What Weiyi Customization Co. does

Weiyi Customization Co. (维意定制) is a Chinese whole-house custom furniture and renovation company founded in 2003 and headquartered in Foshan, Guangdong. The company researches, designs, and manufactures customized furniture, kitchens, and integrated home solutions, serving individual Chinese households through six lifestyle segments covering single professionals, couples, families with young children, school-age families, career-achieving professionals, and multi-generational households. As of 2019, the company reported having served 980万+ families and operates a network of 1,200+ experience stores across 300+ Chinese cities through a mix of directly operated showrooms and franchise partners.

The company's core technology stack combines the AI Cloud Design System (AI云设计系统), BIM-based renovation technology, and Industrial 4.0 smart manufacturing across 7 intelligent production bases in South, East, and Southwest China. The AI design system generates three proposals within one minute using big-data room-type, solution, and product libraries, while BIM technology coordinates design, materials, construction, and installation for whole-house renovation. Manufacturing is highly automated with CNC cutting, robotic drilling, laser edge sealing, and digital barcode tracking per board piece, supporting a 3-day production turnaround, 10,000+ orders daily, 93% material utilization, and a sub-3% error rate.

Weiyi's go-to-market is an O2O+SM dual-channel model that pairs an online free design service (零元设计) with in-store designer consultations at Shopping Mall locations. Revenue comes primarily from one-time project sales of custom furniture, complete-home packages (whole-house customization plus appliances, smart home, and soft furnishings), BIM-driven whole-house renovation, and the 圣诞鸟 (Christmas Bird) mattress sub-brand. The company listed on the Shenzhen Stock Exchange in March 2017, has been cited by Alibaba and Harvard Business Review as a C2B model case study, and holds the China Well-known Trademark, CNAS lab accreditation, and NAF no-added-formaldehyde certification under US CARB.

Name

Weiyi Customization Co.

Legal name

佛山维尚家具制造有限公司

Website

https://wayes.cn

Company type

Public

Founded year

2003

Operating status

Ipo

Headcount range

5,001–10,000 employees

Short description

Weiyi Customization Co. (维意定制) is a Chinese whole-house custom furniture and renovation company, founded in 2003 in Foshan and listed on the Shenzhen Stock Exchange since 2017. It serves individual households across China through 1,200+ stores, 7 Industrial 4.0 manufacturing bases, and an O2O+SM model combining AI-powered design with in-store consultation.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Residential Remodelers (236118), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom furniture manufacturing
• Whole-house renovation
• Home customization
• Industrial furniture production
• Custom kitchen cabinets

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 全屋定制家具 (Whole-House Custom Furniture): Customized cabinetry and furniture across 8 spaces; personalized design and manufacturing; core revenue stream with industry-leading delivery times. B2C model with direct consumer sales.
2. BIM科技整装 (BIM Tech Whole-House Renovation): One-stop whole-house renovation including hard finishing, main materials, smart home, kitchen appliances, furniture, soft furnishings; integrated design and construction management; higher average order value than single furniture.
3. 全屋配齐 (Complete Home Solution): Covers 6 major categories: whole-house customization, movable furniture, soft furnishings, kitchen appliances, hard materials, smart home; bundle pricing enabling upsell from 3万 kitchen to 8万+ whole-house packages.
4. 圣诞鸟床垫及睡眠产品 (Shengdan Bird Mattress & Sleep Products): Premium mattress brand with scientific sleep research; '人体适应工程学' (human adaptation engineering); focuses on deep sleep optimization; sold through dedicated brand showrooms and as part of whole-home packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Weiyi Customization Co. (维意定制) researches, develops, and manufactures custom furniture and provides whole-house renovation services across eight living spaces (bedroom, study, kitchen, living room, dining room, entry hall, bathroom, balcony). The company offers a C2B consumer-driven model combining AI-powered design, BIM technology-based renovation, and Industrial 4.0 manufacturing, delivering personalized whole-home solutions through direct and franchise experience stores in China.

Product overview

Weiyi Customization Co. (维意定制) is a whole house custom furniture and renovation platform offering a unified system combining BIM科技整装 (BIM Technology Whole Renovation) as the core service, supported by 全屋定制 (Whole House Customization), 全屋配齐 (Whole House Complete Set), and AI云设计系统 (AI Cloud Design System). The portfolio includes proprietary board products (蝶态板, 慕芯板), the 圣诞鸟 mattress sub-brand, and lifestyle-based solutions (1家生活方式). The company operates 7 Industrial 4.0 intelligent manufacturing bases and serves customers through 1,200+ experience stores across 300+ cities.

Differentiator

Problem solved

Functional benefit

Brands

• 圣诞鸟 (Christmas Bird): Bedding and mattress brand focused on scientific sleep solutions with 'more deep sleep' as core concept, based on human adaptation engineering principles.
• 新一代升级定制厨房 (New Generation Upgraded Custom Kitchen)
• 1家生活方式 (One Family Lifestyle)

Products and services

• BIM Technology Whole Renovation (BIM科技整装) One-stop whole-house renovation solution using 3D visualization technology. BIM model coordinates design, quantity calculation, construction and inspection, standardizing effects, budget, quality, timeline and acceptance for integrated, transparent and digital renovation experience. Covers hard finishing, main materials, custom furniture, smart home, kitchen appliances, and soft furnishings.
• Whole House Customization (全屋定制) Custom furniture covering all 8 spaces (bedroom, study, kitchen, living room, dining room, entrance hall, bathroom, balcony) with personalized design based on family lifestyle stages and preferences. Available as a standalone offering or integrated into renovation packages.
• Whole House Complete Set (全屋配齐) Integrated solution including custom furniture, ready-made furniture, soft furnishings, kitchen appliances, main materials, and smart home products covering 6 major categories for complete home outfitting. Bundle pricing enables upsell from 3万 kitchen to 8万+ whole-house packages.
• Custom Wardrobes (定制衣柜) Customized wardrobe solutions for bedroom storage needs, designed according to individual space requirements and style preferences.
• Custom Kitchen Cabinets (定制橱柜) Custom kitchen cabinet solutions with 'on-demand customization' (按需定制) model upgrading washing, meal preparation, cooking and storage systems. Integrated with smart features.
• New Generation Custom Kitchen (新一代升级定制厨房) Kitchen model with 'on-demand upgrade customization' (按需升级定制). Upgrades 4 major systems including washing, meal prep, cooking and storage, incorporating entertainment audio, water purification, smart lighting for a comprehensive lifestyle kitchen.
• Christmas Bird Mattress & Sleep Products (圣诞鸟) Mattress and sleep system sub-brand focused on 'more deep sleep' using human adaptation engineering principles. Scientific mattress core with sleep system designed for different age groups and body types. Sold through dedicated brand showrooms and as part of whole-home packages.
• Complete Main Material Package (全屋硬装金钻主材包) Complete main material package covering 8 types of high-quality wall, floor and ceiling materials for one-stop main material solution simplifying renovation process.

Quantifiable outcome

• Error rate reduced from 30% to under 3% through digital management
• +6 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• 巧手丫 (Qiaoshouya)minorStrategic or Co-development Partner · 16 May 2019Partnered with Weiyi Customization in the '心意行动爱读书' (Xin Yi Action Love Reading) charity initiative at Heilongjiang Heihe. Provided 手工品 (handcraft products) as part of the donation to children at Sijiazi Manzu Township Central School.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Oppein Home Group (欧派家居): China's largest custom home furnishing group, also headquartered in Guangdong, offering whole-house custom cabinetry, kitchen, and integrated home solutions. Closest comparable in scale, manufacturing model, and target customer; Weiyi Customization is widely associated with the Oppein group ecosystem.
• Shangpin Home Collection (尚品宅配): Guangzhou-based whole-house customization pioneer with strong C2B + O2O model and AI design capabilities. Competes head-to-head with Weiyi in lifestyle-segmented whole-home solutions and tech-driven customer acquisition.
• Pianoforte (皮阿诺): Listed Chinese custom cabinetry and whole-house furniture player focusing on premium positioning. Comparable in custom kitchen/wardrobe scope and high-end material positioning (similar to Weiyi's Muxin Board line).
• Suofeiya Home Collection (索菲亚): Listed Chinese custom wardrobe and whole-house furniture leader, also listed on Shenzhen Stock Exchange. Direct competitor in custom wardrobes, cabinets, and whole-home solutions with national store network and similar C2B mass-customization positioning.
• ZBOM Home (志邦家居): Listed Chinese custom kitchen cabinet and whole-house furniture manufacturer. Directly comparable in custom kitchen and integrated home categories, with similar franchise-driven national distribution model.
• Holike (好莱客): Guangdong-based listed custom wardrobe and whole-house furniture brand. Comparable in custom panel-based furniture manufacturing, franchise retail network, and mass-market-to-premium positioning.

Broad incumbents

• IKEA (Inter IKEA / Ingka): Global mass-market home furnishing incumbent with strong Chinese retail footprint. Indirect peer — overlaps on whole-home outfitting but competes on standardized ready-made furniture rather than custom manufacturing.
• Red Star Macalline (红星美凯龙): China's largest home furnishing retail platform and mall operator. Comparable as a distribution and showroom channel rather than a direct manufacturer; both companies compete for premium mall-based showroom real estate.
• Easyhome (居然之家): Major Chinese home furnishing retail platform with national mall network and design center ecosystem. Functions partly as a channel partner and partly as a competitor for showroom traffic and home renovation customers.

Others

• Lixil Group: Global Japanese building products and housing technology company. Adjacent player in kitchen, bathroom, and interior systems; relevant as a benchmark for international expansion and integrated home solutions rather than direct competition in China.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiyi Customization Co.