Willem Holtrop Hospice

What Willem Holtrop Hospice does

Willem Holtrop Hospice is a Dutch non-profit high-care hospice operated by Stichting Palliatieve Zorg Veluwe since 2002, located at Julianalaan 51, 3851 RA Ermelo in the Netherlands. The facility delivers palliative terminal care to incurably ill patients with a limited life expectancy (in principle up to three months), serving the municipalities of Putten, Ermelo, Harderwijk, and Zeewolde in the North-West Veluwe region. It operates 7 individual guest rooms with private sanitary facilities and provides 24-hour specialized nursing care supported by trained volunteers, complemented by psychosocial and spiritual support, music therapy, physiotherapy, occupational therapy, podiatry, and respite care. There is no technology platform underpinning the service; the offering is fundamentally a physical, labor-intensive care facility.

The revenue model is a hybrid of regulated Dutch healthcare funding and charitable support. Nursing and care costs are reimbursed through health insurers under the ZVW (Health Insurance Act) or WLZ (Long-term Care Act) via a subcontracting relationship with Icare home care organization, generating €1,114,474 in 2025. The Dutch Ministry of Health, Welfare and Sport (VWS) provides an annual subsidy for volunteer coordination under the Palliative Terminal Care Regulation (€313,838 in 2025). Guests additionally contribute a €10 per day co-payment for food and accommodation, and donations from approximately 300 individuals, companies, churches, service clubs, and occasional legacies are managed by a separate ANBI-registered support foundation, Stichting Steunfonds Willem Holtrop Hospice, established in 2004. Total 2025 income was €1,627,651 against expenses of €1,533,813, producing a €93,838 surplus, with total assets of approximately €1,369,157.

The organization is led by Director Laura Jansen-de Ruijter, supported by management assistant Wies Phaff-van den Berg and volunteer coordinator Margrieta Hilz-Ebels. Paid staffing is 11 full-time equivalents, supplemented by 60-80 volunteers in care, hospitality, gardening, technical, and ironing roles. Admissions are referral-driven, routed primarily through general practitioners, home care organizations, and hospital staff, with the director acting as first point of contact for intake and bed-availability assessment. The hospice maintains strategic affiliations with regional palliative care networks including Netwerk Palliatieve Zorg Noordwest Veluwe, VPTZ, Associatie Hospicezorg, and Prezo.

Name

Willem Holtrop Hospice

Legal name

Stichting Palliatieve Zorg Veluwe

Website

https://willemholtrophospice.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Willem Holtrop Hospice is a Dutch non-profit high-care hospice in Ermelo providing 24/7 palliative terminal care to incurably ill patients in a 7-bed facility, serving four municipalities in the North-West Veluwe region since 2002.

Ownership category

akta.pro rank

Product category

Hospice Care / Palliative Care

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Respite Hospice Care (Short-Term Relief) (HSABAFAD)

Keywords

• Palliative terminal care
• Hospice care services
• End-of-life care
• Respite care
• Palliative nursing

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Healthcare Insurance Reimbursement: As a subcontractor of Icare home care organization, the hospice can declare nursing care expenses to health insurers based on ZVW (Health Insurance Act) or WLZ (Long-term Care Act) regulations. This covers nursing care and care-related costs.
2. Service Charges: Service costs of €10 per day are charged to guests for food and accommodation beyond what is covered by insurance.
3. Government Subsidy for Volunteer Coordination: Annual subsidy received from VWS (Ministry of Health, Welfare and Sport) for volunteer deployment based on the Palliative Terminal Care Regulation.
4. Donations and Gifts: Financial support from approximately 300 donors, plus gifts from individuals, companies, churches, service clubs, and occasional legacies and anonymous donations managed by Stichting Steunfonds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Willem Holtrop Hospice is a high care hospice that provides palliative terminal care to incurably ill patients with a limited life expectancy, accommodating up to 7 guests in individual rooms at its facility in Ermelo, Netherlands. The care combines 24/7 professional nursing with trained volunteers, addressing physical, psychological, social, and spiritual needs, and includes respite care, family support, and ancillary services such as music therapy, physiotherapy, and spiritual care.

Product overview

Willem Holtrop Hospice operates as a single-service palliative care facility providing high care hospice services to incurably ill patients with a life expectancy of 3 months or less. The organization offers a unified service portfolio centered on palliative terminal care, supplemented by volunteer support services, psychosocial and spiritual support, and temporary respite care. The hospice has 7 guest rooms and operates 24 hours per day with professional nursing staff.

Differentiator

Problem solved

Functional benefit

Products and services

• High Care Hospice Palliative Terminal Care Residential palliative terminal care for incurably ill patients with a limited life expectancy, accommodated in up to 7 individual rooms with private sanitary facilities, with 24/7 professional nursing and trained volunteer support.
• Respite Care Temporary admission services for incurably ill patients when caregivers are overwhelmed or when symptom management at home is no longer feasible, provided within health insurance conditions.
• Psychosocial and Spiritual Support Multidisciplinary support including attention for children of guests, biweekly music therapy, spiritual care, and access to physiotherapy, occupational therapy, and podiatry.
• Volunteer Care Services Care and ancillary services delivered by trained volunteers including care volunteers, hosts/hostesses, ironing volunteers, garden volunteers, and technical volunteers, supplementing professional nursing staff.

Quantifiable outcome

• Maximum 7 guests capacity in individual rooms with private facilities
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Stichting Palliatieve Zorg VeluwecoreStrategic or Co-development PartnerParent organization that operates the Willem Holtrop Hospice and maintains the Palliative Care Network Northwest Veluwe. Established in 2002.
• IcarecoreStrategic or Co-development PartnerHome care organization under which the hospice operates as subcontractor, enabling nursing care expense declarations to health insurers under ZVW or WLZ regulations.
• Netwerk Palliatieve Zorg Noordwest VeluweminorStrategic or Co-development PartnerRegional palliative care network for professional collaboration and knowledge sharing in the Northwest Veluwe area.
• VPTZ (Vrijwilligers Palliatieve Terminale Zorg)minorStrategic or Co-development PartnerNational organization supporting volunteer palliative terminal care, providing resources and network for hospice volunteers.
• Associatie HospicezorgminorStrategic or Co-development PartnerDutch hospice care association for professional standards and collaboration among hospice organizations.
• PrezominorStrategic or Co-development PartnerHealthcare network organization for palliative care collaboration and knowledge exchange.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Buurtzorg Nederland: The largest Dutch community/home care nursing provider; offers an adjacent home-based palliative care alternative to facility-based hospices and competes indirectly for terminally ill patients in their own homes.

Others

• Icare: A large Dutch home care organization under which Willem Holtrop subcontracts its nursing services for ZVW/WLZ billing; a critical operational and reimbursement counterpart rather than a direct competitor.
• VPTZ (Vrijwilligers Palliatieve Terminale Zorg): The national Dutch organization supporting volunteer palliative terminal care providers; not a facility-level peer but a sector infrastructure organization that materially influences Willem Holtrop's volunteer pipeline and policy environment.

Direct peers

• Hospice Kuria: A high care hospice in Amsterdam providing 24/7 palliative terminal care with professional nursing plus volunteer support on a comparable model to Willem Holtrop, including insurance reimbursement and ANBI-registered donation structure.
• Hospice Demeter: A high care hospice in the De Bilt/Utrecht region providing inpatient palliative care to terminally ill patients with a volunteer-integrated care model directly comparable to Willem Holtrop's setup.
• Hospice Bardo: A hospice in Haarlem offering palliative terminal care with a mixed professional/volunteer staffing model under ZVW/WLZ reimbursement — a very close operational and reimbursement-model peer for Willem Holtrop.
• Hospice De Duin: A coastal-region Dutch hospice operating with similar bed-based palliative care service delivery, donor-funded support foundation, and regional healthcare professional referral patterns as Willem Holtrop.
• Hospice Isselland: A Rotterdam-area high care hospice with the same combination of 24/7 nursing, trained volunteer support, and ANBI-registered fundraising foundation that defines Willem Holtrop's operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/willemholtrophospice
• LinkedInlinkedin.com/company/stichting-steunfonds-willem-holtrop-hospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willem Holtrop Hospice