doTERRA Healing Hands Foundation

What doTERRA Healing Hands Foundation does

doTERRA Healing Hands Foundation is a 501(c)(3) nonprofit organization founded in 2010 and headquartered in Pleasant Grove, Utah, operating as the charitable arm of doTERRA International, LLC. The foundation focuses on three programmatic pillars — education, health, and crisis relief — delivered primarily within communities where doTERRA sources its essential oils. It operates three flagship programs: the 25 Collective (a recurring monthly giving program with 500+ active members at $25+ per month), the Match Program (matching Wellness Advocate-raised funds up to $10,000 per project across 720+ completed projects), and the distribution of 72-Hour Emergency Relief Hygiene Kits (413,000+ kits across 110+ countries). Impact products — including the Hope Touch essential oil blend and Rose Hand Lotion — channel 100% of net proceeds to the foundation.

The foundation's revenue mechanics rest on four streams: direct individual donations processed via the foundation's website, monthly recurring gifts through the 25 Collective, product-linked donations from designated doTERRA SKUs, and crisis relief kit sales. All administrative and overhead costs are absorbed by parent company doTERRA International, enabling a 100% pass-through guarantee to aid programs. Distribution and fundraising are driven by doTERRA's independent Wellness Advocate network, which functions as a community-led channel that mobilizes donors and volunteers globally. The foundation is registered for charitable solicitation across eight US states and serves as the primary philanthropic vehicle linking doTERRA's commercial sourcing footprint to humanitarian outcomes, with cumulative donations exceeding $100 million since inception.

Name

doTERRA Healing Hands Foundation

Legal name

doTERRA Healing Hands Foundation

Website

https://doterrahealinghands.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

doTERRA Healing Hands Foundation is a 501(c)(3) nonprofit founded in 2010 that funds education, health, and crisis relief programs in 110+ countries, primarily through the 25 Collective monthly giving program, the Match Program, and 72-Hour Emergency Relief Hygiene Kits, with all overhead covered by parent doTERRA International.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Humanitarian aid services
• Nonprofit fundraising programs
• Community development initiatives
• Disaster relief supplies
• Recurring donation programs

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Direct donations from individuals via the website. 100% of donations go directly to aid programs as overhead costs are covered by doTERRA International.
2. Monthly Giving (25 Collective): Recurring monthly donations of $25 or more from members of the 25 Collective, a sustainable giving community supporting long-term change.
3. Product Sales Donation: Sales of designated doTERRA products (Hope Touch essential oil blend, Rose Hand Lotion) where 100% of net proceeds are donated to the foundation.
4. Crisis Relief Kit Sales: Sale of 72-hour Emergency Relief Hygiene Kits for disaster response purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

doTERRA Healing Hands Foundation is a 501(c)(3) nonprofit that funds humanitarian projects in education, health, and crisis relief across 110+ countries. Its core offerings are the 25 Collective monthly giving program (recurring $25+/month donations), the Match Program (dollar-for-dollar matching of Wellness Advocate fundraising up to $10,000 per project), 72-Hour Emergency Relief Hygiene Kits for disaster response, and impact product sales (doTERRA Hope Touch essential oil blend and Rose Hand Lotion) where 100% of net proceeds are donated. doTERRA International covers all overhead so that 100% of donations reach aid programs.

Product overview

doTERRA Healing Hands Foundation is a 501(c)(3) non-profit organization that operates several charitable programs rather than a traditional product-based company. The core offerings include the 25 Collective monthly giving program, the Match Program that doubles donor impact, and 72-Hour Emergency Relief Hygiene Kits for crisis response. The organization also sells impact products including doTERRA Hope Touch essential oil blend and Rose Hand Lotion, where 100% of net sales are donated. The foundation's 100% Promise ensures all donations go directly to aid, with doTERRA International covering all overhead costs. Programs operate across 110+ countries with over $100 million in collective donations.

Differentiator

Problem solved

Functional benefit

Brands

• 25 Collective: Monthly giving program where donors commit $25 or more per month to support education, health, and crisis relief initiatives globally. Over $1 million raised with 500+ active members supporting 25+ countries.
• Match Program
• 72-Hour Emergency Relief Hygiene Kits
• doTERRA Hope Touch
• Rose Hand Lotion

Products and services

• 25 Collective (Monthly Giving Program) Recurring monthly donation program with a $25/month minimum. Members receive community access, convention recognition, exclusive insights, VIP recognition, and sourcing opportunities. 100% of contributions go directly to impact; the program has raised $1M+ with 500+ active members supporting 25+ countries.
• Match Program (Matching Grants) Program that matches funds raised by Wellness Advocates for charitable projects, with matching donations up to $10,000 per project. Applications are reviewed quarterly; a charitable organization may receive a single matching grant up to $10,000 every two years. 720+ projects completed as of February 2024.
• 72-Hour Emergency Relief Hygiene Kits Scalable, fast-acting emergency hygiene kits distributed in crisis zones worldwide. Over 413,000 kits have been distributed across 110+ countries; 283,250+ kits distributed as of February 2024.
• doTERRA Hope Touch Essential Oil Blend An essential oil blend sold through doTERRA's product platform where 100% of net sales (after tax) are donated to support initiatives that fight human trafficking.
• doTERRA Spa Rose Hand Lotion A doTERRA spa hand lotion product sold through doTERRA's e-commerce platform. 100% of net sales (after tax) are donated to the foundation; it was the first product to establish the tradition of giving.
• Crisis Relief Kits (Purchasable) Purchasable emergency relief hygiene kits available through doTERRA's product platform that support humanitarian crisis response globally.
• Product Donation Requests Program A program allowing charitable organizations to request doTERRA product donations to support their charitable projects, accessible via a request form.

Quantifiable outcome

• 100% of donations go to aid programs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Days for GirlscoreStrategic or Co-development PartnerCollaboration with Days for Girls to assemble personal hygiene kits for women and girls in underserved communities. Together, they set a Guinness World Record by assembling 5,110 kits in 36 minutes. This partnership combines doTERRA's distribution network with Days for Girls' mission to create lasting solutions for menstrual hygiene.
• Wellness AdvocatescoreOthersIndependent distributors who serve as the foundation's primary fundraising and awareness channel. They participate in the Match Program to raise funds for charitable projects, volunteer for disaster relief efforts, and mobilize their networks to support the foundation's mission.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• GlobalGiving: Crowdfunding platform connecting donors with vetted nonprofits worldwide. Comparable as an alternative fundraising channel for the foundation's beneficiaries and as a structural alternative to corporate-affiliated giving models.

Broad incumbents

• American Red Cross: Major incumbent in domestic and international disaster relief. Comparable on the crisis-relief pillar (emergency hygiene kits, disaster response) but operates at much larger scale with institutional government and corporate funding.
• UNICEF USA: Large incumbent humanitarian organization operating in education, health, and emergency relief across 190+ countries. Comparable at the program-category level (the same three pillars as doTERRA Healing Hands), though with vastly larger scale and institutional funding.
• Direct Selling Association (DSA) Foundation: Industry-level philanthropic and advocacy body for the direct selling sector. Comparable as the umbrella trade association representing the industry in which doTERRA operates and whose member companies typically run associated humanitarian programs.

Regional players

• Noonday Collection Foundation: Fashion-accessories company whose artisan supply chain is paired with humanitarian impact programs in developing countries. Comparable in the 'Co-Impact Sourcing' thesis of linking sourcing communities to philanthropic outcomes, though operating in apparel rather than essential oils.

Direct peers

• Young Living Foundation: The philanthropic arm of Young Living Essential Oils, another MLM essential oils company. Direct comparable: corporate-sponsored 501(c)(3) that channels parent company distributor fundraising into global humanitarian projects and shares the same structural dependency on a multi-level marketing parent.
• Amway One by One: Amway's global philanthropic program addressing children's health and education. Comparable as another major MLM-affiliated humanitarian initiative, with similar distributor-led fundraising mechanics and corporate-funded overhead structure.
• Days for Girls International: Named strategic partner of doTERRA Healing Hands Foundation; both co-assembled the Guinness World Record hygiene kit event. Direct comparable in mission scope — women's health and hygiene in underserved sourcing/developing communities.
• Mary Kay Ash Foundation: Mary Kay's charitable foundation focused on cancer research and domestic violence prevention. Comparable as a corporate-affiliated 501(c)(3) tied to a direct-sales/MLM parent, leveraging the consultant network for fundraising and awareness.
• Herbalife Nutrition Foundation: Herbalife's philanthropic arm focused on nutrition, education, and disaster relief worldwide. Direct comparable given the MLM parent structure, global distributor fundraising network, and overlap in focus areas (crisis relief, health, education).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doterrahealinghandsfoundation
• Instagraminstagram.com/doterrahh
• Xx.com/doterraHHF

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doTERRA Healing Hands Foundation