Wave Italy

What Wave Italy does

Wave Italy is an Italian designer and manufacturer of professional driving simulators and racing peripherals, legally operated as Marty & Nelly S.r.l. Sb. Founded in Maranello within Italy's Motor Valley, the company builds a hardware portfolio spanning Formula 1 simulators (Phoenix Pro with motion system and Halo), GT racing simulators (Ghepard Maranello with an internationally patented front-mounted motion system eliminating hydraulic pistons, Ghepard 923F, and Wave Lynx), and accessibility-oriented models (Wave Evo Kids for children, Wave Pro Inclusive for athletes with disabilities). The peripherals business comprises the Wave Impact steering wheel with an integrated 4.3-inch LCD display, six pedalboard variants across the Wave Force (2-pedal) and Wave Impetus (3-pedal) lines, and Wave Racing Kit bundles. All products are unified by the proprietary Wave Total Control software with 16-bit electronics enabling 65,000+ microstep calibration and load cell support up to 200kg.

The company operates vertically integrated manufacturing at its Fiorano Modenese Technical Direction facility, with headquarters in San Martino Buon Albergo (Verona) and a Driving Simulation Center spanning 5,000+ square meters that houses a Professional Training Center (two connected Wave Apex Formula simulators with 70+ telemetry channels and a 220-degree screen) and a Racing Center with five GT simulator stations. Revenue is generated across four channels: quote-based direct enterprise sales of simulators to racing teams, museums, hotels, and corporate clients; e-commerce sales of peripherals through waveitaly.com at €1,650-€4,100 per unit (VAT included); rental and event services for corporate team-building, brand activations, and private parties; and recurring session revenue from the Racing Center at €45 per person plus professional driver coaching.

Geographic reach spans Italy and the United States, with a commercial headquarters in Casper, Wyoming and an 8,500-square-foot showroom in Indianapolis, Indiana serving North American demand. Named customer and partner logos include the Ferrari Museum, Monte Carlo Bay Hotel Resort, Italian Police, Quattroruote (Italy's leading automotive magazine, partner for Ignition 2026), and the RaceHub platform connecting over 50 professional racing teams and 150 pilots. Distribution combines direct enterprise sales, owned e-commerce, owned experience centers, and a competing Wave Italy Racing Team that participates in iRacing, Aci Sport, and Assetto Corsa championships as a brand and demand-generation vehicle.

Name

Wave Italy

Legal name

Marty & Nelly S.r.l. Sb

Website

https://waveitaly.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wave Italy designs and manufactures professional driving simulators and racing peripherals in Italy's Motor Valley, serving professional drivers, racing teams, hospitality venues, museums, corporate clients, and consumers in Italy and the United States.

Ownership category

akta.pro rank

Product category

Professional Driving Simulators

NAICS

Sporting and Athletic Goods Manufacturing (33992), Racetracks (711212)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYHDACANAE

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Gaming Hardware (Consoles & Accessories)

SECONDARYCRACAFAJ

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Gaming & VR Retail

SECONDARYMPAKAGAB

Motorsports Teams & Entrants (Factory & Independent)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Professional driving simulators
• Sim racing peripherals
• Racing simulation equipment
• Motion simulator systems
• Sim racing pedalboards

Headquarters

HQ city

San Martino Buon Albergo

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Simulator Hardware Sales: Sale of professional driving simulators including Phoenix Pro (F1), Ghepard Maranello, Ghepard 923F, Wave Lynx, and custom One-Off Series. Sales through direct enterprise sales with quote-based pricing.
2. Peripherals Sales: Online sales of steering wheels, pedal sets, and racing kits through e-commerce platform. Products include Wave Impact steering wheel, Wave Force and Wave Impetus pedal lines.
3. Simulator Rental: Flexible rental solutions for events, corporate team building, product launches, and private parties. Includes professional simulators and technical personnel.
4. Racing Center Sessions: Paid sessions at Racing Center in Verona open daily from 10:00 to 23:00, with €45 per person rate including simulator access, briefing, and lounge area.
5. Professional Training: Advanced training programs for professional drivers and sim racers with real-time telemetry analysis, professional driver coaching, and connected dual simulator sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Wave Italy designs, manufactures, and sells professional driving simulators (F1 and GT) and high-end sim racing peripherals (steering wheels, pedalboards, supports), along with proprietary Wave Total Control configuration software and complementary services such as professional driver training, paid racing center sessions, and corporate/private event hosting at owned facilities in Verona and Maranello. The company operates its own manufacturing facility in Fiorano Modenese (Motor Valley), runs an e-commerce shop for peripherals, and handles quote-based enterprise sales of full simulators to racing teams, museums, hotels, and corporate clients worldwide.

Product overview

Wave Italy is a manufacturer of professional driving simulators and peripherals headquartered in Maranello, Italy's Motor Valley. The product portfolio centers on high-end driving simulators designed for both F1 (Phoenix Pro with motion system and Halo) and GT racing (Ghepard Maranello with patented front motion, Ghepard 923F with triple monitors, Wave Lynx static station), plus specialized products for children (Evo Kids) and accessibility (Pro Inclusive for disabilities). Peripheral offerings include the Wave Impact steering wheel with LCD display and multiple pedalboard lines (Wave Force and Wave Impetus, each available in Monza and Imola variants with 2 or 3 pedals) unified by the Wave Total Control software. Services include Professional Training Center (2 connected Formula simulators with 70+ telemetry channels), Racing Center (5 connected GT simulators), and event hosting at Verona and Maranello locations. The Wave Racing Kit bundles steering wheel with pedalboards at discounted pricing. The company operates out of facilities in San Martino Buon Albergo (VR), Fiorano Modenese (MO), and Maranello (MO), with US operations in Wyoming and Indianapolis.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Pro Professional Formula 1 driving simulator featuring an advanced motion system, authentic F1 cockpit dimensions, active seat belts and backrest for G-force simulation, integrated Halo safety device, professional steering wheel with tachysensitive steering, realistic brakes supporting over 100kg pressure, and customizable liveries, colors, and graphics. Sold to professional drivers, racing teams, entertainment venues, and corporate clients.
• Ghepard Maranello Professional GT driving simulator featuring Wave Italy's internationally patented front-mounted motion system that eliminates traditional hydraulic piston systems, providing slimmer design and authentic GT-car handling sensations. Constructed with carbon fiber, fiberglass, plexiglass, leather, and alcantara. Equipped with a 49-inch curved ultra-wide monitor and high-performance gaming PC/graphics card.
• Ghepard 923F GT driving simulator with a design inspired by sports car aesthetics, featuring carbon fiber, fiberglass, leather, and alcantara materials, three curved 32-inch monitors, high-performance gaming PC and graphics card, fully customizable color combinations, racing/GT sport dashboard, and personalized driving seat.
• Wave Lynx Static compact driving station with a 140 × 60 cm footprint delivering professional sim racing experience for Formula, GT, and Prototype categories. Built on a solid structure tested for braking pressures up to 150kg, with an integrated computer and option for 49-inch curved ultra-wide monitor or 3 × 32-inch monitor configuration.
• Wave Evo Kids Professional driving simulator designed specifically for children, providing professional-grade hardware in a child-friendly package to develop future racing skills while entertaining families.
• Wave Pro Inclusive First Racing PRO driving simulator adapted for athletes and individuals with disabilities, designed to break down barriers in motorsport competitions and make professional racing simulation accessible.
• Wave Impact Steering Wheel High-performance sim racing steering wheel with a 4.3-inch color LCD display (128 PPI, 250 nit brightness), ergonomic alcantara grip, 10 programmable buttons, 4 toggle switches, 2 rotary switches, 2 rotary encoders, 2-way monostable selectors, rear paddle shifters, and carbon fiber clutch/change paddles. Weighs 5.0 kg and is compatible with Leo Bodnar, OSV, and SimCube quick releases.
• Wave Force Sim Pedals Pro 2-pedal professional pedalboard with brake force exceeding 150 kg (the maximum in the market), 16-bit electronics with 65,000+ microstep calibration, 200 kg load cell, anodized aluminum construction, and Wave Total Control software (Pedals Calibration, Curve-Set, Configuration Assignment, Launch Control with BHS). Priced at €1,650 VAT included.
• Wave Impetus Sim Pedals Pro Advanced 3-pedal pedalboard with brake force exceeding 150 kg, including a clutch pedal with 14 adjustable force settings and adjustable cam effect to simulate clutch disk release. Integrated with Wave Total Control software. Priced at €1,905 VAT included.
• Wave Force Monza Sim Pedals Pro 2-pedal professional set with Wave Force technology featuring brake force exceeding 150 kg, advanced electronics, and Wave Total Control software for maximum precision and control in GT racing. Priced at €1,860 VAT included.
• Wave Force Imola Sim Pedals Pro 2-pedal set featuring a reversed GT layout option, adjustable height and angle platform, adjustable heel rest, customizable pedal distance, and Wave Total Control software integration. Priced at €1,890 VAT included.
• Wave Impetus Monza Sim Pedals Pro 3-pedal professional set featuring Wave Impetus technology with brake force exceeding 150 kg, precision control, and Wave Total Control software for professional GT racing performance. Priced at €2,010 VAT included.
• Wave Impetus Imola Sim Pedals Pro 3-pedal set with adjustable brake curve and intensity using elastomer kits, plus Wave Total Control software for precision driving control. Priced at €2,065 VAT included.
• Wave Italy Supports Pedal supports offered in two configurations: Imola (GT-style floor mount) and Monza (Formula-style ground mount), compatible with both 2-pedal and 3-pedal Wave Italy pedalboards.
• Wave Racing Kit Exclusive bundle package pairing the Wave Impact steering wheel with either the Wave Force Monza (2 pedals) or Wave Impetus Monza (3 pedals) pedalboards, offered at a discounted bundle price versus separate purchases (from €3,960 VAT included).
• Wave Total Control Software Proprietary configuration software integrated into all Wave Italy pedal boards with 16-bit electronics and 200 kg load cell support. Enables real-time calibration of accelerator, brake, and clutch parameters, 10-point precision response curves, configuration assignment, and launch control profiles with BHS (Break Holding System) supporting up to 5 start profiles and telemetry display.
• Professional Training Center Advanced driver training facility at the Verona location with 2 connected Wave Apex Formula simulators featuring 4-meter diameter all-round screens, 2.5m height, 220-degree viewing angle, advanced telemetry with 70+ data channels, customizable motion system, and professional driver coaching with real-time telemetry analysis.
• Racing Center (Verona) Public simulator hall at the Verona Driving Simulation Center with 5 connected GT simulators for immersive group racing experiences. Open daily 10:00–23:00 at €45 per person including simulator access, briefing, and lounge area.
• Driving Simulation Center (Verona) Flagship 5,000+ m² facility in Verona housing 2 Sim Halls: the Professional Training Center with 2 Formula simulators and the Racing Center with 5 GT simulators, central to experiencing Wave Italy's driving simulation products.
• Corporate Events Service Custom corporate events service offering professional simulators, technical staff, customized setups, and innovative entertainment at Verona or Maranello locations for team building, client entertainment, product launches, and private parties.
• Wave Italy Maranello Events Exclusive event location in an elegant villa in Maranello (heart of Motor Valley) combining premium venue spaces with professional racing simulators for corporate events, private events, product launches, and conferences.
• Wave Italy Verona Events Event hosting at the Verona facility with modern flexible spaces, advanced audiovisual systems, and dedicated technical team for custom corporate meetings, gala dinners, and private celebrations.

Quantifiable outcome

• Brake pedal force exceeding 150kg, the maximum in the sector
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• QuattroruoteflagshipGTM or Marketing Partner · 20 June 2026Exclusive technical partner for sim racing at Ignition 2026 event celebrating Quattroruote's 70th anniversary at Pista di Vairano. Wave Italy provided Phoenix Pro and Wave Lynx simulators for competition and brand visibility.
• RaceHubcoreStrategic or Co-development Partner · 19 February 2026Strategic partnership for kart-to-car driver transition combining Wave Italy's professional simulator telemetry with RaceHub's digital platform connecting pilots with over 50 professional teams and 150 drivers worldwide. Enables data-driven scouting and coaching programs.
• Ferrari MuseumcoreStrategic or Co-development PartnerCollaboration with Ferrari Museum for exclusive driving simulation experiences and events at the iconic automotive heritage venue in Maranello.
• Monte Carlo Bay Hotel ResortminorStrategic or Co-development PartnerLuxury Mediterranean resort collaboration integrating Wave Italy simulators as premium guest entertainment experience.
• SabeltminorOthersSponsor of Wave Italy Racing Team, providing racing equipment and expertise.
• MT (Megaride)minorOthersSponsor of Wave Italy Racing Team.
• Italian GestureminorOthersSponsor of Wave Italy Racing Team.
• Mad56minorOthersSponsor of Wave Italy Racing Team.
• AthleticaminorOthersSponsor of Wave Italy Racing Team.
• MT SchoolminorOthersRacing school sponsor of Wave Italy Racing Team.
• DRE (The Digital Race Engineer)minorOthersDigital racing engineering sponsor of Wave Italy Racing Team.
• Radio WellnessminorOthersSponsor of Wave Italy Racing Team.
• iRacingminorOthersCompetition platform where Wave Italy Racing Team competes professionally.
• Aci SportminorOthersItalian motorsport federation competition platform for Wave Italy Racing Team.
• Assetto CorsaminorOthersSimulation platform competition where Wave Italy Racing Team competes.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Trak Racer: Trak Racer manufactures sim racing cockpits, seats, and monitor stands, overlapping with Wave Italy's simulator hardware and supporting accessories for the sim racing community.
• Simucube: Simucube manufactures high-end direct-drive wheel bases and accessories for sim racing, competing with Wave Italy in the professional-grade hardware segment and increasingly in full ecosystems.
• Moza Racing: Moza Racing offers direct-drive bases, pedals, and wheels targeted at premium sim racers, positioning itself similarly to Wave Italy in the high-end consumer/prosumer category with broad ecosystem ambition.
• Heusinkveld Engineering: Heusinkveld is a Dutch manufacturer of high-end sim racing pedal sets with load cell technology, directly comparable to Wave Italy's Wave Force and Wave Impetus pedal lines serving professional and serious sim racers.
• Fanatec (Endor AG): Fanatec is the global market leader in sim racing peripherals (steering wheels, pedals, cockpits) and a direct competitor across Wave Italy's pedal and wheel product lines, serving the same enthusiast and professional sim racer base.
• D-BOX Technologies: D-BOX produces haptic motion systems used in professional and commercial simulators, directly competing with Wave Italy's patented motion platform technology in the motion-feedback category.
• Cube Controls: Cube Controls designs and manufactures premium sim racing steering wheels and button boxes, directly comparable to Wave Italy's Wave Impact steering wheel in target customer and price tier.
• CXC Simulations: CXC Simulations builds professional-grade full-motion driving simulators for motorsport training and entertainment venues, directly comparable to Wave Italy's Phoenix Pro and Ghepard product lines.

Emerging players

• SimXperience (RaceKraft): SimXperience produces motion simulators and high-end sim racing rigs, providing partial overlap with Wave Italy's full-motion simulator offerings but with a smaller product catalog and US-centric distribution.

Broad incumbents

• VI-grade: VI-grade (part of HBK) supplies professional driving simulators for OEM and Tier-1 automotive development, addressing a more industrial customer set than Wave Italy but operating in the same professional driving simulation technology category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi_ucWU8UXGote9Ikjl3pUw
• Facebookfacebook.com/waveitalyofficial
• Instagraminstagram.com/waveitalyofficial
• LinkedInlinkedin.com/company/waveitaly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Italy