What Qiddiya does

Qiddiya Investment Company (QIC) is a Riyadh-based, PIF-owned (Public Investment Fund of Saudi Arabia) giga-project developer and operator established to deliver Saudi Arabia's flagship entertainment, sports, and culture city under Vision 2030. Its core offering is Qiddiya City — a 360+ km² integrated destination positioned as the world's first city built for play, with 400 planned attractions across 20+ neighborhoods designed to house 500,000 residents. Operationally, QIC runs flagship ticketed venues including Six Flags Qiddiya City (opened December 2025, the first Six Flags park outside North America, featuring 28 rides and the record-breaking Falcons Flight roller coaster) and Aquarabia Qiddiya City (opened April 2026, 250,000 m² water park with 22 rides), plus motorsport, tennis, golf, esports, film production, performing arts, and stadium assets targeting the 2034 FIFA World Cup. It also owns Saudi Entertainment Ventures (SEVEN), a national roll-up of 14 entertainment destinations across 13 Saudi cities with SAR 50+ billion in committed investment.

QIC's business model blends ticketed consumer entertainment (theme park admissions, F&B, retail, cabana rentals) with long-cycle real estate (residential and commercial), B2B sponsorship and strategic partnership revenue (Saudia, AlRajhi Bank, Mercedes-AMG Petronas, Google Cloud, KFSH), and event-hosting fees (Extreme H, EVO esports, tennis). The company is also an esports IP owner following its 2026 acquisition of RTS (EVO fighting game tournament series). Its technology backbone is being built through a strategic Google Cloud AI collaboration to power city operations, and it has developed an integrated photogrammetry and BIM framework (DCRP-BIM) for mega-project delivery. Ownership is concentrated: wholly owned by PIF, with a board composed of Saudi government ministers, the PIF Governor, and senior state officials, and operating leadership headed by Managing Director Abdullah Aldawood alongside Chief Strategy Officer Muhand Aldawood.

Name

Qiddiya

Legal name

QIDDIYA INVESTMENT COMPANY

Website

https://qiddiya.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Qiddiya Investment Company is a PIF-owned Riyadh-based developer of Qiddiya City, Saudi Arabia's flagship entertainment, sports, and culture giga-project, operating Six Flags Qiddiya City, Aquarabia, the SEVEN national entertainment network, and a portfolio of sports, esports, and cultural venues serving domestic and international visitors.

Ownership category

akta.pro rank

Product category

Entertainment and leisure destinations

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

akta.pro secondary industries

VR/AR Game Publishing & Distribution (MPAFABAK), Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

Keywords

• Entertainment destinations
• Theme park operations
• Real estate development
• Sports venue management
• Cultural experiences

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. SEVEN Entertainment Destinations Operations: Development and operation of 21 entertainment projects across 14 cities in Saudi Arabia with investments exceeding SAR 50 billion, generating revenue from entertainment venue operations, brand partnerships, and concessions.
2. Theme Park Operations (Six Flags Qiddiya City & Aquarabia): Recurring revenue from ticket sales, in-park F&B (29 outlets at Six Flags, 22 at Aquarabia), retail (25 outlets at Six Flags, 7 at Aquarabia), premium cabana rentals (91 luxury cabanas at Aquarabia), and ride/sponsorship fees across flagship attractions.
3. Real Estate Development & Residential Sales: Long-cycle revenue from sales and leasing of homes, branded residences, apartments, townhouses, and villas across 20+ neighbourhoods planned for 500,000 residents, plus commercial real estate.
4. Strategic Partnership & Sponsorship Revenue: Revenue from Premier/Premium/Strategic partnerships with airlines, financial institutions, and global brands (e.g., Saudia, AlRajhi Bank, Mercedes-AMG, Google Cloud), plus event hosting fees and licensing arrangements.
5. Sports & Cultural Event Hosting: Revenue from ticketed sporting events (F1, EVO esports, Extreme H, 2034 World Cup, tennis tournaments), venue hire at Prince Mohammed bin Salman Stadium, and cultural performances at the Performing Arts Centre.

Pricing tiers

Go-to-market motion4 records

Core offering

Qiddiya Investment Company (QIC) develops and operates integrated entertainment, sports, and culture destinations in Saudi Arabia, anchored by Qiddiya City — the world's first city built for play — covering 360+ km² with 400+ planned attractions, 20+ neighborhoods, and capacity for 500,000 residents. Through its subsidiary SEVEN (Saudi Entertainment Ventures), QIC also operates 14 entertainment destinations across 13 cities in the Kingdom, alongside residential real estate development, sports venues (including the 2034 FIFA World Cup stadium), esports/gaming assets, and a film production studio.

Differentiator

Problem solved

Functional benefit

Brands

• Six Flags Qiddiya City: Theme park asset within Qiddiya City; first Six Flags park outside North America, featuring 28 rides and 5 record-breaking attractions.
• Aquarabia Qiddiya City
• Speed Park Track
• Prince Mohammed bin Salman Stadium
• Mercedes-AMG World of Performance
• National Tennis Centre
• Qiddiya City Golf Course
• PlayMaker Studios
• Performing Arts Centre Qiddiya City
• Gaming & Esports District

Products and services

• Six Flags Qiddiya City
• Aquarabia Qiddiya City
• SEVEN (Saudi Entertainment Ventures) Entertainment Destinations Integrated entertainment destinations developed and operated across 14 cities in Saudi Arabia, with 21 projects planned and investments exceeding SAR 50 billion. Includes 19 entertainment zones and 6 global brand IP partnerships (e.g., Hasbro, Warner Bros., Mattel). Targeted at Saudi and regional consumers and tourists as a national entertainment rollout.
• EVO Fighting Game Tournament Series The EVO esports fighting game tournament series, owned and operated through wholly-owned subsidiary RTS, following Qiddiya's full acquisition completed in February 2026. Targeted at esports competitors and global gaming audiences.
• Qiddiya City Residences (Apartments, Townhouses, Villas, Branded Residences) Residential real estate product within Qiddiya City across 20+ planned neighborhoods designed for 500,000 residents at scale, comprising apartments, townhouses, villas, and branded residences, alongside commercial real estate. Pricing is quote-based and not publicly disclosed. Targeted at Saudi nationals, GCC buyers, and expatriate residents seeking a master-planned, entertainment-adjacent community near Riyadh.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Emaar Properties: Emaar is the Dubai-listed master developer of Downtown Dubai, Dubai Marina, and Dubai Creek Harbour. Comparable to Qiddiya's master-planned city developer model: large mixed-use real estate + retail + entertainment destination developer in the GCC with global brand partnerships.
• Six Flags Entertainment Corporation: Six Flags is the broader North American theme park operator whose IP and brand QIC licensed to create Six Flags Qiddiya City. Comparable: direct licensing partner and operator of a flagship Qiddiya asset, making it the closest single-park comparability benchmark for the Six Flags Qiddiya City unit.
• Merlin Entertainments: Merlin Entertainments operates global theme park brands (LEGOLAND, Madame Tussauds, Peppa Pig World). Comparable: large multi-brand theme park operator whose global IP-licensing model parallels Qiddiya's strategy of mixing global IP (Hasbro, Warner Bros., Mattel, Six Flags) with owned assets.

Direct peers

• NEOM: NEOM is another PIF-owned Saudi giga-project (THE LINE, Trojena, Oxagon) developing a mega-scale destination city with entertainment, sports, and tourism components. Direct comparable: same sovereign owner, same Vision 2030 mandate, similar capital intensity, same parallel-asset execution model.
• Diriyah Company: Diriyah Company is the PIF-backed developer of the Diriyah giga-project near Riyadh, blending heritage/culture with hospitality, retail, and entertainment. Direct comparable: same PIF parent, same Riyadh-region megaproject economics, same Vision 2030 tourism mandate.
• Red Sea Global (RSG): Red Sea Global is the PIF-owned developer of The Red Sea and AMAALA luxury tourism destinations. Direct comparable: PIF-owned Saudi giga-project, hospitality/entertainment-led, similar capex scale (>$10B) and multi-asset phased rollout.
• ROSHN: ROSHN is PIF's national residential real estate developer in Saudi Arabia. Comparable to Qiddiya's planned 20+ neighbourhoods and 500K-resident master plan in terms of large-scale Saudi residential development with state backing.
• Warner Bros. World Abu Dhabi (Miracl): Warner Bros. World Abu Dhabi is a large indoor theme park in the GCC and a regional competitor for Saudi leisure tourism. Comparable: large-scale branded theme park in the Middle East targeting similar GCC and international leisure visitors that Qiddiya is courting.
• IMG Worlds of Adventure: IMG Worlds of Adventure is a large indoor theme park in Dubai operated by Ilyas & Mustafa Galadari Group. Comparable: another GCC-based mega-theme park competing for the same regional leisure-tourism TAM as Qiddiya City.
• Saudi Entertainment Ventures (SEVEN): SEVEN is itself a QIC wholly-owned subsidiary, but as a standalone operating entity it is the most direct peer to Qiddiya City: it deploys 14 entertainment destinations across 13 Saudi cities with SAR 50B+ investment, using global IP partners (Hasbro, Warner Bros., Mattel). Closest internal comp for entertainment destination economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/qiddiya
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• Facebookfacebook.com/Qiddiya

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qiddiya