Platen

What Platen does

Bostadsstiftelsen Platen (Platen) is a Swedish municipal public housing foundation (allmännyttigt bostadsföretag) headquartered in Motala that manages approximately 5,700 rental apartments across 17 residential areas within Motala municipality. Founded in 1952 and operating on a non-profit basis, Platen is the largest landlord in Motala, housing over 20% of the town's population and reaching more than 10,000 residents through its Platenkortet loyalty program. The portfolio spans apartment sizes from one to five rooms and includes specialized senior housing (70+), furnished guest apartments, commercial and retail premises, parking facilities, communal spaces, and EV charging stations.

The company's technology backbone is the Mina sidor tenant portal (kundportalen.platen.se), built on the SiteSmart platform and authenticated via Mobile BankID, which handles rent payments, fault reporting, laundry booking, HLU (tenant-managed maintenance) ordering, and housing queue applications. Platen operates a dual-track allocation system: a traditional queue (Bostadskö) where one queue point is earned per day of waiting, and a Bostad Direkt fast-track option for queue-less first-come, first-served rentals. Tenant-facing AI is limited to 'Baltzar', a chatbot that handles fault reporting and routes issues into Platen's internal systems. Integrations with Tele2 and iTUX provide bundled TV and fiber connectivity, EasyPark manages parking and EV charging payments, Scrive handles digital contract signing, and Cardskipper hosts the Platenkortet and Sjöstadskortet (500 SEK annual gift card) loyalty programs.

Platen generates recurring revenue primarily from monthly residential rents, supplemented by parking, garage and storage rentals, guest apartment bookings, communal facility rentals, commercial space leases (marketed via Objektvision), and HLU advancement fees. Secondary recurring streams include individual hot water measurement charges (IMD) on renovated units and Home insurance partnerships with Länsförsäkringar Östgöta. Acquisition channels combine the digital portal, a physical customer centre, social media presence, and direct community engagement programs (Platendagen, Sommartoner concerts, Sommarklubben children's activities). Security and emergency response are outsourced to Securitas under a 24/7 property and disturbance service contract.

Name

Platen

Legal name

Bostadsstiftelsen Platen

Website

https://platen.se

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Bostadsstiftelsen Platen is a non-profit Swedish public housing foundation managing approximately 5,700 rental apartments across 17 areas in Motala, serving over 20% of the town's population via a digital tenant portal, queue-based allocation, and community-focused loyalty programs.

Ownership category

akta.pro rank

Product category

Public Housing / Residential Property Rental

NAICS

Services to Buildings and Dwellings (5617), Facilities Support Services (561210)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Public housing management
• Residential rental services
• Tenant property management
• Municipal housing foundation
• Rental apartment operations

Headquarters

HQ city

Motala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Residential Rental Income: Primary revenue from monthly rent payments for approximately 5,700 apartments across Motala municipality. Tenants pay rent which may include or exclude utilities depending on the contract type (some apartments have cold rent where tenant pays heating separately).
2. Parking, Garage & Storage: Additional recurring revenue from renting parking spaces, carports, garages (cold, warm, thermo), MC garages, electric scooter spots, and storage units to tenants.
3. Furnished Overnight Apartments: Tenants can book fully furnished guest apartments for visitors. Revenue is charged per night or per week, with pricing tiers based on apartment size (1-5 rooms).
4. Commercial & Retail Space Rental: Rental income from commercial and retail premises (affärs- och butikslokaler) in central Motala and outer areas, as well as basement spaces for association activities.
5. HLU - Tenant-Managed Maintenance Upgrades: Tenants can order upgrades (flooring, kitchen cabinets, painting) via the HLU system outside standard maintenance cycles, paying a one-time advancement fee. This creates both upfront revenue and long-term standard increases to base rent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bostadsstiftelsen Platen is the allmännyttigt (municipal public utility) housing foundation and largest landlord in Motala, Sweden, providing residential rental apartments across the full lifecycle of housing needs. It manages approximately 5,700 apartments across 17 residential areas in Motala municipality, supplemented by commercial premises, parking and storage facilities, furnished overnight guest apartments, and tenant services such as individual hot water metering, tenant-managed maintenance upgrades (HLU), a senior housing 70+ programme, and digital self-service through the Mina sidor customer portal. The product is delivered through a queue-based allocation system (Bostadskö) and a fast-track Bostad Direkt programme, with ancillary tenant benefits including the Platenkortet loyalty card and Sjöstadskortet annual gift card distributed via the Cardskipper app.

Product overview

Bostadsstiftelsen Platen operates a unified housing management platform built on SiteSmart, serving approximately 5,700 rental apartments in Motala, Östergötland. The core product is the Mina sidor (My Pages) customer portal, which provides tenants with self-service access to rent payments, fault reporting, apartment viewing applications, and lease management. The housing allocation system includes a traditional Bostadskö (queue system) based on accumulated points, alongside Bostad Direkt for faster direct rentals. Tenant benefit programs include Platenkortet (a loyalty card via Cardskipper with local business discounts) and the seasonal Sjöstadskortet (a 500 kr gift card). Resident services are delivered through multiple integrated modules: HLU (tenant-controlled maintenance ordering), IMD (individual hot water metering), Boskola (educational video tutorials), TV/Internet/Telefoni (via Tele2 and iTUX), laundry booking (RCO/Electrolux), and parking with EV charging (EasyPark). Specialized housing sub-brands include Seniorboende 70+ and Bostad Direkt. Baltzar, an AI chatbot, handles fault reporting. All services are accessible through the SiteSmart-powered web platform, with BankID authentication for identity verification.

Differentiator

Problem solved

Functional benefit

Brands

• Platenkortet: A benefit card loaded with unique offers for tenants, accessible through the Cardskipper app
• Sjöstadskortet
• Bostad Direkt
• Mina sidor

Products and services

• Residential rental apartments Long-term residential rental apartments (1-5 rooms) for individuals and families across 17 residential areas in Motala municipality, including Central Motala (Centrum, Gamla stan, Charlottenborg, Ekön, Ekenäs, Facklan, Gustavsvik, Solfjädern, Redareplan, Tegelviken, Torvmossen, Bråstorp) and outer communities (Borensberg, Fornåsa, Godegård, Klockrike, Nykyrka, Österstad, Tjällmo). Approximately 5,700 units in portfolio, representing ~20% of Motala's population.
• Commercial and retail premises (Lediga lokaler) Rental of commercial and retail premises (affärs- och butikslokaler) in central Motala and outer areas, plus basement spaces for association activities. Listings published via Objektvision.se. Includes the four-floor PlatenHuset at Platensgatan 1, which may also be sold or fully leased post-April 2026 consolidation to Vintergatan 2.
• Parking, garage and storage (Bilplatser) Vehicle and storage parking rentals including standard parking spots (P-plats), EV charging stations, engine heater spots, HCP-plats, carport, cold garage (kallgarage), thermo garage (5-11°C shared), heated garage (varmgarage), MC garage, electric-scooter spots (elopedplats), and storage units. Booked through Mina sidor with payment via EasyPark. Specific per-month pricing not publicly listed.
• Furnished overnight guest apartments (Möblerad övernattningslägenhet) Furnished overnight apartments available in Charlottenborg, Centrum, Väster, and Borensberg for tenants' visiting guests. Priced per night or per week with size-based tiers: 1-room (400 SEK/night 1-2 nights; 325 SEK/night 3-5 nights; 2,000 SEK/week; weekend 600 SEK); 2-room (500/400/2,400/700 SEK); 3-room (550/450/2,850/800 SEK). No Saturday/Sunday arrival/departure. Extra beds free.
• Seniorboende 70+ housing Designated senior rental housing for residents aged 70+ at Ulaxgatan 59 and Lustigkullevägen 14 with enhanced security features including shell protection (låst i fastigheten), individual visitor codes, locked laundry rooms, communal lounges, and coordinated activities. Minimum age 70 required, and no children may live at the address.
• Bostad Direkt fast-track rental Queue-free direct rental allocation programme for housing applicants without queue points who need immediate housing. Available apartments are published on the customer portal marked with a red banner and allocated on a first-come, first-served basis. Existing accumulated queue points are preserved for future standard allocations.
• Mina sidor customer portal (Kundportalen) Digital self-service portal accessible to both prospective and current tenants, authenticated via Mobile BankID. Functions include housing queue registration, apartment applications, digital lease signing (via Scrive), rent management, fault reporting, laundry booking, communal-space booking, HLU maintenance upgrade ordering, and IMD hot water consumption review.
• Communal facilities rental (Gemensamhetslokaler) Bookable communal spaces for tenant activities and private gatherings across multiple residential areas including Bråstorp (Gnejsvägen 54: 200 SEK Mon-Thu, 300 SEK Fri-Sun), Ekenäs (Torpavägen: 250/350 SEK), Charlottenborg, Ekön, Facklan, and Torvmossen. Minimum rental age 20, and valid home insurance required.

Quantifiable outcome

• Over 20% of Motala's population lives in Platen apartments, making it the dominant player on the local rental market.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Tele2coreTechnology or IntegrationTele2 provides digital TV channel packages to all Platen tenants as part of the basic housing offering. A free basic TV channel package is included with every tenancy. Tele2 Play app is offered cost-free to tenants who are registered at a Tele2 address. Tele2 also handles TV signal distribution for buildings constructed after 2022 with fibre networks.
• iTUX MotalacoreTechnology or IntegrationiTUX manages the fibre network infrastructure in Platen's apartments. Tenants can order TV, internet, and telephony services from multiple service providers through the iTUX fibre network. iTUX also provides technical support and troubleshooting for the fibre network.
• SecuritascoreTechnology or IntegrationSecuritas handles Platen's property and disturbance emergency service (Fastighets- och störningsjour), operating 24/7 on weekdays outside 12:00-16:00 and throughout weekends. Securitas staff take emergency calls and dispatch reports to Platen. Securitas also handles all parking enforcement in Platen's areas.
• Länsförsäkringar ÖstgötacoreGTM or Marketing PartnerPlaten has a cooperation agreement with Länsförsäkringar Östgöta to offer home insurance (hemförsäkring) to tenants at favourable economic rates. This is recommended as mandatory for all tenants in their rental terms. Special insurance brochures are distributed to new tenants.
• CardskippercoreTechnology or IntegrationCardskipper is the mobile app platform used for Platenkortet (loyalty card) and Sjöstadskortet (annual 500 SEK gift card) distribution to tenants. Tenants receive SMS invitations to download the app and add their digital cards. The app supports push notifications for campaigns.
• EasyParkcoreTechnology or IntegrationEasyPark is the parking payment platform used for visitor parking in Platen's areas and for charging station payments at Platen's electric vehicle charging points. Tenants use the EasyPark app to pay for visitor parking and to manage EV charging at their parking spots.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Heimstaden: Heimstaden is one of the largest private residential landlords in Europe, owning ~160,000+ homes across Sweden, Denmark, Germany, and other countries. Comparable residential rental business model but operates at much larger scale and across multiple geographies.
• Akelius Residential Property: Akelius is a major private residential property company focused on apartments in Swedish metropolitan areas (Stockholm, Gothenburg, Malmö). Similar apartment rental business model but operates as a commercial landlord rather than a non-profit municipal foundation.

Direct peers

• Uppsalahem: Uppsalahem is the public housing company in Uppsala, managing ~13,500 apartments under a similar allmännyttan framework with digital tenant services and a queue system. Comparable operating model and product offering.
• MKB Fastigheter (Malmö): MKB is the municipal housing company in Malmö, managing ~26,000 apartments with a comparable allmännyttan structure, digital tenant portal, and tenant-controlled maintenance (HLU-equivalent) programs.
• Bostadsbolaget (Göteborg): Bostadsbolaget is the municipal housing company in Gothenburg, managing ~28,000 apartments. While larger, it operates under the same allmännyttigt framework with comparable tenant services, queue allocation, and senior housing offerings.
• Östersundshem: Östersundshem is a municipal housing company in Östersund operating ~5,500 apartments in a smaller Swedish city. Closely comparable in scale (~5,700 apartments for Platen), municipal foundation structure, and rural/regional market dynamics.
• Stångåstaden: Stångåstaden is the public housing company in Linköping, also in Östergötland County, operating ~18,000 apartments with a similar municipal foundation structure, queue system, and tenant portal. It is the closest geographic and structural peer to Platen.
• Telge Bostäder (Södertälje): Telge Bostäder is the municipal housing company in Södertälje, smaller in scale but operating under the same allmännyttigt framework with similar tenant service structures and small-city operating dynamics.
• Västerås Stads Bostäder (Mimer): Mimer is the public housing company in Västerås, managing ~11,000 apartments. Comparable in operating model (allmännyttan foundation), tenant services, and mid-sized Swedish municipality dynamics.
• Familjebostäder (Stockholm): Familjebostäder is a Stockholm municipal housing company managing ~22,000 apartments. Operates under the same allmännyttan framework with comparable digital tenant services and queue-based allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC30EZ7ArMkGpuqv1zsRhJYA
• Facebookfacebook.com/Bostadsstiftelsen-Platen-100057389472701
• LinkedInlinkedin.com/company/bostadsstiftelsen-platen
• Instagraminstagram.com/bostadsstiftelsenplaten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platen