilated trays, brackets, fans, PDUs, and organizers for housing IT equipment, from LINET and Quest.
• Storage Solutions (Almacenamiento) Storage solutions including solid-state drives (SSD) and hard disk drives for data backup and storage applications, including the ADATA SU650 SSD 960GB.
• Cable Management (Canalización) Cable management products including cable ladders, trays, white canaletas, floor canaletas, slotted canaletas, accessories, and adhesive tapes for organized cable routing.
• CATV Equipment Community antenna television equipment including RG-6 and RG-11 coaxial cables, splitters, taps, staples, adapters, and connectors for cable TV distribution.
• Audio and Video (Audio y Video) Audio and video equipment including BNC connectors, voltage connectors, octopus adapters for CCTV cameras, video baluns, and transformers for security camera installations.
• Telephony (Telefonía)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ScanSource: Specialty technology distributor serving resellers and integrators across networking, security, and communications categories. Overlaps with Conectividad's hybrid CPG/specialty distribution model targeting integrator and reseller customers.
• Ingram Micro: World's largest IT distributor with broad presence across Latin America, offering a similar multi-brand IT and networking product portfolio to resellers, integrators, and retailers. Comparable through overlapping product categories (networking, security, infrastructure) and channel-driven B2B model, though vastly larger in scale and geography.
• WESCO International (including Anixter): Global distributor of electrical, communications, and utility products with strong presence in structured cabling and networking through the Anixter business. Comparable to Conectividad in serving network infrastructure integrators with multi-brand cabling and connectivity products.
• Arrow Electronics: Global technology distributor covering enterprise computing, networking, and electronic components. Comparable to Conectividad through multi-brand IT distribution to resellers and integrators, though much broader in product scope and customer base.
• TD SYNNEX: Global IT distributor serving resellers and integrators across multiple geographies, including the Americas. Overlaps with Conectividad in networking, server, and structured cabling distribution, with a hybrid B2B/B2C channel model that is structurally similar.

Regional players

• Grupo CVA: Latin American IT distributor headquartered in Mexico with operations across the region, distributing networking, communications, and IT products to resellers. Comparable to Conectividad through multi-brand IT distribution and integrator/reseller channel model, though at a larger regional scale.
• Dicker Data: Australia- and New Zealand-focused IT distributor serving a broad reseller and integrator channel with networking, server, and software products. Comparable through the B2B integrator/wholesale model and multi-brand approach, though operating in a different geography.

Direct peers

• Black Box: Specialist distributor and solutions provider of networking, communications, and infrastructure products serving IT integrators and enterprise customers. Closely comparable to Conectividad's portfolio of structured cabling, fiber, and active networking gear.
• Accu-Tech: US-based value-added distributor specializing in structured cabling, networking, and security infrastructure for integrators. Most directly comparable to Conectividad in product mix (cabling, fiber, networking) and B2B integrator channel model, though operating in a different geography.

Emerging players

• eSys Distribution: IT distributor with presence across the Americas, distributing networking, server, and storage products to resellers and integrators. Comparable to Conectividad in product mix and channel-driven B2B model, though with broader geographic ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConectividadGT
• LinkedInlinkedin.com/company/conectividad-guatemala
• YouTubeyoutube.com/channel/conectividadguatemala
• Instagraminstagram.com/conectividadguatemala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONECTIVIDAD