Pita Mediterranean Street Food
Pita Mediterranean Street Food is a privately held fast casual Mediterranean restaurant franchise operating 50+ locations across Georgia, South Carolina, Alabama, and Florida. Founded by CEO Nour Rabai, it sells Halal-certified pitas, platters, bowls, and salads via dine-in, direct online ordering, and ezCater catering.
- Company typePrivate
- Founded2016
- HeadquartersMaitland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pita Mediterranean Street Food does
Pita Mediterranean Street Food is a privately held fast casual Mediterranean restaurant franchise operating 50+ locations across Georgia, South Carolina, Alabama, and Florida, with corporate headquarters in Atlanta. Founded and led by CEO Nour Rabai, the company began franchising in 2016 and has grown to a regionally concentrated system with Average Unit Volume (AUV) ranked in the top 5 of the fast casual segment, exceeding $1M. The brand is differentiated by certified Halal meats across all menu items and the use of Lebanese extra virgin olive oil as a primary cooking ingredient, supported by fresh local vegetables and Mediterranean spices.
The product portfolio centers on made-to-order street pitas, platters, bowls, and salads, complemented by starters, Greek fries, kids meals, sauces, and desserts. Distribution occurs through company-owned and franchised dine-in locations, a proprietary direct online ordering platform (order.pitastreetfood.com), and the ezCater marketplace for corporate and event catering. There is no proprietary AI or technology platform; operations rely on standard POS systems and web-based ordering infrastructure.
The business model is hybrid. At the unit level, revenue is generated through dine-in, takeout, and delivery food and beverage sales. At the franchisor level, the company earns a one-time $35k franchise fee, recurring 5% royalty on franchisee sales, and a 3.5% marketing and branding contribution. Franchisees invest between $75k and $450k depending on store format (first generation, second generation, or food hall), with $100k liquid assets and $300k net worth required, and the franchise is SBA pre-approved. Customer segments include individual consumers seeking Halal-certified Mediterranean fast casual food, corporate and event catering clients, and aspiring franchise operators. The brand has been recognized on the Fast Casual Top 100 Movers & Shakers list for seven consecutive years (2019-2025).
Pita Mediterranean Street Food firmographics
Firmographics- Name
- Pita Mediterranean Street Food
- Legal name
- Pita Mediterranean Street Food
- Website
- https://pitastreetfood.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pita Mediterranean Street Food is a privately held fast casual Mediterranean restaurant franchise operating 50+ locations across Georgia, South Carolina, Alabama, and Florida. Founded by CEO Nour Rabai, it sells Halal-certified pitas, platters, bowls, and salads via dine-in, direct online ordering, and ezCater catering.
- Ownership category
- akta.pro rank
Pita Mediterranean Street Food industry classification
Industry- Product category
- Fast Casual Mediterranean Restaurant
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
Keywords
Where Pita Mediterranean Street Food is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pita Mediterranean Street Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food and Beverage Sales: Direct retail sales of Mediterranean food items including pitas, platters, bowls, salads, sides, and desserts at physical restaurant locations. Revenue generated through dine-in, takeout, and delivery orders.
- Franchise Fees: One-time franchise fee of $35,000 charged to new franchisees for the right to use the Pita brand, operating systems, and support. Additional build-out costs of $75,000-$450,000 depending on location type.
- Royalty Income: Ongoing royalty fees of 5% of sales from franchise locations, plus 3.5% marketing and branding contribution. Provides recurring revenue stream based on franchisee performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | First Generation Store |
| One time/ perpetual license | Multi-year contract | Second Generation Store |
| One time/ perpetual license | Multi-year contract | Food Hall Location |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Pita Mediterranean Street Food product offering
Product offeringCore offering
Pita Mediterranean Street Food operates a fast casual restaurant chain offering made-to-order Mediterranean street food including Street Pitas, Platters, Bowls, Salads, Greek Fries, Starters, Kids Meals, Desserts, and Sauces prepared with Lebanese extra virgin olive oil and certified Halal meats. The company sells directly through 50+ company-owned and franchise locations, offers catering through ezCater, and sells franchise rights to operators under its SBA pre-approved franchise program.
Product overview
Pita Mediterranean Street Food operates a fast-casual restaurant chain offering authentic Mediterranean street food. The product portfolio centers on made-to-order pita wraps (Street Pitas), platters, bowls, and salads featuring certified Halal meats, fresh vegetables, and Lebanese extra virgin olive oil. Supporting offerings include appetizers (Starters), Greek Fries, Kids Meals, Desserts, and Sauces. The company extends its business through Catering Services (facilitated via ezCater platform) and a Franchise Program (offered since 2016). With 50+ active locations across Georgia, South Carolina, Alabama, and Florida, the brand emphasizes authenticity, Halal certification, and Mediterranean tradition.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Pitas Pita bread wraps filled with lettuce, tomato, onion, one side, and choice of protein (Gyro meat, Chicken or Steak Shawarma, grilled Chicken, Falafel, or Seafood) and sauce. Sold to individual consumers at restaurant locations.
- Pita Platters Full platter meals served on a base of rice with choice of one side, featuring proteins including Gyro meat, Chicken or Steak Shawarma, grilled Chicken, Falafel, or Seafood. Sold to individual consumers at restaurant locations.
- Bowls Mediterranean bowls served on a seasoned rice base with garlic Pita, topped with lettuce, tomato, onions, and choice of protein and sauce. Sold to individual consumers at restaurant locations.
- Salads Harvest Blend base salads packed with Lettuce, Tomato, Onion, Cucumber, Feta, Olives, Garbanzo beans, served with Garlic Pita and optional protein add-on. Sold to individual consumers at restaurant locations.
- Greek Fries Seasoned fries topped with crumbled feta and Parsley, drizzled with street and house sauce, with optional Steak or Gyro meat topping. Sold to individual consumers at restaurant locations.
- Starters Appetizers including Spanakopita, Gyro rolls, Chicken or Cheese rolls, Traditional, Red Pepper or Harissa Hummus, Falafel starter, and Veggie Grape leaves. Sold to individual consumers at restaurant locations.
- Kids Meals Child-sized meals each coming with one side, dessert, and drink. Options include Kids Gyro, Kids Chicken tenders, Kids Cheese Pita, or Kids Cheese rolls. Sold to families and individual consumers at restaurant locations.
- Desserts Sweet endings including Baklava, Baklava Cheesecake, and Funella fries. Sold to individual consumers at restaurant locations.
- Sauces Selection of Tzatziki, Spicy Tzatziki, Curry sauce, House sauce, Street sauce, Garlic, Tahini, or Greek Dressing. Sold to individual consumers at restaurant locations.
- Catering Services Corporate and event catering featuring personalized platters or full buffet-style setups, available through the ezCater marketplace or direct contact with franchise locations. Offered to businesses and organizations for group events, meetings, and celebrations.
- Franchise Program Franchise opportunity with $35k franchise fee, 5% royalties, 3.5% marketing fee, requiring $100k liquid assets, $300k net worth, and 700+ credit score. SBA pre-approved franchise model designed for owner-operators with hospitality industry experience.
Companies that use Pita Mediterranean Street Food
Customer profileSegments3 records
Ideal customer profiles3 records
Pita Mediterranean Street Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pita Mediterranean Street Food partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ezCatercoreezCater serves as a third-party marketplace partner for Pita's catering services. Customers can order Pita catering through the ezCater platform by location. The partnership enables corporate catering orders and event catering through the ezCater network.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Pita Mediterranean Street Food competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pita Mediterranean Street Food social profiles
Digital presencePita Mediterranean Street Food compliance and trust
Trust signalCompliance2 records
Pita Mediterranean Street Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pita Mediterranean Street Food leadership team
Management profileNumber of profiles
Profiles1 record
Pita Mediterranean Street Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pita Mediterranean Street Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pita Mediterranean Street Food
What does Pita Mediterranean Street Food do?
Pita Mediterranean Street Food operates a fast casual restaurant chain offering made-to-order Mediterranean street food including Street Pitas, Platters, Bowls, Salads, Greek Fries, Starters, Kids Meals, Desserts, and Sauces prepared with Lebanese extra virgin olive oil and certified Halal meats. The company sells directly through 50+ company-owned and franchise locations, offers catering through ezCater, and sells franchise rights to operators under its SBA pre-approved franchise program.
Is Pita Mediterranean Street Food a public or private company?
Pita Mediterranean Street Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pita Mediterranean Street Food founded?
Pita Mediterranean Street Food was founded in 2016. It employs 101 to 250 people.
Where is Pita Mediterranean Street Food based?
Pita Mediterranean Street Food is headquartered in Maitland, United States, in the North America region.
How does Pita Mediterranean Street Food make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees and royalty Income.
Does Pita Mediterranean Street Food have an API?
No public API is recorded for Pita Mediterranean Street Food.
What industry is Pita Mediterranean Street Food in?
Pita Mediterranean Street Food's product category is Fast Casual Mediterranean Restaurant. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.