Opción Consultores
Opción Consultores is a Uruguay-based consulting and research firm providing market research, public opinion polling, management consulting, and Big Data analytics to over 100 enterprise, government, and institutional clients across multiple industries.
- Company typePrivate
- Founded-
- HeadquartersMontevideo, Uruguay
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Opción Consultores does
Opción Consultores is a privately held Uruguayan consulting and research firm headquartered in Palermo, Montevideo, that provides market research, social and public opinion research, management consulting and training, and Big Data analytics services. Founded in 2006 and operating with approximately 70 employees, the firm serves more than 100 clients across banking (Banco República, Itaú, Scotiabank), healthcare (Casmu, Hospital Británico, Médica Uruguaya), government and international institutions (AGESIC, INAU, UNICEF), automotive (General Motors, Renault, Mercedes-Benz), consumer goods (Bimbo), and media. Its proprietary products include Panel Opción, a longitudinal probabilistic-sample consumer panel launched in 2024; Shopper Insight 360°, an ethnographic point-of-sale research service launched in June 2026; the Monitor de Opinión Pública continuous public opinion tracker; and an owned CATI call center with IVR capabilities supporting CATI, online, SMS, and WhatsApp survey modes. Revenue is generated through custom-priced, project-based consulting and research engagements structured as multi-year contracts, delivered via a sales-led direct engagement model in which a dedicated consultant is assigned to each client project. The firm publishes recurring public opinion and consumer trend reports and operates separate Opinión Pública and Negocios portals to support thought leadership and demand generation, and positions itself for regional expansion across Latin America alongside its core Uruguayan business.
Opción Consultores firmographics
Firmographics- Name
- Opción Consultores
- Legal name
- Opción Consultores
- Website
- https://opcion.com.uy
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Opción Consultores is a Uruguay-based consulting and research firm providing market research, public opinion polling, management consulting, and Big Data analytics to over 100 enterprise, government, and institutional clients across multiple industries.
- Ownership category
- akta.pro rank
Opción Consultores industry classification
Industry- Product category
- Market Research & Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Public Sector & Policy Consulting (BPAHACAN), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Opción Consultores is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Opción Consultores business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Research Services: Brand positioning tracking, market segmentation, consumer behavior studies, new product development research, pricing tests, and advertising research services.
- Social Research and Public Opinion: Public opinion monitoring, public policy research, social impact studies, economic and social studies, and political marketing consulting.
- Consulting and Training: In-company consulting and training services in business strategy, marketing, service quality, and sales management.
- Big Data and Advanced Analytics: Data mining, predictive model implementation, database optimization, and PowerBI automation for reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for consulting and research services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Opción Consultores product offering
Product offeringCore offering
Opción Consultores is a Uruguay-based consulting and research firm that delivers market research (brand tracking, consumer behavior studies, advertising research, pricing tests), social research and public opinion services (government evaluation, electoral research, political marketing consulting), business consulting and in-company training (strategy, marketing, service quality, sales management), and Big Data and advanced analytics services (data mining, predictive models, Power BI automation). It operates proprietary research tools including Panel Opción, Shopper Insight 360°, an in-house CATI call center with IVR, and the Monitor de Opinión Pública tracking system.
Product overview
Opción Consultores is a Uruguay-based consulting and research firm offering a comprehensive portfolio of market research, social research, public opinion, consulting, and Big Data analytics services. The core offering spans four main service areas: Investigación de Mercados (market research with brand tracking, consumer insights, and advertising research), Investigación Social y Opinión Pública (public opinion monitoring, political research, and social impact studies), Consultoría y Capacitación (business strategy, marketing, and sales training), and Big Data y Analítica Avanzada (data mining, predictive analytics, and Power BI implementation). Key proprietary products include Panel Opción (longitudinal consumer panel), Shopper Insight 360° (ethnographic point-of-sale research), and automated survey tools. Research methodologies include quantitative techniques (CATI telephone surveys, online surveys, SMS/WhatsApp surveys) and qualitative approaches (focus groups, in-depth interviews, ethnographic observation, mystery shopping). The firm operates proprietary call centers and serves diverse clients across government, banking, retail, healthcare, and media sectors throughout Uruguay and the region.
Differentiator
Problem solved
Functional benefit
Brands
- Panel Opción: Longitudinal market research panel for continuous opinion and consumer behavior measurements in Uruguay
- Shopper Insight 360°
- Monitor de Opinión Pública
Products and services
- Investigación de Mercados (Market Research)
- Investigación Social y Opinión Pública (Social Research and Public Opinion)
- Consultoría y Capacitación (Consulting and Training)
- Big Data y Analítica Avanzada (Big Data and Advanced Analytics)
- Panel Opción
- Shopper Insight 360°
- Monitor de Opinión Pública (Public Opinion Monitor)
Quantifiable outcome
- Regular government approval tracking with sample sizes of 800+ cases and margin of error of ±3.5%
- +1 more outcomes
Companies that use Opción Consultores
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Opción Consultores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Opción Consultores partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Opción Consultores competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global consumer intelligence firm with retail measurement and consumer panels, comparable in Panel Opción-style assets and Shopper Insight 360°-type point-of-sale analytics, but with substantially larger scale and data infrastructure.
- Ipsos: Global market research and public opinion giant with Latin American operations competing for the same multinational client engagements (banks, automotive, consumer goods) that Opción serves, but at much broader scale.
- GfK: Global market research firm with consumer panels and analytics, comparable to Opción's consumer behavior research and Panel Opción longitudinal tracking, operating across Latin America.
- Kantar: Global research leader in brand tracking, consumer panels, and analytics — overlapping with Opción's brand tracking, consumer behavior, and Panel Opción offerings but operating across many more markets.
Direct peers
- Factum: Uruguay-based research and consulting firm conducting regular public opinion polls, election studies, and market research — directly comparable to Opción's Monitor de Opinión Pública and commercial research practice.
- Mori Uruguay: Local affiliate of the regional Mori polling network in Uruguay, offering public opinion polling and market research comparable to Opción's public opinion and social studies services.
- Cifra Consultores: Uruguayan market research and public opinion firm with continuous tracking studies and political polling, competing head-to-head with Opción for government, political-party, and corporate research engagements in Uruguay.
- Equipos Consultores: Uruguay-based market research and consulting firm offering quantitative and qualitative research, public opinion studies, and business consulting — a direct competitor to Opción in the same Montevideo market with similar client verticals.
Regional players
- Datanalisis: Latin American (Venezuela-headquartered) market research and public opinion firm with regional presence — comparable to Opción in methodology and service mix but focused on a different geography.
- Datum Internacional: Peruvian market research and public opinion firm operating across multiple Latin American countries — comparable to Opción's research, polling, and consulting services but regionally concentrated in Andean markets rather than the Southern Cone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Opción Consultores social profiles
Digital presenceOpción Consultores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opción Consultores leadership team
Management profileNumber of profiles
Profiles4 records
Opción Consultores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opción Consultores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opción Consultores
What does Opción Consultores do?
Opción Consultores is a Uruguay-based consulting and research firm that delivers market research (brand tracking, consumer behavior studies, advertising research, pricing tests), social research and public opinion services (government evaluation, electoral research, political marketing consulting), business consulting and in-company training (strategy, marketing, service quality, sales management), and Big Data and advanced analytics services (data mining, predictive models, Power BI automation). It operates proprietary research tools including Panel Opción, Shopper Insight 360°, an in-house CATI call center with IVR, and the Monitor de Opinión Pública tracking system.
Is Opción Consultores a public or private company?
Opción Consultores is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opción Consultores founded?
Opción Consultores was founded in -1. It employs 51 to 100 people.
Where is Opción Consultores based?
Opción Consultores is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Opción Consultores make money?
Four revenue lines are on record. Market Research Services are the primary driver. The others are social Research and Public Opinion, consulting and Training and big Data and Advanced Analytics.
Who are Opción Consultores's main competitors?
Broad incumbents on record are NielsenIQ, Ipsos, GfK and Kantar. Direct peers are Factum, Mori Uruguay, Cifra Consultores and Equipos Consultores. Regional players are Datanalisis and Datum Internacional.
Does Opción Consultores have an API?
No public API is recorded for Opción Consultores.
What industry is Opción Consultores in?
Opción Consultores's product category is Market Research & Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHACAN, Public Sector & Policy Consulting. Its NAICS code is 541910 and its SIC code is 8742.