Homeritz

What Homeritz does

Homeritz Corporation Berhad is a Malaysian publicly listed manufacturer and exporter of upholstered home furniture, headquartered in Muar, Johor. Founded in 1997, the company produces leather and fabric-based sofas, dining chairs, and bed frames designed for the Western market with simplistic, space-saving, contemporary styling positioned in the medium-to-high-end price range. Operations are organized around two models: Original Design Manufacturing (ODM), which contributed 86% of group revenue as of FY2009, and Original Equipment Manufacturing (OEM), supplemented by the proprietary 'eritz' lifestyle furniture sub-brand marketed via eritz.com.my.

The company sells into more than 40 countries spanning Europe, Australia, New Zealand, North and South America, South Africa, and the Middle East, using a B2B export model with pricing negotiated through a website business-enquiry form rather than public price lists. Inputs include treated leather imported from overseas, supporting a quality positioning strategy. The firm is governed by an established board with executive and independent non-executive directors, Audit & Risk, Nominating, and Remuneration committees, ESG, anti-bribery, and whistleblowing policies, and is listed on Bursa Malaysia under stock code 5160 (ticker HMCB:MK) with AGM documentation maintained through 2026.

Recognition includes the 2008 Golden Bull Award (ranked 1st of 100 outstanding Malaysian SMEs), consecutive Enterprise 50 Awards in 2008 and 2009, and the 2009 Asian Furniture Leadership Award and Product Excellence Award from the Malaysian Furniture Leadership Awards. The company has historically paid dividends to shareholders, with the FYE 2025 dividend stepping up materially to 3.90 cents per share (66% of net profit) versus 1.70 cents (FYE 2024) and 1.60 cents (FYE 2023).

Name

Homeritz

Legal name

Homeritz Corporation Berhad

Website

https://homeritzcorp.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Homeritz Corporation Berhad is a Malaysian publicly listed manufacturer and exporter of upholstered home furniture (sofas, dining chairs, bed frames), selling through ODM and OEM models and its own eritz brand to Western-market medium-to-high-end buyers across more than 40 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Muar

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture Manufacturing and Export: Homeritz generates revenue through manufacturing and exporting upholstered home furniture including leather and fabric-based sofas, dining chairs, and bed frames. The company operates both ODM (Original Design Manufacturing) and OEM (Original Equipment Manufacturing) models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Homeritz Corporation Berhad is an integrated designer, manufacturer and exporter of upholstered home furniture, producing leather and fabric-based sofas, dining chairs and bed frames. The company sells primarily through ODM (Original Design Manufacturing) and OEM (Original Equipment Manufacturing) models to international B2B buyers, supplemented by its own lifestyle furniture brand 'eritz' marketed to the Western, medium-to-high-end market segment.

Product overview

Homeritz is an integrated designer, manufacturer and exporter of upholstered home furniture. The company operates two primary business models: Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM), with its own lifestyle furniture brand 'eritz'. The product portfolio includes leather and fabric-based sofas, dining chairs, and bed frames, targeting the medium to high-end market segment with simplistic, space-saving contemporary designs for the Western market.

Differentiator

Problem solved

Functional benefit

Brands

• eritz: Lifestyle furniture series brand created by Homeritz Corporation Berhad.

Products and services

• Upholstered Home Furniture (Leather and Fabric Sofas, Dining Chairs, Bed Frames) A complete range of upholstered home furniture comprising leather and fabric-based sofas, dining chairs and bed frames, made with treated imported leather and designed in simplistic, space-saving contemporary styles for the Western, medium-to-high-end market.
• eritz Lifestyle Furniture Brand Homeritz's own brand of lifestyle furniture series marketed under the 'eritz' brand name, providing proprietary branded offerings alongside ODM/OEM contract manufacturing.
• Original Design Manufacturing (ODM) Services Original Design Manufacturing service where Homeritz designs and manufactures upholstered home furniture to customer specifications, leveraging proprietary design capabilities.
• Original Equipment Manufacturing (OEM) Services Original Equipment Manufacturing service where Homeritz produces upholstered home furniture to customer-provided designs and specifications.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KUKA Home (Kuka Home Furnishings): Chinese manufacturer of upholstered sofas and functional furniture exporting to Western markets. Direct competitor in upholstered seating category with comparable ODM capabilities.
• Man Wah Holdings Limited: Hong Kong-listed, China-based leading manufacturer of upholstered sofas and motion furniture exporting globally. Comparable in product category (upholstered seating) and export-led business model, but operates at materially larger scale.
• Lii Hen Industries Berhad: Malaysia-based furniture manufacturer and exporter producing bedroom and upholstered seating for global customers. Comparable in OEM/ODM export orientation and Malaysian manufacturing footprint.
• Poh Huat Resources Holdings Berhad: Malaysian public-listed manufacturer and exporter of wooden and upholstered furniture serving Western markets. Closest direct comparable in scale, geography and ODM export model to Homeritz.
• HeveaBoard Industries Berhad: Malaysian-listed manufacturer of wood-based panel products and furniture components. Adjacent in Malaysian export-driven furniture manufacturing, sharing the same raw-material and logistics ecosystem as Homeritz.
• Jason Furniture (Hangzhou Jason Furniture Co.): China-based manufacturer of upholstered leather and fabric sofas exporting globally. Direct competitor in Homeritz's core sofa category with comparable target market and design capabilities.

Broad incumbents

• Williams-Sonoma Inc. US multi-brand home furnishings retailer (including Pottery Barn, West Elm) sourcing private-label furniture globally. A large Western buyer of upholstered furniture that is a potential customer and competitor in the consumer brand space adjacent to Homeritz's eritz brand.
• Oppein Home Group Inc. Chinese large-scale home furnishings manufacturer including upholstered and cabinetry products with global distribution. Comparable as a large Asian furniture exporter, though broader in category scope (cabinetry, wardrobes) than Homeritz's upholstered focus.
• La-Z-Boy Incorporated: Large US-based manufacturer and retailer of upholstered furniture, primarily recliners and motion seating. A broader incumbent in the same product category as Homeritz, but operates a vertically integrated North American retail-and-manufacturing model rather than export ODM.
• Ethan Allen Interiors Inc. US-based vertically integrated manufacturer and retailer of household furniture including upholstered seating. Comparable in upholstered furniture category but operates domestic US manufacturing and retail rather than export ODM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeritz