What Sztuka E-Commerce does

Sztuka E-Commerce is a Polish-language educational podcast founded in 2020 by Marek Kich and operated as a personal content brand rather than a formally incorporated company. The show publishes long-form interviews with practitioners from the Polish e-Commerce ecosystem, covering customer service, pricing strategy, conversion rate optimization, SEO migration, marketplace selling, and online store operations. Episodes are recorded in Polish and addressed to Polish-speaking e-Commerce business owners and managers seeking actionable tactics to improve store performance and customer order value.

The product is a single podcast series distributed via major audio and video platforms: Spotify, Apple Podcasts, Google Podcasts, and YouTube (channel: SztukaEcommerce). The underlying technology stack is commodity podcast hosting (Spreaker for the RSS feed) plus public streaming platforms; there is no proprietary software, no mobile application, and no API surface. The catalog comprises 172+ episodes as of the last evidence point, with guest experts sourced from the Polish e-Commerce community.

The business model is implicit and not formally disclosed. Content is offered free to listeners, and the sole monetization signal in the data is a single sponsored bonus-content placement by Thulium (a customer-service software vendor) in March 2020. The entity has no disclosed pricing, no investor base, no parent company, no subsidiaries, and no funding rounds. Headcount is 1-10 employees, consistent with a founder-operated content brand rather than a venture-backed or agency-scale operation.

Name

Sztuka E-Commerce

Legal name

Sztuka E-Commerce

Website

https://marekkich.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sztuka E-Commerce is a Polish-language podcast founded in 2020 by Marek Kich, publishing 172+ episodes of expert interviews on e-Commerce topics for Polish online store owners. Content is distributed free via Spotify, Apple Podcasts, Google Podcasts, and YouTube.

Ownership category

akta.pro rank

Product category

E-Commerce Educational Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

Keywords

• E-commerce podcast
• Online retail education
• Conversion rate optimization
• E-commerce consulting insights
• Digital marketing strategy

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Sztuka E-Commerce is a free Polish-language podcast series hosted by Marek Kich that delivers educational content and practical advice to online store owners. Episodes feature interviews with e-commerce practitioners and cover topics such as customer service excellence, pricing policy, conversion rate optimization (CRO), SEO migration, and online store operations. The library consists of 172+ episodes distributed via Spotify, Apple Podcasts, Google Podcasts, YouTube, and the marekkich.pl website.

Product overview

Sztuka E-Commerce is a podcast series (not a software product company) that delivers educational content about e-commerce best practices. The sole offering is the podcast series, which features expert guests discussing topics such as customer service excellence, pricing strategy, conversion rate optimization, and SEO migration for online stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Sztuka E-Commerce Podcast A free Polish-language podcast series hosted by Marek Kich that provides tips and guidance on improving online stores. Episodes feature interviews with e-commerce experts and cover topics including customer service excellence, pricing strategy, conversion rate optimization (CRO), and SEO migration. Distributed via Spotify, Apple Podcasts, Google Podcasts, YouTube, and the marekkich.pl website.

Quantifiable outcome

• 172+ episodes produced covering various e-Commerce topics

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BigCommerce (Resources/Podcast): BigCommerce produces e-commerce educational content and podcasts as part of its broader SaaS platform offering. Comparable as an e-commerce education content producer, but operates as an incumbent platform rather than a pure content brand.
• Shopify Masters: Shopify's official podcast for e-commerce entrepreneurs. Comparable as e-commerce education content, but backed by the dominant e-commerce platform and serves a global audience — a broad incumbent rather than a niche specialist.
• ConversionXL (CXL): CXL is a conversion optimization education platform with training, certifications, and content. Comparable topic overlap (CRO is a featured topic on Sztuka E-Commerce), though CXL is a broader, established incumbent in optimization education.

Direct peers

• eCommerce Evolution: Stephanie Leffler's e-commerce podcast focusing on customer retention, conversion optimization, and direct-to-consumer strategy. Directly comparable as a talk-format e-commerce education podcast targeting store operators.
• Ecommerce w Praktyce: Polish e-commerce education portal and community providing practical training for online store operators. Most directly comparable peer in the same Polish-language e-commerce education niche, serving the same audience.
• My Wife Quit Her Job: Steve Chou's e-commerce podcast and education business covering online store building, sourcing, and ecommerce strategy. Directly comparable in format (interview-style podcast) and audience (aspiring and active e-commerce entrepreneurs), though English-language and US-focused.
• eCommerce Fuel: eCommerce Fuel is a podcast and community for established (7-8 figure) e-commerce store owners run by Andrew Youderian. It directly mirrors Sztuka E-Commerce's format: a talk-format podcast targeting online store operators with operational guidance, though it serves an English-speaking audience.
• Future Commerce: Future Commerce is an e-commerce media platform and podcast covering the business and culture of online retail. Comparable as an e-commerce-focused content/media brand with podcast distribution, though oriented toward brand-side retail innovation.

Others

• BaseLinker (Knowledge Base / Podcast): Polish-founded e-commerce operations and order management SaaS platform serving the same Polish merchant audience. Adjacent ecosystem participant — potential sponsor/partner for Sztuka E-Commerce rather than direct competitor.

Regional players

• Fundacja Polska Chmura Obliczeniowa / Akademia E-commerce: Polish-language e-commerce training and education provider offering courses and resources for online store owners. Comparable as a regional e-commerce education player targeting the same Polish merchant audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/SztukaEcommerce
• LinkedInlinkedin.com/company/sztuka-e-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sztuka E-Commerce