Pacific Tree Care

What Pacific Tree Care does

Pacific Tree Care is a family-owned tree care services company founded in 1983 and headquartered in Calistoga, California. The company provides pruning, tree removal, stump grinding, and environmental education services, delivered by ISA-certified arborists. Its customer base spans wineries, resorts, residential property owners, homeowner associations, vineyard management companies, and municipalities across the Napa Valley and Sonoma County regions of Northern California.

The company operates a service-based, project-and-contract revenue model typical of regional arboriculture businesses, with revenue generated through fee-for-service work rather than recurring subscriptions or product sales. Its operational tooling includes TreePlotter, a third-party inventory and asset management platform developed by PlanIT Geo, used to manage tree inventories, work orders, and arboricultural records. The company does not appear to invest in proprietary technology platforms; its value proposition rests on credentialed talent, regional relationships, and 40+ years of operational continuity.

As of 2025, Pacific Tree Care employs approximately 30 people and remains privately held under family ownership. In July 2025, the company underwent a generational leadership transition following the passing of founder Joseph A. Schneider, with his son Jacob I. Schneider assuming leadership. The company carries no disclosed external funding and has not announced material expansion, acquisition, or technology investment initiatives.

Name

Pacific Tree Care

Legal name

Pacific Tree Care

Website

https://pacifictreecare.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Tree Care is a family-owned tree care services company founded in 1983 in Calistoga, California, providing pruning, removal, stump grinding, and environmental education to wineries, resorts, HOAs, and municipalities across Napa Valley and Sonoma County.

Ownership category

akta.pro rank

Product category

Arboricultural and Tree Care Services

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Cabling, Bracing & Structural Support (HSAIADAF)

Keywords

• Tree care services
• Arborist services
• Tree removal
• Tree pruning
• Fire mitigation services

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Tree Care Services: One-time service engagements for tree care including pruning, removal, stump grinding, cabling/bracing, deep root fertilization, root zone enhancement, custom milling, brush clearing, and fire mitigation services. Pricing is transparent with upfront detailed itemized quotes and projected totals for large projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pacific Tree Care provides on-site professional arboricultural services including tree pruning, removal and stump grinding, deep root fertilization, custom milling, root zone enhancement, cabling and bracing, brush clearing, and fire mitigation/defensible space work. The company also delivers tree health and safety assessments, wildfire risk assessments by an NFPA Certified Wildfire Mitigation Specialist, tree inventory and mapping using the TreePlotter GIS platform, environmental education, and municipal permit assistance for clients throughout Napa Valley and Sonoma County.

Product overview

Pacific Tree Care is a family-owned tree services company founded in 1983, offering a comprehensive suite of arboricultural services. Their core service portfolio centers on tree care maintenance and management, including Tree Pruning, Tree Removal & Stump Grinding, Deep Root Fertilization, Custom Milling, Root Zone Enhancement, Cable and Bracing, and Tree Inventory and Mapping (using TreePlotter software). The company also provides specialized fire mitigation services including Brush Clearing Fire Mitigation, Fire Mitigation and Defensible Space Services, and Wildfire Risk Assessments conducted by NFPA-certified specialists. Additional offerings include Environmental Education and Tree Permit Assistance for Napa and Sonoma County municipalities. The services work together to provide holistic tree care from health assessments and preventive maintenance through removal and repurposing, with a focus on fire-prone California landscapes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Pruning Tree pruning service that includes thinning, shaping, removal of dead branches, and elevating clearance for buildings or vehicles, designed to improve tree structural integrity and promote vigorous growth. Targeted at residential property owners, wineries, resorts, HOAs, and municipalities in Napa Valley and Sonoma County.
• Tree Removal and Stump Grinding Safe and efficient removal of diseased, damaged, or hazardous trees, including complete stump grinding to restore the landscape. Targeted at property owners and commercial sites that need hazard tree or invasive root system removal.
• Deep Root Fertilization Specialized process in which high-quality fertilizer is injected directly into the tree's root zone to enhance growth, improve disease resistance, and increase overall health and vitality. Targeted at clients seeking preventive and restorative tree health care.
• Custom Milling Repurposes wood from removed or fallen trees into custom lumber for construction, furniture, or decorative use, allowing trees to live on in usable form. Targeted at property owners who want to retain a meaningful piece of a removed tree.
• Root Zone Enhancement Soil aeration, beneficial soil amendments introduction, and mulching to improve soil structure, enhance moisture retention, and promote a healthy root environment for robust tree growth. Targeted at clients seeking biological approaches to tree and soil care.
• Cable and Bracing External mechanical supports including cabling, bracing, and post supports installed to stabilize trees with structural weaknesses, preventing limb failure and extending tree lifespan. Targeted at property owners with structurally compromised mature trees.
• Tree Inventory and Mapping Uses the TreePlotter web-based GIS platform to map, inventory, and create long-term maintenance plans for trees, with mobile-optimized access and offline data collection. Targeted at HOAs, municipalities, wineries, resorts, and other organizations needing systematic urban forestry management.
• Brush Clearing Fire Mitigation Systematic removal of underbrush, dead plants, and flammable vegetation to reduce fire hazards and manage fire fuel per California Forestry and Fire Protection (CDF) specifications. Targeted at rural, forested, and grassland property owners in fire-prone North Bay areas.
• Fire Mitigation and Defensible Space Services Proactive fire mitigation strategies including defensible space creation per California law requirements (100 feet), and sustainable landscaping techniques to enhance landscape safety and resilience against fire threats. Targeted at property owners, HOAs, and commercial sites needing wildfire defensible space compliance.
• Wildfire Risk Assessment Professional wildfire risk assessments conducted by an NFPA Certified Wildfire Mitigation Specialist (CWMS) to identify property vulnerabilities and develop site-specific mitigation plans based on fire behavior science and NFPA standards. Targeted at property owners, HOAs, wineries, and resorts in wildfire-prone North Bay landscapes.
• Tree Health and Safety Assessments Comprehensive tree evaluations, consultations, and detailed arborist reports (from a simple letter to 200+ page multi-phase reports) designed to ensure the long-term health and stability of trees. Targeted at property owners, HOAs, neighbors in disputes, and clients preparing for construction projects or satisfying municipal requirements.
• Tree Permit Assistance Assistance with navigating tree care permit requirements for Napa and Sonoma County municipalities, handling the entire permit process for homeowners. Targeted at residential property owners facing municipal tree ordinance compliance.
• Environmental Education Educational services including tips on proper planting techniques, seasonal maintenance, and understanding of mycorrhizal relationships to foster sustainable tree care practices. Targeted at community members, property owners, and civic groups in Calistoga and the broader North Bay.

Quantifiable outcome

• Large projects completed efficiently within 2 to 3 days

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Calistoga Tree CoalitioncoreStrategic or Co-development PartnerCo-founded by Joseph A. Schneider, combining expertise in native and urban forests with commitment to civic service. Pacific Tree Care's founder established this organization to promote tree stewardship in the Calistoga community.

Scale indicators3 records

Recent moves3 records

Direct peers

• Monster Tree Service: Monster Tree Service is a national franchise of professional tree care providers offering pruning, removal, and plant health care to residential and commercial customers. It competes head-to-head with PTC on local residential and small commercial tree work, though via a franchise rather than independent operator model.
• West Coast Arborists: Anaheim-based West Coast Arborists is a California-focused tree management company serving municipalities, HOAs, and commercial clients with pruning, removal, and urban forestry services. It is the closest direct competitor to PTC in the Southern California market, with overlapping municipal and HOA customer segments.
• Bartlett Tree Experts: Founded in 1907 and headquartered in Stamford, CT, Bartlett Tree Experts is one of the largest scientific tree and shrub care companies in the U.S., offering pruning, removal, plant health care, and consulting through a branch network. It mirrors PTC's full-service arborist model and ISA-certified staffing, but operates at vastly greater scale and geographic reach.

Broad incumbents

• SavATree: Founded in 1978 and headquartered in Bedford Hills, NY, SavATree is a large national tree, shrub, and lawn care company serving residential and commercial customers across the U.S. It overlaps directly with PTC on pruning, removals, and plant health care but operates at materially larger scale with a broader geographic footprint.
• Yellowstone Landscape: Yellowstone Landscape is a large commercial landscaping company serving HOAs, municipalities, and commercial properties across the southern and eastern U.S., with tree and arborist services embedded in its maintenance contracts. It is comparable to PTC on HOA and municipal accounts but operates at substantially larger scale with a broader service mix.
• BrightView Holdings: Headquartered in Blue Bell, PA, BrightView is the largest U.S. commercial landscaping services company and includes tree care as part of its maintenance offerings. While not a pure-play arborist, it competes for the same commercial property, HOA, and municipal contracts as PTC and offers bundled landscaping plus tree services.
• Asplundh Tree Expert Company: Founded in 1928 and headquartered in Willow Grove, PA, Asplundh is one of the largest vegetation management companies in North America, primarily serving utilities but also offering commercial and municipal tree care. Comparable in services offered but orders of magnitude larger and utility-line focused rather than premium residential/commercial.
• Davey Tree Expert Company: Founded in 1881 and headquartered in Kent, OH, Davey Tree Expert Company is the largest employee-owned tree care firm in North America, offering residential and commercial tree, lawn, and utility vegetation management. It dwarfs PTC in scale and offers overlapping arborist services but as part of a much wider national portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pacifictreecare.calistoga
• LinkedInlinkedin.com/company/pacific-tree-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Tree Care