Sports Boulevard Foundation

What Sports Boulevard Foundation does

Sports Boulevard Foundation is a non-profit government foundation established under the Government of the Kingdom of Saudi Arabia to develop a 135+ km linear park stretching west to east through Riyadh. The project is organized into eight distinct destinations — Wadi Sulai (43 km), Sand Sports Park (45 km completed area), Eco District (15 km), Wadi Hanifah (13.4 km), Urban Wadi (4.5 km), The Promenade (4 km), Athletics District (4 km), and Entertainment District (3 km) — delivering dedicated cycling pathways (75 km in Wadi Sulai alone), equestrian trails (35 km), pedestrian routes, sports facilities, and 170,000+ trees across 4+ million m² of green space. The flagship asset is the Global Sports Tower at approximately 84,000 sqm in the Athletics District, described as the world's tallest sports tower with over 30 sports facilities.

The foundation's underlying technology stack is a proprietary urban planning framework: a Design Code system grounded in Salmani Architecture principles, comprising eight Transect Manuals (T3.1, T3.2, T4.1, T4.2, T5.1, T5.2, T5.3, T6) and a Sustainability Manual (effective January 2025) mandating Mostadam and LEED green certifications, district cooling, and renewable energy usage on at least 70% of rooftops. Operational management of the Global Sports Tower has been delegated to OVG Middle East as operating partner. The project is the world's first to receive the ActiveScore Platinum Communities Certification for active and sustainable mobility.

The business model is investment-driven rather than fee-driven. The foundation's wholly-owned investment arm, the Sports Boulevard Real Estate Development and Investment Company (SBDC), attracts local, regional, and international developers to deploy capital across residential, retail, office, and hospitality development rights within the eight destinations, encompassing 3+ million m² of commercial real estate opportunity (123,000 SQM GFA in the Promenade alone, plus 500,000 m² of retail, 275,000 m² of office space, and 100,000 m² of iconic assets). In December 2024, a second private real estate investment fund exceeding 3.5 billion SAR was established with Riyadh Real Estate Development Company, FTI Development, and Jadwa Investment for Urban Wadi towers. Visitor access to the linear park is free; monetization occurs through real estate partnerships, commercial leasing, and asset management. Customer segments include Riyadh residents and the general public, sports and fitness enthusiasts (cyclists, equestrians, hikers), families and cultural tourists, and enterprise real estate developers and institutional investors.

Name

Sports Boulevard Foundation

Legal name

Sports Boulevard Foundation

Website

https://sportsboulevard.sa

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Sports Boulevard Foundation is a Saudi government foundation developing a 135+ km linear park across Riyadh comprising eight sports, recreation, and green-space destinations, and operating an investment arm (SBDC) that channels institutional and developer capital into 3+ million m² of commercial real estate.

Ownership category

akta.pro rank

Product category

Sports and Recreation Infrastructure

NAICS

Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Urban infrastructure development
• Sports and recreation facilities
• Real estate investment funds
• Public park development
• Vision 2030 mega projects

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Investment: The Sports Boulevard Real Estate Development and Investment Company (SBDC) drives growth by partnering with developers to create residential, retail, office, and hospitality developments across the 8 destinations. Investment opportunities include iconic assets and commercial real estate.
2. Land Development and Leasing: 3+ million m2 of commercial real estate opportunities including 100K m2 of iconic assets offered to private sector. Development includes 123,000 SQM GFA for Promenade destination with residential, retail, and office components.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sports Boulevard Foundation operates a 135+ km linear park in Riyadh comprising 8 themed destinations with sports facilities, cycling pathways, equestrian trails, green spaces, and entertainment venues. The foundation provides public recreational infrastructure free of charge and generates returns through its investment arm (SBDC), partnering with developers to deliver residential, retail, office, and hospitality real estate across 3+ million m² of commercial opportunities and 100K m² of iconic assets.

Product overview

Sports Boulevard Foundation operates a linear park project spanning over 135 km through Riyadh, Saudi Arabia, consisting of 8 distinct destinations: Wadi Hanifah (13.4 km valley), The Promenade (4 km), Urban Wadi (4.5 km), Entertainment Destination (3 km), Athletics Destination (4 km featuring the Global Sports Tower), Wadi Al Sulai (43 km), Eco Destination (15 km), and Sands Sports Park (45 km completed area). The destinations collectively offer cycling pathways, equestrian trails, pedestrian paths, sports facilities, entertainment venues, and green spaces. The project also includes a Design Code for urban planning, a Community Information Centre for public engagement, and an investment arm (SBDC) for real estate development partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• The Promenade (البرومينيد) A 4 km destination on Prince Mohammed bin Salman Road between King Khalid Road and Prince Turki bin Abdulaziz Road, featuring dedicated cycling, walking, and jogging paths. Aimed at Riyadh residents, fitness enthusiasts, and families seeking connected active-mobility experiences within the linear park.
• Urban Wadi (الوادي) A 4.5 km destination extending from Suwayd bin Harath Street west to Rub' Al Khali Street east, featuring a water canal, investment plots, multiple pathways, and sports opportunities. Targeted at developers, investors, and visitors of the Sports Boulevard.
• Entertainment Destination (الوجهة الترفيهية) A 3 km destination from Rub' Al Khali Street west to Abu Bakr Al Siddiq Road east, featuring multiple pathways, a cycling station, diverse entertainment areas, and a cinema arts building. Targeted at families, tourists, and entertainment seekers in Riyadh.
• Athletics Destination (الوجهة الرياضية) A 4 km destination from Abu Bakr Al Siddiq Road west to Airport Road east, featuring the Global Sports Tower, open sports fields, service stations, visitor services areas, and investment zones. Targeted at athletes, sports fans, and investors in flagship sports infrastructure.
• Wadi Al Sulai (وادي السلي) The longest destination at 43 km, extending from King Fahd Stadium south to King Salman Park in Banban north, featuring 75 km of cycling pathways, 35 km of equestrian trails, and 9 service stations. Targeted at professional and amateur cyclists, equestrians, and outdoor activity seekers.
• Eco Destination (الوجهة البيئية) A 15 km destination from Airport Road west to Al Janadriyah Road east, featuring cultivation areas, greenhouses for seed development and organic food production, open picnic spots, a culinary arts centre, cycling and pedestrian pathways, and 4 service stations. Targeted at eco-tourists, families, and visitors interested in organic food and sustainability experiences.
• Sands Sports Park (منتزه الرمال الرياضي) The completed area covers 45 km in the sandy region southeast of King Khalid International Airport, featuring cycling pathways for professionals and amateurs, mountain biking trails, BMX, equestrian trails, pedestrian pathways, hiking trails, jogging pathways, and service stations. Targeted at cycling, equestrian, hiking, and jogging enthusiasts.
• Wadi Hanifah (وادي حنيفة) A 13.4 km valley destination extending from Alsulb Dam north to Jeddah Road south, offering unique experiences exploring city-level projects and natural valley views, with pedestrian, cycling, and equestrian paths, rest areas, landscaped zones, and bicycle parking. Targeted at tourists and locals interested in city-level urban exploration and natural valley experiences.
• Global Sports Tower The world's tallest sports tower at approximately 84,000 sqm with over 30 sports facilities, located in the Athletics Destination. Operated by OVG Middle East under a strategic partnership with the Sports Boulevard Foundation to deliver operational excellence, commercial strategy, and sustainable asset performance.
• Sports Boulevard Real Estate Development and Investment Company (SBDC) The investment arm of the Sports Boulevard Foundation, partnering with leading developers locally, regionally, and internationally to drive growth through diverse real estate opportunities across 8 destinations, including the second private real estate investment fund exceeding 3.5 billion SAR for towers development in the Urban Wadi destination.
• Community Information Centre An initiative to activate community engagement with Riyadh residents, providing information about world-class facilities that complement Riyadh's neighborhoods, including a mobile centre traveling across Riyadh.

Quantifiable outcome

• First project globally to receive ActiveScore Platinum Communities Certification
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OVG Middle EastcoreStrategic or Co-development Partner · 21 May 2026OVG Middle East appointed as operating partner for Global Sports Tower in Riyadh. The partnership aligns design, infrastructure, and operations from the outset to ensure the destination functions as both an iconic landmark and a fully operational commercial asset. OVG Middle East brings focus on operational excellence, commercial strategy, and sustainable asset performance.
• Sports Boulevard Real Estate Development and Investment Company (SBDC)coreStrategic or Co-development PartnerInvestment arm of Sports Boulevard Foundation driving growth by partnering with leading developers locally, regionally, and internationally. Attracts investors committed to Sports Boulevard's success through diverse opportunities while focusing on environmentally sustainable, high-quality developments.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Masdar City: Abu Dhabi-based sustainable urban development project with significant green space and clean-tech infrastructure. Comparable in focus on sustainability certification, green infrastructure, and integrated mixed-use planning in a GCC context.

Direct peers

• Hudson Yards: Mixed-use mega-development in New York City featuring a flagship tower, public spaces, retail, and sports/cultural venues. Comparable as a large-scale, mixed-use urban development with an iconic tower asset (Edge) and integrated sports/civic amenities developed through phased delivery.
• Qiddiya Investment Company: Saudi Vision 2030 giga-project developing an entertainment and sports mega-destination near Riyadh. Most directly comparable as a state-backed sports/entertainment mega-development competing for the same Vision 2030 capital, talent, and tourism flows.
• Central Park Conservancy: Non-profit organization responsible for managing New York's Central Park, including programming, fundraising, and capital projects. Comparable as a non-profit/foundation operating a large urban park with corporate and government partnerships, donor-driven funding, and programmed sports and recreation activities.
• Diriyah Gate Development Authority: Saudi government entity developing a major cultural and tourism destination adjacent to Riyadh, leveraging state-backed capital and heritage assets. Comparable as a Vision 2030 mega-project with a real estate investment arm targeting institutional and international developers.
• King Salman Park Foundation: Riyadh-based government foundation developing one of the world's largest urban parks (16+ sq km) with sports facilities, green spaces, and real estate components. Highly comparable as a sibling Riyadh park project with similar Vision 2030 mandate and investment-distribution model.

Regional players

• Lusail City / Qatari Diar: Qatar-based mega-development including Lusail City with Lusail Stadium (2022 World Cup venue) and surrounding real estate. Comparable as a GCC state-backed urban destination combining flagship sports infrastructure with mixed-use real estate investment.

Broad incumbents

• Red Sea Global: Saudi giga-project developer (formerly The Red Sea Development Company) building a luxury tourism destination with associated real estate. Comparable as a Saudi Vision 2030 state-backed destination developer leveraging similar investment-fund structures.
• NEOM: Saudi Vision 2030 mega-project developing a regional urban and tourism destination in the northwest of the kingdom. Comparable in scale, government backing, and integrated real estate investment model, though broader in scope (city-scale rather than linear park).
• Royal Commission for AlUla: Saudi government body developing AlUla as a heritage, cultural, and tourism destination. Comparable as a state-backed Saudi destination developer with a long-term master-planning and investment-partnership approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportsBlvdSA
• YouTubeyoutube.com/@sportsblvdsa
• Facebookfacebook.com/SportsBlvdSA
• LinkedInlinkedin.com/company/sportsblvdsa
• Instagraminstagram.com/sportsblvdsa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Boulevard Foundation