SportUtrecht

What SportUtrecht does

SportUtrecht (legally Stichting Sport Utrecht) is a nonprofit foundation serving as the designated city-wide sports promotion organization for Utrecht, Netherlands, operating under a public mandate from Gemeente Utrecht. The organization employs approximately 100 staff from its headquarters at Herculesplein and across all Utrecht neighborhoods, delivering a portfolio of roughly 25 programs spanning club support (Sportclubadviseurs, Vitaal Sportlandschap), talent development (Utrecht Talent Center, UBALL Basketball Academy, Traiectum-Talent-Hub), neighborhood sports (Buurtsportcoaches across all districts, De Sportiefste Wijk, Urban Mix), cycling education (Fietsmeesters reaching ~4,000 primary school children annually, Pumptracks, Doortrappen for seniors), inclusive and adaptive sports (Uniek Sporten, Beweegmaatjes), healthcare referrals (Welzijn op Recept), and advocacy (Het Utrechts Sportcollectief, CODE030 safe-sport campaign).

The organization's technical core is a coordination and methodology layer rather than a software platform. Proprietary assets include the Talent Formula framework (Talent = Anleg × Plezier × Leervermogen × Omgeving) and the Fietsmeester cycling instruction methodology delivered through train-de-trainer. The Doe Mee In Utrecht platform aggregates all sports and cultural offerings across the city's neighborhoods as a discovery layer. There is no disclosed technology product or AI/ML capability; the value proposition rests on human service delivery embedded at the neighborhood level.

SportUtrecht's revenue model is entirely publicly funded: a core municipal contract with Gemeente Utrecht supplemented by provincial funding, project-based subsidies, and EU co-funding (notably for the Traiectum-Talent-Hub). Services are provided free or at subsidized rates to residents, schools, sports clubs, and vulnerable populations. Distribution is direct and field-based through embedded buurtsportcoaches, beweegmakelaars, and sportclubadviseurs, with recent additions including corporate volunteer channels (MO the movement partnership, 2024) and a strengthened advocacy arm via the Utrecht Sports Collective.

Name

SportUtrecht

Legal name

Stichting Sport Utrecht

Website

https://sportutrecht.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SportUtrecht (Stichting Sport Utrecht) is a nonprofit foundation serving as Utrecht's designated municipal sports promotion organization, employing ~100 staff to deliver club support, talent development, neighborhood sports coaching, cycling education, inclusive sports, and advocacy across all city districts under public funding.

Ownership category

akta.pro rank

Product category

Community sports promotion services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Tournament Organizers (MPAKADAH), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Sports promotion services
• Community sports coaching
• Talent development programs
• Active mobility cycling
• Sports club advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding and Municipal Contracts: SportUtrecht is a foundation (Stichting Sport Utrecht) that operates primarily through public funding, municipal contracts with the municipality of Utrecht, and provincial funding. It carries out public tasks and uses public resources, as stated in its public accountability framework.
2. Project-Based Subsidies and Grants: Various programs are funded through specific project grants, such as European Union funding for the Traiectum-Talent-Hub development and government-sponsored programs like Doortrappen for seniors and the Fietsmeester cycling education program.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

SportUtrecht delivers community-based sports promotion services for the city of Utrecht. It supports and advocates for all local sports clubs, embeds neighborhood sports coaches and movement brokers in every district, runs school and cycling education programs (Fietsmeesters, Schoolvoetbal), develops talent through the Utrecht Talent Center and Sportcampus Traiectum, and operates inclusive sport, senior cycling, and health-referral programs. The Doe Mee In Utrecht platform aggregates all sport and cultural offerings for residents.

Product overview

SportUtrecht is a sports promotion organization that functions as a unified service portfolio rather than a software platform. The offerings include core programs (Clubondersteuning, Sportclubadviseurs, Topsportbegeleiding, Utrecht Talent Center), neighborhood-based services (Buurtsportcoaches, De Sportiefste Wijk, Urban Mix, Stedelijke Expertises across multiple districts), active mobility programs (Fietsmeesters, Pumptracks, Doortrappen, Train-de-trainer, Vuelta Fietshub), inclusive sports (Uniek Sporten, Beweegmaatjes), educational programs (SportUtrecht Beweegteam, Schoolvoetbal, Toppers bij jou op school), advocacy initiatives (Het Utrechts Sportcollectief, CODE030, Belangenbehartiging), digital platforms (Doe mee in Utrecht), and supplementary offerings (Welzijn op Recept, Paul Verweel Sportfonds, DUIC content). These programs work together under the mission to get all Utrechters moving through direct service delivery, community organizing, and partner coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubondersteuning (Club Support) Advisory and support services for Utrecht sports clubs, covering club vitality, governance, accessibility and safety. Targeted at amateur and elite sports clubs across the city.
• Sportclubadviseurs Sports club advisors who work directly with Utrecht sports clubs to enhance vitality, governance and accessibility.
• Topsportbegeleiding Guidance and support program for elite athletes, providing facilities and expertise to develop their sporting careers. Targeted at talented athletes from Utrecht pursuing top-level sport.
• Utrecht Talent Center A growing network of sports organizations that collaborate to better facilitate talented athletes on their path to elite sport.
• Talentprogramma's Talent programs that serve as a springboard for entry into Jong Oranje and senior elite sports programs.
• Topsportverenigingen support Support and strengthening of top sports clubs active in the highest national divisions, serving as local breeding grounds for talent development.
• Toppers bij jou op school Program bringing (former) top athletes to schools to inspire students through storytelling and sports clinics.
• Vitaal Sportlandschap Initiative to maintain and improve the vitality of Utrecht's sports landscape, supporting clubs and associations.
• Uniek Sporten (Aangepast Sporten) Adaptive and inclusive sports programs ensuring that people with disabilities can participate in sports in Utrecht.
• Beweegmaatjes Volunteer program that pairs residents who need support with volunteers to exercise together, promoting movement and social connection for vulnerable adults including those with depression, autism or social isolation.
• Schoolvoetbal Annual school football tournament for primary school groups 5-8, organized each spring with focus on fun rather than competition. Reaches ~6,000 students across ~99 schools.
• Buurtsportcoaches Neighborhood sports coaches active in schools and community spaces across Utrecht districts, delivering sports activities and recruiting participants for programs.
• SportUtrecht Beweegteam Team providing qualified physical education at primary schools, supporting schools to meet the legal requirement of two PE lesson hours per week.
• Fietsmeesters Interactive cycling lessons program for primary schools reaching ~4,000 students annually, including dedicated lessons for refugees, asylum seekers and special education students.
• Pumptracks Mobile BMX track deployed in neighborhoods and schools, introducing children and youth to cycling through fun pump track activities, building a 100+ member BMX community.
• Doortrappen National program for seniors (55+) supporting safe cycling through fitness exercises, cycling skills practice, safety awareness and cycling tours.
• Train-de-trainer Fietslessen Instructor training program for cycling lessons, developed from years of SportUtrecht experience, including practical steps, exercises and supporting materials.
• Vuelta Fietshub Project and activation program in the context of La Vuelta Holanda and Utrecht 900 years, bringing Utrechters into movement through cycling.
• Urban Mix Free sport and cultural activities for youth aged 7-14 during school holidays in Leidsche Rijn, Vleuten and De Meern, organized collaboratively with multiple partner organizations.
• Urban Sports Sports and movement activities in public spaces, including skate, BMX and step activities led by an urban sports coach.
• CODE030 Campaign for a safe sports culture in Utrecht, promoting respect, safety and sportsmanship through five joint agreements across clubs.
• Het Utrechts Sportcollectief Collective of sports branch networks working together for joint representation of Utrecht sports clubs in political advocacy.
• De Sportiefste Wijk Initiative in Leidsche Rijn aiming to become the most sporting district in the Netherlands through five program lines.
• UBALL Basketball Academy Dutch Basketball Federation certified talent program in Leidsche Rijn combining sports and education with optimal training conditions for young athletes.
• Traiectum Talent Hub Innovation hub within Sportcampus Traiectum where startups, scale-ups, corporations and knowledge institutions collaborate on knowledge development for sport innovation and talent development.
• Welzijn op Recept Program in which primary healthcare providers prescribe referrals to social or movement and vitality brokers as a health intervention.
• Doe mee in Utrecht Digital sport and culture participation platform for Utrecht, aggregating all sports and cultural offerings findable in one place for city residents.
• Paul Verweel Sportfonds Sports fund enabling youth with a U-pass to apply for sports clothing and equipment, removing financial barriers to participation.
• Stedelijke Expertises Urban expertise services covering sport and movement across different Utrecht city districts, with area-specific focus and program design.

Quantifiable outcome

• ~6,000 school children engaged in annual School Football program
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Utrecht4GlobalGoalscoreStrategic or Co-development Partner · 14 February 2024SportUtrecht and Utrecht4GlobalGoals formalized their partnership with the awarding of the Utrecht4GlobalGoals Cornerstone (Hoeksteen) in February 2024. The partnership centers on making the impact of sport and movement on societal themes visible through the SDG framework, activating Utrecht residents and organizations, and contributing to Utrecht's ambition to be a 'Global Goals City'.
• MO the movementcoreStrategic or Co-development Partner · 14 February 2024SportUtrecht partnered with MO the movement, a corporate volunteering matching platform, to connect company employees as volunteers to the Beweegmaatjes initiative. The partnership was formalized at the Sportprijs Utrecht event, converting corporate 'Me-time' into 'MO-time' volunteer service for SportUtrecht programs.
• Traiectum-Talent-Hub Consortium (18 partners including FC Utrecht, Hellas Utrecht, VV Utrecht, SV Kampong, UZSC)coreStrategic or Co-development PartnerSportUtrecht is a partner in the Traiectum-Talent-Hub consortium led by FC Utrecht, comprising 18 organizations including sports clubs, knowledge institutions, startups, and corporates. The consortium is co-funded by the European Union and aims to build an economically stronger and healthier region through sports innovation and talent development at Sportcampus Traiectum in Utrecht-Oost.
• GoedopwegcoreStrategic or Co-development PartnerSportUtrecht's Fietsmeester cycling education program is an initiative of Goedopweg, a national cycling promotion organization. SportUtrecht executes the program in Utrecht, reaching 4,000 primary school children and hundreds of adults annually with cycling lessons.
• Veilig Verkeer Nederland (VVN)minorStrategic or Co-development PartnerSportUtrecht's 'Team Fiets' collaborates with Veilig Verkeer Nederland to administer and supervise practical traffic exams for primary school children, organizing exam days and training preparation programs.
• KNVBminorStrategic or Co-development PartnerSportUtrecht collaborates with the Royal Dutch Football Association (KNVB) to organize the Utrecht School Football tournament, including a special edition for special education schools, and to expand the tournament concept nationally.
• DVSU LunettenminorStrategic or Co-development PartnerDVSU (a football club in Lunetten) provided its facilities for the special education School Football tournament in June 2024, demonstrating its commitment to inclusion through teams with G-football.
• Nederlandse Basketbal Bond (Dutch Basketball Association)minorStrategic or Co-development PartnerThe UBALL Basketball Academy in Leidsche Rijn is certified by the Dutch Basketball Association, combining sport and education through partnership with Leidsche Rijn College and Volt schools.
• SVO BasketballminorStrategic or Co-development PartnerUBALL Basketball Academy collaborates with SVO basketball club to organize accessible basketball activities such as Basketball's Cools to introduce young children in the neighborhood to the sport.
• Dock, JoU, Cultuur19, De Vrijstaat, SUBminorStrategic or Co-development PartnerFive organizations (Dock, JoU, Cultuur19, De Vrijstaat, SUB) collaborate in the Urban Mix project to provide free sport and cultural activities for youth aged 7-14 during school holidays in Leidsche Rijn, Vleuten, and De Meern.
• Healthcare providers (via Welzijn op Recept)minorStrategic or Co-development PartnerSportUtrecht's movement brokers work with GPs, physiotherapists, practice nurses, and neighborhood teams through the Welzijn op Recept (Wellness Prescription) program to activate patients toward sport and movement.
• Sportbonden (Sports Federations)coreStrategic or Co-development PartnerSportUtrecht works closely with sports federations as part of its expert network to facilitate smooth pathways for talented athletes toward elite sport.
• Onderwijs- en kennisinstellingen (Education and Knowledge Institutions)coreStrategic or Co-development PartnerSportUtrecht partners with educational and knowledge institutions as part of its talent ecosystem, providing educational support for young athletes and facilitating programs such as the UBALL Basketball Academy.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportbedrijf Arnhem: Municipal sports organization in Arnhem delivering sport promotion, club support, and facility programming under a city commission. Comparable in scope and structure to SportUtrecht.
• Sportbedrijf Rotterdam: Municipal sports promotion organization for Rotterdam, also operating swimming pools, ice rinks, and neighborhood sports programs on behalf of the city. The closest Dutch functional peer to SportUtrecht given its city-wide mandate, public ownership model, and club support services.
• Amsterdam Sport (Gemeente Amsterdam): Municipal sports department and operator of sport programs and facilities for Amsterdam. Direct peer as the city-commissioned sports promotion body, with comparable programs in club support, talent development, and neighborhood sports coaching.
• Sportservice Den Haag: Sports promotion organization serving The Hague, providing club support, school sports, neighborhood coaching, and inclusive sport programs under a municipal mandate. Closely comparable operating model to SportUtrecht.
• Sport en Bewegen Groningen (SBG): Municipal sports and exercise organization in Groningen, with similar neighborhood-embedded buurtsportcoaches and club advisory services. A near-direct functional peer at slightly smaller city scale.

Broad incumbents

• NOC*NSF: National Olympic Committee and Sports Federation of the Netherlands, the apex body coordinating Dutch sports federations, elite sport policy, and national programs. Broader incumbent that SportUtrecht interfaces with for talent pathways and federation coordination.
• Sport England: UK arm's-length body distributing public funding and policy direction for grassroots sport. International functional peer at national scale, operating with a similar public-mandate and community sport promotion model.
• Kenniscentrum Sport & Bewegen (KCSB): National knowledge center for sport and physical activity in the Netherlands, providing research, evidence base, and policy support to municipal sports organizations including SportUtrecht. A broader thematic peer at national level.

Emerging players

• Uniek Sporten (Foundation): National platform for adaptive and inclusive sport, which SportUtrecht's "Aangepast Sporten" program connects to. Overlap in inclusive sport programming for people with disabilities.
• Jeugdfonds Sport & Cultuur: National fund providing financial support to low-income children for sport and culture participation, including the Paul Verweel Sportfonds operated in conjunction with SportUtrecht. Complementary rather than directly competing — relevant peer for shared vulnerable-youth outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sport_Utrecht
• YouTubeyoutube.com/@sportutrecht
• Facebookfacebook.com/SportUtrecht
• LinkedInlinkedin.com/company/sportutrecht
• Instagraminstagram.com/sportutrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportUtrecht