The Sanctuary Wellness Center

What The Sanctuary Wellness Center does

The Sanctuary Wellness Center is a private, founder-operated multi-practitioner holistic wellness facility located at 208 N. Buckmarsh Street in Berryville, Virginia, established in April 2017 by Geo Giordano (Registered Medical Herbalist, RH(AHG)) and Bill Giordano (LMT, ABMP-certified Master Body Worker). The center operates a space-share model in which independent holistic practitioners rent or share physical space within a converted chapel and serve their own clients directly, while The Sanctuary provides the venue, practitioner directory, calendar of classes/circles/events, and marketing infrastructure. The service catalog spans over 25 modalities including acupuncture, Ayurveda, herbal medicine, functional medicine (staffed by an MD), integrative psychiatry (staffed by a PMHNP), massage therapy, craniosacral therapy, Reiki, yoga, Tai Chi, Pilates, nutrition counseling, meditation, and music therapy. Several practitioners maintain their own sub-brands operating from the facility, including Appalachian Herbs and Aromatics, Golden Goddess Alchemy, The Living Wholeness Method, Blue Swan Psychiatry, and E Energy Healing.

The underlying technology is a Squarespace-hosted marketing website with a practitioner directory organized by specialty, a public calendar of classes and events, and an email newsletter signup; there is no proprietary software, mobile app, or AI component. Distribution is primarily in-person at the single Berryville location, with some practitioners offering virtual/online consultations as an additive channel. Pricing is set independently by each practitioner on a pay-as-you-go basis, with observed rates of $90 per 60-minute session and $150 per 90-minute initial consultation in acupuncture, and $120 per healing session with select energy healers. Revenue mechanics for The Sanctuary itself consist of space rental/share fees collected from practitioners plus ancillary income from gift certificates and center-hosted classes, rather than direct billing of end clients. The customer base is a long-tail of individual wellness-seeking consumers in the regional Berryville/Clarke County area; no enterprise customers, institutional partnerships, or funding rounds are documented.

Name

The Sanctuary Wellness Center

Legal name

The Sanctuary Wellness Center

Website

https://sanctuaryberryville.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sanctuary Wellness Center is a private, founder-operated holistic wellness facility in Berryville, Virginia, providing shared workspace for 25+ independent practitioners offering acupuncture, Ayurveda, functional medicine, integrative psychiatry, massage, energy work, yoga, and related modalities to individual wellness consumers.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Ambulatory Health Care Services (621), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

akta.pro secondary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Holistic wellness services
• Alternative medicine center
• Massage therapy services
• Energy healing practices
• Wellness space rental

Headquarters

HQ city

Berryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Space Share Services: The Sanctuary operates as a wellness center providing shared space for independent holistic practitioners. Practitioners rent or share space and operate their own businesses independently, collecting fees from their own clients. The center acts as a gathering space for diverse healing arts specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Sanctuary Wellness Center operates a shared physical facility in Berryville, Virginia, where independent holistic practitioners deliver more than 25 distinct wellness modalities including acupuncture, massage therapy, herbal medicine, energywork, yoga, integrative psychiatry, and functional medicine. The center also offers space-rental services to practitioners, and hosts classes, circles, workshops, and community events for individual clients.

Product overview

The Sanctuary Wellness Center is a multi-practitioner holistic wellness facility that operates as a platform-plus-modules architecture, providing a shared physical and digital space for independent holistic health practitioners. The center offers over 25 distinct service categories including acupuncture, aromatherapy, ayurvedic medicine, herbal medicine, massage therapy, energywork, yoga, nutrition, and integrative psychiatry. Individual practitioners operate their own sub-brands within the center, including Appalachian Herbs and Aromatics (herbal medicine), Golden Goddess Alchemy (crystal healing), The Living Wholeness Method (Ayurvedic practice), Blue Swan Psychiatry (mental health), and E Energy Healing (Reiki services). The center also offers space-sharing programs for practitioners and hosts classes, workshops, and community circles. Services are available both in-person at the Berryville, VA location and virtually through individual practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Services
• Aromatherapy Services
• Ayurvedic Medicine Services
• Biomagnetics Services
• CranioSacral Therapy
• Crystal Wrapping Services
• Cupping Therapy
• Drum Circles
• Energywork Services
• Functional Medicine
• Herbal Medicine Services
• Homeopathy Services
• Hot Stone Therapy
• Integrative Psychiatry
• Lymphatic Massage (MLD)
• Massage Therapy
• Medical Practitioner Services
• Meditation Services
• Music Therapy
• Nutrition Services
• Pilates & Movement
• Reiki Services
• Somatics Services
• Tai Chi Classes
• Women's Circles
• Yoga Classes
• Space Share Program
• Classes and Workshops
• Gift Certificates

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Now Massage: Boutique massage and wellness concept offering massage, skincare, and curated wellness experiences in a designed, atmospheric space. Comparable to The Sanctuary as a multi-practitioner wellness center with a premium, experience-driven positioning serving the broader wellness consumer.
• Standard Spa, Miami Beach: Wellness destination offering diverse services including hammam, massage, yoga, and holistic treatments in a tranquil setting. Closely comparable to The Sanctuary's concept of a multi-modality holistic wellness center with diverse practitioners and a strong atmospheric/serene brand.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National chain of massage and facial spa franchises serving wellness consumers at accessible price points. Comparable to The Sanctuary by offering professional wellness services in a shared, multi-practitioner retail setting, but lacking holistic/alternative medicine modalities.
• Yoga Studios (e.g., CorePower Yoga, YogaWorks): Multi-location studio brands offering yoga, meditation, and wellness classes. Comparable to The Sanctuary's yoga, Tai Chi, Pilates, and group class offerings, though typically a single-modality focused business model.
• Massage Heights: Multi-location massage and wellness franchise offering massage, skincare, and wellness services. Comparable to The Sanctuary as a multi-practitioner service platform targeting wellness consumers, though focused primarily on massage/esthetics rather than holistic or alternative medicine.

Emerging players

• Watsu / CranioSacral Therapy Practices: Independent practitioners offering water-based therapy, craniosacral, and other bodywork modalities. Comparable to The Sanctuary's individual practitioner sub-brands delivering modalities like CranioSacral therapy, lymphatic drainage, and energy work.
• Integrative Health Centers (various local clinics): Independent clinics combining conventional medicine with complementary and alternative therapies. Comparable to The Sanctuary's integrative offering that combines functional medicine, integrative psychiatry, and herbal/Ayurvedic approaches.

Regional players

• Ayurvedic Wellness Centers (e.g., The Raj): Specialized Ayurvedic wellness centers offering consultations, treatments, and lifestyle programs. Comparable to The Sanctuary as a holistic wellness provider offering Ayurvedic medicine, herbal medicine, and energywork among its modality mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/TheSanctuaryBerryville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sanctuary Wellness Center