Reverence Performance Dance

What Reverence Performance Dance does

Reverence Performance Dance, operating under the legal entity Zanne Holmes Designs (DBA: Reverence Dance Apparel), is a US-based custom performance apparel manufacturer headquartered in Grand Prairie, Texas. The company designs and produces made-to-order costumes and apparel for organized performance groups including dance teams, drill teams, color guards, majorettes, twirling organizations, show choirs, marching bands, and percussion sections. Its manufacturing operations are conducted in-house in Texas under a 'Proudly Made in the USA' positioning.

The company's product portfolio spans eight specialized collections — Dance Team (96 SKUs), Drill Team (59), Tanks (21), Twirlers (23), Camp Wear (24), plus Marching Arts, Show Choir, Guard, and Spirit Wear — built around custom sublimation printing across specialty fabric bases including performance lycra, bodyflex, crushed and plush velvet, zsazsa sequin, misty foil, shattered glass, brilliance, and foil lycra. Custom designs and art services are provided at no charge, with modifications to color, fabric, hem length, and sizing accommodated across an extended size range (2XL-6XL). A limited 'Ready to Ship' collection of pre-made styles enables same-day fulfillment for time-sensitive buyers outside the standard 8-12 week custom production cycle.

Reverence generates revenue primarily through one-time direct sales of custom and ready-to-ship costumes priced between $52 and $293 per unit, distributed through a Shopify e-commerce site, phone (817-274-7547), email, downloadable order forms, and physical/digital catalogs. The go-to-market motion is direct-to-team targeting schools, studios, and performance organizations domestically in the United States. Unit economics are order-based with pay-as-you-go billing, no subscription or recurring revenue streams disclosed, and no external funding, partnerships, or acquisition activity indicated.

Name

Reverence Performance Dance

Legal name

Zanne Holmes Designs

Website

https://reverencedance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performance Apparel

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Costume & Cosplay Sewing Supplies Retail (CRALADAJ)

akta.pro secondary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Custom dance costumes
• Performance apparel
• Dance team uniforms
• Drill team costumes
• Marching band apparel

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Costume Sales: Primary revenue from custom-made-to-order performance costumes and apparel. Customers specify designs, colors, fabrics, and sizes. Orders are completed in production queue with 8-12 week delivery timeframes.
2. Ready-to-Ship Collection: Limited-edition in-stock styles available for immediate same-day shipping, providing faster fulfillment option for customers who cannot wait for custom production timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reverence Performance Dance designs, manufactures, and sells custom-made performance dance costumes and apparel for dance teams, drill teams, color guards, majorettes, show choirs, marching bands, and twirling organizations. Products are custom printed and sewn at the Grand Prairie, Texas facility on specialty fabric bases, with 8-12 week production timelines and a complementary Ready to Ship collection for immediate delivery.

Product overview

Reverence Performance Dance Apparel operates as a custom performance costume manufacturer offering made-to-order apparel for dance teams, drill teams, color guards, majorettes, show choirs, marching bands, and other performance groups. The company provides both custom-designed costumes built to customer specifications (8-12 week delivery) and a Ready to Ship collection of in-stock limited-edition styles for immediate needs. Their product portfolio spans multiple specialized collections including Dance Team (96 products), Tanks (21 products), Drill Team Performance Tops & Bottoms (59 products), Twirlers (23 products), Marching Arts, Show Choir, Spirit Wear, and Camp Wear (24 products). Products range from custom-printed biketards and jumpsuits ($105-$293) to sequin tops, velvet costumes, and coordinated team uniforms. All products are proudly manufactured in the USA at their Grand Prairie, Texas facility.

Differentiator

Problem solved

Functional benefit

Brands

• Reverence University: Mentioned alongside Reverence Performance Dance Apparel in the footer; appears to be an educational or training division of the company

Products and services

• Reverence Performance Dance Apparel Custom-made performance costumes and apparel for organized performance groups including dance teams, drill teams, color guards, majorettes, show choirs, and marching bands. Customers specify designs, colors, fabrics, and sizes; production lead time is 8-12 weeks.
• Ready to Ship Collection Limited-edition in-stock performance costumes available for same-day shipping, providing a faster fulfillment option for customers who cannot accommodate the 8-12 week custom production timeline.
• Dance Team Collection Performance costumes and apparel designed specifically for dance team competitions and performances, featuring custom prints, sequin designs, and coordinated ensembles.
• Drill Team Collection Coordinated drill team uniforms including sequin tops, Tricot tops, Misty foil garments, and matching bottoms such as shorts and leggings for performances and competitions.
• Twirlers Collection Performance apparel for twirlers and majorettes featuring various styles and color options for competitions and performances.
• Marching Arts Collection Performance apparel for marching bands, including band uniforms, percussion section wear, and tank tops designed for marching arts competitions.
• Show Choir and Percussion Collection Performance costumes and apparel for show choir and percussion groups featuring coordinated designs for performances.
• Guard Collection Color guard performance costumes and accessories for guard performances and competitions.
• Tanks Collection Tank tops and sleeveless performance garments with sublimated prints on fabrics including misty foil, shattered glass, and bodycare materials.
• Spirit Wear Collection Casual and practice wear including tops, bottoms, tanks, and basic camp wear for team spirit and everyday use.
• Camp Wear Collection Basic practice wear and camp attire including jerseys, shorts, and casual performance garments for camps and rehearsals.
• Custom Printed Biketard Custom printed biketard jumpsuit available in multiple fabric options including performance lycra, bodyflex, velvet, zsazsa sequin, misty, shattered glass, and brilliance. Price starts at $105.
• Male/Female Pant Suit Matching male and female pant suits and jackets for coordinated team performances. Priced at $180 for pant suits and $120-$125 for jackets.
• Male/Female Jacket Set Coordinated male and female jacket sets priced at $235 each, designed for matching team performances.
• Custom Printed Sleeveless Jumpsuit (23015/24079) Custom printed sleeveless jumpsuit with back zipper priced at $110, available with multiple fabric and color options.
• Sequin Halter Top (R2045ZM) Sequin halter top with back keyhole design priced at $98, available in multiple fabric and color options with adjustable hem lengths.
• Strappy Back Top (R2044TM) Strappy back top priced at $100, available in multiple fabric and color options with adjustable hem lengths.
• Racerback Tank (T21401) Racerback tank with sublimated print on misty foil priced at $52, designed to coordinate with the R1004T Tricot legging.
• All Star Sequin Velvet Top (21407) All Star Sequin velvet top with keyhole back priced at $75 for sizes YM-AXL with surcharges for 2XL-6XL, available in multiple color options.
• Slit Skirt (24022/24058) Skirt with 4 slits priced at $175, available in shorter (Style 24058) and longer (Style 24022) lengths.
• Capri Pants with Sleeves (24033/24034/24035) Capri pants with sleeves priced at $183, skirt with long sleeves at $233, and pants with no sleeves at $220.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fred J. Miller Inc. Long-established US manufacturer of drill team, marching band, and dance team uniforms. Comparable custom manufacturing model serving the same performing arts disciplines Reverence targets, including drill team and guard divisions.
• Stanbury Uniforms: US-based custom manufacturer of marching band and drum corps uniforms. Overlaps with Reverence's Marching Arts, Drill Team, and Guard collections as a similarly positioned domestic custom uniform maker.
• GK Sportswear / Elite Sportswear: Custom cheerleading, dance team, and drill team uniform manufacturer with similar B2B made-to-order model serving schools and studios. Direct competitor in performance costume customization with comparable lead times and team-focused catalogs.

Broad incumbents

• Capezio: Iconic dancewear brand offering shoes, leotards, tights, and performance apparel. Broader incumbent focused primarily on individual dancer fittings rather than team custom manufacturing, but competes for the dance apparel wallet.
• Varsity Spirit: Largest US cheerleading and dance apparel company with broad catalog across uniforms, shoes, and accessories. Larger incumbent that competes with Reverence in dance team and drill team categories but at much greater scale and with mass-produced offerings.
• Bloch: Established dance apparel and footwear brand serving ballet, jazz, and contemporary dancers. Comparable product categories (leotards, tops, costumes) but oriented to individual retail customers rather than custom team manufacturing.
• SoDanca: International dancewear brand offering leotards, tights, shoes, and performance apparel. Overlaps with Reverence's dance apparel product categories but competes primarily in retail channels with stock merchandise.
• Body Wrappers: US dancewear manufacturer producing leotards, tops, and performance apparel. Comparable product mix to Reverence's Tanks and Spirit Wear lines but focused on stock wholesale distribution to dance retailers rather than custom team manufacturing.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/revdanceapparel
• Facebookfacebook.com/ReverenceDanceApparel
• LinkedInlinkedin.com/company/reverence-performance-dance-apparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reverence Performance Dance