What Grupo Radar does

Grupo Radar is a Montevideo-based market and social research consultancy founded in 1997, serving corporate, governmental, political, and media clients in Uruguay. The firm offers qualitative and quantitative research, social listening, public opinion polling, and social research, anchored by its flagship longitudinal product El Perfil del Internauta Uruguayo (21 editions since 2001), and recurring syndicated studies including the ICSAU agricultural sentiment index, INSE consumer confidence index, and the reference publication Viviendo en Uruguay. The firm operates a hybrid technology stack combining the Question Pro survey platform (since 2019) with AI/ML-based data processing (since 2018) and NLP-driven social listening (pioneered in Uruguay in 2012).

The firm monetizes through project-based professional services, recurring syndicated subscriptions, and bespoke research engagements. Its customer base spans multinationals, banks (e.g., La Banca, with 10+ year tenure), media outlets, political parties, government agencies, and multilateral institutions, with 1,200+ projects completed and 70,000+ individuals surveyed over its history. Grupo Radar is led by Director Alain Mizrahi, a 35+ year industry veteran and ESOMAR board member, and competes as the dominant scaled local research firm in Uruguay's small domestic market.

Name

Grupo Radar

Legal name

Grupo Radar

Website

https://gruporadar.com.uy

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Radar is a Uruguayan market and social research consultancy founded in 1997, serving corporate, government, political, and media clients with quantitative and qualitative research, social listening, and opinion polling anchored by longitudinal syndicated studies.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Public opinion polling
• Social listening
• Qualitative research
• Brand tracking

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Projects: Bespoke research projects conducted for corporate clients, government agencies, and political organizations. Projects include brand studies, consumer habits, mystery shopping, advertising pre-testing, and satisfaction studies. Revenue is project-based, typically custom engagements.
2. Public Opinion Research: Political polling and opinion research services contracted by political parties, media outlets, and international organizations. Conducted independently since 1999.
3. Published Reports Sales: Annual flagship publications including 'El Perfil del Internauta Uruguayo' (people and enterprise modules) sold through shop.gruporadarllc.com. Also publishes the socioeconomic visualization book 'Viviendo en Uruguay'.
4. Social Research for Government: Government contracted studies on social topics including discrimination, drug use, public health, and agricultural sector confidence indices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Grupo Radar is an independent consulting firm that conducts custom market research, public opinion polling, and social research for corporate, government, and political clients. It delivers qualitative services (focus groups, in-depth interviews, online communities), quantitative services (CATI telephone surveys, online surveys, face-to-face surveys, mystery shopping), and AI-powered Social Listening, along with recurring flagship publications such as the annual El Perfil del Internauta Uruguayo study.

Product overview

Grupo Radar is a Uruguay-based market and social research company founded in 1997, offering a portfolio of qualitative research services (In-Depth Interviews, Focus Groups, Mini Groups, Online Communities, Ethnographic Interviews), quantitative research services (Face-to-Face Surveys, Telephone/CATI Surveys, Online Surveys via Question Pro platform, Mystery Shopping), and specialized research streams including brand-tracking and Social Listening powered by AI. Its flagship publications include the annual El Perfil del Internauta Uruguayo study (21 editions since 2001), the Índice de Confianza del Sector Agropecuario Uruguayo (ICSAU), the Índice de Nivel Socioeconómico (INSE), and ad-hoc public opinion and social research projects. The company also operates a sample/margin-of-error calculator tool. The offering is structured as a service-based research consultancy with named recurring research reports and methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• El Perfil del Internauta Uruguayo Annual study tracking internet usage behavior, digital habits, and e-commerce patterns of Uruguayan users and businesses. Combines telephone surveys (800 cases, national sample), online surveys (2,000 internet users + 1,000 recent online purchasers), and enterprise surveys (600 companies). Sold as separate 'persons' and 'enterprises' modules through shop.gruporadarllc.com.
• Índice de Confianza del Sector Agropecuario Uruguayo (ICSAU) Agricultural sector confidence index jointly developed with Blasina y Asociados Consultora Agropecuaria, using a composite algorithm of 5 sub-indices (11 variables) covering economic situation, investment, climate expectations, and sector outlook, based on quarterly surveys of 245-350 producers.
• Índice de Nivel Socioeconómico (INSE) Proprietary socioeconomic classification index for Uruguay used for market segmentation and targeting, updated periodically with reports such as INSE 2023.
• Percepción de la discriminación en el Uruguay National survey on discrimination covering 9 discrimination motives, perceptions of severity, awareness of anti-discrimination laws, and knowledge of relevant institutions.
• CoronaTracking-UY Weekly COVID-19 symptom prevalence tracking study conducted in Montevideo during 2020, measuring behavioral, attitudinal, and health indicators related to the pandemic across 10 weekly waves.
• Qualitative Research Services (Investigación Cualitativa) Qualitative research services including In-Depth Interviews, Focus Groups, Mini Groups, Online Communities, and Ethnographic Interviews, conducted with own focus group facility equipped with one-way mirror (Cámara de Gesell) and video recording. For corporate, government, and other research buyers.
• Quantitative Research Services (Investigación Cuantitativa) Quantitative research services including Face-to-Face Surveys, Telephone Surveys (CATI), Online Surveys (self-administered via Question Pro platform since 2019), and Mystery Shopping, covering households, persons, and enterprises. For corporate, government, and political clients.
• Social Listening Social media monitoring and analysis service covering periodic reports (daily, weekly, biweekly), tone classification (positive/negative/neutral), influencer detection, and interactive dashboards for brand monitoring across Facebook, Twitter, Instagram, and YouTube, powered by AI tools.
• Viviendo en Uruguay - Los niveles socioeconómicos en imágenes Illustrated book (220 pages, 28×20 format) showing seven socioeconomic levels in Uruguay through 700 photographs of 67 typical households' interiors in Montevideo and 8 interior cities, by photographer Antonio Scuro.
• Market Research Services (Investigación de Mercados) Market research services including customer satisfaction studies, brand image studies, purchase and consumption habit studies, brand tracking (awareness, positioning, loyalty), mystery shopping, product tests, and geographic site location studies.
• Public Opinion Research (Investigación de Opinión Pública) Public opinion research conducted independently of any political, business, or media group, covering electoral polling, referendum studies, and institutional evaluations, with results published in major media outlets.
• Social Research (Investigación Social) Social research services contributing to public policy definition, including studies on domestic violence, drug consumption, chronic disease risk factors, transgender population knowledge/practices/attitudes, and national surveys on drug use.

Quantifiable outcome

• 21 editions of 'El Perfil del Internauta Uruguayo' published over 23 years - unique in Latin America
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Blasina y Asociados Consultora AgropecuariacoreStrategic or Co-development Partner · 19 February 2021Joint development of the Índice de Confianza del Sector Agropecuario Uruguayo (ICSAU), a confidence index for the agricultural sector. Created algorithm with 5 sub-indices and 11 variables to monitor agricultural sector confidence periodically through surveys of 245-350 producers.
• Question ProcoreTechnology or Integration · 1 January 2019Since January 2019, all online surveys are programmed using Question Pro platform, described as a powerful tool for sophisticated questionnaire design and survey execution.
• Banco Interamericano de DesarrollominorGTM or Marketing Partner · 1 January 2018Partner for 'Simplificando Vidas' project, with Grupo Radar conducting field research measuring quality and satisfaction levels for the third time.
• Indra Company (Spanish Consultant)minorStrategic or Co-development Partner · 1 January 2014Consortium partner for 2ª Encuesta Nacional sobre Factores de Riesgo de Enfermedades Crónicas No Transmisibles, contracted by Ministerio de Salud Pública.
• Universidad ORT UruguayminorStrategic or Co-development Partner · 1 January 2012Partnership for first Industrial Marketing Seminar in Uruguay (2000). Collaboration in 'Viviendo en Uruguay' book (2023 edition) as sponsor, along with Unilever, Salus, ANTEL, BROU, Fenedur SA, CUAM, and VML.
• Novus Group InternationalminorStrategic or Co-development PartnerInspired by Novus Group International's COVID-19 tracking methodology from Sweden. Adapted their questionnaire for Uruguay context, adding questions from other international surveys and proprietary questions for CoronaTracking-UY project.
• VTV NoticiascoreGTM or Marketing PartnerOngoing media partnership for publishing public opinion research and electoral polling since 2018. VTV broadcasts Grupo Radar's political analysis and survey results.
• Congreso Judío LatinoamericanominorGTM or Marketing PartnerCommissioned Grupo Radar to conduct national survey on discrimination in Uruguay, published in November 2022.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Global measurement and data analytics firm covering consumer behavior, media, and retail audit—an early adjacency for Grupo Radar, which itself began in retail audit in 1997.
• Ipsos: Global market research and public opinion firm offering syndicated and custom research across all of LatAm; competes with Grupo Radar for multinational client budgets and global study deployments.
• IBOPE Inteligencia: Brazil-based research firm (now under Kantar) specializing in media, consumer, and public opinion research across Latin America; competes for regional syndicated study budgets.
• Kantar: Global research and insights powerhouse (including the former TNS and IBOPE LatAm operations) offering brand tracking, consumer panels, and media research that overlap with Grupo Radar's service lines.

Direct peers

• Cifra: Uruguayan polling and market research firm that competes with Grupo Radar in public opinion and corporate research, serving similar political, media, and enterprise clients in Uruguay.
• Equipos Consultores: Long-standing Uruguayan market research firm (later part of Datos) providing social, political, and commercial research with a comparable client mix in the same Montevideo market.
• Opción Consultores: Uruguay-based market research and public opinion consultancy offering comparable quantitative and qualitative services, including electoral polling, to similar corporate and political clients.

Regional players

• Datum Internacional: Peruvian-headquartered LatAm market and opinion research firm operating across multiple South American countries with a comparable custom research and public opinion portfolio.

Others

• ESOMAR: Global market research industry association of which Grupo Radar's director is a board member; relevant as ecosystem/standards body rather than direct competitor.

Emerging players

• Novus Group International: Swedish-based international research firm whose COVID-19 tracking methodology Grupo Radar adapted for its CoronaTracking-UY project, making it a methodological peer in syndicated health/behavioral tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-radar
• Xx.com/gruporadar1
• Facebookfacebook.com/gruporadar.uy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Radar