GreasePoint

What GreasePoint does

GreasePoint is a regional specialty distributor and service provider of automatic lubrication systems and heavy-equipment fire suppression solutions, operating as a brand within The Conrad Company industrial distribution group. Headquartered in York, Pennsylvania with a service office in Charlotte, North Carolina, the company serves customers across the Mid-Atlantic region — Pennsylvania, Delaware, Maryland, Virginia, New Jersey, and the Carolinas — in the construction, manufacturing, fleet, mining, forestry, steel mill, landfill, and vehicle services verticals. Its go-to-market is built on factory-trained field service technicians performing on-site installation, inspection, and repair, supplemented by walk-in service counters and direct sales.

The product portfolio combines a proprietary IIoT platform, GreaseAlert, with distributed product lines from major manufacturers including Graco (2023 Top 100 distributor), SKF-Lincoln, Bijur Delimon, LubeCon, Castrol, AFEX (authorized Mid-Atlantic distributor), and Amerex (exclusive North Carolina partner). GreaseAlert provides remote, multi-brand-compatible monitoring of lubrication systems with IP65K-rated enclosures and WiFi/Cellular connectivity, allowing real-time alerting on low lubrication levels and system faults. Supporting offerings include fire suppression systems (dry chemical, liquid agent, and dual agent), automatic lubrication pumps and controllers (e.g., Graco G3, G5, GLC 2200, GCI injectors; SKF-Lincoln QuickLub; Bijur CLP), pump repair services via sister brand PennAir, construction repair kits, and on-site inspection.

The business model is multi-stream: one-time hardware sales of pumps, controllers, valves, fire suppression units, and accessories; professional services for installation, repair (3-day minimum turnaround for stocked parts), and inspection; and recurring subscription revenue from GreaseAlert monitoring. Pricing is quote-based and not publicly disclosed, with installed fire suppression systems ranging from approximately $13,600 for a typical excavator to $14,400 for a typical wheel loader. The company is privately held with no external institutional investment disclosed and operates as one of seven sister brands under The Conrad Company alongside PennAir, Capitol Tool, Compressor Maintenance Co, CVL, Allied Hydraulic Service Co., Hanover Conveying Systems, and Valley Fluid Components.

Name

GreasePoint

Legal name

GreasePoint

Website

https://greasepoint.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GreasePoint is a Mid-Atlantic specialty distributor and service provider of automatic lubrication systems and fire suppression equipment for heavy machinery in construction, manufacturing, fleets, and mining, distributing Graco, AFEX, Amerex, SKF-Lincoln, and others alongside its proprietary GreaseAlert IIoT monitoring platform.

Ownership category

akta.pro rank

Product category

Industrial Lubrication and Fire Suppression Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Construction Machinery & Equip (3531)

akta.pro primary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Greases (IMAEAMAF), Lubrication & Greasing Services (Chassis/Articulation Points) (TLAKAGAK)

Keywords

• Automatic lubrication systems
• Fire suppression equipment
• Heavy equipment maintenance
• Industrial lubrication distribution
• Remote lubrication monitoring

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of automatic lubrication equipment, fire suppression systems, pumps, controllers, valves, and accessories from major manufacturers including Graco, SKF-Lincoln, AFEX, Amerex, Bijur Delimon, and LubeCon.
2. Repair Services: Pump repair and replacement services with 3-day minimum turnaround for stocked parts. Spare pumps available at discounted rates during repair periods.
3. Installation Services: On-site installation of automatic lubrication systems and fire suppression systems by factory-trained technicians. Includes system design, installation, and operator training.
4. Inspection Services: On-site inspection services by fully trained technicians that maximize equipment availability while minimizing unscheduled downtime.
5. Remote Monitoring: GreaseAlert IIoT remote monitoring system providing real-time alerts for low lubrication levels and system faults.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

GreasePoint distributes, installs, and services automatic lubrication systems and fire suppression equipment for heavy-duty machinery used in construction, manufacturing, fleets, mining, and other industrial sectors across the Mid-Atlantic U.S. The company's offering combines multi-brand equipment distribution (Graco, SKF-Lincoln, AFEX, Amerex, Bijur Delimon, LubeCon), on-site system design and installation, inspection and repair services, and a proprietary IIoT remote lubrication monitoring platform (GreaseAlert).

Product overview

GreasePoint is an automatic lubrication and fire suppression solutions provider that operates primarily as a distributor of multiple branded product lines rather than a single unified platform. The core offering combines proprietary IIoT remote monitoring (GreaseAlert) with distributed products from major suppliers (Graco, SKF Lincoln, Bijur Delimon, LubeCon, AFEX, Amerex). Key product categories include automatic lubrication systems (pumps, controllers, injectors, metering valves) for construction, manufacturing, fleets, and mining equipment; fire suppression systems (dry chemical, liquid agent, dual agent) for heavy equipment; and related services (pump repair, inspection, troubleshooting). The GreaseAlert IIoT monitoring system serves as the proprietary technology layer that connects equipment to mobile devices for real-time alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• GreaseAlert Remote Lubrication Monitoring GreaseAlert is GreasePoint's proprietary Industrial Internet of Things (IIoT) remote lubrication monitoring system. It proactively communicates with equipment managers, alerting them to low lubrication levels or system faults via WiFi or cellular data. The IP65K-rated enclosure is suitable for on-road, off-road, and industrial applications, and is compatible with any brand of pump or controller with data output capabilities across single line, dual line, and progressive systems for grease, fluid grease, or oil.
• AFEX Fire Suppression Systems Fire suppression systems for heavy equipment providing rugged and reliable fire protection. AFEX has over 50 years of experience and is the number one manufacturer of fire suppression systems in the Americas. GreasePoint is an authorized AFEX distributor for the Mid-Atlantic region and provides installation, fire risk assessments, and service for AFEX dry chemical, liquid chemical, and dual agent systems for heavy equipment in construction, mining, forestry, landfills, and steel mills.
• Graco Automatic Lubrication Equipment Full line of Graco automatic lubrication pumps, metering devices, controllers, valves, and accessories for off-road mobile, on-road mobile, and in-plant applications. GreasePoint is a 2023 Top 100 Graco distributor providing Graco products throughout the Greater United States, including Compact Dyna-Star pumps, GLC X automatic lubrication controllers, and G-Mini automatic lubrication pumps.
• Graco G5 Pump Series Automatic grease and oil pump with five pump elements designed for the harsh demands of fracking operations. Features 4,250 psi max pressure, 24 VDC power, operating temperature from -40°C to 70°C, and reservoir sizes of 4 and 8 liters.
• Graco G3 Pump Series Professional-grade automatic grease and oil pump designed for long-lasting performance and reliability in harsh working conditions.
• Graco GCI Series Grease Injectors Cartridge injector system offering twice the lifespan of traditional grease injectors with replacement times reduced from minutes to seconds, featuring a 360-degree view of high-visibility indicator pin.
• SKF Lincoln Lubrication Systems Automatic lubrication systems and management solutions from SKF and Lincoln including chain lubrication, general purpose grease (NSF ISO 21469 certified), flowline oil supply units, and marine lubrication products.
• SKF Lincoln QuickLub Lubrication System Designed for small and mid-sized machinery supporting up to 250 lubrication points. Features UV-protected reservoir, IP6K9K rating, operating temperatures to -40°C, and reservoir sizes of 2, 4, 8, or 15 liters.
• Bijur Delimon Lubrication Products Automated chain lubrication systems, cartridge lube pumps, recirculating oil systems, and multi-purpose oil systems from Bijur Delimon International.
• Bijur Cartridge Lube Pump (CLP) Electrically driven single outlet lubrication pump using standard off-the-shelf grease cartridges (DIN1284, Lube Shuttle, Fuchs). Features 8 cc/min flow rate, 100 bar pressure, supports up to NLGI #2 greases.
• LubeCon Chain Lubricants Quality chain lubricants including mineral-based oils for ambient conditions, dry-film lubricants, high-performance synthetic oils for high temperatures, and food-grade oils from LubeCon and Castrol.
• Amerex Fire Suppression Systems Heavy-equipment fire suppression systems from Amerex, particularly suited for forestry equipment with rugged liquid-agent units for skidders, feller-bunchers, and mulchers. GreasePoint is the exclusive Amerex heavy-equipment fire-suppression partner for North Carolina.
• Pump Repair Services Inspection and repair services for grease and oil pumps (including Graco) delivered through sister-brand PennAir. Offers 3-day minimum turnaround for stocked parts, 2-3 weeks for parts requiring order, and discounted replacement pumps during repair.
• Inspection Services On-site inspection of automatic lubrication systems by fully trained technicians, maximizing equipment availability while minimizing unscheduled downtime and maintenance breaks.
• AFEX Dry Chemical Fire Suppression Systems Dry chemical fire suppression systems for heavy equipment protection against engine and debris fires.
• AFEX Dual Agent Fire Suppression Systems Combined dry chemical and liquid chemical fire suppression systems providing both flame knockdown and cooling capabilities.
• AFEX Compact Liquid Fire Suppression System Compact liquid-agent fire suppression system designed for off-road equipment in mining, forestry, and construction, featuring high-performance liquid agent and simplified installation and maintenance.

Quantifiable outcome

• ROI of as little as 9 months for automatic lubrication systems on typical equipment like Caterpillar 320 excavator
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• AFEXcoreChannel Partner/ Reseller/ DistributorAFEX is the number one manufacturer of fire suppression systems in the Americas with 50+ years of experience. GreasePoint is an authorized AFEX distributor for the Mid-Atlantic region, providing installation, fire risk assessments, and service for AFEX fire suppression systems including dry chemical, liquid chemical, and dual agent systems for heavy equipment.
• AmerexcoreChannel Partner/ Reseller/ DistributorGreasePoint is the exclusive Amerex heavy-equipment fire-suppression partner for North Carolina. Amerex provides rugged liquid-agent units for forestry equipment including skidders, feller-bunchers, and mulchers with FM-approved suppression for high-vibration harvest sites.
• GracocoreChannel Partner/ Reseller/ DistributorGraco designs and manufactures fluid handling and automatic lubrication equipment for off-road mobile, on-road mobile, and in-plant applications. GreasePoint is a 2023 Top 100 Graco distributor providing full line of Graco automatic lubrication pumps, metering devices, controllers, valves, and accessories throughout the Greater United States.
• SKF-LincolncoreChannel Partner/ Reseller/ DistributorSKF Lincoln automatic lubrication systems include chain lubrication, general purpose greases (NSF ISO 21469 food grade), flowline oil supply units, and systems for marine, industrial, and rail applications. GreasePoint is an authorized distributor for SKF and Lincoln products.
• LubeConsecondaryChannel Partner/ Reseller/ DistributorLubeCon provides quality chain lubricants and lubrication solutions for tough environments including mineral-based oils, dry-film lubricants, high-performance synthetic oils, and food grade oils. GreasePoint partners with LubeCon and Castrol to provide top-quality lubricants.
• Bijur DelimonsecondaryChannel Partner/ Reseller/ DistributorBijur Delimon is a global supplier of oil recirculation systems and equipment for optimum lubrication of bearings, gear trains, and processes. Products include Cartridge Lube Pumps (CLP), PVBM Progressive Valves, AirMax air-oil systems, and multi-purpose oil circulating units.
• CastrolsecondaryChannel Partner/ Reseller/ DistributorGreasePoint partners with Castrol alongside LubeCon to provide top-quality lubricants able to handle tough environments, adding value to customer businesses.
• PennAircoreStrategic or Co-development PartnerPennAir is a sister brand under The Conrad Company, specializing in pneumatic, hydraulic, and automation services. PennAir and GreasePoint share an office building in York, PA and collaborate on repair services for Graco pumps. PennAir provides factory-trained service counter support for GreasePoint.
• The Conrad CompanycoreStrategic or Co-development PartnerThe Conrad Company is the parent organization of GreasePoint, an ever-growing collection of specialized brands focused on helping people in manufacturing. Sister brands include PennAir, Capitol Tool, Compressor Maintenance Co, CVL, Allied Hydraulic Service Co., Hanover Conveying Systems, and Valley Fluid Components.
• Capitol ToolminorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Acts as extension of customer workforce providing precision machining and fabrication services.
• Compressor Maintenance Co.minorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Provides air compressors, vacuum pumps, air dryers, filters and more.
• CVL Technical SalesminorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Specializes in process instrumentation solutions offering actuators, valves, and control systems for industrial automation.
• Allied Hydraulic Service Co.minorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Specializes in repair, rebuild, and replacement of hydraulic motors, pumps, valves, cylinders, and hydrostatic systems.
• Hanover Conveying SystemsminorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Designs and manufactures heavy-duty, long-lasting conveying systems with attractive ROI.
• Valley Fluid ComponentsminorStrategic or Co-development PartnerPart of The Conrad Company brand portfolio. Provides fluid component solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DropsA: Manufacturer and supplier of centralized lubrication systems, progressive dividers, and oil/air systems for industrial machinery. DropsA is a direct peer in the automatic lubrication equipment category serving overlapping industrial customers and competing for similar distributors and end-user accounts.
• ATS Electro-Lube: Canadian manufacturer of automatic lubrication systems for heavy equipment including excavators, loaders, and haul trucks. ATS Electro-Lube is a direct peer with overlapping products, target customers, and on-site installation services in the North American heavy equipment lubrication market.
• Firetrace International: Manufacturer of fire suppression solutions for heavy equipment, vehicles, and industrial machinery using clean agents and dry chemical systems. Firetrace is a direct peer in the heavy equipment fire suppression segment, competing for mining, forestry, and construction customer accounts that GreasePoint also targets.
• FLO Components: Canadian-based provider of on-site automatic lubrication systems and grease services for heavy equipment and fleets. FLO Components is a direct peer offering design, installation, and servicing of similar lubrication solutions to construction, mining, and fleet customers in North America.

Broad incumbents

• Graco: Manufacturer of fluid handling and automatic lubrication equipment including pumps, controllers, and metering devices. GreasePoint is a Top 100 Graco distributor; Graco is a broad incumbent that designs the core products GreasePoint sells and is now launching its own connected platforms like Pulse Pro that compete with GreaseAlert.
• SKF (Lincoln Industrial): Global manufacturer of bearings and lubrication systems, including Lincoln-branded automatic lubrication products distributed by GreasePoint. SKF is a broad incumbent across rotating equipment and condition monitoring, with overlapping IIoT and predictive maintenance capabilities that intersect GreasePoint's GreaseAlert offering.
• Amerex (Fire Suppression): Manufacturer of rugged liquid-agent fire suppression systems for heavy equipment, particularly forestry applications. GreasePoint is Amerex's exclusive heavy-equipment fire suppression partner for North Carolina; Amerex is a broad incumbent whose products GreasePoint distributes into the forestry and construction markets.
• Bijur Delimon International: Global supplier of oil recirculation systems, cartridge lube pumps, and progressive lubrication equipment. GreasePoint distributes Bijur Delimon products; Bijur is a broad incumbent competing for the same industrial and mobile equipment lubrication customers in the Mid-Atlantic region.
• AFEX (by Dafo Group): Manufacturer of fire suppression systems for heavy equipment with 50+ years of experience and the leading supplier in the Americas. GreasePoint is an authorized AFEX distributor; AFEX is a broad incumbent whose products GreasePoint resells and installs across mining, forestry, and construction customers.

Regional players

• RelaDyne: Large North American lubricant and fuel distributor formed through acquisitions of multiple regional distributors. RelaDyne is a regional-scale peer competing for industrial and commercial lubricant distribution accounts across multiple US regions, including overlapping Mid-Atlantic and Southeast geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_lH3gjNeeYjemUO2xIr8zQ
• Facebookfacebook.com/greasepoint
• LinkedInlinkedin.com/company/greasepoint
• Instagraminstagram.com/theconradcompany
• Xx.com/greasepoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreasePoint