Gromax Verhuur

What Gromax Verhuur does

Gromax Verhuur is a privately held Dutch equipment rental company headquartered in Alphen aan den Rijn, operating 9 branches across the Randstad region and employing more than 50 staff. The company rents professional-grade construction, earth-moving, aerial work platform, scaffolding, lifting, cleaning, garden maintenance, and specialty equipment (including mobile chemical toilets and site carriers) to both private individuals and business customers. Its fleet spans brands such as Makita, Festool, Overmat, Muyen, Giant, Bobcat, Messersi, and Caterpillar, and includes a growing line of 100% emission-free battery-powered machines (mini-excavators, wheel loaders, boom lifts, UTVs, and 2.1 kWh portable battery packs) targeted at urban and indoor use cases.

Revenue is generated primarily through short-cycle equipment rental on daily, weekly, and weekend terms, with pricing published per item and tiered by equipment class. Adjacent revenue streams include delivery and pickup services (priced by postcode zone and equipment size, with a fuel surcharge scheduled from April 2026), optional rental insurance at 10% of rental period value, sales of consumables and accessories, and rental-account invoicing for approved business customers. Distribution combines 9 physical branches with a self-serve online reservation system (huren op rekening), supported by a centralized administration, marketing, transport-planning, and workshop function in Alphen aan den Rijn. Customer segmentation is intentionally diversified across construction, civil engineering, landscaping, installation, events, agriculture, local government, industrial services, and DIY consumer end-markets.

Name

Gromax Verhuur

Legal name

Gromax Verhuur

Website

https://gromaxverhuur.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gromax Verhuur is a privately held Dutch equipment rental company operating 9 branches in the Randstad with 50+ employees, renting construction, earth-moving, aerial, scaffolding, and garden equipment to construction, landscaping, event, government, and private consumer customers.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment rental
• Earth-moving machinery hire
• Aerial work platforms
• Mobile scaffolding rental
• Garden maintenance equipment

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Gromax generates revenue through renting out professional construction, earth-moving, and specialty equipment to both private individuals and business customers. Pricing is based on usage periods (daily, weekly rates). The company also offers optional rental insurance (10% of rental period) and weekend special rates.
2. Consumables and Accessories Sales: Gromax sells consumable items such as safety clothing (PBM's), fuel (Aspen 4, diesel), sanding materials, saw blades, drill bits, diamond cutting discs, and other replacement parts used with rented equipment.
3. Transport Services: Revenue is generated from delivery and pickup of rental equipment to customer locations. Transport costs are calculated by region and product size category, with fuel surcharge applied per trip from April 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Gromax Verhuur is a Dutch equipment rental company operating 9 branches across the Randstad region, renting professional construction, earth-moving, aerial work, scaffolding, garden maintenance, cleaning, lifting, and specialty equipment to both business customers (Bouw, Infra, Hoveniers, Industrie, Evenementen, Lokale overheden, Installatiebedrijven, Landbouw) and private individuals (Particulier). The fleet includes a growing range of 100% emission-free electric machines, supported by delivery service, weekend rates, and rental-on-account options.

Product overview

Gromax Verhuur is a Dutch equipment rental company operating 9 branches in the Randstad region with over 50 employees. The company operates as a unified rental platform offering a comprehensive portfolio of construction, earth-moving, garden maintenance, cleaning, and lifting equipment. The core offering centers on construction equipment rental including aerial work platforms (knick-telescopic, mast, and truck-mounted lifts ranging 10-27m), scaffolding systems (mobile scaffolds with floor heights 2.30-12.30m), and earth-moving machines (battery and diesel-powered excavators 1-2 ton, wheel loaders 1.6-5 ton, tracked dumpers, skid steers). The portfolio extends to garden equipment (chainsaws, brush cutters, hedge trimmers, branch shredders, rough terrain mowers), cleaning equipment (steam cleaners, sweepers, industrial vacuum cleaners, carpet strippers), power equipment (generators 1-60 KVA, LED light towers 7-9m, battery packs 2.1kWh), and specialty items (chemical toilets, trailers, cable protection). A notable offering is the 100% emission-free equipment line featuring battery-powered excavators, wheel loaders, and site carriers for indoor and urban work. Equipment brands include Makita, Festool, Overmat, Muyen, Giant, Bobcat, Messersi, and Caterpillar. The company provides delivery services, weekend rates, and account-based rental options.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platforms (Hoogwerkers) Rental of articulating boom lifts (kniktelescoop), mast lifts, and truck-mounted lifts ranging from 10m to 27m working height, available in battery and diesel variants, for working-at-height tasks at construction, installation, and event sites.
• Mobile Scaffolding (Rolsteigers) Rental of mobile scaffolding systems in wide (2.50 x 1.35m) and narrow (2.50 x 0.75m) variants with floor heights from 2.30m to 12.30m and load capacity up to 200 kg/m², plus walkway bridges and scaffolding accessories.
• Earth-moving Equipment (Grondverzetmachines) Rental of battery and diesel-powered mini excavators (1-2 ton), wheel loaders/shovels (1.6-5 ton), tracked dumpers (0.5 m³), skid steer loaders, trench diggers, and self-loading track barrows for earth-moving projects.
• Garden and Park Maintenance Equipment Rental of brush cutters, chainsaws, hedge trimmers, branch shredders, rough terrain mowers, log splitters, ground drills, and soil tillers in battery, gasoline, and electric variants for landscape and park work.
• Cleaning and Maintenance Equipment Rental of steam cleaners (Steampower Vac), sweeping machines (900-1100mm), industrial vacuum cleaners, carpet strippers, and wall/ceiling sanding giraffes for construction site and facility cleaning.
• Power Generation Equipment (Aggregaten & Battery Packs) Rental of portable generators from 1 KVA to 60 KVA, silent inverter models, and 2.1kWh/3.6 kW emission-free battery packs for off-grid power supply at construction sites and events.
• Lifting, Hoisting and Moving Equipment Rental of forklifts (1.5-3.5 ton, battery and diesel), GEDA ladder lifts (up to 13m), moving and assembly lifts (3.30-24m), electric stair climbers (400 kg), and glass lifts for material handling at construction and installation sites.
• Demolition and Concrete Working Equipment Rental of electric demolition/breaker hammers on trolley (including 17kg heavy-duty), wall saws (Cut-n-Break up to 40cm depth), and stone saw tables for breaking and cutting concrete, masonry, brick, and tile.
• Sanitation Facilities (Chemietoiletten & Mobiele Badkamer) Rental of chemical toilets for construction and events with integrated holding tank (no water/sewage connection needed), including hand wash station, weekly cleaning service, and mobile bathroom units (380x220x285cm).
• Compaction Equipment (Trilplaten & Stampers) Rental of plate compactors (including 1700 kgf roller-equipped models running on Aspen 4 fuel) and rammer/ tamper compactors for soil and asphalt compaction in street and paving work.
• Lighting Equipment (Lichtmasten) Rental of LED light towers from 7m to 9m height with 4x150W and 4x350W LED configurations, available with or without built-in generator for construction site illumination.
• Trailers and Trailer Accessories Rental of trailers from 750 kg to 3500 kg capacity including single-axle, tandem, and transporter models with side flaps, plus trailer accessories (coupling locks, nets, load straps, loading ramps, license plates).
• Site Vehicles and Transport (Site Carriers) Rental of the Frisian FM50 battery-powered two-seater UTV site carrier (2x4, 60-80 km range, 50 km/h, license plate for public roads) for construction site and event material transport.
• Woodworking Equipment (Zagen, Frezen, Schaven) Rental of table saws, miter saws, combo saws (2kW, overload protection), and floor sanding machines (belt, rotary, edge sanders) for parquet and plank floor restoration and general woodworking.
• Cable, Electrical and Distribution Equipment Rental of extension cables (10-40m, 220V and 380V up to 63A), cable reels, distribution boxes, cable protection channels/bridges (90cm, 4600 kg wheel load), and 300-900L IBC fuel tanks.
• Consumables, Safety Gear and Sanding Materials (Verkoop Verbruiksartikelen) Sale of consumable items including safety clothing/PBMs, Aspen 4 and diesel fuel, sanding materials (belts, pads, screens, diamond cutting discs), saw blades, drill bits, and other wear parts used with rented equipment.
• 100% Emission-free Electric Equipment Line A growing fleet of 100% electric, emission-free machines including electric shovels, mini excavators, boom lifts, wheel loaders, and 2.1kWh battery packs that operate silently and without emissions, deployable indoors, at night, and in built-up urban areas.
• Delivery, Pickup and Transport Service Transport of rental equipment to and from customer locations with costs calculated by postcode region (A, B, C, C1, D) and equipment size/weight (mini, small, medium, large). A €5–€10 per-trip fuel surcharge applies from April 2026; all transport costs exclusive of 21% VAT.
• Rental on Account (Huren op Rekening) Credit-based rental account for business customers (Zakelijk), enabling rentals without upfront payment and invoicing for administrative processing. Applied for via online form or at any branch, subject to credit approval.
• Weekend and Long-term Rental Pricing Special weekend rental tariff allowing Friday pickup and Monday return on garden and park maintenance equipment. Project and long-term rentals are handled on a case-by-case basis upon customer contact, with rates approximately 3x daily rate for weekly usage.

Named customers9 records

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mateco: Mateco is a European aerial work platform rental specialist with a wide fleet of boom lifts, scissor lifts, and telehandlers. Comparable to Gromax's hoogwerkers line and overlapping construction/installation/event customer segments, though operating at larger European scale.
• Boels Rental: Boels is the largest equipment rental company in the Netherlands and Europe, offering construction, earth-moving, aerial, and power equipment across a dense branch network. Directly comparable to Gromax on product mix (excavators, aerial platforms, tools) and customer base, but at significantly greater national and international scale.
• Bredenoord: Bredenoord is a Dutch specialist in temporary power solutions, renting generators, battery packs, and lighting equipment. Directly comparable to Gromax's aggregaten, lichtmasten, and accupack offerings for construction sites and events, and a possible partner or competitor in the emission-free power segment.
• Huneveld Logistics & Equipment: Huneveld is a Dutch equipment rental and logistics provider offering forklifts, aerial platforms, and material handling equipment. Comparable to Gromax's heftrucks, hoogwerkers, and earth-moving offerings for construction and industrial clients, with broader national coverage.
• Doornbos Equipment Rental: Doornbos is a Dutch equipment rental company offering aerial work platforms, forklifts, and construction machinery. Comparable to Gromax on product categories (hoogwerkers, heftrucks, grondverzet) and Dutch B2B customer base, with overlapping branch coverage in the Randstad region.
• Van der Spek: Van der Spek is a Dutch heavy equipment dealer and rental company supplying excavators, wheel loaders, and Caterpillar machinery. Directly comparable to Gromax's earth-moving fleet and shared use of Caterpillar equipment, serving contractors in construction and civil engineering.
• Riwal: Riwal is a Dutch-headquartered specialist in aerial work platforms and telehandlers, serving construction, infrastructure, and events across Europe. Directly comparable to Gromax's hoogwerkers category (kniktelescoop, mast, autohoogwerker up to 27m) and shared B2B/construction customer base.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America and the UK, offering a comprehensive fleet across construction, industrial, and energy segments. A broad incumbent peer reflecting where the Dutch rental market may consolidate, with overlapping categories but different geographic footprint.
• Cat Rental Store (Caterpillar dealer network): The Cat Rental Store network is Caterpillar's equipment rental channel worldwide, offering earth-moving, aerial, and power equipment from the brand Gromax already uses. Comparable fleet categories and customer base, but operates as part of a global OEM's dealer system rather than an independent rental specialist.

Others

• Mastermate: Mastermate is a Dutch tool and fastener retail/rental brand that co-locates with Gromax Hoofddorp. Comparable as a tool/equipment provider for both professionals and DIY consumers, but operates a different go-to-market (retail outlets and workshops) and is a co-located partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gromaxverhuur
• Facebookfacebook.com/Gromaxverhuur
• LinkedInlinkedin.com/company/gromax-verhuur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gromax Verhuur