FutureCommerce
FutureCommerce is an independently owned new media company that publishes podcasts, newsletters, print publications, and in-person events for retail, eCommerce, and DTC industry leaders, reaching 200,000+ subscribers under the 'Commerce is Culture™' editorial philosophy.
- Company typePrivate
- Founded2016
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FutureCommerce does
FutureCommerce (legal name: Future Commerce) is an independently owned new media company founded in 2016 and headquartered in West Palm Beach, United States, that publishes research, podcasts, newsletters, print publications, and in-person events for retail, eCommerce, and direct-to-consumer (DTC) industry leaders. The company's product portfolio centers on the flagship Future Commerce Podcast (400+ episodes), supplemented by spin-off podcast series (Infinite Shelf, Step by Step, Decoded), two weekly newsletters reaching 200,000+ commerce leaders, editorial properties including the Insiders essay series and The Senses weekly signal memo, and premium print publications such as LORE Journal (280+ pages), Muses Journal, VISIONS audiovisual reports, and the limited-edition STRATA Vol. 001. The company operates a 'Commerce is Culture™' editorial philosophy, registered as a trademark, and is built by operators with two decades of commerce-team and agency experience.
FutureCommerce does not operate a software platform or proprietary technology stack; its value is delivered through content, community, and physical/digital publications distributed via owned channels (website, e-commerce storefront, email, podcast platforms) and select in-person events. Revenue is generated through a mix of recurring subscriptions (Future Commerce Plus Membership with Member Briefs), newsletter and event sponsorships, ticket sales for events including the annual VISIONS summit and Shoptalk After Dark after-parties, print publication sales (STRATA priced at $20, limited to under 500 copies), and co-branded research partnerships such as the January 2026 'Concierge Economy' report with Cimulate. The customer base is a long tail of individual subscribers and event attendees, with named brand logos (Apple, Disney, Walmart, Target, LVMH, Porsche, Farfetch, New Balance, Crate & Barrel, General Mills, Ferrero, Feastables, Simon) used primarily as credibility signals for the audience rather than disclosed paying enterprise accounts. The company has no disclosed funding rounds, no parent company, and no institutional investors, operating as a privately held, operator-owned media business.
FutureCommerce firmographics
Firmographics- Name
- FutureCommerce
- Legal name
- Future Commerce
- Website
- https://futurecommerce.fm
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FutureCommerce is an independently owned new media company that publishes podcasts, newsletters, print publications, and in-person events for retail, eCommerce, and DTC industry leaders, reaching 200,000+ subscribers under the 'Commerce is Culture™' editorial philosophy.
- Ownership category
- akta.pro rank
FutureCommerce industry classification
Industry- Product category
- Commerce Media and Research
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
- akta.pro secondary industries
- Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where FutureCommerce is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FutureCommerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Newsletter Subscriptions: Future Commerce attracts 200,000+ commerce leaders through two weekly newsletters delivering insights on retail, DTC, agentic commerce, and culture.
- Membership Subscription (Future Commerce Plus): Subscription membership offering exclusive content including Member Briefs and member-only essays for commerce leaders.
- Print Publications and Merchandise Sales: Sale of printed journals and reports including LORE Journal (280+ pages), Muses Journal, VISIONS reports, and STRATA Vol. 001 (limited edition, under 500 copies printed, $20).
- Events and Sponsorships: Hosting of in-person events including the annual VISIONS summit and Shoptalk After Dark after-party, with event sponsorships and ticket sales.
- Research Reports and Partnerships: Joint research reports with partners such as Cimulate, released as public reports that may drive brand awareness and partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | STRATA Vol. 001 - Limited Edition Print Annual |
| One time/ perpetual license | Pay-as-you-go | LORE Journal |
| One time/ perpetual license | Pay-as-you-go | Muses Journal |
| Subscription | Monthly | Future Commerce Plus Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FutureCommerce product offering
Product offeringCore offering
FutureCommerce is a new media company that publishes original podcasts, weekly newsletters, long-form essays, and limited-edition print journals focused on retail, eCommerce, DTC brands, and commerce culture. It also hosts an annual in-person summit (VISIONS) and produces audiovisual research reports for commerce leaders under the "Commerce is Culture" philosophy.
Product overview
Future Commerce is a new media company publishing research, reporting, podcasts, and events for retail and eCommerce leaders. The company operates a platform-plus-content model centered on its core podcast network (Future Commerce Podcast, Infinite Shelf, Step by Step, Decoded), editorial content (Insiders, The Senses), and premium print publications (LORE Journal, Muses Journal, VISIONS, STRATA). The portfolio is tied together under the 'Commerce is Culture' philosophy, offering subscribers weekly newsletters, member-exclusive insights, and event access including the annual VISIONS summit. A Plus Membership tier provides enhanced access to premium content and member briefings.
Differentiator
Problem solved
Functional benefit
Brands
- Insiders: Premium research and analysis publication covering retail, DTC, and commerce trends for members.
- The Senses
- LORE Journal
- VISIONS
- Muses Journal
- STRATA
Products and services
- Future Commerce Podcast
Companies that use FutureCommerce
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
FutureCommerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FutureCommerce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CimulatecoreFuture Commerce partnered with Cimulate (AI-native commerce platform through its CommerceGPT platform) to release the joint research report 'The Concierge Economy: Understanding AI's True Role in The Shopping Experience.' The report was based on surveys of 2,000 U.S. consumers and examined how generative AI platforms are reshaping shopping behavior. Findings included that 80% of AI users consult AI first when researching holiday gifts, 77% click through to brand sites for purchase, and 57% use AI for product comparison.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FutureCommerce competitors and assessment
Company assessmentBroad incumbents
- eMarketer / Insider Intelligence: Established research and analyst firm covering digital marketing and e-commerce. Overlaps with FutureCommerce in serving retail/e-commerce executives with strategic analysis, but operates at larger scale with analyst-heavy subscription research rather than new-media content formats.
- The Information: Premium subscription business and technology journalism. Comparable paid subscription B2B media model, high-end audience, and original-reporting positioning, though covers broader tech/business rather than commerce-only and operates at materially larger scale.
- Industry Dive: B2B trade media publisher with verticals including retail. Comparable B2B subscription newsletter model and audience of retail industry executives, but operates across many verticals (more institutional less culture-focused) rather than specializing in a single category.
- Digiday: Trade publication covering digital media, marketing, and commerce. Overlapping audience and adjacent topics (DTC, retail media, agency dynamics), but broader in scope covering digital advertising and ad-tech rather than specializing in commerce-only.
- Morning Brew: Pioneering daily business and tech B2B newsletter with proven scale of multi-vertical publisher (parent of Retail Brew). Comparable as a top-of-funnel content and newsletter media business serving young business professionals, with a similar sponsorship-driven revenue model though broader topic scope.
Emerging players
- Coresight Research: Retail and consumer goods research firm publishing reports and forecasts on retail disruption, e-commerce, and supply chains. Comparable audience of retail executives and overlapping trend-forecasting output, but more research-driven and less editorial/creator-led than FutureCommerce.
Direct peers
- Business of Fashion: Subscription media company covering the global fashion industry. Comparable as a premium paid subscription B2B media business with overlapping audience in luxury/fashion (FutureCommerce's LVMH, Farfetch subscribers) and thought-leadership positioning in commercial strategy and cultural analysis.
- Glossy: B2B media brand covering digital transformation and DTC at fashion and beauty companies. Directly comparable in DTC and luxury commerce coverage (overlap with Farfetch, LVMH, New Balance subscribers), premium subscription media model, and operator-focused editorial voice.
- Retail Brew (Morning Brew): Morning Brew's retail-focused vertical B2B newsletter. Directly comparable as a daily/weekly newsletter published for retail professionals, with similar audience overlap (Walmart, Target, Adidas-style brand subscribers) and sponsor-driven monetization.
- Modern Retail: Daily B2B newsletter and digital media company covering retail and e-commerce. Same audience (retail/e-commerce executives), same newsletter-led publishing model, overlapping DTC and brand coverage, and similar mid-sized independent media positioning. The closest structural peer to FutureCommerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FutureCommerce social profiles
Digital presenceFutureCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureCommerce leadership team
Management profileNumber of profiles
FutureCommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureCommerce
What does FutureCommerce do?
FutureCommerce is a new media company that publishes original podcasts, weekly newsletters, long-form essays, and limited-edition print journals focused on retail, eCommerce, DTC brands, and commerce culture. It also hosts an annual in-person summit (VISIONS) and produces audiovisual research reports for commerce leaders under the "Commerce is Culture" philosophy.
Is FutureCommerce a public or private company?
FutureCommerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FutureCommerce founded?
FutureCommerce was founded in 2016. It employs 1 to 10 people.
Where is FutureCommerce based?
FutureCommerce is headquartered in West Palm Beach, United States, in the North America region.
How does FutureCommerce make money?
Five revenue lines are on record. Newsletter Subscriptions are the primary driver. The others are membership Subscription (Future Commerce Plus), print Publications and Merchandise Sales, events and Sponsorships and research Reports and Partnerships.
Who are FutureCommerce's main competitors?
Broad incumbents on record are eMarketer / Insider Intelligence, The Information, Industry Dive, Digiday and Morning Brew. Coresight Research is listed as an emerging player. Direct peers are Business of Fashion, Glossy, Retail Brew (Morning Brew) and Modern Retail.
Does FutureCommerce have an API?
No public API is recorded for FutureCommerce.
What industry is FutureCommerce in?
FutureCommerce's product category is Commerce Media and Research. Its primary akta.pro industry code is EDAGALAM, Audio Learning Content (Podcasts, Audiobooks, Listening Programs), with a secondary code of MPAGAOAC, Hybrid Conferences & Conventions (In-Person + Streamed). Its NAICS code is 51621 and its SIC code is 2721.