Suministros de Limpieza Para Seguridad Alimentaria

What Suministros de Limpieza Para Seguridad Alimentaria does

SULISA (Suministros de Limpieza Para Seguridad Alimentaria) is a Mexican chemical manufacturer and industrial supplies distributor founded in 2010 and headquartered in Buenavista, State of Mexico. The company manufactures specialized cleaning chemicals — both institutional/industrial and custom-formulated variants — for the food production/processing sector and the broader industrial sector, and distributes a complementary catalog of personal protective equipment (gloves, industrial footwear, boots), industrial brushes, disposable supplies, containers, and waste bins. SULISA highlights compliance with COFEPRIS federal sanitary regulations and SADER standards as a positioning credential for food-safety customers. The company operates proprietary storage and distribution in the CDMX metropolitan area and ships nationwide across the Mexican Republic.

The business model is direct product sales (chemicals plus commercialized PPE/safety supplies) executed through two channels: direct enterprise sales with personalized technical advisory and customized formulations per client, and a distributor/reseller channel that resells across Mexico. Pricing is not publicly disclosed and quotes are issued on request, consistent with negotiated B2B contracts. The company is family-owned and bootstrapped, with no external investors, funding rounds, partnerships, M&A activity, or public ownership disclosed. Customer segments are vertical: food industry (primary) and industrial sector (primary), plus distributors (secondary).

SULISA's technology footprint is narrow and operational rather than platform-oriented. Core technology is chemical formulation and manufacturing. The notable digital asset is Gotita, an AI-powered virtual assistant deployed on WhatsApp that handles customer service inquiries, technical product questions, delivery status, and routing to the sales and purchasing departments on a 24/7 basis; the company has no disclosed API, SDK, or broader software platform. The product portfolio spans 10+ catalog categories, with two recent catalog launches (Catálogo Químicos Industriales 2025; Catálogo Plus 2026 - Químicos Especializados) signaling active product-surface refresh.

Name

Suministros de Limpieza Para Seguridad Alimentaria

Legal name

Suministros de Limpieza Para Seguridad Alimentaria

Website

https://sulisa.com.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SULISA is a Mexican chemical manufacturer and industrial supplier, founded in 2010 in Buenavista, State of Mexico, producing customized cleaning chemicals and distributing PPE and safety supplies to food industry and industrial sector customers across Mexico.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Industrial cleaning chemicals
• Food safety sanitation
• Personal protective equipment
• Industrial hygiene supplies
• Custom chemical formulation

Headquarters

HQ city

Buenavista

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Chemical Cleaning Products: Manufacturing and sale of specialized and industrial cleaning chemicals, including customized formulations per client needs.
2. Personal Protective Equipment (PPE) Sales: Sale of industrial safety products including gloves, footwear, boots, disposable supplies, brushes, containers, and trash receptacles.
3. Distributor Sales: Sale of products to distributors for resale across Mexico.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

SULISA manufactures and distributes specialized chemical cleaning products and personal protective equipment for the food production/processing and general industrial sectors in Mexico. The company formulates cleaning chemicals to client-specific requirements, holds personalized inventory stocks for each customer, and distributes products from its CDMX-area warehouse with national shipping across Mexico. The product portfolio spans institutional and specialized industrial chemicals, EPP, industrial brushes, disposable supplies, containers, waste bins, and industrial footwear.

Product overview

SULISA is a manufacturer and distributor of industrial cleaning and food safety products operating as a unified product portfolio. The core offering consists of manufactured chemical cleaning products (both institutional and specialized) complemented by commercialized safety equipment. Product lines include: chemical cleaning products (Químicos de Limpieza, Químicos Especializados, Químicos Industriales), personal protective equipment (EPP, Guantes de Protección), industrial supplies (Cepillería Industrial, Insumos Desechables), waste management (Contenedores, Botes de Basura), and industrial footwear (Calzado Industrial, Botas de Uso Industrial). All products are distributed primarily to the food sector and industrial manufacturing in Mexico, with services including custom chemical formulation, personalized inventory stocks, storage and distribution in Mexico City area, and national shipping. The company also offers Gotita, an AI-powered virtual assistant for customer service and sales support.

Differentiator

Problem solved

Functional benefit

Brands

• Gotita: Virtual assistant (chatbot) that connects businesses with SULISA in real-time, providing technical product support, delivery inquiries, and quick links to Sales and Purchasing departments via WhatsApp, available 24/7.

Products and services

• Químicos de Limpieza Institucional e Industrial (Institutional and Industrial Cleaning Chemicals) Chemical cleaning products manufactured to specific customer needs for institutional and industrial use in the food and industrial sector.
• Químicos Especializados (Specialized Chemicals) Specialized chemical products for targeted cleaning and sanitation applications in industrial environments, featured in the Catálogo Plus 2026.
• Equipo de Protección Personal (EPP) (Personal Protective Equipment) Personal protective equipment for industrial safety applications across manufacturing and food processing environments.
• Cepillería Industrial (Industrial Brushes) Industrial brushes and brushing equipment for cleaning and processing applications.
• Insumos Desechables (Disposable Supplies) Disposable supplies for industrial hygiene and food safety operations.
• Contenedores (Industrial Containers) Industrial containers for storage and waste management in food safety and industrial operations.
• Botes de Basura (Waste Bins) Industrial and commercial waste bins for food safety and hygiene applications.
• Botas de Uso Industrial (Industrial Safety Boots) Industrial-grade safety boots for use in manufacturing and food processing environments.
• Calzado Industrial (Industrial Footwear) Industrial safety footwear for workplace protection in manufacturing and food sectors.
• Guantes de Protección (Protective Gloves) Protective gloves for industrial and food safety handling applications.
• Gotita - Asistente Virtual IA (AI Virtual Assistant) AI-powered virtual assistant providing real-time customer service, technical product support, delivery tracking, and direct routing to sales and purchasing departments via WhatsApp, available 24/7.
• Elaboración de Productos Químicos (Custom Chemical Formulation Service) Manufacturing service that formulates chemical cleaning products to the specific needs of each client, supporting tailored industrial and food safety applications.
• Almacenamiento y Distribución (Storage and Distribution Service) Storage and distribution service operated by SULISA in Mexico City and the Metropolitan Area, supporting rapid response to customer needs.
• Envíos Nacionales (National Shipping Service) National shipping service that delivers SULISA products to customers throughout the Mexican Republic.
• Catálogo Químicos Industriales 2025 (Industrial Chemicals Catalog 2025) Product catalog for industrial chemicals serving the food and industrial sector in 2025.

Quantifiable outcome

• Decrease in labor time through efficient industrial tools

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Química Delta: Mexican specialty chemicals manufacturer and distributor serving industrial and institutional customers; comparable to SULISA in product mix (cleaning/sanitation chemistry) and Mexican B2B go-to-market.
• Megacryl: Mexican manufacturer of industrial cleaning chemicals and sanitation products for institutional and food-industry clients; direct competitor in the customized cleaning chemistry niche SULISA occupies.
• Grupo Pochteca: Mexican-listed chemical and specialty products distributor serving industrial customers across Mexico with similar B2B distribution and logistics model; directly comparable as a Mexican chemical supplier with national reach.

Emerging players

• Virox Technologies: Specialty disinfectant and cleaning chemistry company focused on accelerated hydrogen peroxide and food-safe sanitizers; comparable as an emerging specialist competing against incumbent sanitizer brands in regulated end markets.

Broad incumbents

• Brenntag: World's largest chemical distribution company with significant Mexican operations; comparable as a chemical and cleaning-products merchant wholesaler serving industrial customers across multiple verticals.
• Ecolab: Global leader in water, hygiene, and infection prevention with a major food-safety cleaning chemistry business serving Mexican food processors; broad incumbent with overlapping food-safety sanitizer and cleaner products.
• Zep Inc. Manufacturer and marketer of cleaning and maintenance products for industrial, institutional, and food-service customers; broad incumbent with overlapping product lines in degreasers, sanitizers, and facility cleaners.
• Univar Solutions: Global chemical and ingredient distributor with a focused specialty cleaning and industrial hygiene product portfolio; comparable in chemical distribution economics and B2B customer model.
• Solenis: Global specialty chemicals producer (now owner of Diversey) serving water-intensive industries including food and beverage; competes with SULISA in sanitation chemistries for industrial processors.
• Diversey (Solenis): Global provider of cleaning, sanitation, and hygiene solutions (now part of Solenis) with established presence in food and beverage sanitation; overlapping product categories with SULISA's chemical cleaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sulisa_mx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suministros de Limpieza Para Seguridad Alimentaria