Valley West Mall

What Valley West Mall does

Valley West Mall is a single-asset, enclosed shopping mall located at 1551 Valley West Drive in West Des Moines, Iowa, positioned off Interstate 235. The property is owned and managed by Spinoso Real Estate Group (SREG), a private real estate operator, and operates as a physical retail destination housing roughly 60+ tenants across categories including apparel, dining, optical, health and beauty, services, entertainment, and specialty retail. Anchor and notable tenants include JCPenney (a department store with a stated network of over 860 locations) plus its in-store optical, salon, and portrait operations, Blaze Pizza, Chocolaterie STAM, Pearle Vision, Des Moines Children's Museum, Kim's Tailor, Relax Massage, The Corner Hangout (a teen amenity), and Clip Money (a cash-deposit kiosk). A dedicated Mall Management Office handles tenant and visitor inquiries at (515) 225-3632.

Digital operations run through a website and content platform operated by Placewise LLC under SREG's direction. The site exposes a store directory with category filtering across 22 retailer categories, an events calendar, a sales/promotions hub, a 'Trends' editorial blog covering seasonal and lifestyle content, and a VIP/e-club loyalty program that lets users follow specific stores and receive personalized deals. Technical integrations are limited to standard web infrastructure: Google Analytics for traffic analytics, Facebook Login for social authentication, and Google Maps for directions. The company has no mobile application, no API surface, and no disclosed AI/ML capabilities.

The business model is conventional shopping-center real estate: revenue is generated by leasing storefront space to tenants (base rent, percentage rent, common-area maintenance charges), with ancillary income from promotional placements, advertising, and any on-site specialty leasing. Pricing is set by individual tenants and is not disclosed at the mall level. The mall serves general consumers and families in the West Des Moines suburban trade area as its primary customer base, with secondary personas including teen shoppers and families with children. The company is privately held, has 11–50 employees, and is not publicly traded.

Name

Valley West Mall

Legal name

Valley West Mall

Website

https://valleywestmall.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley West Mall is a privately owned, single-location enclosed shopping mall in West Des Moines, Iowa, owned by Spinoso Real Estate Group, that leases space to roughly 60+ retail, dining, and service tenants and operates a Placewise-powered website with a store directory, sales/events hub, and VIP e-club loyalty program for local consumers and families.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Center

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAGAFAC

Regional Value Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Regional Department Stores

Keywords

• Shopping mall destination
• Retail leasing
• Department store anchor
• Food court dining
• Mall loyalty program

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Valley West Mall is a community-focused, enclosed shopping center located off I-235 in West Des Moines, Iowa, leasing physical retail space to more than 60 national and local tenants across apparel, dining, services, entertainment, health, and beauty categories. Its anchor tenant is JCPenney, supplemented by specialty retailers, restaurants such as Blaze Pizza and Chocolaterie STAM, and unique attractions including the Des Moines Children's Museum and The Corner Hangout teen space. The mall is supported by a Placewise-powered website that provides a store directory, sales and promotions, events calendar, and a VIP/e-club loyalty program.

Product overview

Valley West Mall is a physical shopping mall located in West Des Moines, Iowa, offering a digital platform through its website. The mall's product portfolio consists of its retail and service tenant base (approximately 60+ stores and restaurants), supported by digital services including a store directory, sales/promotions platform, events calendar, and VIP/e-club loyalty program. The mall also features editorial content through its trends blog. Key tenant categories include department stores (JCPenney), dining (Blaze Pizza, Chocolaterie STAM), health and beauty services (Pearle Vision, JCPenney Optical, Relax Massage, eyebrow threading), specialty retail (Watch ProShop, Innovative Foto), family entertainment (Des Moines Children's Museum), and amenities (The Corner Hangout teen hangout, Clip Money cash deposit).

Differentiator

Problem solved

Functional benefit

Products and services

• Valley West Mall Physical Shopping Center Enclosed shopping mall located at 1551 Valley West Drive, West Des Moines, IA, offering more than 60 retail, dining, service, and entertainment storefronts under one roof. Operating hours 12PM-6PM.
• Online Store Directory Searchable online directory of 60+ mall stores and restaurants, filterable by category such as women's apparel, dining, optical, jewelry, and services.
• Sales and Promotions Platform Digital deals and promotional offers from mall stores, including exclusive e-club promotions accessible to registered VIP members.
• Events Calendar Calendar of mall events and happenings promoted to shoppers, including seasonal and community events.
• VIP / E-Club Loyalty Program Free membership program allowing shoppers to follow favorite stores, receive personalized deals, and access member-only promotions via email.
• Trends Blog Editorial blog featuring articles on shopping tips, seasonal trends, fashion advice, home decor, lifestyle content, and family activities.
• Mall Management Office On-site management office reachable at (515) 225-3632, providing assistance and information to shoppers, tenants, and accessibility inquiries.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Spinoso Real Estate GroupcoreOthersSpinoso Real Estate Group is the owner of Valley West Mall. The company owns and manages shopping centers, with Valley West Mall listed on their portfolio. They are responsible for mall operations, leasing, and overall property management.
• Placewise LLCcoreTechnology or IntegrationPlacewise LLC powers the Valley West Mall website and manages the personal information collected through the site. They operate the Placewise Network of shopping center websites and assist with promotional efforts and surveys related to the mall and shopping experiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Kennedy Mall: An enclosed regional mall in Dubuque, Iowa. Same-state Iowa regional-mall peer with comparable size, secondary-market positioning, and enclosed B-tier format, offering a within-Iowa benchmark for occupancy and tenant-mix trends.
• Apache Mall: A regional enclosed mall in Rochester, Minnesota. Similar Midwest secondary-market regional mall serving a mid-sized metro — directly comparable in scale, anchor tenancy, and shopper demographics to Valley West Mall.
• Crossroads Center (St. Cloud, MN): A regional enclosed mall in St. Cloud, Minnesota. Comparable Midwest secondary-market regional mall — similar size, demographic profile, and tenant mix — making it a strong out-of-state benchmark for Valley West Mall's positioning.
• Empire Mall: A large enclosed regional mall in Sioux Falls, South Dakota. Comparable Midwest regional mall product — same regional trade area, similar mix of national anchors and in-line specialty retail, providing a nearby benchmark for asset quality and tenancy.

Direct peers

• Southern Hills Mall: A regional mall in Sioux City, Iowa. Same-state Iowa peer with a similar Class B enclosed-mall format and comparable tenant mix, illustrating how Valley West Mall fits within the wider Iowa regional-mall competitive set.
• Merle Hay Mall: An enclosed regional mall in the Des Moines metro (Urbandale). Directly comparable Class B/C enclosed-mall product with similar mid-tier national and local tenant mix serving the same Iowa household base as Valley West Mall.
• Jordan Creek Town Center: A large super-regional mall located in the same West Des Moines submarket. Most direct geographic competitor for Valley West Mall's catchment — comparable suburban Iowa mall format competing for the same household shoppers and tenants.
• Coral Ridge Mall: A Class A enclosed regional mall in Coralville, Iowa. Comparable Iowa-market regional mall product with department-store anchors and similar suburban midwestern shopper demographic to Valley West Mall.
• Southridge Mall (Des Moines): A regional mall in the Des Moines metro area offering a similar enclosed-mall format with comparable department-store anchor presence. Competes for overlapping tenants and shopper catchment in central Iowa.
• Lindale Mall: An enclosed regional mall in Cedar Rapids, Iowa. Same-state Iowa peer with a comparable B-tier enclosed-mall format, department-store anchor, and mix of national apparel and dining tenants serving a secondary Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valleywestmall
• Facebookfacebook.com/ValleyWestMall
• LinkedInlinkedin.com/company/valley-west-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley West Mall