PVCV Vleuten

What PVCV Vleuten does

PVCV Vleuten (legal name: Voetbalvereniging PVCV Vleuten) is a private amateur football association founded in 1932 and headquartered at Sportpark Fletiomare-Oost in Vleuten, Utrecht, Netherlands. The club operates 108 teams (90 youth, 18 senior) with approximately 2,000 members and delivers 232 weekly training sessions alongside over 1,130 matches per season. Its core offering is a structured football participation pathway from Benjamins (ages 4–7) through JO19 youth teams competing in KNVB leagues up to Divisie level, a G-team for children with disabilities, and 18 senior teams including a first team (PVCV 1) competing in the Saturday League 2e Klasse. Supporting programs include Football Days during school holidays, the annual Leidsche Rijn Cup tournament, clubhouse facilities, and an AZC integration pilot.

The business operates on a community-led, volunteer-driven model with no proprietary technology platform; the underlying infrastructure consists of 4 artificial turf fields, a shared canteen with handball club HVLR, and standard KNVB administrative systems. Revenue is generated through five streams: annual membership subscriptions (€117 G-Youth to €287 senior, with selection and clothing surcharges), one-time €25 registration fees for new regular members, sponsorship packages from 40+ local businesses organized through a Business Club, merchandise sales via the Passasports/Temming Sportwear webshop, and shared canteen operations.

Go-to-market is geographically constrained to a defined core area (Vleuten, De Meern, Leidsche Rijn, Haarzuilens, Harmelen, Maarssenbroek), with recruitment driven by word-of-mouth, local family referrals, website/KNVB registration, and a community identity ('meer dan een club'). Strategic positioning leverages partnerships with FC Utrecht (partner club) and Ajax (intensifying cooperation) for talent development, plus municipal coordination via SportUtrecht and Gemeente Utrecht to address capacity constraints in one of the Netherlands' fastest-growing regions.

Name

PVCV Vleuten

Legal name

Voetbalvereniging PVCV Vleuten

Website

https://pvcv.nl

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

PVCV Vleuten is a private amateur Dutch football association founded in 1932, operating 108 teams and serving nearly 2,000 members through structured youth (ages 4–18), G-team, and senior football programs at Sportpark Fletiomare-Oost.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Youth football training
• Football club membership
• Recreational sports association
• Community football programs

Headquarters

HQ city

Vleuten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions (contributie): Annual membership fees paid by players across all age categories, ranging from €117 (G-Youth) to €287 (seniors) per season. Collected via direct debit (automatische incasso) in September. Includes a clothing surcharge for youth members.
2. Registration fee (inschrijfgeld): One-time registration fee of €25 per new member for regular membership. Does not apply to training membership (vrijdagavondvoetbal), G-voetbal, or association membership.
3. Sponsorship revenue: Sponsorship packages from local businesses including main sponsors (Bodyproof, CPM, Groentehandel Bos, Immer, Plus Elbert van den Doel, Thuys, Vecht Sports Consultancy), sub-sponsors, and other local businesses. The club also operates a Business Club for sponsors.
4. Merchandise and webshop: Sale of club merchandise, clothing (via Passasports/Temming Sportwear), and fan shop items through online club shop platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PVCV Vleuten is a private amateur football association offering structured football membership programs for youth (ages 4-19 across Benjamins, JO8-JO19, and G-Youth teams) and senior players (18+). The club operates from a modern sport pavilion with 4 artificial turf fields, delivering 232 weekly training sessions and organizing over 1,130 matches annually across 108 teams in KNVB competitions. Membership is restricted to residents of the core area (Vleuten, De Meern, Leidsche Rijn, Haarzuilens, Harmelen, Maarssenbroek).

Product overview

PVCV Vleuten is a football club offering a comprehensive range of football programs and services. The core offering includes youth football programs (Benjamins ages 4-7, Youth teams JO8-JO19, and G-football for children with disabilities), senior football (over 15 teams), and structured training sessions. Supporting programs include Football Days during school holidays, football camps, the annual Leische Rijn Cup tournament, and clubhouse facilities including a canteen and match viewing area. The club operates from Sportpark Fletiomare-Oost with approximately 108 teams and 232 weekly training sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Club Membership
• Youth Football Programs (Benjamins)
• Youth Teams (JO8-JO19)
• Senior Football
• G-Football
• Club Merchandise and Webshop
• Sponsorship Packages

Quantifiable outcome

• 4 players transitioned to professional clubs (BVO) in the 2025/26 season
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• War ChildcoreOthers · 1 January 2026PVCV switched its charitable partner from Spieren voor Spieren to War Child, an organization providing mental health support to children affected by war. War Child's logo appears on PVCV youth shirts. The club also runs a pilot program where boys from a local AZC (asylum seekers center) train at PVCV on Friday evenings. The partnership was facilitated by Ernst Suur, a local resident and director of War Child Netherlands.
• FC UtrechtcoreStrategic or Co-development PartnerPVCV is a proud partner club of FC Utrecht, a professional Eredivisie football club. The partnership involves talent identification, scouting, and youth football policy collaboration. The Technical Commission maintains the relationship with FC Utrecht and other professional clubs and the KNVB.
• AjaxminorStrategic or Co-development PartnerPVCV has been approached by Ajax, one of the Netherlands' top professional clubs, to intensify cooperation. This follows PVCV's growing reputation as a leading amateur club with a strong youth academy.
• SportUtrechtcoreStrategic or Co-development PartnerPVCV collaborates with SportUtrecht on capacity planning, facility expansion, and addressing the growing demand for football in the Leidsche Rijn and Utrecht region.
• Gemeente Utrecht (Municipality of Utrecht)coreStrategic or Co-development PartnerPVCV is in regular dialogue with the municipality of Utrecht regarding capacity problems and the need for expanded sporting facilities. The municipality's RSU204 spatial strategy anticipates 100,000 new inhabitants and 5,000 additional footballers over 15-20 years.
• KNVBcoreStrategic or Co-development PartnerPVCV collaborates with the Dutch Football Association (KNVB) on competition scheduling, youth football policy, and training standards. The club participates in KNVB leagues and uses KNVB systems for member registration and match administration.
• VoetbalCollectief UtrechtminorStrategic or Co-development PartnerPVCV participates in VoetbalCollectief Utrecht, a coordination body of Utrecht football clubs working on shared challenges including capacity, facilities, and youth football policy.
• Neighboring football clubs (Leidsche Rijn area)minorStrategic or Co-development PartnerPVCV is in ongoing dialogue with neighboring clubs in Leidsche Rijn about solutions for managing waiting lists and expanding football capacity in the area.
• HVLR, Fiducia, Sportcentrum Oudenrijn, LTC Vleuten (Sportpark co-tenants)coreStrategic or Co-development PartnerPVCV shares Sportpark Fletiomare-Oost with HVLR (handball), Fiducia, Sportcentrum Oudenrijn, and LTC Vleuten (tennis). The clubs coordinate on facility usage, capacity planning, and shared canteen operations.
• Passasports (Temming Sportwear)coreOEM/ Whitelabel/ Licensing PartnerPVCV signed a new clothing partnership with Passasports, part of Temming Sportwear, replacing the previous supplier. The club continues with Robey as the kit brand. Passasports operates the PVCV club webshop for members.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportlust '46: Woerden-based amateur club with a substantial youth section and a senior team competing in the Tweede Divisie. Comparable to PVCV in being a mid-sized Dutch city amateur club with strong youth roots and professional ambitions.
• FC Lisse: Lisse-based amateur club with a meaningful youth setup and senior teams playing at the top amateur levels. Comparable to PVCV in community-rooted governance, sponsorship-dependent revenue, and high youth participation.
• Quick Boys: Katwijk-based amateur club with a large youth academy and consistent first-team presence at the top amateur level. Comparable to PVCV in member scale, youth-first philosophy, and local community-anchored sponsorship model.
• IJsselmeervogels: Large Topklasse-caliber amateur club from Spakenburg/Bunschoten area. Comparable to PVCV as a Dutch amateur powerhouse with broad youth infrastructure, sponsorship-driven revenue, and a strong regional supporter base.
• SV Spakenburg: One of the largest and most famous amateur football clubs in the Netherlands, drawing on a deep regional community in Bunschoten/Spakenburg. Comparable to PVCV in scale-driven, community-led identity and a heavy emphasis on youth development.
• GVVV: Veenendaal amateur club operating at the top amateur tiers with extensive youth programming. Comparable to PVCV in operating at the intersection of large youth membership and competitive senior football in a non-major-city Dutch market.
• JOS/Watergraafsmeer: Amsterdam-based amateur club with a strong multicultural youth section and broad participation base. Comparable to PVCV as a large, community-driven amateur club with high youth participation and inclusive programming.

Regional players

• Elinkwijk: Historic Utrecht amateur club with extensive youth programming. Comparable to PVCV as a same-region competitor for youth registrations and a similar subscription/sponsorship revenue mix.
• USV Hercules (Utrecht): Utrecht-based amateur club with a sizable youth academy. Comparable to PVCV as a same-city amateur competitor drawing from the same Utrecht football population, with overlapping catchment risk.
• JSV Nieuwegein: Amateur club in Nieuwegein, in the broader Utrecht region. Comparable to PVCV as a large community amateur club competing for youth registrations in the greater Utrecht football market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PVCVVleuten
• Instagraminstagram.com/pvcv
• Xx.com/PVCVVleuten
• LinkedInlinkedin.com/company/pvcvvleuten

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PVCV Vleuten