SIA

What SIA does

SIA S.r.l. is an Italian industrial automation systems integrator founded in 1995 and headquartered in Caselle di Sommacampagna (Verona). The company designs, builds, and validates industrial control and supervision systems for process industries operating under regulatory oversight, principally pharmaceutical manufacturing, with secondary verticals in food, water treatment, and chemicals. Its service portfolio is organized into six interconnected areas: Electrical Department (panel construction and wiring), Hardware Design (schematics, I/O lists, component selection), PLC Development (Siemens S5/S7/Desigo and Rockwell ControlLogix), SCADA Development (GE iFix, WinCC, Ignition, Wonderware, Zenon COPA-DATA), Quality Department (CSV and validation under GMP, GAMP, 21 CFR Part 11, and Annex 11), and 24/7 Service support.

The business operates a project-based professional services model delivered through direct enterprise sales. Revenue is generated from custom turnkey engagements that combine electrical, hardware, PLC, SCADA, and validation work into a single scope, with no publicly disclosed pricing. SIA maintains 120+ employees across six sites: three in Italy (Verona HQ, Bologna, Parma) and three abroad (Morbio Inferiore in Switzerland, Warsaw in Poland, Tonawanda NY in the United States). International expansion has been organic and milestone-driven — Poland (2013), Switzerland (2021), United States (2024) — under founder-CEO Stefano Mazzi, with no disclosed external funding rounds. ISO 9001 certification has been held since 2012 (updated to ISO 9001:2015 in 2018).

Beyond services, SIA markets Ibys, a proprietary line of AI-assisted smart glasses for hands-free workflow validation, real-time remote assistance, and operator guidance, targeted at healthcare, automotive, logistics, and smart manufacturing. The company is privately held as an Italian S.r.l. with EUR 1,000,000 registered share capital and does not disclose revenue.

Name

SIA

Legal name

SIA S.r.l.

Website

https://siavr.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

SIA is an Italian industrial automation systems integrator that designs, builds, and validates PLC, SCADA, and electrical control systems for enterprise customers in pharmaceutical, food, water treatment, and chemical sectors, operating across six sites in Italy, Switzerland, Poland, and the United States.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design Services (541512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Industrial automation systems
• PLC software development
• SCADA integration services
• Computer system validation
• Process control automation

Headquarters

HQ city

Caselle

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Automation Systems Integration: Turnkey automation solutions including electrical panel construction, PLC software development, SCADA implementation, hardware design, and validation services for pharmaceutical, chemical, water treatment, and food industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIA is an industrial automation systems integrator that delivers turnkey automation and supervision systems for regulated process industries. Its core offering bundles six service areas — electrical panel construction, hardware design, PLC software development, SCADA implementation, software validation, and 24/7 support — into custom projects for pharmaceutical, chemical, water treatment, and food clients. The company also sells the Ibys smart glasses sub-brand for AI-driven hands-free workflow management and remote assistance.

Product overview

SIA is an industrial automation system integrator offering a comprehensive, six-area service portfolio comprising Electrical Department, Hardware Design, PLC Development, SCADA Development, Quality Department, and Service. The core offering centers on designing, building, and validating industrial control and supervision systems for pharmaceutical, chemical, water treatment, and food sectors. The product portfolio also includes the Ibys smart glasses sub-brand — a wearable AI device that provides workflow validation and remote assistance. All services are delivered through a 'turnkey' approach, combining electrical, hardware, software (PLC and SCADA), and validation capabilities into a unified offering. SIA operates across 6 sites (3 in Italy: Verona, Bologna, Parma; 3 abroad: Switzerland, Poland, US) with over 120 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Ibys: Smart glasses product for workflow management and remote assistance in industrial settings. Features include AI-powered workflow validation, real-time camera recording, hands-free operation, and applications in healthcare, automotive, logistics, and smart manufacturing sectors.

Products and services

• SIA Industrial Automation Services (Turnkey) End-to-end industrial automation and supervision systems spanning Electrical Department, Hardware Design, PLC Development, SCADA Development, Quality Department, and 24/7 Service. Delivered as turnkey projects for pharmaceutical, chemical, water treatment, and food industries.
• Electrical Department (Panel Construction and Wiring) Builds electrical power and control panels from electrical diagrams, performs wiring, and conducts I/O checks with programmers to verify electrical connections and PLC communication before customer delivery.
• Hardware Design Designs electrical boards for machines and systems, prepares I/O signal lists, selects components and instruments, and coordinates on-site activities for new or reorganized production areas.
• PLC Development Develops PLC software for machinery and systems using Siemens (S5, S7, Desigo) and Rockwell Allen-Bradley platforms, including communication list preparation, code development, and ongoing code fitness verification.
• SCADA Development Implements fully customized SCADA solutions including database creation from communication lists, video page construction, dynamic object configuration, and SCADA testing. Integrates with GE iFix, WinCC, Ignition, Wonderware, and Zenon COPA-DATA platforms.
• Quality Department (CSV and Validation) Provides software validation according to pharmaceutical and food regulations, with Quality Assurance, Validation Management, and Computer System Validation (CSV) expertise in GMP, GAMP, Data Integrity, and 21 CFR Part 11.
• 24/7 Customer Service and Support Provides ongoing customer assistance with dedicated telephone support and 24/7 ticket management through dedicated development areas for rapid issue resolution.
• Ibys Smart Glasses AI-powered smart glasses providing hands-free workflow management with computer-vision-based step validation, real-time camera recording, integrated audio earphones, Bluetooth, Wi-Fi, and remote assistance for healthcare, automotive, logistics, and smart manufacturing applications.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• S.I.A. US LLCcoreStrategic or Co-development Partner · 1 January 2024Wholly-owned US subsidiary established in 2024 to expand SIA's industrial automation services into the North American market. Located in Tonawanda, NY.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• COPA-DATA: Vendor of the Zenon SCADA platform that SIA explicitly integrates. Comparable as both a SCADA platform partner and as an alternative vendor competing for the same SCADA implementation projects in regulated industries.
• Inductive Automation (Ignition): SCADA platform vendor (Ignition) that SIA integrates as a solution partner. Highly comparable because Inductive Automation's integrator ecosystem includes many firms with the same profile as SIA — independent system integrators serving pharma/food regulated customers.
• Avanceon: Independent systems integrator with comparable size, multi-region presence, and focus on industrial automation for regulated industries (oil & gas, power, pharma). Closest size-and-scope peer to SIA for benchmarking project delivery and vertical specialization.
• MAVERICK Technologies: Independent industrial automation integrator with similar headcount and vertical focus on regulated/process industries. Comparable as a peer for plant-floor automation, MES/SCADA integration, and pharma/food validation services.

Broad incumbents

• ABB Process Automation: Global automation incumbent with deep pharma/food and water treatment verticals — directly overlapping SIA's primary customer segments. Comparable for benchmarking project scale, scope, and competitive bidding on large turnkey automation engagements.
• Siemens Digital Industries: Global automation platform owner (SIMATIC S7, WinCC, Desigo) and the largest incumbent SIA integrates with as a partner. Directly comparable because Siemens competes for the same turnkey pharma/food integration projects while also owning the underlying PLC and SCADA platforms SIA builds on.
• Rockwell Automation: Owns ControlLogix and FactoryTalk platforms that SIA explicitly integrates, and competes for the same regulated-industry turnkey projects. Comparable due to overlapping pharma/food customer base and integrated services-plus-platform business model.
• Emerson Automation Solutions: Major automation platform and services incumbent with strong pharma/life-sciences vertical. Comparable due to overlap in process automation, validation services, and regulated-industry customer base, and as a competitor for large turnkey plant projects.
• Schneider Electric (Industrial Automation): Major automation platform owner competing for pharma/food plant projects alongside SIA. Comparable due to overlap in PLC/SCADA offerings, regulated-industry vertical focus, and bundled integration services model.
• AVEVA: Owns Wonderware and the broader SCADA/operations management stack that SIA integrates. Comparable as a competitor in industrial software platforms and as a platform partner whose products SIA deploys in customer projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXEmWmTh71EdhLaE5oYuVeQ
• LinkedInlinkedin.com/company/siavr-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIA