Van Lent Systems
Van Lent Systems B.V. is a Dutch family business, founded in 1990, that distributes assistive healthcare products including low vision magnifiers and text-to-speech devices, TENS pain relief systems, and pediatric bedwetting alarms direct-to-consumer via its webshop, supported by Dutch health insurer reimbursement partnerships and referrals from institutions like Koninklijke Visio and Bartiméus.
- Company typePrivate
- Founded1990
- HeadquartersOss, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Van Lent Systems does
Van Lent Systems B.V. is a privately held Dutch family business founded in 1990 and headquartered in Oss, Netherlands. The company distributes assistive healthcare products across three vertical categories: low vision aids (electronic magnifiers, text-to-speech devices, and smart cameras), TENS (Transcutaneous Electrical Nerve Stimulation) pain relief devices with associated consumables, and pediatric bedwetting alarm systems. Its low vision product line includes desktop magnifiers (i-See HD, i-See Speech, i-See Touch, LookyTAB 10 in Basic and Speech variants), handheld magnifiers (Looky+, Looky 5, Looky Mag, Looky Round 2.1 and 2.8), a text-to-speech reader (i-Reader 2) with 8MP HD OCR camera, a Daisy player (i-Speak), and the Wi-Fi enabled LookyBOT smart camera with 20X optical zoom and browser-based multi-user access. The pain management portfolio centers on the i-Pulz 2, i-Pulz 3, mamaTENS, and TensCare Perfect MamaTENS devices. The incontinence category consists of the Apollo, Mickey, and Noppy bedwetting alarms with associated sensor underwear.
The company operates a direct-to-consumer model through its own e-commerce webshop at vanlentsystems.com/webshop, supplemented by telephone-based customer service for inquiries, ordering, and demonstrations. Unit pricing in Euros ranges from EUR 8.95 for consumable TENS electrodes to EUR 759 for the Looky 5 handheld magnifier, with several higher-value items priced on request. The company maintains reimbursement relationships with over 40 Dutch health insurers (including Zilveren Kruis, CZ, VGZ, and Menzis) and referral partnerships with specialized low vision institutions Koninklijke Visio and Bartiméus, which prescribe devices covered by health insurance. Marketing channels include the company website, social media (Facebook, LinkedIn, YouTube), and an email newsletter (Van Lent Exclusivemail). The company self-describes as operating for over 30 years as a family business, supporting users across the product lifecycle with both supply and post-sale service.
Van Lent Systems firmographics
Firmographics- Name
- Van Lent Systems
- Legal name
- Van Lent Systems B.V.
- Website
- https://vanlentsystems.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Lent Systems B.V. is a Dutch family business, founded in 1990, that distributes assistive healthcare products including low vision magnifiers and text-to-speech devices, TENS pain relief systems, and pediatric bedwetting alarms direct-to-consumer via its webshop, supported by Dutch health insurer reimbursement partnerships and referrals from institutions like Koninklijke Visio and Bartiméus.
- Ownership category
- akta.pro rank
Where Van Lent Systems is headquartered
LocationHeadquarters
- HQ city
- Oss
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Lent Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Product Sales: Direct sales of assistive healthcare products including low vision aids (electronic magnifiers, text-to-speech devices), TENS pain relief devices and consumables, and incontinence/bewetting alarm products through their e-commerce webshop.
- Accessories and Consumables: Ongoing sales of replacement electrodes, batteries, cables, gels, and other consumables for TENS devices and accessories for low vision products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electronic Handheld Magnifiers |
| Unit Pricing | Pay-as-you-go | TENS Devices |
| Unit Pricing | Pay-as-you-go | Incontinence Products |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Text-to-Speech Devices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Van Lent Systems product offering
Product offeringCore offering
Van Lent Systems is a Dutch family-run retailer and service provider that sells assistive healthcare devices through its own e-commerce webshop. The core offering spans three product categories: low vision aids (electronic magnifiers, text-to-speech readers, Daisy players, Wi-Fi cameras), TENS pain relief devices with consumables, and bedwetting alarms for children with nocturnal enuresis. Van Lent Systems also provides ongoing post-purchase support, product demonstrations, and relies on partnerships with Dutch health insurers for reimbursement.
Product overview
Van Lent Systems is a Dutch healthcare technology provider offering three main product categories: low vision aids (slechtziendheid), pain relief devices (pijnbestrijding), and incontinence solutions (incontinentie). The low vision portfolio includes desktop electronic magnifiers (i-See HD, i-See Speech, i-See Touch, LookyTAB 10), handheld magnifiers (Looky+, Looky 5, Looky Mag, Looky Round), text-to-speech devices (i-Reader 2), Daisy players (i-Speak), and a Wi-Fi smart camera (LookyBOT) with OCR read-aloud capabilities. Pain relief products center on TENS (Transcutaneous Electrical Nerve Stimulation) devices including i-Pulz 2, i-Pulz 3, mamaTENS, and TensCare Perfect MamaTENS, along with consumable accessories. Incontinence solutions consist of bedwetting alarms (Apollo, Mickey, Noppy) designed for children using proven alarm training methods. The company operates as both a product supplier and service provider, supporting users throughout the product lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- i-Reader 2 Text-to-speech device with 8MP HD camera that scans printed text and converts it to spoken audio using OCR technology. Supports multiple languages and can read complete A4 documents aloud.
- i-See HD Desktop electronic magnifier without speech functionality, providing high-definition magnification of printed materials for low vision users.
- i-See Speech Desktop electronic magnifier with integrated speech/text-to-speech functionality for low vision users.
- i-See Touch Desktop electronic magnifier with touch-screen controls and Full HD camera. Features 2.3-65x magnification and 10 high-contrast color modes.
- LookyTAB 10 Basic 10-inch tablet-style electronic magnifier without speech, providing portable magnification for low vision users.
- LookyTAB 10 Speech 10-inch tablet-style electronic magnifier with integrated text-to-speech functionality for reading printed materials aloud.
- Looky+ Electronic handheld magnifier with built-in display for portable magnification of printed materials and objects.
- Looky 5 Electronic handheld magnifier model with integrated display for portable magnification.
- Looky Mag Electronic handheld magnifier with magnification capabilities for low vision users.
- Looky Round 2.1 Compact electronic handheld magnifier with 2.1-inch display for portable magnification.
- Looky Round 2.8 Electronic handheld magnifier with 2.8-inch display for portable magnification.
- LookyBOT Smart Wi-Fi enabled assistive camera with 20X optical zoom and built-in OCR read-aloud technology. Streams live magnified video to laptops/tablets via web browser. Designed for classroom accessibility with support for up to 3 simultaneous connections.
- i-Speak Daisy player designed for users with dyslexia, enabling playback of Daisy format digital audio books.
- Bluetooth Keyboard (large bold letters) Wireless keyboard with large, bold letters designed for low vision users. Connects to Windows, iOS or Android devices via Bluetooth 5.0 or 2.4G USB-dongle. Compatible with LookyTAB 10.
- Rolstatief (mobile floor stand) Mobile floor stand with wheels for desktop electronic magnifiers. Height adjustable, designed exclusively for Van Lent Systems magnifiers.
- i-Pulz 3 TENS (Transcutaneous Electrical Nerve Stimulation) device for natural, safe relief of acute and chronic pain. Uses electrical currents to reduce pain signals.
- i-Pulz 2 Previous generation TENS device for pain relief treatment.
- mamaTENS TENS device specifically designed for pregnancy-related pain relief, including labor pain management.
- TensCare Perfect MamaTENS TENS device for maternity pain relief applications.
- TENS Consumables (electrodes, cables, gels) Consumable accessories for TENS devices including electrodes (brown, white, rubber), TENS cables, conductive gel, and bandages.
- Apollo Bedwetting alarm system for children with sensor underwear. Uses training method proven effective for treating nocturnal enuresis.
- Mickey Bedwetting alarm device designed to help children overcome bedwetting through alarm training therapy.
- Noppy User-friendly, lightweight and compact bedwetting alarm that can be worn as a watch on either wrist. Includes alarm clock with four volume settings and colorful interchangeable covers.
Quantifiable outcome
- Research indicates bedwetting alarm training is the most effective method against bedwetting
Companies that use Van Lent Systems
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Van Lent Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Van Lent Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Koninklijke VisiocoreRegional center for blind and visually impaired individuals that can prescribe electronic magnifiers and text-to-speech devices covered by health insurance.
- BartiméuscoreRegional center for blind and visually impaired individuals that can prescribe electronic magnifiers and text-to-speech devices covered by health insurance.
- Dutch Health Insurers (Zilveren Kruis, CZ, VGZ, Menzis, and others)coreMultiple Dutch health insurance companies that reimburse the costs of prescribed medical devices from Van Lent Systems. The company displays logos of over 40 Dutch health insurers as accepted reimbursement partners.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Van Lent Systems competitors and assessment
Company assessmentDirect peers
- HumanWare: Canadian assistive-technology manufacturer offering electronic magnifiers, Braille displays, and Daisy players. Directly comparable to Van Lent's i-Reader, i-See, Looky series, and i-Speak Daisy player across overlapping low-vision and blind-user segments.
- Malem Medical: UK specialist manufacturer of bedwetting (enuresis) alarm systems for children. Directly comparable to Van Lent's Apollo, Mickey, and Noppy bedwetting alarm range on product, end user (children/parents), and clinical use case.
- TensCare: UK-based specialist manufacturer of TENS and EMS devices for pain relief, incontinence, and maternity use. Directly comparable to Van Lent's i-Pulz and mamaTENS lines — in fact TensCare supplies the Perfect MamaTENS that Van Lent distributes.
- LVI Low Vision International: Swedish specialist in video magnifiers and low-vision aids serving the Nordic and broader European markets. Closely comparable product category (CCTV/desktop magnifiers, handheld magnifiers) to Van Lent's i-See and Looky lines.
- HIMS International: Korean manufacturer of assistive devices including Braille displays, text-to-speech readers, and Daisy players. Directly comparable to Van Lent's i-Reader 2, i-See Speech, and i-Speak portfolio for blind and low-vision users.
- Reinecker Vision: German manufacturer of video magnifiers and electronic low-vision aids, distributed through specialist ophthalmology and rehabilitation channels. Comparable to Van Lent on product type (desktop and handheld magnifiers) and on the specialist/reimbursement-led D2C model.
- Optelec / Vispero: Vispero (parent of Optelec, Freedom Scientific, Enhanced Vision) is the global market leader in low-vision electronic magnifiers, CCTVs, and text-to-speech devices. Directly comparable to Van Lent's low-vision product line and the primary specialist-channel competitor in the same end markets.
Broad incumbents
- Omron Healthcare: Global health-device incumbent with TENS pain relievers, blood-pressure monitors, and respiratory products. Comparable to Van Lent's TENS line on product type, but competing through mass retail and pharmacy distribution rather than specialist prescription channels.
- Eschenbach Optik: Large German optical-products company with a broad portfolio spanning traditional optics and electronic magnifiers for low vision. Overlaps with Van Lent's electronic magnifier range but operates across a much wider product portfolio.
- Beurer: German health-and-wellness electronics brand with a broad TENS, heat, and pain-therapy range sold across European retail. Overlaps with Van Lent's i-Pulz TENS line as a mass-market alternative distributed through general retail rather than specialist channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Lent Systems social profiles
Digital presenceVan Lent Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Lent Systems leadership team
Management profileNumber of profiles
Van Lent Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Lent Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Lent Systems
What does Van Lent Systems do?
Van Lent Systems is a Dutch family-run retailer and service provider that sells assistive healthcare devices through its own e-commerce webshop. The core offering spans three product categories: low vision aids (electronic magnifiers, text-to-speech readers, Daisy players, Wi-Fi cameras), TENS pain relief devices with consumables, and bedwetting alarms for children with nocturnal enuresis. Van Lent Systems also provides ongoing post-purchase support, product demonstrations, and relies on partnerships with Dutch health insurers for reimbursement.
Is Van Lent Systems a public or private company?
Van Lent Systems is a private company. It is classified as family owned and is currently operating.
When was Van Lent Systems founded?
Van Lent Systems was founded in 1990. It employs 11 to 50 people.
Where is Van Lent Systems based?
Van Lent Systems is headquartered in Oss, Netherlands, in the Europe region.
How does Van Lent Systems make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are accessories and Consumables.
Who are Van Lent Systems's main competitors?
Direct peers on record are HumanWare, Malem Medical, TensCare, LVI Low Vision International, HIMS International, Reinecker Vision and Optelec / Vispero. Broad incumbents are Omron Healthcare, Eschenbach Optik and Beurer.
Does Van Lent Systems have an API?
No public API is recorded for Van Lent Systems.