Verdi Koffiegroep

Name

Verdi Koffiegroep

Legal name

Verdi Koffiegroep

Website

https://verdikoffiegroep.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Verdi Koffiegroep is a Netherlands-based B2B coffee supplier serving hospitality and office clients, delivering proprietary coffee brands, European coffee machines, and recurring maintenance through its wholly-owned Espresso Servicedienst subsidiary.

Ownership category

akta.pro rank

Product category

Commercial Coffee Supply and Equipment

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Commercial coffee supply
• Espresso machine distribution
• Coffee brand portfolio
• Coffee equipment maintenance
• Hospitality coffee solutions

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee sales: Sale of proprietary coffee brands and blends including Carmen, Brizio, Organic, Canal Coffee Co., Bio Naturale, Hollandsche Branders, Roast&Co, NoCa (caffeine-free), and private label options
2. Coffee machine sales: Sale of commercial coffee machines including Franke, Astoria, Faema, La Marzocco, Yunio, Kees van der Westen, and Macap brands
3. Service and maintenance contracts: Service packages for coffee machines including preventive maintenance and emergency repairs provided through Espresso Servicedienst B.V.
4. Private label solutions: Custom blend development, branding, packaging, and take-away cups developed and designed to specification for business customers
5. Coffee capsules: Sale of Nespresso-compatible aluminum coffee capsules in various flavors from Brizio, Canal, and Branders brands

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Verdi Koffiegroep supplies specialty coffee brands and proprietary bean blends, professional European coffee machines and grinders, milk and water systems, Nespresso-compatible capsules, cleaning products, and complementary items (tea, cookies, iced coffee) to hospitality and office clients in the Netherlands. Through its wholly owned subsidiary Espresso Service Dienst (ESD), it also delivers technical service, preventive maintenance, and 24-hour emergency repair for the machines it supplies.

Product overview

Verdi Koffiegroep is a full-service B2B coffee supplier serving the hospitality and office sectors in the Netherlands. The company offers an integrated portfolio combining exclusive coffee brands (Carmen, Brizio, Organic Coffee, Canal Coffee Co., Bio Naturale, Hollandsche Branders, Roast&Co, NoCa) with professional coffee equipment from manufacturers including Franke, Astoria, Faema, La Marzocco, and Marco Beverage. Product categories span fully automatic espresso machines, piston/lever machines, coffee grinders, milk systems, water systems, and ice coffee machines. The portfolio also includes complementary products such as PowerClean cleaning solutions, Thurson Fairtrade tea, Mr. Cook cookies, Mr. Freddo ice coffee mix, and Oh La L'eau filtered water. Services encompass private label coffee solutions and espresso machine maintenance through Espresso Service Dienst (ESD).

Differentiator

Problem solved

Functional benefit

Brands

• Carmen: Krachtige, temperamentvolle koffie gemaakt van de allerbeste bonen. Een weerspiegeling van de gelijknamige opera, met een vurig en warm tintje.
• Brizio Espresso
• Organic Coffee
• Canal Coffee Co.
• Bio Naturale
• Hollandsche Branders
• Roast&Co
• NoCa
• Capsules
• Valley Tea / Thurson
• Oh La L'eau
• Mr. Cook
• Mr. Freddo
• PowerClean

Products and services

• Carmen Coffee Bold, full-bodied coffee brand featuring Classic, Superieur, and Black Label blends sourced from premier coffee regions worldwide, served via Verdi Koffiegroep's B2B coffee supply for hospitality and office clients.
• Brizio Espresso Premium Italian espresso brand based on traditional Neapolitan recipes, featuring Tradizionale and Lungo Classico varieties plus Nespresso-compatible capsules, distributed via Verdi Koffiegroep.
• Organic Coffee by Verdi Luxury Fairtrade blend with climate-neutral certification, featuring beans sourced from Peru and Mexico, marketed via Verdi Koffiegroep's horeca and office channels.
• Canal Coffee Co. Amsterdam-inspired coffee brand featuring dark, flavorful espresso blends with climate-neutral and organic certification, distributed through Verdi Koffiegroep.
• Bio Naturale 100% Arabica organic espresso blend with dark roast profile featuring sweet caramel notes and fruity undertones, fully organic with no pesticides or artificial fertilizers.
• Hollandsche Branders Coffee Traditional Dutch coffee brand with Rainforest Alliance certification, honoring centuries of Dutch roasting heritage, distributed through Verdi Koffiegroep.
• Roast&Co Brooklyn-style fresh roasted coffee brand featuring Daily Grind and Italians Do It Better espresso blends, marketed to modern hospitality and office customers.
• NoCa Decaffeinated Coffee Premium decaffeinated coffee using Swiss Water Process for natural caffeine removal without chemicals, preserving flavor.
• Coffee Capsules (Nespresso Professional Compatible) Nespresso Professional compatible aluminum coffee capsules in various flavors from Brizio, Canal, Carmen, and Branders brands, fully recyclable.
• Private Label Coffee Solutions Custom coffee solutions including custom blend development, branding, packaging, and take-away cup design developed to specification for business customers seeking unique branded products.
• Franke Fully Automatic Coffee Machines Range of Franke fully automatic and semi-automatic espresso machines (A300, A400, A600, A800, A1000, S700, Mytico series) with capacities up to 300 cups per hour and features such as Foammaster, iQFlow, and touchscreen controls, distributed to hospitality and office channels.
• Faema Piston Espresso Machines Faema piston and automatic espresso machines (E98UP, President, Prestige, E71 Touch) featuring electronic programming, autosteam, and 1960s-inspired designs, supplied to hospitality customers.
• Astoria Espresso Machines Astoria espresso machines (Core 200, Core 600, Storm SAEP, Loft, Greta, Hollywood) including 1- and 2-group configurations covering entry-level to high-end espresso equipment for hospitality and home baristas.
• La Marzocco Linea Espresso Machine La Marzocco Linea is an industry benchmark piston espresso machine with dual boiler and saturated groups for high-volume consistent quality, supplied to professional hospitality venues.
• Kees van der Westen Spirit Espresso Machine Handmade Dutch piston espresso machine with distinctive design and separate hot water dispensing, supplied to discerning hospitality customers.
• Yunio Fully Automatic Coffee Machines Yunio X60 and X82 fully automatic espresso machines with intuitive touchscreen, ceramic burrs, automatic cleaning, and milk frothing systems, supplied for offices and hospitality.
• Macap Coffee Grinders Macap professional coffee grinders (MXD Z, MXD, M6D, M4D, MC7, M2E Domus) featuring titanium burrs, on-demand grinding, and 3 programmable grind settings for hospitality and home use.
• Lattiz Milk Frothing System Revolutionary milk frothing system delivering barista-quality foam for up to 140 cappuccinos or 90 latte macchiatos per hour, paired with Verdi coffee machines.
• Marco Beverage Water Systems Marco Beverage water systems (Friia CS, Friia HCS, MIX UC3/UC8, MIX PB3/PB8, Friia Chiller, Friia Chiller Carbonator) providing chilled, hot, and sparkling water for offices, cafes, and catering customers.
• Oh La L'eau Filtered Water Tap System Own-brand filtered still and sparkling water tap system providing locally cooled and filtered water at the right temperature, including a proprietary tap system design.
• PowerClean Cleaning Products Own-brand cleaning products for coffee machines including cleaning tablets for machines and milk systems, cleaning powder, and liquid milk system cleaner that helps maintain machines and prevent damage.
• Thurson Fairtrade Tea Fairtrade tea collection featuring Classic and Premium Organic selections including English Breakfast, Earl Grey, and specialty teas, recognized with the Ceylon Tea Symbol of Quality.
• Mr. Cook Butter Cookies Artisan butter cookies baked daily following traditional recipes, available in seasonal flavors, offered as a complementary accompaniment to coffee services.
• Mr. Freddo Italian Ice Coffee Mix Italian ice coffee powder mix, successful in Italy for over 20 years, providing a creamy ice coffee base also suitable as a dessert.
• Espresso Service Dienst (ESD) Technical Service Technical service and maintenance for coffee machines with 24-hour response time, preventive maintenance, and emergency repairs, delivered by certified technicians continuously trained on the latest technical developments, exclusively for Verdi Koffiegroep customers.

Quantifiable outcome

• Service resolved within 24 hours
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Espresso Servicedienst B.V. (ESD)coreChannel Partner/ Reseller/ DistributorExclusive partnership for coffee machine supply and service contracts. ESD delivers machines from brands including Astoria and Franke, and maintains an extensive team of expert technicians. Verdi Koffiegroep works exclusively with ESD for machines and service contracts.
• Fletcher HotelsmajorStrategic or Co-development PartnerCustom coffee blend specially developed for Fletcher Hotels, providing them with exclusive branded coffee experience for their guests
• Friendship Sports CenterminorStrategic or Co-development PartnerSpecial coffee blend where part of the profit goes directly to plantation workers and supports improvements in their daily lives
• Bakker van MaanenminorStrategic or Co-development PartnerCustom coffee blend developed with bakery bread in mind, subtly yet powerfully flavored

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mocca d'Or: Dutch B2B coffee supplier serving offices and hospitality with own-brand coffee and machine service. Closely comparable to Verdi in business model, customer segments, and Dutch market focus.
• Koffiebranderij Peeze: Dutch coffee roaster selling premium and fairtrade coffee to offices, hospitality, and retail. Comparable to Verdi in offering own-brand coffee blends with B2B distribution and sustainability credentials, serving overlapping Dutch customers.
• Pelican Rouge: Dutch-headquartered B2B coffee service provider offering coffee machines, beans, and service to hospitality and office customers. Directly competes with Verdi Koffiegroep in the same Dutch B2B market with a comparable full-service model.

Broad incumbents

• Bravilor Bonamat: Dutch-based global manufacturer of professional coffee brewing equipment used in offices and hospitality. Comparable to Verdi as a fellow Dutch coffee equipment specialist, though Bravilor is significantly larger and focused on manufacturing rather than distribution.
• illycaffè: Italian premium coffee roaster with B2B and retail operations worldwide. Comparable to Verdi's Brizio brand (traditional Neapolitan espresso) in category, certifications, and premium positioning, though larger and globally branded.
• Selecta Group: European B2B vending and coffee service operator providing workplace coffee, vending, and foodservice solutions. Overlaps with Verdi in office coffee service and machine maintenance, though broader in vending and snack offerings.
• Lavazza Professional: B2B arm of Italian coffee giant Lavazza, supplying coffee machines and beans to offices and hospitality across Europe. Overlaps with Verdi in premium Italian espresso positioning and full-service B2B coffee solutions but at much larger scale.
• Koninklijke Douwe Egberts (JDE Peet's): Largest Dutch-headquartered coffee company with global brands (Douwe Egberts, Senseo, L'OR) and extensive B2B coffee operations. Comparable category overlap to Verdi in office and hospitality coffee, though at vastly larger scale.
• Nestlé Professional: B2B beverage and food service arm of Nestlé operating across coffee (Nespresso Professional), beverage systems, and HORECA supply. Comparable broad-coverage B2B competitor in the Dutch hospitality and office market.

Emerging players

• Café Couture: Dutch premium coffee brand and roaster with retail and wholesale distribution. Comparable to Verdi's Brizio and Carmen premium positioning in the Dutch market, though smaller and more retail-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Verdikoffiegroep
• YouTubeyoutube.com/channel/UCpitI3AhfAbGvH8Sh0xtO7Q
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• LinkedInlinkedin.com/company/verdi-koffiegroep
• Instagraminstagram.com/verdikoffiegroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdi Koffiegroep