Lottostar
Lottostar is a South African licensed fixed-odds betting operator running an online self-serve platform offering slots, live casino, international lotteries, scratchcards, crash and arcade games, plus weekly tournaments, to adult South African consumers.
- Company typePrivate
- Founded2007
- HeadquartersNelspruit, South Africa
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lottostar does
Lottostar (Pty) Ltd is a South African licensed fixed-odds betting operator incorporated in 2007 (registration number 2007/011071/07) and headquartered in Mbombela, South Africa. The company runs a self-serve, mobile-responsive online betting platform at lottostar.co.za, targeting South African adults aged 18+ with a broad portfolio of products including Reel Rush (aggregated slot content from providers such as Habanero, Ruby Play, Red Rake, Playtech, NetEnt, Big Time Gaming, No Limit City and Red Tiger), Live Games (Evolution, Ezugi, Playtech), Slotteries (fixed-odds betting on international draws such as USA Powerball, EuroMillions, UK Lottery, Africa Millions, Gold Rush Millions and Mzansi Millions), ScratchCards, Crash Games, Arcade Games, Quick Games, and a Jackpot Arena tournament platform. The platform is licensed by the Mpumalanga Economic Regulator (Licence Number 9-2-1-09467) in a regulatory environment where unlicensed online casino play is otherwise prohibited, giving the licence itself meaningful defensive value.
The business model is a transactional, fixed-odds take on games of chance: players deposit funds, wager on pre-defined outcomes, and the company retains a margin on the pool of bets after paying winnings. Revenue mechanics are unit-priced per bet (e.g., R7 per scratchcard play, R2 minimum on Reel Jackpot Race), with tournament prize pools of R250,000 to R500,000 funded from player buy-ins and leaderboard mechanics. The platform supports more than 20 payment methods spanning card, EFT, mobile wallets, bank app top-ups, prepaid retail vouchers sold at Shoprite, Checkers, PEP, Boxer, Kazang, Sasol, Shell and others, and cryptocurrency rails via Luno and VALR. Underlying technology is a web platform built on Sanity CMS with content licensed from third-party game studios; the company itself does not appear to develop proprietary games or AI capabilities. Marketing is primarily direct via the website, blog, and organic social channels, with no disclosed external advertising spend. Reported cumulative player winnings exceed R536 billion and approximately 400,000 daily winners are cited, but no company revenue, funding, ownership or headcount detail beyond a 51–100 employee band is disclosed.
Ownership is private and undisclosed, with no parent company, subsidiaries, or institutional investors identified in the source material. The company operates solely in South Africa, is partnered with SARGF for responsible-gambling support, and runs a CSR arm called The Star Foundation. No M&A, funding events, leadership changes, or geographic expansions are documented.
Lottostar firmographics
Firmographics- Name
- Lottostar
- Legal name
- LottoStar (Pty) Ltd
- Website
- https://lottostar.co.za
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lottostar is a South African licensed fixed-odds betting operator running an online self-serve platform offering slots, live casino, international lotteries, scratchcards, crash and arcade games, plus weekly tournaments, to adult South African consumers.
- Ownership category
- akta.pro rank
Lottostar industry classification
Industry- Product category
- Online Betting
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Lottostar is headquartered
LocationHeadquarters
- HQ city
- Nelspruit
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Lottostar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fixed-Odds Betting: Lottostar operates as a licensed fixed-odds betting company where players wager on outcomes of various games. Revenue is generated from player bets placed on slot games, live casino, lotteries, scratchcards, and arcade games. The company pays out winnings from the pool of bets placed, retaining a margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scratchcard game (Stash of Cash) - R7.00 per play |
| Unit Pricing | Pay-as-you-go | Jackpot Arena tournaments with prize pools up to R500,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lottostar product offering
Product offeringCore offering
Lottostar is a South African licensed fixed-odds betting company that operates an online platform allowing players to wager on outcomes of slot games, live casino games, international lottery draws, scratchcards, and arcade/crash games. The company aggregates game content from multiple third-party providers (Evolution, Playtech, Habanero, Red Rake, Ruby Play, Ezugi, Spribe, NetEnt, Big Time Gaming) and operates under a Bookmakers' Licence issued by the Mpumalanga Economic Regulator. Revenue is generated from player wagers with the company retaining a margin from the pool of bets placed.
Product overview
Lottostar is a South African licensed fixed-odds betting company operating as an online platform that offers a diverse portfolio of betting products. The core offering includes Reel Rush (aggregated slot games from Habanero, Ruby Play, Red Rake, Playtech, NetEnt, Big Time Gaming, No Limit City, and Red Tiger), Live Games (live casino from Evolution, Ezugi, and Playtech), Slotteries (international lottery betting), ScratchCards (digital scratch games), Crash Games (multiplier crash-style betting), Arcade Games (various arcade-style games from Spribe, iMoon, Smartsoft, Turbo), and Quick Games (tap cards, airdice, poker games). The platform also features a tournament system called Jackpot Arena with Red Rake Rush, Playtech Mystery Parcel, and Reel Jackpot Race tournaments, plus a Star Rewards loyalty program. The product architecture is a unified platform with integrated payment processing supporting 20+ payment methods including cards, EFT, mobile payments, cryptocurrency, and retail vouchers.
Differentiator
Problem solved
Functional benefit
Brands
- Jackpot Arena: A tournament platform featuring slot games competitions with guaranteed jackpots including Red Rake Rush (R500,000 on Tuesdays), Playtech Mystery Parcel (R250,000 on Wednesdays), and Reel Jackpot Race (R500,000 on Thursdays).
- Reel Rush
- Star Rewards
- Star Foundation
Products and services
- Reel Rush
Quantifiable outcome
- R536 Billion+ in winnings paid out to players (as of 13 July 2026)
- +1 more outcomes
Companies that use Lottostar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Lottostar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Lottostar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Evolution GamingcoreEvolution provides live casino gaming content including Roulette, Blackjack, Baccarat, Poker, and game shows. Their games are featured prominently in the Live Games section.
- PlaytechcorePlaytech supplies slot games and live casino content. Featured in Reel Rush section, Arcade games, and Jackpot Arena tournaments (Playtech Mystery Parcel).
- HabanerocoreHabanero provides slot games including Hot Hot LottoStar, Mystic Fortune, and various branded titles. Featured in Reel Rush and Slotteries sections.
- Red RakecoreRed Rake provides slot games. Hosts the Red Rake Rush tournament every Tuesday with R500,000 jackpot in the Jackpot Arena.
- Wallet DoccoreWallet Doc provides payment processing solutions for card payments and EFT deposits. Enables secure payment processing on the platform.
- StitchcoreStitch provides payment processing for deposits. Enables seamless real-time deposits to LottoStar account.
- FNB (First National Bank)coreFNB is LottoStar's primary bank. Offers FNB Direct TopUp via app, public recipient functionality, and voucher purchase options.
- Shoprite and CheckerscoreMajor South African retail chains where LottoStar Vouchers can be purchased. Part of extensive voucher distribution network.
- SARGF (South African Responsible Gambling Foundation)coreHelpline 0800 006 008. SARGF provides gambling addiction support services. LottoStar displays SARGF contact information as part of responsible betting commitment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lottostar competitors and assessment
Company assessmentDirect peers
- SunBet: Online betting arm of Sun International, the South African hospitality and casino group, offering licensed fixed-odds betting. Comparable in product offering and South African regulatory environment, with a parent company that adds brand and balance-sheet strength.
- Hollywoodbets: South Africa's largest licensed bookmaker, offering online fixed-odds betting, slots, live casino, and lottery products to SA consumers. Directly comparable as a same-jurisdiction, similarly licensed competitor with overlapping game categories and self-serve digital platform.
- Betway South Africa: International betting brand's South African subsidiary operating licensed fixed-odds betting with sportsbook, slots, and casino games. Directly comparable in product mix, target audience, and regulatory environment, with deeper marketing budget and sportsbook vertical.
- Betfred South Africa: UK-based bookmaker's South African licensed operation offering fixed-odds betting online. Comparable as a same-jurisdiction, internationally backed competitor with sportsbook and casino-style products.
- Sportingbet South Africa: Part of the global Sportingbet/GVC/Gala Coral group, operating licensed fixed-odds betting in South Africa with sportsbook and casino games. Comparable in target customer, regulatory structure, and digital self-serve delivery.
- Supabets: South African licensed bookmaker offering online fixed-odds betting, slots, and live casino games to SA players. Comparable in business model, licence structure, and target segment, operating with similar aggregator-based content sourcing.
- World Sports Betting (WSB): South African licensed bookmaker providing online fixed-odds betting, slots, and live dealer games. Directly comparable as a same-jurisdiction competitor with a self-serve digital platform and aggregator-led game catalogue.
- Playabets: South African licensed online bookmaker offering fixed-odds betting on slots, live casino, and lottery-style products. Directly comparable as a smaller same-jurisdiction competitor with overlapping product catalogue.
Broad incumbents
- Bet365: Global online gambling giant operating sportsbook, casino, and games products across dozens of regulated markets. Comparable as a broad incumbent in the same online fixed-odds betting category, with vastly larger scale and product breadth.
Others
- Evolution Gaming: Leading supplier of live casino content that LottoStar distributes via its platform. Not a competitor but a key content partner; included because the supplier-customer relationship is central to LottoStar's product offering and any change in Evolution's commercial terms would materially affect the platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lottostar social profiles
Digital presenceLottostar compliance and trust
Trust signalCompliance1 record
Lottostar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lottostar leadership team
Management profileNumber of profiles
Lottostar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lottostar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lottostar
What does Lottostar do?
Lottostar is a South African licensed fixed-odds betting company that operates an online platform allowing players to wager on outcomes of slot games, live casino games, international lottery draws, scratchcards, and arcade/crash games. The company aggregates game content from multiple third-party providers (Evolution, Playtech, Habanero, Red Rake, Ruby Play, Ezugi, Spribe, NetEnt, Big Time Gaming) and operates under a Bookmakers' Licence issued by the Mpumalanga Economic Regulator. Revenue is generated from player wagers with the company retaining a margin from the pool of bets placed.
Is Lottostar a public or private company?
Lottostar is a private company. It is classified as unknown and is currently operating.
When was Lottostar founded?
Lottostar was founded in 2007. It employs 51 to 100 people.
Where is Lottostar based?
Lottostar is headquartered in Nelspruit, South Africa, in the Africa region.
How does Lottostar make money?
One revenue line is on record: fixed-Odds Betting.
Who are Lottostar's main competitors?
Direct peers on record are SunBet, Hollywoodbets, Betway South Africa, Betfred South Africa, Sportingbet South Africa, Supabets, World Sports Betting (WSB) and Playabets. Bet365 is listed as a broad incumbent. Evolution Gaming is listed as an others.
Does Lottostar have an API?
No public API is recorded for Lottostar.
What industry is Lottostar in?
Lottostar's product category is Online Betting. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 713290.