What Evolvia does

Evolvia ehf is a privately held Icelandic coach training institution founded in 2008 (originating from the predecessor entity Leiðtogi, established in 2004) and headquartered in Reykjavik, Iceland. The company delivers International Coaching Federation (ICF)-accredited professional coaching education across three tiers: Level 1 (foundational training preparing students for the ACC credential), Level 2 (advanced training for experienced coaches targeting the PCC credential), and MCC Nám (preparation for PCC holders pursuing the Master Certified Coach credential). Delivery occurs both online and in person, with in-person programs offered in Reykjavik and Akureyri in Iceland, and advanced residencies at Château Garreau in Cadillac, France, for international students.

The underlying product is a curriculum and instructor-led methodology aligned to ICF standards rather than a technology platform. Evolvia does not expose APIs, software integrations, or proprietary AI tooling; the value proposition rests on the credentials and teaching experience of its instructors. Founder Matilda Gregersdotter, who introduced coaching methodology to Iceland in 2004 and achieved the MCC credential in 2013, anchors the faculty with over 20 years of teaching experience and is supported by PCC-credentialed instructors. Pricing is not publicly disclosed and prospective students are directed to contact the company or download information PDFs.

Evolvia's revenue model is professional-services education: tuition from individual students enrolling in Level 1, Level 2, or MCC programs. Customer acquisition is community-led, driven by peer referrals within the coaching profession, free online introduction sessions, organic social media (Instagram, Facebook, YouTube), email newsletters, and a multi-podcast content ecosystem on Spotify. The customer base spans aspiring professional coaches, practicing coaches seeking advancement, leaders and managers using coaching as a leadership tool, and individuals pursuing self-development, with no enterprise clients or B2B channels disclosed. The company is founder-led, privately financed with no external investment identified, and operates as a private limited company (ehf) under Icelandic law.

Name

Evolvia

Legal name

Evolvia ehf

Website

https://evolvia.is

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Evolvia ehf is an Iceland-based ICF-accredited coach training institution offering Level 1, Level 2, and MCC programs to aspiring and practicing coaches, delivered online and in-person in Iceland and France since 2008.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

akta.pro secondary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

Keywords

• Coach training programs
• Professional coaching certification
• ICF accredited education
• Executive coaching courses
• Leadership development training

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coach Training Programs: Evolvia generates revenue through coaching education programs at multiple levels (Level 1, Level 2, and MCC), providing ICF-accredited training for individuals seeking coaching certification or professional development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Evolvia is a coaching education organization based in Iceland that delivers ICF-accredited coach training programs across three progressive certification levels: Level 1 foundational training (Markþjálfanám), Level 2 advanced studies (Framhaldsnám í Markþjálfun), and MCC training for master certified coaches. Programs are delivered in Iceland and internationally, including French-language programs in France.

Product overview

Evolvia is a coaching education organization offering a multi-level training program for professional coaching certification. The portfolio consists of Level 1 (basic coaching training for ACC certification), Level 2 (advanced training for those with coaching experience seeking PCC-level skills), and MCC Nám (Master-level preparation for PCC-holders pursuing MCC certification). All programs carry international accreditation from the International Coaching Federation (ICF).

Differentiator

Problem solved

Functional benefit

Products and services

• Evolvia Markþjálfanám (Coach Training)
• Evolvia Framhaldsnám í Markþjálfun (Advanced Studies in Coaching)
• MCC Nám (Master Certified Coach Training)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• International Coach Academy (ICA): ICA is an ICF-accredited global coach training school delivering ACTP and ACSTH pathways for ACC, PCC, and MCC credentials. It overlaps directly with Evolvia's ICF-aligned certification ladder and global delivery model.
• MentorCoach: MentorCoach is an ICF-accredited coach training provider with multiple credentialing pathways including MCC-level preparation. Comparable to Evolvia in offering a full ICF ladder and targeting both aspiring and advanced coaches.
• New Ventures West: New Ventures West is an ICF-accredited professional coach training program focused on leadership coaching. Comparable to Evolvia in offering ICF-aligned certification and serving a leadership/managerial learner segment.
• Center for Coaching Certification: Center for Coaching Certification is an ICF-accredited coach training organization offering multi-level certification programs. Comparable to Evolvia as an ICF program approval holder providing structured coach education.
• Co-Active Training Institute (CTI): CTI is a globally recognized coach training institute with ICF-accredited foundational and certification programs. Comparable to Evolvia as a multi-level professional coach school serving individual learners and corporate leadership segments.
• iPEC Coaching: iPEC is an ICF-accredited coach training organization offering multi-level certification programs (ACC, PCC, MCC) for professional coaches. It is directly comparable to Evolvia in that both deliver ICF-aligned coach education with tiered certification tracks.
• Coach U: Coach U is a long-established ICF-accredited coach training school offering foundational and advanced coach certification programs. Comparable to Evolvia as both operate as dedicated coach education institutions serving aspiring and advancing coaches.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith offers executive and leadership coach certification programs with a focused executive-coaching niche. Comparable to Evolvia's MCC and leadership segments in serving senior leaders pursuing advanced coaching credentials.

Broad incumbents

• International Coach Federation (ICF): ICF is the global governing body that accredits coach training programs like Evolvia and certifies individual coaches. It is comparable as the standards-setter and ecosystem anchor for Evolvia's entire business model.
• European Mentoring and Coaching Council (EMCC): EMCC is a European coaching and mentoring accreditation body offering its own quality standards and credential pathways. Comparable to ICF in that Evolvia operates within this broader coaching-credentialing ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/evolvia.markthjalfanam
• YouTubeyoutube.com/@masterblisscoach
• Facebookfacebook.com/EvolviaEhf
• Instagraminstagram.com/evolvia.markthjalfanam

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolvia