Fed
Fed is a Vancouver-based food-as-medicine startup that designs, prepares, and delivers dietitian-curated, nutritionally-focused meals to consumers' doors via subscription, with a B2B corporate wellness program.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fed does
Fed (FedFedFed Inc.) is a Vancouver-based food-as-medicine startup that designs, prepares, and delivers nutritionally-focused meals directly to consumers' doors. Founded around 2018, the company operates a centralized production kitchen at 845 Terminal Avenue in Vancouver, where Red Seal chefs prepare dietitian-curated meals across multiple diet streams including full-nutrition, keto, low carb, and plant-based. Fed's proprietary "Full Nutrition" meal design tracks 30+ nutrients per meal to meet Canada's Recommended Daily Allowances, with each meal customizable based on calorie range, dietary restrictions, and meal frequency preferences. The company positions itself as Canada's premier healthy meal prep service, emphasizing zero-waste sourcing, biodegradable packaging, and nutritional transparency.
Fed operates a direct-to-consumer subscription model with weekly recurring billing, starting at $11.60 per meal for personalized plans and $12.49 for standard plans. Customers self-serve through the website (personalized.fedfedfed.com) or iOS app, with the ability to pause or cancel anytime. The company has expanded into B2B with a corporate meal program delivering individually tagged meals to office fridges as an employee wellness perk, and also offers gift cards. Fed publishes "Sliced by Fed," a monthly evidence-based content publication covering nutrition, food systems, and sustainability, which functions as a content marketing channel to build brand authority. The company serves primarily health-conscious individuals and busy professionals in the British Columbia/Lower Mainland area, with 11-50 employees and no disclosed external funding.
The leadership team includes co-founder and CEO Elin Tayyar and founder Saba Marzara. Fed has not disclosed any venture capital, private equity, or institutional investment, suggesting founder-controlled organic growth. The company operates with a clean capital structure under FedFedFed Inc., incorporated in British Columbia, Canada, with no subsidiaries or parent company disclosed. Revenue figures, funding history, and customer counts are not publicly disclosed.
Fed firmographics
Firmographics- Name
- Fed
- Legal name
- FedFedFed Inc.
- Website
- https://fedfedfed.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fed is a Vancouver-based food-as-medicine startup that designs, prepares, and delivers dietitian-curated, nutritionally-focused meals to consumers' doors via subscription, with a B2B corporate wellness program.
- Ownership category
- akta.pro rank
Fed industry classification
Industry- Product category
- Healthy Meal Delivery Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Meal Kits & Recipe Box Subscriptions (AFAIANAA)
Keywords
Where Fed is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Individual Meal Subscription: Weekly recurring subscription for individual consumers where customers select breakfast, lunch, and dinner meals according to their schedule and dietary preferences. Meals are delivered fresh on a recurring weekly basis with the ability to pause or cancel anytime.
- Corporate Meal Program: B2B corporate offering where Fed provides turn-key meal solutions for businesses to offer employees as a wellness perk. Individual team members receive customized meal deliveries.
- Gift Cards: Prepaid gift cards available for purchase, allowing customers to give the gift of healthy meals to others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Starting price for personalized meal plans |
| Subscription | Weekly | Starting price for standard meal plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fed product offering
Product offeringCore offering
Fed designs, prepares, and delivers fully prepared, dietitian-curated meals to customers' doors on a recurring weekly subscription basis. Customers can customize their diet stream (full-nutrition, keto, low carb, plant-based), calorie range, and meal schedule. The company also operates a B2B corporate meal program delivering individually packed meals to office fridges, plus a gift card offering and a food publication called Sliced by Fed.
Product overview
Fed is a Canadian meal prep delivery service operating as a single unified subscription platform. The core offering is the Meal Subscription Service, which provides dietitian-curated, fully prepared meals across multiple diet streams (Full Nutrition, keto, low carb, plant-based) delivered fresh to customers' doors on a weekly schedule. The platform is complemented by a Corporate Meal Program for businesses seeking employee wellness solutions, Gift Cards for gifting purposes, and Sliced by Fed—a monthly food publication covering nutrition topics. All meals are tracked for 30+ nutrients and designed to meet Canada's RDAs through the Full Nutrition meal offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Fed Meal Subscription Service
Quantifiable outcome
- Saves 8 hours over a 5-day work week by eating Full Nutrition meals
- +6 more outcomes
Companies that use Fed
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Fed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fed partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Fed competitors and assessment
Company assessmentDirect peers
- Fresh Prep: Fresh Prep is a Vancouver-based weekly meal-kit subscription service delivering fresh, pre-portioned ingredients and ready-to-eat meals across Canada. Direct overlap with Fed on geography (BC origin), DTC subscription model, and chef-prepared meal delivery.
- Factor (formerly Factor 75): Factor is a US-based subscription service delivering fully prepared, dietitian-designed meals including keto, calorie-controlled, and high-protein options. Closest US analog to Fed's "ready-to-eat" model with multiple diet streams.
- Chefs Plate: Chefs Plate is a HelloFresh-owned Canadian meal-kit subscription delivering chef-designed recipes and pre-portioned ingredients weekly. Direct overlap with Fed on the Canadian DTC subscription meal market.
- Goodfood Market Corp: Goodfood is Canada's largest direct-to-consumer meal-kit subscription company, delivering fresh ingredients and ready-to-eat meals nationwide. Competes head-to-head with Fed on subscription meal delivery in Canada, with broader geographic reach.
- Cook It: Cook It is a Quebec-based ready-to-eat meal delivery subscription operating across Canada. Direct comparable to Fed on chef-prepared fresh meals delivered weekly on a subscription basis.
- Blue Apron: Blue Apron is a US publicly-traded meal-kit and prepared meal subscription company. Comparable subscription DTC meal model; while historically ingredient-focused, it has expanded into prepared meals overlapping with Fed's category.
Emerging players
- Territory Foods: Territory Foods is a US prepared meal delivery subscription focused on chef-crafted, nutritionist-designed meals with multiple dietary tracks. Comparable to Fed on ready-to-eat, diet-segmented, fresh-prepped positioning.
- Daily Harvest: Daily Harvest is a US-based DTC subscription brand delivering chef-crafted, nutritionist-designed frozen prepared foods. Comparable to Fed in nutrition-first branding and digital-first subscription model, though more plant-forward.
Broad incumbents
- HelloFresh: HelloFresh is the global leader in meal-kit subscriptions and also owns Chefs Plate in Canada. While Fed's model leans more toward prepared meals vs. HelloFresh's ingredient kits, both compete for the same health-conscious, time-constrained Canadian consumer.
Regional players
- Mindful Chef: Mindful Chef is a UK-based healthy meal-kit subscription with multiple diet streams including keto and plant-based. Comparable to Fed on nutrition-led positioning, but operates exclusively in the UK rather than Canada.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fed social profiles
Digital presenceFed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fed leadership team
Management profileNumber of profiles
Profiles2 records
Fed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fed
What does Fed do?
Fed designs, prepares, and delivers fully prepared, dietitian-curated meals to customers' doors on a recurring weekly subscription basis. Customers can customize their diet stream (full-nutrition, keto, low carb, plant-based), calorie range, and meal schedule. The company also operates a B2B corporate meal program delivering individually packed meals to office fridges, plus a gift card offering and a food publication called Sliced by Fed.
Is Fed a public or private company?
Fed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fed founded?
Fed was founded in 2018. It employs 11 to 50 people.
Where is Fed based?
Fed is headquartered in Vancouver, Canada, in the North America region.
How does Fed make money?
Three revenue lines are on record. Individual Meal Subscription is the primary driver. The others are corporate Meal Program and gift Cards.
Who are Fed's main competitors?
Direct peers on record are Fresh Prep, Factor (formerly Factor 75), Chefs Plate, Goodfood Market Corp, Cook It and Blue Apron. Emerging players are Territory Foods and Daily Harvest. HelloFresh is listed as a broad incumbent. Mindful Chef is listed as a regional player.
Does Fed have an API?
No public API is recorded for Fed.
What industry is Fed in?
Fed's product category is Healthy Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 311991 and its SIC code is 2000.