Wappa

What Wappa does

Wappa is a Brazilian mobility and logistics platform headquartered in São Paulo, operating since 2005 across all states of Brazil and approximately 1,500 cities. The company runs a multi-sided platform that combines taxi hailing, private car rides, and motorcycle courier and package delivery services under a single technology stack, accessible via dedicated iOS and Android apps for individual consumers, corporate clients, drivers, and delivery partners. Its core technology integrates real-time tracking, financial system connections, and payroll compatibility, with corporate customers receiving cost center management, usage alerts, and policy-driven reporting.

The company serves three primary customer groups: enterprises and large corporations that require centralized mobility and expense management; small and medium enterprises seeking cost-effective transportation and delivery; and individual consumers using personal accounts on the consumer app. Supply is provided by more than 210,000 registered drivers, taxi operators, and motorcycle couriers, with payments settled within three business days. The platform is the only one in Brazil explicitly combining taxi, private car, and motorcycle delivery in a single product, including accessibility and women-only driver categories.

Wappa generates revenue primarily through transaction fees on corporate and consumer rides and deliveries, supplemented by commission arrangements with its driver and delivery partner network. Pricing is not publicly disclosed; corporate contracts are custom and consumer pricing is set within the mobile app. The company is privately held and has not disclosed meaningful outside funding beyond an early 2005 round, and it acquired Expense Mobi in 2015 to deepen corporate expense management integration.

Name

Wappa

Legal name

Wappa

Website

https://wappa.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Wappa is a Brazilian mobility and logistics platform founded in 2005 that combines taxi, private car, and motorcycle delivery in a single app. It serves 10,000 corporate clients, 1 million individual users, and 210,000 driver partners across 1,500 cities in Brazil.

Ownership category

akta.pro rank

Product category

Mobility and Logistics Platform

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Local Messengers and Local Delivery (492210)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Two-Wheeler Ride-Hailing (Moto-Taxis) (THADADAG)

Keywords

• Corporate mobility platform
• Ride-hailing services
• On-demand delivery logistics
• Taxi booking software
• Motorcycle courier services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Mobility Services: Revenue from corporate clients paying for taxi and private car rides for employees. Billed through centralized platform with cost center tracking and integration to financial/payroll systems.
2. Logistics and Delivery Services: Revenue from express deliveries (motorcycle couriers) and larger package deliveries via taxi or private car. Transaction-based pricing per delivery.
3. Driver/Partner Commissions: Wappa operates with a network of over 210,000 registered drivers, taxi operators, and delivery partners who earn through the platform, likely with commission or platform fee arrangements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wappa operates a unified online platform that connects corporate clients and individual consumers with taxi drivers, private car drivers, and motorcycle couriers for on-demand mobility and delivery services across Brazil. The platform combines ride-hailing (with multiple categories including standard taxi, taxi promo, economy, premium, women-only drivers, and accessible vehicles) and logistics services (express motorcycle deliveries and larger package deliveries by car), supporting centralized cost management, real-time tracking, and integration with corporate financial and payroll systems.

Product overview

Wappa is a Brazilian mobility and logistics platform operating as a unified platform-plus-service model. The core offering combines two main service lines: Wappa Mobilidade (corporate and consumer taxi/private car transportation across multiple categories including standard taxi, taxi promo, economy, premium, women-only drivers, and accessible vehicles) and Wappa Logística (express courier deliveries via motoboy and larger deliveries via taxi or private car). The platform serves both enterprise clients (who gain centralized control over mobility spending with cost center management and financial/payroll integration) and individual consumers (via personal account app), while also operating a driver/delivery partner network. All services are accessible through dedicated mobile apps for end users, corporate administrators, and driver/delivery partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Wappa para Empresas (Corporate Platform) Unified corporate mobility and logistics management platform that enables businesses to control rides, deliveries, taxi, and private car services through a centralized dashboard with cost center management, financial system integration, and payroll compatibility. Designed for corporations and SMEs managing employee transportation and business delivery spend.
• Wappa para Você (Consumer App) Personal mobility service app for individual users to request taxi and private car rides directly from a personal account, available on iOS and Android.
• Wappa Mobilidade (Mobility Service) Taxi and private car transportation service offering multiple vehicle categories: standard taxi, taxi promo, economy, premium, women-only drivers, and accessible vehicles for passengers with special needs. Available to both corporate and individual users.
• Wappa Logística (Logistics Service) Delivery and logistics service offering express deliveries via motorcycle couriers (motoboy) and larger package deliveries via taxi or private car, with real-time tracking for e-commerce and office delivery management.
• Wappa Motoristas e Entregadores (Driver/Delivery Partner Platform) Platform for taxi drivers, private car drivers, and motorcycle couriers to register and receive ride and delivery requests from Wappa users, with payments processed within 3 business days.

Quantifiable outcome

• Reduce corporate mobility spending through centralized cost management and policy controls

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 99 (99app): 99 is the dominant Brazilian ride-hailing platform, owned by Didi Chuxing. It directly competes with Wappa on consumer and driver-facing ride-hailing in Brazil and has expanded into corporate mobility and delivery, making it the most direct competitor.
• InDrive: InDrive is a global ride-hailing platform with significant Latin American presence, including Brazil. It uses a negotiation-based pricing model and competes with Wappa for both drivers and riders, particularly in the consumer and informal corporate segments.
• Loggi: Loggi is a major Brazilian last-mile logistics and delivery company. It directly competes with Wappa's logistics arm (Wappa Logística) for e-commerce and B2B delivery contracts using motorcycle couriers and car-based deliveries.
• Gett: Gett is a global corporate mobility and ground transportation management platform. It competes most directly with Wappa's enterprise mobility offering, providing centralized corporate ride management, similar to Wappa's B2B platform.
• Curb (formerly Taxi Magic): Curb is a North American taxi-hailing aggregator and dispatch platform. It is comparable to Wappa in its specific focus on licensed taxi integration and e-hail for traditional taxi fleets, making the business model and regulatory positioning highly analogous.

Broad incumbents

• Uber: Uber operates globally and is one of the two leading ride-hailing platforms in Brazil alongside 99. It competes directly with Wappa on consumer and enterprise mobility, and offers Uber for Business as a corporate solution comparable to Wappa's enterprise platform.

Regional players

• Cabify: Cabify operates in select Latin American markets including Brazil, focusing on premium and corporate ride-hailing. It competes with Wappa particularly in the corporate/private car segment and offers similar enterprise billing capabilities.
• iFood: iFood is the dominant Brazilian food delivery platform, owned by Movile. While primarily focused on food, it has expanded into broader logistics and competes with Wappa's delivery offering for corporate and merchant logistics demand.
• Freenow (formerly mytaxi/ Gett): Freenow is a European multi-modal mobility app aggregating taxis, private hire vehicles, and other transport modes across multiple countries. It mirrors Wappa's strategy of integrating licensed taxis with private cars and other modes, though it operates in European rather than Brazilian markets.

Emerging players

• Rappi: Rappi is a Latin American super-app operating in Brazil that combines deliveries, mobility, and financial services. It competes with Wappa across both mobility and logistics verticals, and represents an emerging multi-modal threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wappamobile
• LinkedInlinkedin.com/company/wappa-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wappa