VPS Blocks

What VPS Blocks does

VPSBlocks is an Australian-owned and operated Virtual Private Server (VPS) and cloud hosting provider headquartered in Port Melbourne, founded in 2012. The company sells configurable Linux and Windows VPS instances built on NVMe/Flash storage with self-healing failover, deployed in Australian data centres across multiple carrier networks (Telstra, Optus, IINET/TPG, NextGen, IX, PIPE) under BGP routing. Its core product portfolio spans cPanel VPS, Plesk VPS (Linux and Windows), HestiaCP VPS, bare-metal Linux VPS, and Windows VPS, with sub-products templated for Microsoft Exchange, SQL Server, SharePoint, Active Directory, Remote Desktop Services, IIS application hosting, and Linux web/mail/database/VPN servers. A Platform-as-a-Service layer adds Cloudlets (Jelastic-powered), managed Kubernetes, and Docker container hosting, complemented by WordPress-focused tooling from WebPros (WP Guardian, WP Squared, Koality) and Sitejet Builder.

The business operates on a recurring monthly subscription model with no long-term contracts, ranging from $12.50/month entry-level Linux VPS to $675/month Elite-tier dedicated servers, with add-on revenue from managed backups ($14.95–$29.95/month), full server management ($87.95/month), extra storage, CloudLinux, and Plesk licensing. Go-to-market is hybrid: self-serve online ordering through the customer portal paired with sales-assisted support via phone (1300 839 448), live chat, and ticketing, plus a reseller and affiliate program targeting agencies and MSPs. The customer base is diversified across SMB, IT professionals, developers, agencies, freelancers, and Australian enterprises in healthcare, manufacturing, eCommerce, transport, and accounting, served by in-house ITIL Level 3 support technicians at no additional charge. The company is private, bootstrapped with no disclosed funding rounds, and operates with 1–10 employees.

Name

VPS Blocks

Legal name

VPSBlocks

Website

https://vpsblocks.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

VPSBlocks is an Australian-owned VPS and cloud hosting provider, founded in 2012, offering configurable Linux/Windows VPS, PaaS, and WordPress tooling on local data centres to Australian SMBs, IT professionals, developers, agencies, and enterprises.

Ownership category

akta.pro rank

Product category

Virtual Private Server (VPS) Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

akta.pro secondary industries

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ), Cloud Networking & Virtual Networking (VPC/VNet) (HDABAFAG), VPN & Remote Access Gateways (HDADABAD)

Keywords

• Virtual private servers
• Cloud hosting infrastructure
• Managed VPS hosting
• Platform as a service
• Windows Linux VPS

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. VPS Hosting Subscription: Recurring monthly subscription revenue from VPS hosting services including Linux VPS, Windows VPS, cPanel VPS, Plesk VPS, and HestiaCP plans. Customers pay for dedicated resources (CPU, RAM, storage) with predictable monthly billing. No long-term contracts required - services can be cancelled at any time.
2. PaaS Services: Platform-as-a-Service offerings including Cloudlets, Kubernetes, and Docker containers, typically starting from $10/month with scaling options.
3. Control Panel Licenses: Revenue from cPanel and Plesk licensing bundled with VPS plans. cPanel licensing varies by plan (5, 30, 50, or 100 accounts), with additional license options available.
4. Add-on Services: Additional revenue from managed backups ($14.95/month or $29.95/month for offsite), full server management ($87.95/month), extra NVMe storage (25c/GB/month), extra SATA storage (15c/GB/month), CloudLinux OS ($20/month), and Plesk licenses for Windows.
5. Professional Services: Migration services, virtualisation services, and technical support including ITIL-defined level 3 support provided by Australian-based technicians at no additional charge for semi-managed services.
6. Domain Registration: Domain registration services as part of the hosting ecosystem, allowing customers to manage domains alongside their hosting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

VPSBlocks provides cloud-based Virtual Private Server (VPS) hosting services built on NVMe/Flash storage with self-healing failover, available in Linux and Windows variants with dedicated CPU, RAM, and storage resources. The company also delivers a Platform-as-a-Service layer (Cloudlets powered by Jelastic, Kubernetes, Docker) and complementary managed services including migrations, spam filtering, and domain registration, all hosted on Australian data centres.

Product overview

VPSBlocks is an Australian VPS and cloud hosting provider offering a portfolio of hosting products and managed services. The core offering is configurable Virtual Private Server hosting with dedicated resources (NVMe/Flash storage, dedicated CPU, dedicated RAM) available in Linux and Windows variants, spanning bare-metal Linux/Windows VPS, cPanel VPS, Plesk VPS, and HestiaCP VPS control panel options. A Platform-as-a-Service layer provides Cloudlets (Jelastic-powered containers), Kubernetes (K8s), and Docker Containers. The product range is extended by WordPress-specific tools including Sitejet Builder (website building), WP Guardian (security), Koality (monitoring), and WP Squared (multi-site WordPress management). Additional paid add-ons include Managed Backups, Full Server Management, and Managed Hardware Firewall. Complementary services cover Migration Services, Virtualisation Services, Magento & CMS Hosting, Spam Filtering (via SPAM Experts), and Domain Registration. All services are supported by Australian-based ITIL level 3 technical support staff and hosted on Australian infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Linux VPS Configurable Linux Virtual Private Server hosting with full root access on a choice of distributions (AlmaLinux, CentOS, Debian, Ubuntu, CloudLinux) with dedicated CPU, RAM, and NVMe/SATA storage. Designed for IT professionals, developers, and agencies requiring flexible server environments.
• Windows VPS Windows Server hosting (2016 through 2025) on dedicated resources, supporting .NET applications, Remote Desktop, Exchange, SQL Server, Active Directory, IIS, and SharePoint workloads. Configurable CPU, RAM, and storage starting from $30-$50/month.
• cPanel VPS cPanel control panel pre-installed on a VPS for simplified management of websites, databases, email, SSL, and security through an industry-standard GUI. Offered in Lite ($77.50/month), Starter ($150/month), Pro ($255/month), and Elite ($470/month) tiers with dedicated CPU, RAM, and NVMe storage.
• Plesk VPS Plesk control panel on Linux or Windows VPS offering a modern, intuitive interface for server administration, automation, and security. Available in Lite, Starter ($110/month), and Elite ($455/month) tiers with dedicated resources and bundled Cloudflare integration.
• HestiaCP VPS

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• cPanelcoreTechnology or IntegrationcPanel partnership providing certified cPanel specialists with expertise in installation, configuration, optimization, and support for cPanel-based VPS hosting. VPSBlocks is a certified cPanel partner in Australia.
• PleskcoreTechnology or IntegrationPlesk partnership offering both Windows and Linux Plesk hosting with the same graphical interface across environments. VPSBlocks provides installation, licensing, and technical support for Plesk control panel.
• Jelastic (Cloudlets)coreTechnology or IntegrationCloudlets platform powered by Jelastic provides PaaS capabilities including automatic scaling, container management, and simplified application deployment with free trial available.
• WebPros (WP Guardian, Koality, WP Squared)coreTechnology or IntegrationPartnership with WebPros for integrated WordPress management tools including WP Guardian (security), Koality (monitoring), and WP Squared (mass WordPress management) integrated into cPanel and Plesk control panels.
• TelstracoreTechnology or IntegrationNetwork partner providing connectivity through Telstra network feeds as part of VPSBlocks' multi-carrier network infrastructure for redundancy and optimal routing.
• OptuscoreTechnology or IntegrationNetwork partner providing connectivity through Optus network feeds as part of VPSBlocks' multi-carrier network infrastructure.
• IINET/TPGsupportingTechnology or IntegrationNetwork partner providing additional connectivity options through IINET/TPG network feeds.
• SPAM ExpertssupportingTechnology or IntegrationPartnership for incoming spam filtering services with full control panel, quarantine, whitelist/blacklist, filter settings, and full reporting capabilities.
• Sitejet BuildersupportingTechnology or IntegrationIntegrated website builder available through cPanel and Plesk control panels, featuring drag-and-drop editing, AI-powered tools, over 140 templates, and Ecwid eCommerce integration.
• WHMPsupportingTechnology or IntegrationWeb hosting automation and billing platform integration for reseller hosting businesses to manage client accounts, invoices, and subscriptions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vultr: Global VPS and bare-metal cloud provider with hourly pricing and broad geographic footprint. Competes with VPSBlocks on VPS simplicity, performance NVMe storage, and Kubernetes/PaaS offerings.
• Linode (Akamai): Developer-focused VPS and cloud provider (now part of Akamai) offering Linux VPS, Kubernetes, and object storage. Comparable on developer/SMB positioning and transparent pricing.
• DigitalOcean: Global VPS/IaaS provider popular with developers and SMBs for predictable pricing and simple UX. Sets the benchmark for the 'cloud without hyperscaler complexity' positioning VPSBlocks explicitly invokes.
• Serversaurus: Australian-owned VPS and dedicated server hosting provider operating from local data centres in Melbourne and Sydney. Closest head-to-head competitor to VPSBlocks on the small-to-mid Australian VPS segment.
• Panthur: Australian hosting provider offering VPS, shared, and reseller hosting with local support. Directly comparable on product mix (cPanel/Plesk VPS, Windows options) and Australian SMB go-to-market.
• Anchor (anchor.com.au): Australian hosting provider (VPS, dedicated, cloud) targeting SMBs and agencies. Comparable customer base and product family, including cPanel/Plesk and managed services.
• Crucial Hosting: Australian web hosting and VPS provider serving SMBs with cPanel/WHM, managed servers and local support. Comparable in scale and product breadth to VPSBlocks.
• NetOrigin: Australian managed hosting and VPS provider based in Brisbane with local data centres, NVMe storage, and 24/7 Australian support - structurally similar to VPSBlocks' positioning.

Broad incumbents

• Macquarie Cloud Services: Australia's largest locally owned hyperscale and managed hosting provider (part of Macquarie Telecom). Competes with VPSBlocks for Australian enterprise and government workloads, but at much larger scale and breadth.
• AUCloud: Australian sovereign-cloud provider (Centrepoint) focused on government and regulated enterprise workloads. Same data-sovereignty narrative as VPSBlocks but targeting larger, security-cleared customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vpsblocks
• Facebookfacebook.com/vpsblocks
• LinkedInlinkedin.com/company/vpsblocks-com-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VPS Blocks