What Mocca d'Or does

Mocca d'Or (legal entity: Koffiebranderij Mocca d'Or B.V.) is a privately held Dutch coffee roastery founded in 1930 and headquartered in Zwolle. The company slowroasts coffee in its own Zwolle facility and operates a multi-concept brand portfolio — Mocca d'Or, Café del Mar, EARTH Coffee, Santas Koffie, Fazenda Specialty Coffee, and YesPlease — each positioned against a distinct sustainability or social impact narrative. Its primary customers are Dutch hospitality businesses (restaurants, hotels, lunchrooms, coffee bars, recreation venues), corporate and institutional accounts (offices, schools, government), and a long tail of approximately 200 specialty coffee and tea shops that resell its packaged coffee for home consumption; the company also sells directly to consumers through its 't Konkeltje retail store and webshop in Zwolle.

The underlying production technology centers on a proprietary Slowroast method combined with an in-house lab staffed by internationally certified Q-graders (Robusta and Arabica) who taste and validate every roast batch for consistency. Beyond coffee, Mocca d'Or is the exclusive Dutch dealer for three premium Italian espresso machine brands — Nuova Simonelli, Victoria Arduino, and Egro — and additionally distributes JURA, WMF, Animo, Lattiz, and PUQPress equipment. The offering is wrapped with SVH-recognized and SCA-certified barista training through the Mocca d'Or Academy, a 7-day technical service operation based in Heiloo, and a full around-the-cup peripheral assortment (tea concepts, syrups, chai, matcha, service-ware).

The business model combines coffee bean sales, hardware distribution with bundled installation and service contracts, training fees (SVH Barista Basic License at €30.99 and SVH Barista Basis MBO Niveau 2 at €627.50, both excl. VAT), and technical support — all sold primarily through a regional field sales force segmented by territory and customer type, supplemented by a B2B webshop for reordering. Distribution is entirely domestic within the Netherlands, with five operational offices (Zwolle HQ and roastery, Breda, Heiloo, Weesp, Rotterdam) plus the Zwolle retail store. Mocca d'Or ranks in the top 3 of Dutch hospitality coffee suppliers and employs approximately 90 people; financial performance, ownership structure, and revenue are not publicly disclosed.

Name

Mocca d'Or

Legal name

Koffiebranderij Mocca d'Or B.V.

Website

https://moccador.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Mocca d'Or is a Zwolle-based Dutch coffee roastery (founded 1930) that slowroasts coffee and supplies hospitality businesses, corporate accounts, and specialty retailers across the Netherlands with beans, exclusive Italian espresso machines, barista training, and 7-day technical service.

Ownership category

akta.pro rank

Product category

Coffee Roasting and Supply

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Ready-to-Drink (RTD) Coffee (CRADAHAF), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Slow roast coffee
• Espresso machines
• Barista training
• Specialty coffee
• Coffee roasting

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Sales (Roasted Beans): Sale of slowroast roasted coffee beans and blends, single origins, and specialty coffees to hospitality businesses, companies, and specialty retailers. The company offers nearly 30 different origins and around 40 blends. Coffee is sold as whole beans, and products range from regular to Fairtrade and/or organic certified.
2. Coffee Machines and Equipment: Sale and supply of professional espresso machines from Italian brands (Nuova Simonelli, Victoria Arduino, Egro, plus JURA, WMF, Animo, Lattiz, PUQPress) as an exclusive dealer. Includes related grinders and accessories. Machines are bundled with installation, service contracts, and training.
3. Service, Training, and Support: Revenue from technical service (7-day-a-week maintenance and repairs), barista training via the Mocca d'Or Academy (SVH-recognised training), and ongoing account management. Training is free for customers; service and support are provided as part of the total coffee concept.
4. Around the Cup / Randassortiment: Sale of peripheral products including milk, sugar, biscuits, syrups, tea (incl. Jasili, Bradley's, EARTH Tea), chai, matcha, service-ware, and presentation materials that complement the core coffee offering.
5. Retail / Consumer Coffee Sales: Sale of packaged coffee to end consumers via approximately 200 specialty coffee and tea shops in the Netherlands and via the company's own retail store and webshop ('t Konkeltje).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mocca d'Or roasts slow-roast specialty coffee under six branded concepts and supplies it as part of a complete coffee solution to Dutch hospitality and corporate clients. The offering bundles slowroast roasted beans, exclusive Italian espresso machines (Nuova Simonelli, Victoria Arduino, EGRO), a tea concept range, peripheral around-the-cup products, barista training through the SVH-recognised Mocca d'Or Academy, and 7-day technical service. The consumer side distributes packaged coffee via specialty shops and the 't Konkeltje retail store.

Product overview

Mocca d'Or is a coffee roastery platform offering a portfolio of branded coffee concepts and complementary services for the hospitality industry. The core offering includes six proprietary coffee brands (Mocca d'Or, Café del Mar, EARTH Coffee, Santas Koffie, Fazenda Specialty Coffee, YesPlease) featuring different value propositions including organic, Fairtrade, direct trade, and sustainable packaging. The company operates as a complete coffee partner providing slow-roasted coffee beans, premium Italian espresso machines (exclusive dealer of Nuova Simonelli, Victoria Arduino, EGRO, plus JURA, WMF, Animo, PUQPress), a full range of peripheral products (tea concepts including Jasili, EARTH Tea, Bradley's Tea; syrups, chai, matcha, serving accessories), barista training via the Mocca d'Or Academy, and 7-day technical service. The business model combines branded products with equipment distribution and service contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Café del Mar: Coffee brand with social impact - €0.75 per kilo donated to Stichting Solidaridad supporting coffee projects in Mexico and Peru
• EARTH Coffee
• Santas Koffie
• Fazenda Specialty Coffee
• YesPlease
• Mocca d'Or Academy

Products and services

• Mocca d'Or Coffee
• Café del Mar Coffee
• EARTH Coffee
• Santas Koffie
• Fazenda Specialty Coffee
• YesPlease Hotel Coffee Concept
• Direct Trade Coffee — Sao Luiz
• Tea Concepts (Losse Thee, EARTH Tea, Jasili Blooming Tea, Bradley's Tea)
• Nuova Simonelli Espresso Machines
• Victoria Arduino Espresso Machines
• EGRO Coffee Machines
• JURA Coffee Machines
• WMF Coffee Machines
• Animo Coffee Machines
• PUQPress Automatic Tampers
• Mocca d'Or Ijskoffiemachine (Cold Coffee Machine)
• Mocca d'Or Academy (Barista Training)
• Around the Cup Assortiment
• Technical Service

Quantifiable outcome

• Santas Koffie returnable tin replaces up to 1,440 single-use plastic packages per tin.
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• EARTH ConceptscoreStrategic or Co-development PartnerMocca d'Or brands and roasts EARTH Coffee, a 100% organically certified coffee line. 100% of the net profit from EARTH Coffee sales is donated to drinking water projects managed by EARTH Concepts. Over €2.3 million has been donated to date. EARTH Coffee and EARTH Tea are part of the EARTH Concepts umbrella brand that also includes EARTH Water.
• Stichting SolidaridadcoreStrategic or Co-development PartnerCafé del Mar donates €0.75 per kilo of coffee sold to Stichting Solidaridad, supporting two coffee projects: Comon Yaj Nop Tic in Chiapas, Mexico and Ríos del Inka in Chontalí, Peru. Solidaridad uses these contributions to improve the livelihoods of coffee farmers and promote climate-smart farming practices.
• Stichting Scorlewald (Schoorl)minorStrategic or Co-development PartnerCafé del Mar coffee bags are stickered and packaged by Stichting Scorlewald, an anthroposophical care institution in Schoorl where people with intellectual disabilities live and work in an artisanal workshop. This provides meaningful employment for people with disabilities as part of the Café del Mar social impact story.
• Social Workshop (Rotterdam) for Santas KoffieminorStrategic or Co-development PartnerSantas Koffie tins are filled at a social workshop in Rotterdam, contributing to the SROI notation and providing employment for people at a distance from the labor market.
• KoekfabriekminorStrategic or Co-development PartnerThe Koekfabriek supplies cookies as part of the Café del Mar total concept, extending the social and artisanal brand narrative of Café del Mar.
• Rederij KeesminorChannel Partner/ Reseller/ DistributorRederij Kees handles delivery/logistics for Café del Mar, providing last-mile delivery to customers as part of the Café del Mar total concept.
• Nuova SimonellicoreTechnology or IntegrationMocca d'Or is the exclusive dealer of Nuova Simonelli espresso machines in the Netherlands. Nuova Simonelli is an Italian manufacturer known for quality and precision in professional espresso equipment. Mocca d'Or provides installation, maintenance, and training for these machines as part of its total coffee concept.
• Victoria ArduinocoreTechnology or IntegrationMocca d'Or is the exclusive dealer of Victoria Arduino espresso machines in the Netherlands. Victoria Arduino is a prestigious Italian espresso machine brand. Machines from this brand are used in coffee championships and by world champion baristas. Mocca d'Or bundles these machines with its own coffee, training, and service.
• EgrocoreTechnology or IntegrationMocca d'Or is the exclusive dealer of Egro espresso machines in the Netherlands. Egro is an Italian brand specializing in automatic espresso machines. Mocca d'Or provides installation, training, and 7-day technical service support for Egro equipment.
• Bradley's TeaminorChannel Partner/ Reseller/ DistributorBradley's Tea is a tea brand carried by Mocca d'Or as part of its tea concepts. The blends are Fairtrade certified, and the Organic line also carries Bio certification. Distributed exclusively through the Mocca d'Or sales network.
• Jasili TeaflowersminorChannel Partner/ Reseller/ DistributorJasili Teaflowers, hand-crafted blooming teas from China, are offered by Mocca d'Or as part of its tea concept range. Five flavors are available, designed for a visually striking tea experience in hospitality settings.
• Il Doge (Syrups)minorChannel Partner/ Reseller/ DistributorIl Doge syrups are part of the around-the-cup peripheral assortment sold by Mocca d'Or, used to create flavored coffee drinks, iced teas, and cocktails.
• BARÚ (Chai)minorChannel Partner/ Reseller/ DistributorBARÚ Chai products are included in the around-the-cup range sold by Mocca d'Or, expanding the non-coffee hot beverage offering for hospitality customers.
• SVH (Stichting Vakbekwaamheid Horeca)coreStrategic or Co-development PartnerMocca d'Or Academy works with SVH to deliver recognized barista e-learning and practical training programs. Training leads to the official SVH Barista diploma, a nationally recognized qualification in Dutch hospitality.
• SCA (Specialty Coffee Association)coreStrategic or Co-development PartnerMocca d'Or Academy barista trainers are SCA certified, ensuring training quality meets international specialty coffee standards.
• Koffie & Thee NederlandminorOthersMocca d'Or is a member of Koffie & Thee Nederland, the Dutch coffee and tea industry association.
• FNLI (Federatie Nederlandse Levensmiddelenindustrie)minorOthersMocca d'Or is a member of the FNLI, the Dutch food industry federation.
• FoodService InstituutminorOthersMocca d'Or is a member of the FoodService Institute, participating in industry research and knowledge development.
• VNO-NCWminorOthersMocca d'Or is a member of VNO-NCW, the Dutch employers' organization.
• SCA NederlandminorStrategic or Co-development PartnerMocca d'Or is a sponsor and partner of the Specialty Coffee Association of the Netherlands, supporting national coffee competitions and professional development.
• Zwolse HaringpartijminorOthersMocca d'Or is a partner of the Zwolse Haringpartij, a local initiative supporting charitable causes including Monicares Foundation, IntermeZZo Zwolle, and Ronald McDonald Huis Zwolle.
• Monicares FoundationminorOthersMocca d'Or supports the Monicares Foundation through the Zwolse Haringpartij partnership.
• IntermeZZo ZwolleminorOthersMocca d'Or supports IntermeZZo Zwolle (a grief center) through the Zwolse Haringpartij partnership.
• Ronald McDonald Huis ZwolleminorOthersMocca d'Or supports the Ronald McDonald House in Zwolle through charitable partnerships.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Giraffe Coffee Roasters: Dutch specialty coffee roaster offering single origins and blends to hospitality and specialty retail customers in the Netherlands. Comparable business model and target customer base.
• Peeze Coffee Roasters: Dutch specialty coffee roaster serving hospitality, businesses, and retail with a comparable total-concept offering including beans, machines, and barista training. Direct competitor in the same Dutch specialty hospitality segment.
• Bocca Coffee Roasters: Dutch specialty coffee roaster supplying hospitality, offices, and specialty retail with single-origin and blend coffees. Direct competitor focused on the same Dutch hospitality and specialty retail segments as Mocca d'Or.
• Koffiebranderij De Kat: Amsterdam-based Dutch specialty coffee roaster serving hospitality and retail with a similar craft roasting approach. Direct competitor in the Dutch specialty coffee market.

Broad incumbents

• Illy Caffè: Italian premium espresso brand serving hospitality and consumer channels globally with espresso beans, pods (ESE), and machines. Comparable in the premium hospitality coffee segment where Mocca d'Or competes via Fazenda Specialty Coffee and Italian machine partnerships.
• Jacobs Douwe Egberts (JDE Peet's): Largest Dutch coffee company, serving hospitality, retail, and at-home across mainstream and specialty segments (Douwe Egberts, Jacobs, L'OR, Pickwick). Broad incumbent operating at much larger scale than Mocca d'Or but in the same Dutch coffee market.
• Segafredo Zanetti (Massimo Zanetti Beverage Group): Italian coffee company with strong presence in Dutch hospitality and out-of-home coffee, offering beans, machines, and service. Broad incumbent operating an overlapping total-concept model in the same Dutch hospitality channel.
• Lavazza: Global Italian coffee company serving both foodservice/hospitality and consumer markets with espresso machines, beans, and capsules. Competes broadly with Mocca d'Or in Italian espresso machines and foodservice coffee, though at vastly greater scale.

Emerging players

• Beans & Tales (This Side Up): Dutch specialty roaster with strong direct-trade and transparency focus, serving hospitality and specialty retail. Smaller-scale but overlapping philosophy and customer base with Mocca d'Or's direct-trade and specialty offerings.

Regional players

• Paulig Coffee: Northern European coffee roaster (Finland/Sweden/Baltics) serving out-of-home coffee with beans, machines, and service. Comparable operating model (roastery + total-concept for hospitality) though primarily serving a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moccador
• Facebookfacebook.com/moccador

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mocca d'Or