TIG Collective

What TIG Collective does

TIG Collective (legal entity: The Intertwine Group, DBA TIG Brands) is a privately held, bootstrapped coaching and advisory services firm founded in 2015 by Elliot Begoun. The company serves CPG founders in the natural products industry — particularly those in the 'messy middle' between startup momentum and durable scale, typically operating brands with $5M–$30M in annual revenue. Its central philosophy, articulated as 'tardigrades not unicorns,' explicitly rejects venture-style growth-at-any-cost in favor of capital-efficient, profitable, resilient brand building. The firm is headquartered at a mailing address in Ripon, California, and operates with a small team of approximately four core members, delivering services primarily virtually with periodic in-person retreats.

TIG Collective generates revenue through a tiered subscription and services model across four product lines: TIG Collective (a peer mastermind and advisor network with disclosed pricing of a $500 non-refundable reservation fee, a $2,000 one-time program fee, and $250/month recurring dues on a 1-year commitment); Tardigrade Advisory (a monthly strategic advisory subscription with 90–120 minute monthly sessions, ad hoc support, and community inclusion); Tardigrade HPC (a premium high-performance 1:1 coaching program structured in three phases — Clarity & Energy, Execution & Expansion, Legacy & Leverage); and individual 1:1 coaching sessions booked on demand. Optional add-ons (capital raise support, M&A advisory, team coaching, onsite workshops, mindset/energy support) provide incremental monetization. Go-to-market is community-led and consultative: content marketing via a weekly blog and TIG Talks podcast drives top-of-funnel awareness, in-person retreats in New York, Denver, and San Francisco serve as mid-funnel demand generation, and HubSpot-linked discovery calls convert prospects into paying participants. The customer base is distributed across a curated portfolio of 21+ natural products brands spanning food, beverage, supplements, and personal care.

The underlying technology is intentionally non-proprietary. TIG leverages standard third-party tools (Zoom for sessions, HubSpot for booking, an online community platform, and an eLearning Center) rather than building custom infrastructure. The intellectual property is concentrated in the proprietary 'Tardigrade' methodology and framework (five dimensions of scale: Operating Discipline, Energy Management, Team & Systems, Focus, Inner Evolution), delivered through founder Elliot Begoun's 25+ years of CPG domain expertise spanning sales, supply chain, executive leadership, and food brokerage ownership. Long-duration client relationships (notably a 10-year engagement with The Good Crisp Company) and recurring testimonial flow from founders of Siren Snacks, TeaSquares, NOOPS, Otto's Naturals, and Know Brainer Foods underscore the relationship-intensive, practitioner-led nature of the offering.

Name

TIG Collective

Legal name

The Intertwine Group

Website

https://tigbrands.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TIG Collective (The Intertwine Group) is a bootstrapped coaching and advisory firm founded in 2015 that serves CPG founders in the natural products industry, particularly those in the 'messy middle' ($5M–$30M revenue). It offers tiered programs — TIG Collective peer mastermind, Tardigrade Advisory, and Tardigrade HPC coaching — plus a podcast and multi-city retreats.

Ownership category

akta.pro rank

Product category

CPG Founder Coaching & Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• CPG founder coaching
• Natural products advisory
• Executive coaching services
• Peer mastermind community
• Strategic business advisory

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. TIG Collective Program Fees: Entrepreneurs pay a $500 non-refundable reservation fee, a $2,000 one-time program fee, and $250 monthly dues for a 1-year commitment. Includes 1 hr/week mastermind sessions plus optional community engagement. Optional add-ons for 1:1 coaching, group coaching, and mindset & energy support are billed separately.
2. Tardigrade Advisory Subscription: Monthly strategic advisory subscription offering one 90–120 minute strategy session per month, ad hoc email/voice-note support with 48-hour weekday response, optional document review, and monthly pulse check. Includes TIG Collective access and retreat invitations. Optional add-ons for additional sessions, team coaching, and onsite workshops.
3. Tardigrade HPC Coaching: Weekly 1:1 high-performance coaching with TIG Collective participation, Tardigrade Online Community access, retreat invitations, and eLearning Center access. Optional add-ons for capital raise, M&A, team coaching, and onsite workshops. Pricing not publicly disclosed.
4. 1:1 Coaching Sessions: Limited one-on-one coaching sessions with Elliot Begoun covering fundraising, finance, strategy, sales, negotiation, M&A, wind-down vs. turnaround, team & culture, and leadership. Sessions are booked individually via a scheduling tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TIG Collective is a coaching, advisory, and peer-mastermind services firm that helps Consumer Packaged Goods (CPG) founders in the natural products industry navigate the "messy middle" between startup momentum and durable scale. The company sells three subscription programs — TIG Collective (peer mastermind + advisor network), Tardigrade Advisory (monthly strategic advisory), and Tardigrade HPC (high-performance 1:1 coaching) — plus a la carte individual coaching sessions with founder Elliot Begoun. All offerings are anchored on the proprietary "Tardigrade Framework" philosophy of building nimble, capital-efficient, resilient brands rather than chasing venture-scale growth.

Product overview

TIG Collective (The Intertwine Group) offers a suite of coaching and advisory programs for CPG (Consumer Packaged Goods) founders. The core offerings include: TIG Collective (peer mastermind with advisor network), Tardigrade Advisory (monthly strategic advisory), Tardigrade HPC (high-performance coaching with 1:1 sessions and retreats), and individual coaching sessions. The company also produces the TIG Talks podcast. These programs are designed to help entrepreneurs build nimble, capital-efficient, resilient brands through collective intelligence, strategic guidance, and mindset/energy coaching.

Differentiator

Problem solved

Functional benefit

Brands

• TIG Collective: Peer mastermind plus advisor network for founders who want to stop building alone. Join a curated group of peers and industry advisors to solve real problems, get accountable, and grow with purpose.
• Tardigrade Advisory
• Tardigrade HPC
• Tardigrade Coaching
• TIG Talks

Products and services

• TIG Collective Peer-to-peer mastermind and advisor network for natural product entrepreneurs. Members join a curated group of peers and industry advisors for weekly 'power hour' sessions focused on accountability, problem-solving, and collaborative growth. Includes optional add-ons for 1:1 coaching, group coaching, and mindset & energy support at additional cost.
• Tardigrade Advisory Monthly strategic advisory subscription offering one 90–120 minute strategy session per month, ad hoc email/voice-note support with 48-hour weekday response, optional document review, and monthly pulse check. Includes TIG Collective membership, community access, retreat invitations, and eLearning Center access. Optional add-ons for additional sessions, team coaching, and onsite workshops at extra cost. Pricing not publicly disclosed.
• Tardigrade HPC (High-Performance Coaching) Comprehensive 1:1 high-performance coaching program for CPG founders with weekly sessions, TIG Collective participation, Tardigrade Online Community access, retreat invitations, and eLearning Center access. Structured in three proprietary phases — Clarity & Energy, Execution & Expansion, and Legacy & Leverage. Optional add-ons for capital raise, M&A, team coaching, and onsite workshops. Pricing not publicly disclosed; discovery call required.
• Individual Coaching Sessions Limited one-on-one coaching sessions with Elliot Begoun covering fundraising, finance, strategy, sales, negotiation, M&A, wind-down vs. turnaround, team & culture, and leadership. Sessions are booked individually via a scheduling tool; pricing not publicly disclosed.

Quantifiable outcome

• Founders report staying focused on profitability and sustainable growth vs. 'growth at any cost' (Siren Snacks testimonial)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Moxie SozominorStrategic or Co-development Partner · 1 April 2020Moxie Sozo, a design and advertising agency based in Boulder, Colorado led by CEO Evan Faber, appeared as a guest on the TIG Talks podcast episode 'Building A Brand That Can Thrive In The New Economic Paradigm.' The conversation covered brand building, capital efficiency, and D2C strategy. No formal partnership structure was described — the relationship is content/knowledge-sharing rather than commercial.
• Holland & Hart LLPminorStrategic or Co-development Partner · 1 April 2020Holland & Hart, a law firm with a consumer products practice group led by partner Chuck Cotter, appeared as a guest on the TIG Talks podcast episode discussing fundraising, M&A, and brand strategy during economic uncertainty. No formal partnership was described — the firm represents over 100 CPG brands and investment funds, and the engagement was a knowledge-sharing podcast appearance.
• Global RIFF / RIFF VenturesminorStrategic or Co-development Partner · 1 April 2020Manuel Gonzalez, Founder and Managing Partner of Global RIFF (a global venture capital firm focused on food, food tech, ag tech, and CPG), appeared on the TIG Talks podcast 'Planting The Seeds To Grow Your Business.' The episode covered business growth foundations, fundraising, and capital efficiency. No formal partnership described — the engagement was a podcast guest appearance for knowledge sharing.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• YPO (Young Presidents' Organization): YPO is the largest global peer community of CEOs, with forums, retreats, and learning programs. It overlaps with TIG's peer-coaching and retreat offering but at vastly larger scale and across all industries, with much higher price points.

Direct peers

• Genius Network: Founded by Joe Polish, Genius Network is a high-ticket mastermind for entrepreneurs built around curated peer groups and curated expert access — the closest format analog to TIG Collective, with similar pricing tiering and selective admission.
• Conscious Leadership Group: CLG delivers executive coaching and leadership intensives for founders and CEOs focused on consciousness, energy, and team dynamics — directly comparable to the mindset/energy/inner-evolution components of TIG's HPC and Collective programming.
• Vistage: Vistage operates paid peer advisory groups and 1:1 executive coaching for CEOs and business owners, directly comparable to TIG's mastermind-plus-advisor model but serving a much broader industry mix and larger company size range.
• Gazelles / Scaling Up (Verne Harnish): Gazelles/Scaling Up provides coaching, workshops, and a Rockefeller Habits methodology for growth-stage companies — directly comparable to TIG HPC's focus on operating discipline, capital planning, and execution coaching for mid-market founders.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach provides tiered coaching and quarterly workshops for entrepreneurs — structurally the closest analog to TIG's Collective → Advisory → HPC ladder, though aimed at a broader (not CPG-specific) founder base.
• Entrepreneurs' Organization (EO): EO is a global peer network for founders running companies above $1MM in revenue, with forums, events, and learning programs. Comparable to TIG Collective's peer-mastermind function, though EO is broader in scope and membership-driven rather than CPG-specialized.
• EOS Worldwide: EOS Worldwide sells the Entrepreneurial Operating System, a coaching and implementation framework delivered through a network of certified EOS Implementers — comparable to TIG's Tardigrade framework in being a packaged, named operating methodology for founder-led growth.
• Tiger 21: Tiger 21 runs confidential peer groups for high-net-worth founders focused on wealth preservation, investing, and personal development — directly comparable in format to TIG Collective's mastermind model, with an even more explicit focus on capital preservation over growth.

Emerging players

• Startup CPG: Startup CPG is a community, conference, and resource hub specifically for emerging CPG brands — overlapping with TIG's target market of natural products founders in the messy middle, though positioned more as a community/media company than a coaching firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tigbrands
• YouTubeyoutube.com/channel/tigbrands
• LinkedInlinkedin.com/company/tig-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIG Collective