Police K-9 Magazine

What Police K-9 Magazine does

Police K-9 Magazine, operated by Largo Communications, is a privately held niche media company founded in 2005 and headquartered in Boaz, Kentucky. The company publishes a bi-monthly print and digital magazine serving law enforcement K-9 handlers, supervisors, trainers, and working-dog professionals, with editorial coverage spanning narcotics and explosives detection, patrol, SWAT and tactical operations, search and rescue, bite-work, scent detection, K-9 healthcare and nutrition, and legal considerations. Circulation reaches 42,000 copies annually distributed to readers in 54 countries, supplemented by a weekly e-newsletter with 20,000+ subscribers and a combined website/social audience of 260K-286K+.

The company's flagship non-editorial asset is the annual Police K-9 Conference & Vendor Show in Las Vegas, a three-day event at Tuscany Suites & Casino featuring 40+ instructors, 68 vendors, 800+ attendees, and 16 hours of continuing education credit. Revenue is generated across seven streams: magazine subscriptions ($19.95 digital, $44.95 US print+digital), conference passes ($225 one-day, $350 three-day), vendor booth rentals ($1,495 per 8'x10' booth), tiered sponsorships (Copper $2,000 to Diamond $12,000), print advertising ($295-$1,695 per insertion), digital advertising across website, e-newsletter and social channels, and merchandise (t-shirts, challenge coins). The company maintains a sister publication, K-9 Cop Magazine, extending coverage into military and private security segments.

The business is veteran-owned and operated with 1-10 employees and no external funding, M&A activity, or leadership turnover disclosed. The operating model is vertically integrated around its annual event and recurring subscription base, with vendor and sponsor relationships anchored to the conference and advertising anchored to the magazine and newsletter. No proprietary technology platform, API, or AI capability is disclosed.

Name

Police K-9 Magazine

Legal name

Largo Communications

Website

https://policek9magazine.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Police K-9 Magazine is a privately held, veteran-owned niche media company publishing a bi-monthly print and digital magazine for law enforcement K-9 handlers and producing the annual Police K-9 Conference in Las Vegas, monetizing subscriptions, advertising, sponsorships, and event passes.

Ownership category

akta.pro rank

Product category

Law Enforcement Trade Publication

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

K9 Handler & Working Dog Security Training (BPAKAOAK)

akta.pro secondary industry

Public Safety & Security K9 Handling Training (EDAOAMAO)

Keywords

• Law enforcement publication
• K-9 training magazine
• Working dog media
• Police K-9 conference
• Trade publication

Headquarters

HQ city

Boaz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Revenue from digital subscriptions ($19.95) and combined US digital and print subscriptions ($44.95). Print subscriptions include complimentary digital access.
2. Conference Tickets: Revenue from the annual Police K-9 Conference attendee passes - $350 for 3-day pass and $225 for one-day pass.
3. Vendor Booth Sales: Revenue from vendor exhibition booth rentals at the annual conference - $1,495 per 8'x10' booth.
4. Print Advertising: Revenue from print advertisements ranging from $295 to $1,695 per issue depending on size and placement (full page $1,295, 1/2 page $795, covers up to $1,695).
5. Digital Advertising: Revenue from website display ads, social media promotion, email marketing through weekly e-newsletters (20,000+ subscribers), and monthly Top Picks newsletter.
6. Sponsorship Packages: Tiered sponsorship opportunities from Copper ($2,000) to Diamond ($12,000) with varying levels of booth space, ad placements, and recognition.
7. Merchandise Sales: Revenue from conference merchandise including t-shirts ($9.95) and challenge coins ($4.95).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Police K-9 Magazine publishes a bi-monthly print and digital magazine serving law enforcement K-9 handlers, supervisors, trainers, and working-dog professionals with expert-written training content. The company also organizes the annual Police K-9 Conference & Vendor Show in Las Vegas, offering three-day training classes, vendor exhibitions, and sponsorship opportunities.

Product overview

Police K-9 Magazine is a specialized publication that serves law enforcement K-9 handlers, supervisors, trainers, and working-dog professionals. The company's offerings include the core Police K-9 Magazine publication available through Digital Subscriptions, E-Newsletters, and combined Print/Digital Subscriptions. The magazine publishes 7,000 copies of each bi-monthly issue with editorial content covering narcotics, explosives, and patrol K-9 training; interdiction; SWAT; search and rescue; bite-work development; legal considerations; and K-9 healthcare and nutrition. Complementing the publication, Police K-9 Magazine organizes the annual Police K-9 Conference & Vendor Show in Las Vegas, offering conference passes (3-Day at $350, One-Day at $225), vendor booth packages ($1,495), and various sponsorship tiers. Additional revenue streams include Print Advertising, Digital Advertising, merchandise (t-shirts and challenge coins), and Back Issues. The company also maintains an Advertisers directory connecting readers with K-9 industry suppliers and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Police K-9 Magazine (Print Edition) Leading bi-monthly print publication for law enforcement K-9 handlers, supervisors, trainers, and working-dog professionals, featuring expert-written training content on e-collar applications, bite-work, scent detection, tracking, search and rescue, SWAT operations, legal considerations, and K-9 healthcare and nutrition.
• Digital Subscription Digital-only annual subscription providing access to all magazine issues online for $19.95 per year.
• US Digital and Print Subscription

Quantifiable outcome

• 42,000 magazine copies printed annually with 25,000 pass-along readership
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, platinum, gold and copper.

• Tuscany Suites & CasinocoreStrategic or Co-development PartnerHost hotel partner for the annual Police K-9 Conference in Las Vegas. Provides conference venue space and discounted attendee room rates ($79/night). The hotel is K-9 friendly and located two blocks from the Las Vegas Strip.
• Elite K-9platinumGTM or Marketing PartnerPlatinum sponsor of the Police K-9 Conference with booths 23-24. Provider of police, military, and working dog equipment including American and European crafted training gear.
• K-9 BSDgoldGTM or Marketing PartnerGold sponsor of the Police K-9 Conference at Booth 26. Provider of remote active reward systems for K-9 training.
• Animal Health SolutionsgoldGTM or Marketing PartnerGold sponsor of the Police K-9 Conference at Booth 22. Provider of animal health products for working dogs.
• GunDog OutdoorscopperGTM or Marketing PartnerCopper sponsor of the Police K-9 Conference at Booths 40 & 49. Provider of outdoor and sporting products for dog handlers.
• K-9 Cop MagazinegoldChannel Partner/ Reseller/ DistributorSister publication and Gold sponsor. Cross-promotional advertising opportunities reaching additional nationwide audience of working-dog handlers and agencies.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Police Magazine: Established print and digital law enforcement trade publication serving officers and command staff. Comparable business model of print/digital subscriptions plus advertising, but covers general policing rather than the K-9 vertical.
• Officer.com: Law enforcement media platform offering news, training content, and product showcases. Similar ad-supported, content + community model aimed at working officers, overlapping with K-9 handler audiences.
• American Police Beat: Long-running law enforcement trade publication with print and digital editions. Comparable subscription + advertising revenue model serving active and retired officers at the broader beat level.
• Police1: Largest online law enforcement media network covering news, training, and product information. Overlaps with Police K-9 Magazine's audience and advertiser base but at much broader scope across all police disciplines.
• Law Officer: Law enforcement magazine and digital media brand covering tactics, training, and equipment. Closely mirrors Police K-9 Magazine's content + advertising + event community structure, but across the whole law enforcement spectrum.

Direct peers

• K-9 Cop Magazine: Sister publication and Gold sponsor of Police K-9 Magazine covering police and military working-dog professionals. Closest direct counterpart — same editorial niche, same audience, and explicitly cross-promoted with the subject company.
• Working Dog Magazine: Trade publication targeted at working-dog professionals across law enforcement, military, and sport. Closely comparable editorial positioning and target reader to Police K-9 Magazine.

Emerging players

• Tarheel Canine Training: Specialized K-9 training provider for law enforcement, military, and sport. Same end buyer and training-topic overlap as Police K-9 Magazine's editorial content, but delivers services rather than media.
• Top Dog Magazine: Consumer-facing dog training and breed media platform. Partial overlap with the K-9 training content vertical and adjacent advertising base, though it targets pet owners rather than working handlers.

Others

• Penn Vet Working Dog Center: Academic and research center producing working-dog training content, standards, and conferences. Adjacent ecosystem participant that shapes the K-9 training discourse the subject company covers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PK9Mag
• Facebookfacebook.com/PoliceK9Magazine
• LinkedInlinkedin.com/company/policek9magazine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Police K-9 Magazine