TotalGas

What TotalGas does

TotalGas is a privately held Mexican fuel retailer that operates a network of 38 gas stations across seven cities — anchored by 26+ stations in Ciudad Juárez with additional locations in Ahumada, Delicias, Parral, Praxedis G. Guerrero, Aguascalientes, and San Miguel de Allende. The company traces its origins to 1930 and remains under family ownership, with Enrique López Garciglia serving as Director General. It sells TOPTIER-certified gasoline in two grades (T-MÁXIMA 87 octane and T-SUPER 92 octane) plus ultra-low-sulfur diesel (UBA), and layers on a proprietary fuel additive branded TotalPower that is positioned around improved combustion, injector efficiency, extended engine life, and lower CO2 emissions.

The company runs two complementary go-to-market motions. On the consumer side, TotalGas serves individual vehicle owners through its owned retail station network with multi-format payment acceptance (cash, credit/debit, TotalGas Card, NFC) and the 'Litros Exactos Siempre' exact-liter guarantee supported by an on-demand pump calibration verification. On the B2B side, TotalGas operates ControlGas, a proprietary fleet management platform that allows fleet operators to enroll vehicles via TotalGas Cards with PIN authentication or NFC vehicle-identification stickers; the platform handles consumption monitoring, billing, and administrative control across credit, debit, and autoconsumo (self-consumption) modalities, and is sold through field-sales outreach to enterprise and mid-market fleet operators.

Revenue is generated primarily through transactional retail fuel margins across the station network, supplemented by recurring fleet-management service fees and TotalPower additive sales at the pump. Pricing is not publicly disclosed; fleet contracts are quote-based with monthly billing tied to consumption volume, while consumer pricing is run-rate plus recurring promotional levers such as a $1 peso per-liter Tuesday/Wednesday discount and a partnership coupon with Wendy's. Marketing is conducted through the company website, Facebook and Instagram, community events, and brand partnerships, with no disclosed external capital, M&A activity, or third-party investors.

Name

TotalGas

Legal name

TotalGas

Website

https://totalgas.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

TotalGas is a privately held Mexican fuel retailer operating 38 gas stations across seven cities, offering TOPTIER-certified gasoline and diesel alongside a proprietary TotalPower additive and a ControlGas B2B fleet management platform.

Ownership category

akta.pro rank

Product category

Fuel Retail Services

NAICS

Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Retail fuel sales
• Fleet management services
• Gasoline distribution
• Fuel additive products
• Vehicle identification systems

Headquarters

HQ city

Campestre Juárez

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Fuel Sales: TotalGas operates 38 gas stations across 7 cities in Mexico, generating revenue through the sale of gasoline (T-Máxima 87 octanes, T-Super 92 octanes) and ultra-low sulfur diesel (UBA) to individual consumers and fleet operators at retail pump prices.
2. Fleet Management Services: Revenue from businesses that enroll their vehicle fleets in the ControlGas program. The company offers credit, debit, and autoconsumo (self-consumption) modalities for fleet fuel management, providing administrative and monitoring services.
3. TotalPower Additive Sales: Sale of proprietary TotalPower fuel additive at gas stations, which is designed to enhance driving experience through improved engine performance, better fuel economy, and reduced emissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TotalGas operates a network of 38 branded retail gas stations across 7 cities in northern and central Mexico, selling TOPTIER certified gasoline (T-MÁXIMA 87 octane and T-SUPER 92 octane) and ultra-low sulfur diesel. The company also operates the proprietary ControlGas fleet management platform, the TotalGas payment card system, and an NFC-based vehicle identification system to serve business fleet customers with fuel consumption monitoring and billing.

Product overview

TotalGas is a Mexican gasoline station chain operating 38+ stations primarily in Ciudad Juárez, Chihuahua with expansion into Aguascalientes, San Miguel de Allende, and other cities. The company offers a portfolio of fuel products including T-MÁXIMA (87 octane), T-SUPER (92 octane), and Ultra Low Sulfur Diesel, all certified as TopTier quality. TotalGas complements its fuel business with TotalPower® proprietary additive for enhanced engine performance, and provides fleet management solutions through ControlGas® platform, Tarjeta TotalGas® payment cards, and NFC-based vehicle identification systems for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• TotalPower®: Aditivo used to enhance driving experience, improve engine performance, reduce residue buildup, and decrease CO2 emissions.
• ControlGas®
• Tarjeta TotalGas

Products and services

• T-MÁXIMA Gasoline TOPTIER certified 87 octane gasoline sold at TotalGas retail stations, designed for everyday consumer and fleet vehicles requiring standard-grade fuel.
• T-SUPER Gasoline TOPTIER certified 92 octane premium gasoline sold at TotalGas retail stations, offering higher-grade fuel for vehicles requiring premium performance.
• Diesel Ultra Bajo en Azufre (UBA) Ultra-low sulfur diesel (UBA) offered at select TotalGas stations including Parral and Delicias for commercial diesel vehicles.
• TotalPower® Additive Proprietary fuel additive blended into TotalGas fuels to reduce camera residue, improve injector efficiency, extend engine longevity, and reduce CO2 emissions.
• ControlGas® Fleet Management System Proprietary online platform for fleet operators to monitor and control fuel consumption, track vehicle activities, and manage billing for their vehicle fleets through credit, debit, and autoconsumo modalities.
• Tarjeta TotalGas® Electronic payment card system (credit or prepaid) for fleet vehicles with PIN authentication, providing driver and vehicle validation and generating a real-time ticket with fuel amount and quantity.
• NFC Fleet Control System Near Field Communication (NFC) based vehicle identification system where each fleet vehicle carries a unique sticker scanned to authorize fuel loading, validating both vehicle and driver identity before generating a fuel ticket.

Quantifiable outcome

• Reduced camera residue and improved combustion efficiency through TotalPower additive
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Wendy'sminorGTM or Marketing Partner · 5 January 2026TotalGas partners with Wendy's restaurant chain in Ciudad Juárez for a promotional campaign. Customers who load $400 pesos or more in gasoline receive a coupon redeemable for a regular combo meal (nuggets, fries, drink, or frosty) at any Wendy's location in Ciudad Juárez. Valid until March 1, 2026 or while supplies last. Not valid at Travel Center station.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Wappa: Mexican fuel-tech and fleet-card platform enabling cross-station fleet fuel acceptance. Comparable to TotalGas's ControlGas / TotalGas Card as a fleet fuel management solution, though operating as a network-agnostic technology layer rather than a station owner.

Direct peers

• ARKO (G700 / One Stop): Mexican regional fuel and convenience retail network with stations across multiple states. Comparable to TotalGas as a Mexican-headquartered branded fuel retailer pursuing multi-region station growth alongside TotalPower-style additive differentiation.
• Oxxo Gas: Femsa-owned retail gas station chain operating across Mexico with hundreds of locations, often co-located with Oxxo convenience stores. Directly competes with TotalGas in retail gasoline and convenience services, with much greater national scale.
• Circle K México: Couche-Tard's branded convenience and fuel retail network across Mexico. Comparable to TotalGas as a multi-site fuel-plus-convenience retailer offering branded fuel quality, payment flexibility, and consumer loyalty promotions.
• 7-Eleven México: Operates a network of branded gas stations in Mexico typically co-located with convenience stores. Comparable to TotalGas in combining retail fuel with convenience-oriented cross-selling at the forecourt.

Broad incumbents

• Repsol México: Spanish multinational with a branded retail fuel presence in Mexico, including a Repsol-branded station operated within TotalGas's own footprint. Comparable as a branded international fuel retailer competing for the same Mexican consumer and fleet customer.
• Shell México: Global fuel major with branded stations across Mexico, including loyalty and fleet card programs. Comparable to TotalGas as a multi-national branded fuel retailer pursuing both consumer and B2B fleet customers in the same Mexican geography.
• Pemex (Petróleos Mexicanos): Mexico's state-owned oil company and dominant fuel retailer with thousands of branded stations nationwide. Directly comparable to TotalGas as the incumbent all Mexican retail fuel operators must compete against on pricing, network density, and fleet programs.
• BP México: Global integrated oil major with branded retail stations in Mexico. Comparable to TotalGas in offering TOPTIER-grade fuels, loyalty programs, and fleet cards targeting Mexican consumers and B2B fleet accounts.
• Mobil México (Mobil Stations): ExxonMobil's branded retail station network in Mexico. Comparable as a multi-national branded fuel retailer with fuel quality differentiation, fleet card programs, and broad station coverage that competes with TotalGas for consumer and fleet wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/totalgas
• Instagraminstagram.com/totalgasolinera
• Xx.com/TotalGasMx
• LinkedInlinkedin.com/company/totalgasolineras

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalGas