Wohnen Im Alter Internet

What Wohnen Im Alter Internet does

Wohnen im Alter Internet GmbH operates wohnen-im-alter.de, Germany's largest online directory for senior care and housing, founded in 2008 and headquartered in Karlsruhe. The platform lists over 30,000 care providers spanning nursing homes, assisted living, senior residences, ambulatory care services, day care, and short-term care, and mediates approximately 350,000 inquiries per year from around 25,000 daily care seekers. Core functionality is a self-serve search and comparison tool, supplemented by a Pflegegrad (care level) calculator, a wishlist feature, multi-facility inquiry submission, and an extensive editorial Ratgeber (guide) library covering care financing, advance directives, and accessibility modifications.

The business model is a product-led two-sided marketplace. Consumer-side usage is free and commission-free; revenue is generated on the B2B side through premium marketing packages (subscription-based Leistungspakete) sold to care facilities seeking increased visibility, plus job postings on the sister-platform Mein Pflegejob. Adjacent services include 24-hour care matching, hourly senior care matching, accessible bathroom renovation referrals, stair lift comparisons, care property investment information, and an online caregiver course offered in partnership with Curendo. The company additionally holds a Forschungszulage (research allowance) certification from the BMBF, indicating recognized R&D activity.

The company is a privately-held German GmbH with 11-50 employees, operating exclusively in Germany with no disclosed funding rounds, acquisitions, or leadership changes. Its strategic posture has been incremental expansion of the directory into adjacent service categories rather than aggressive scaling or geographic diversification.

Name

Wohnen Im Alter Internet

Legal name

Wohnen im Alter Internet GmbH

Website

https://wohnen-im-alter.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wohnen Im Alter Internet operates Germany's largest online directory for senior care, connecting 25,000 daily care seekers with 30,000+ nursing homes, assisted living facilities, and home care providers, monetizing via premium B2B listing packages.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

Keywords

• Senior care directory
• Elderly housing search
• Nursing home marketplace
• Assisted living platform
• Care facility listings

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Listings for Care Facilities: Care facilities and operators pay for premium marketing packages to increase visibility to the 25,000 daily care seekers. The platform offers flexible profiles from no base fee to premium plus packages. Referrals are commission-free.
2. Job Portal (Mein Pflegejob): Separate job marketplace for nursing and care positions, operational since September 2010. Care facilities can post jobs to reach nursing professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wohnen im Alter Internet operates Germany's leading online portal for senior care and housing, listing over 30,000 care providers across nursing homes, assisted living, senior residences, ambulatory care, day care, and short-term care. The platform enables care seekers (seniors and families) to search, compare, and contact facilities commission-free, while charging care facility operators for premium marketing packages to increase visibility. Adjacent services include the mein-pflegejob.de job marketplace, care-level calculator, 24-hour care matching, and an extensive Ratgeber content library.

Product overview

Wohnen im Alter is an online portal and search platform for senior care and housing in Germany. The core product is a comprehensive search directory with over 30,000 care providers, featuring location-based search for nursing homes, assisted living, senior residences, ambulatory care services, day care, and short-term care. The platform operates on a directory-plus-services model: the search platform serves as the foundation, supplemented by complementary services including a 24-hour care matching service, hourly senior care matching, care level calculator, and daily living aids (stair lifts, home emergency systems, accessibility solutions). Additional offerings include informational guides (Ratgeber), an online care course via Curendo partnership, care property investment information, and B2B membership packages for care facilities. The platform also integrates with mein-pflegejob.de for recruitment services and processes over 350,000 inquiries annually.

Differentiator

Problem solved

Functional benefit

Brands

• Mein Pflegejob: Job marketplace for nursing and management positions in the care sector, launched September 2010.

Products and services

• Wohnen im Alter Senior Care Search Portal
• Mein Pflegejob Job Marketplace
• Leistungspakete für Einrichtungen (Facility Membership Packages)
• 24-Stunden-Pflege Vermittlung (24-Hour Care Matching)
• Pflegerecruiting (Care Recruitment Service)
• Pflege im Ausland (Care Abroad)

Quantifiable outcome

• 350,000 inquiries mediated per year
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CurendominorGTM or Marketing PartnerPartnership for online nursing courses (Online-Pflegekurs) for caregivers, offered through the Curendo platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Care.com: Global online marketplace for senior care, childcare, and household services with a subscription model for care seekers and provider profiles. A category-defining incumbent validating the senior care marketplace model at scale.
• A Place for Mom: Largest US senior living advisory and directory platform, generating referral-based revenue from partner communities. Comparable business model in assisted living/memory care placement with much larger scale and more mature B2B monetization.

Emerging players

• Helpling: European online marketplace for home services including cleaning and senior companionship. Overlapping technology stack and marketplace dynamics, but broader home services category rather than focused care.
• Curalie: German digital health platform offering telemedicine, care courses, and care management for older adults. Adjacent offering (digital care enablement) with partial overlap in the care navigation and education verticals.
• MediFox Dan Group: German software provider for ambulatory care services, nursing homes, and therapy practices. Comparable target customer (care facility operators) but offers SaaS for operations rather than marketing/directory services.

Others

• Curendo: Provider of online nursing courses and digital caregiver education, already a partner of Wohnen im Alter Internet for the Online-Pflegekurs offering. Adjacent service provider in the German care ecosystem.

Direct peers

• pflege.de: Germany's other leading online information and directory portal for elderly care, offering nursing home search, care guides, and insurance/care-grade information. Directly competes in the same German senior care navigation category with overlapping content and supply-side depth.
• pflegemarkt.de: German marketplace and directory for care services including nursing homes, ambulatory care, and senior residences. Closely comparable business model: listings + facility operator marketing + care seeker search.
• pflegeheim.de: Specialized German nursing home search and comparison platform. Smaller and more narrowly focused than Wohnen im Alter Internet, but operates the same core facility directory model with supply-side monetization.

Regional players

• Silvermark: Dutch online senior care marketplace connecting families with care homes and home care providers. Compares as a regional European peer with similar directory + lead-generation model in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WohnenImAlter
• LinkedInlinkedin.com/company/wohnen-im-alter-internet-gmbh
• Xx.com/wohnenimalter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnen Im Alter Internet