Trak Racer
- Company typePrivate
- Founded2008
- HeadquartersGreensborough, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Trak Racer firmographics
Firmographics- Name
- Trak Racer
- Legal name
- Trak Racer USA
- Website
- https://www.trakracer.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trak Racer industry classification
Industry- Product category
- Racing Simulation Equipment
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where Trak Racer is headquartered
LocationHeadquarters
- HQ city
- Greensborough
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Trak Racer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Racing Simulator Hardware Sales: Trak Racer generates revenue through direct sales of racing simulators, flight simulators, and related hardware including cockpits, frames, monitor stands, seats, and accessories. Products are sold as one-time purchases with various bundle options.
- Control Bundles: Sale of bundled racing control packages including wheelbases, steering wheels, pedals, shifters, and handbrakes from partner brands (Simucube, Heusinkveld, VNM, Simagic) sold as complete solutions.
- Clearance/Overstock Sales: Sale of overstocked and retired items at discounted prices through clearance section.
- Racing Simulator Hire: Rental service for racing simulators for events and temporary use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (FS3, TR40S, RS6) |
| Unit Pricing | Pay-as-you-go | Mid-range cockpit systems (TR5, TR8 PRO, TR80S) |
| Unit Pricing | Pay-as-you-go | Premium extrusion rigs (TR120S, TR160, TR160S) |
| Unit Pricing | Pay-as-you-go | Alpine Racing TRX (F1 co-developed) |
| Unit Pricing | Pay-as-you-go | Plug-and-Play Simulator Packages |
| Unit Pricing | Pay-as-you-go | Accessories and components |
| Unit Pricing | Pay-as-you-go | Motion Systems (D-BOX) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Trak Racer product offering
Product offeringCore offering
Trak Racer designs, engineers, and manufactures racing and flight simulation hardware including cockpit frames (steel tubular and aluminum extrusion), wheel stands, monitor stands, racing seats, and accessories. The company sells complete simulator rigs ranging from entry-level wheel stands (from $229) to premium co-developed F1 rigs (Alpine Racing TRX at $999–$3,999) and turnkey plug-and-play packages (up to $21,999). Products are sold direct-to-consumer through trakracer.com, supported by a reseller program and Amazon marketplace presence.
Product overview
Trak Racer is a manufacturer of racing and flight simulation equipment founded in 2008, offering a comprehensive portfolio of simulators and accessories. The product lineup spans racing simulators (FS3 V2, TR40S, RS6, TR80S, TR8 PRO, TR120S, TR160, TR200 Pro TANK, and Alpine Racing TRX including Carbon Fibre versions), flight simulators (FS3 V2 Flight, TR40S Flight, TR5 Flight, TR80S Flight, TR8 PRO Flight, TR120S Flight, TR160 Flight, Airbus TR550), specialty simulators (Porsche 91XTR Hybrid, Hot Wheels HW2/HW3/HW5, TRZ Motorbike, TRK Truck), and accessories (monitor stands, racing seats, control bundles with partner brands like Simucube/Simagic/Heusinkveld/VNM, shifters, handbrakes, pedals, motion/haptic systems including D-BOX G5, gaming monitors, spare parts, and apparel). The company also offers simulator hire services and turnkey bundle packages combining hardware with electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Alpine Racing TRX: Co-developed with BWT Alpine Formula One Team engineers, a first-of-its-kind racing simulator featuring quick adjustments between F1 and GT driving positions in under 60 seconds.
- Hot Wheels Racing Simulators
Products and services
- Alpine Racing TRX (Alpine TRX V2) Premium racing simulator co-developed with Alpine F1 Team engineers, featuring 2-inch tubular profile frame, direct drive compatibility up to 30Nm+, quick 3-5 minute adjustment between Formula and GT driving positions, and BWT Alpine F1 Team approval. Priced from $999.
- TR160 V5 Racing Simulator High-end racing simulator featuring 160x40mm aluminum extruded profile, direct drive compatibility up to 30Nm+, motion-ready with direct-fit capability, TR-One wheel mounting system, and double-walled aluminum extrusion construction.
- TR8 PRO V2 Racing Simulator Mid-to-high-end simulator with 2-inch tubular profile frame, direct drive compatibility up to 25Nm, fast 1-hour assembly, integrated monitor stand option, and quick-slide wheel mount.
- TR120S V2 Racing Simulator Extrusion-style cockpit with 120x40mm aluminum profile, TR-One wheel mounting system, motion-ready with direct-fit, includes seat slider rails.
- TR80S Racing Simulator Mid-range cockpit with 80x40mm aluminum extruded profile, pedal mount adjustment, formula/GT hybrid pedal system, optional integrated monitor stand, motion-ready.
- TR5 Racing Simulator Cockpit Latest compact cockpit design with rigid carbon steel frame, hybrid driving positions (reclined and upright), direct drive compatible up to 25Nm, adjustable for drivers 140-200cm, includes shifter/handbrake mount.
- FS3 V2 Wheel Stand Entry-level wheel stand for sim racing, flight sim, or limited space setups. High grade steel construction, 1-hour assembly, compatible with 0-5Nm wheelbases.
- TR40S Racing Simulator Entry-level cockpit with 40x40mm and 80x40mm aluminum extruded profile, handles belt-driven and direct drive wheelbases up to 8Nm, optional integrated monitor stand.
- RS6 Racing Simulator Entry-level cockpit with 2-inch tubular profile, gear shift mount included, simple assembly, handles most wheelbases and pedals without flex.
- TR200 Pro (TANK) Racing Simulator Heavy-duty racing simulator designed for maximum rigidity and performance.
- Aston Martin AMR26 Racing Simulator Premium racing simulator featuring Aston Martin branding and engineering.
- Carbon Fibre TRX Racing Simulator High-end carbon fibre version of the Alpine Racing TRX racing simulator for premium performance, priced at $3,999.
- Hot Wheels Racing Simulators Hot Wheels branded racing simulators including HW5 cockpit, HW2 wheel stand, and HW3 compact cockpit designed for younger and smaller users.
- TR160 Flight Simulator Full-sized flight simulator cockpit with TR160 base, compatible with flight controls and motion systems.
- Airbus TR550 Flight Simulator Airbus-themed flight simulator cockpit for authentic commercial aviation simulation.
- TR5 Flight Simulator with Mount Compact flight simulator based on the TR5 platform with flight control mounts included.
- TR80S Flight Simulator Mid-range flight simulator with TR80S base and included flight seat.
- TR40S Flight Simulator Entry-level flight simulator with TR40S base and included flight seat.
- TR8 PRO Flight Simulator High-end flight simulator with TR8 PRO base and included flight seat.
- TR120S Flight Simulator Premium extrusion-style flight simulator with TR120S base and flight seat.
- FS3 V2 Flight Simulator Stand Entry-level flight simulator wheel stand for compact flight simulation setups.
- Monitor Stands Range of monitor stands including freestanding, cockpit-mounted, single, dual, triple, and quad configurations supporting displays from 22 to 80 inches, priced from $119 to $749.
- Racing Seats & Add-ons Racing seats including GT Pro bucket seats, rally seats, hybrid formula seats, reclining seats, flight simulator seats, plus seat sliders, brackets, and harnesses, priced from $269 to $899.
- Control Bundles Pre-configured bundles combining wheelbases, steering wheels, pedals, shifters, and handbrakes from partner brands including Simucube, Heusinkveld, VNM, and Simagic.
- Shifters & Handbrakes Range of shifters and handbrakes including BDH, Conspit, Heusinkveld, Simagic, and VNM branded products, priced from $39 to $349.
- Wheels & Wheel Bases Steering wheels and wheel bases from partner brands including Simucube, Heusinkveld, VNM, Simagic, Fanatec, Logitech, Thrustmaster, and Moza for racing simulation.
- Pedals Racing pedals including load cell and hydraulic brake options from partner brands.
- Motion, Haptics & Sound Motion systems including D-BOX G5 actuators (3DOF from $4,739.55 and 4DOF from $6,069.55), haptic bass shakers, ButtKicker kits, and amplifiers for immersive simulation.
- Gaming Monitors & PCs Gaming monitors including 32-inch QHD 180Hz, 34-inch ultrawide curved, 43-inch 4K UHD, and 49-inch curved super ultrawide options for sim racing and flight simulation.
- Simulator Bundles Pre-configured complete simulator packages combining frame, electronics, and motion systems at discounted prices, including plug-and-play simulators from $9,388 (Spec 1) to $21,999 (Spec 4).
- Motorized Seat Slider Electric motorized seat slider allowing effortless adjustment of seat position on the rig.
- Racing Simulator Hire Rental service for racing simulators for events, trade shows, and temporary setups.
Quantifiable outcome
- Pedal position can be changed in 300 seconds with tool-free adjustment
- +2 more outcomes
Companies that use Trak Racer
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Trak Racer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trak Racer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BWT Alpine Formula One TeamflagshipWorld-changing collaboration formed in October 2020 between BWT Alpine Formula One Team and Trak Racer. Partnership built on shared passion for innovation and creativity. The Alpine Racing TRX, announced in early 2021, was the first sim racing rig co-produced by BWT Alpine F1 Team engineers. Drivers use simulators for Grand Prix preparation and training. Trak Racer is featured on the A523 car livery and Alpine E-Sports uses Trak Racer equipment at headquarters.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Trak Racer competitors and assessment
Company assessmentBroad incumbents
- Asetek: Simulation pedals (Invicta, Forte) and broader gaming/PC cooling hardware company; competes with Trak Racer on the high-end pedal front and serves a portion of the same premium sim racing customer base.
Direct peers
- Fanatec: Sim racing wheel bases, pedals, shifters, and cockpits manufacturer (acquired by Corsair); offers an integrated electronics-plus-cockpit ecosystem that competes with Trak Racer's bundles and frames for the same direct drive and motion-ready buyer.
- Next Level Racing: Australian sim racing and flight simulator cockpit manufacturer offering an overlapping product range (wheel stands, cockpits, motion platforms) targeting the same enthusiast and professional customer base; structurally the closest head-to-head competitor to Trak Racer.
- GT Omega: Sim racing cockpit and accessory maker with comparable entry-level to mid-range rigs; competes with Trak Racer's TR40S/TR80S/TR8 PRO models in the prosumer and home enthusiast segments.
- D-BOX: Motion system manufacturer whose G5 3DOF/4DOF actuators integrate directly with Trak Racer cockpits; competes in delivering the motion-enabled premium sim experience and is both a partner (motion-ready compatibility) and adjacent competitor for premium rig dollars.
- Playseat: Long-established sim racing cockpit brand with a similarly tiered product line from entry-level wheel stands to premium F1-style rigs; competes directly with Trak Racer in the consumer and prosumer segments across global retail channels.
- Sim-Lab: Premium sim racing chassis and cockpit manufacturer focused on aluminum extrusion rigs with motion compatibility; competes with Trak Racer's TR120S/TR160S/TRX premium tier for serious enthusiasts and professional racers.
Emerging players
- Heusinkveld: Premium sim racing pedal and shifter maker; sold through Trak Racer's bundle program and competing in the high-end pedal category that anchors Trak Racer's premium cockpit value proposition.
- MOZA Racing: Fast-growing direct drive wheel, pedal, and now cockpit maker entering the same integrated ecosystem space as Fanatec; positioned as a younger competitor with overlapping product range to Trak Racer's frames and bundled offerings.
- Cube Controls: Sim racing steering wheel and button box maker distributed through Trak Racer's storefront; competes for premium electronics wallet share that Trak Racer bundles with its frames.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trak Racer social profiles
Digital presenceTrak Racer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trak Racer leadership team
Management profileNumber of profiles
Trak Racer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trak Racer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trak Racer
What does Trak Racer do?
Trak Racer designs, engineers, and manufactures racing and flight simulation hardware including cockpit frames (steel tubular and aluminum extrusion), wheel stands, monitor stands, racing seats, and accessories. The company sells complete simulator rigs ranging from entry-level wheel stands (from $229) to premium co-developed F1 rigs (Alpine Racing TRX at $999–$3,999) and turnkey plug-and-play packages (up to $21,999). Products are sold direct-to-consumer through trakracer.com, supported by a reseller program and Amazon marketplace presence.
Is Trak Racer a public or private company?
Trak Racer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trak Racer founded?
Trak Racer was founded in 2008. It employs 11 to 50 people.
Where is Trak Racer based?
Trak Racer is headquartered in Greensborough, Australia, in the Oceania region.
How does Trak Racer make money?
Four revenue lines are on record. Racing Simulator Hardware Sales are the primary driver. The others are control Bundles, clearance/Overstock Sales and racing Simulator Hire.
Who are Trak Racer's main competitors?
Asetek is listed as a broad incumbent. Direct peers are Fanatec, Next Level Racing, GT Omega, D-BOX, Playseat and Sim-Lab. Emerging players are Heusinkveld, MOZA Racing and Cube Controls.
Does Trak Racer have an API?
No public API is recorded for Trak Racer.
What industry is Trak Racer in?
Trak Racer's product category is Racing Simulation Equipment. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS).