Yellow Bus
Yellow Bus Services Pte Ltd is a Singapore-based private bus transportation company operating a 200+ bus fleet to provide recurring school transport for international and local schools, corporate employee shuttles for enterprise clients, and ad-hoc charter trips, supported by a parent tracking app.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Yellow Bus does
Yellow Bus Services Pte Ltd is a Singapore-based private transportation company (founded 2008 per firmographic records, though the company markets itself with 27 years of industry experience) that operates a fleet of over 200 buses — 60 owned and over 150 drawn from a network of sub-contracting operators — to provide three core service lines: School Bus Transport (recurring subscription-based student commutes for international and local schools), Corporate Bus Service (employee shuttles and event transport for clients including J.P. Morgan and Google), and Ad-hoc Trips (charter rentals on 11- to 49-seater buses for events, day trips, and airport transfers).
Underlying the operation is a proprietary fleet and route management platform exposed through two digital products: the YB Parent App (iOS/Android) for real-time GPS tracking, push notifications on delays, two-way communication with the operations team, digital invoicing, and a lost-and-found section; and the YB Online Registration Portal, a self-serve web enrollment system with school-specific forms. Headcount sits in the 51-100 bracket with 70+ professional bus crew, and the company conducts two yearly professional training cycles. Pricing is quote-based and not publicly disclosed, billed monthly for subscription routes; the corporate and ad-hoc lines use transactional billing.
The business is run via a hybrid sales motion — direct enterprise outreach to school administrators and corporate procurement, supplemented by self-serve online registration and community event sponsorships (e.g., UWC East Family Festival). Revenue mix leans on subscription-style school contracts with marquee international schools (Canadian International School, 7 years; British Council Pre-school, since 2014; UWCSEA), a growing roster of local schools (Palm View Primary, CHIJ OLGC, The Winstedt School), and prestige corporate accounts. Yellow Bus holds no external funding, no disclosed ownership or management team, and consecutive SME500 recognitions in 2024 and 2025.
Yellow Bus firmographics
Firmographics- Name
- Yellow Bus
- Legal name
- Yellow Bus Services Pte Ltd
- Website
- https://yellowbus.com.sg
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yellow Bus Services Pte Ltd is a Singapore-based private bus transportation company operating a 200+ bus fleet to provide recurring school transport for international and local schools, corporate employee shuttles for enterprise clients, and ad-hoc charter trips, supported by a parent tracking app.
- Ownership category
- akta.pro rank
Yellow Bus industry classification
Industry- Product category
- School and Corporate Bus Transportation Services
- NAICS
- School and Employee Bus Transportation (485410), School and Employee Bus Transportation (48541), School and Employee Bus Transportation (4854), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- School Bus Transportation Operations (Home-to-School, Field Trips, Athletics) (EDAEADAA)
- akta.pro secondary industry
- School & Student Public Transit Bus Operators (THAIAEAF)
Keywords
Where Yellow Bus is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Yellow Bus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- School Bus Transport Services: Recurring transport services for students traveling to and from school, billed on subscription basis typically monthly or term-based
- Corporate Bus Services: Shuttle and transport services for corporate clients including daily employee shuttles and event transport
- Ad-hoc Bus Trips: Flexible bus charter services for events, outings, and special occasions ranging from 11-seater to 49-seater buses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | School Bus Transport - Quote-based pricing tailored to route and frequency |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Yellow Bus product offering
Product offeringCore offering
Yellow Bus provides daily school bus transport for students attending international and local schools, corporate shuttle services for employee transportation, and ad-hoc bus charter for one-off trips in Singapore. Service delivery is supported by a fleet of 60+ owned buses plus 150+ subcontractor buses (200+ total), trained drivers, a real-time parent-tracking mobile app, and an online registration portal for school and parent onboarding.
Product overview
Yellow Bus Services Pte Ltd is a Singapore-based school bus transport company offering three core service lines: School Bus Transport for daily student commutes, Corporate Bus Service for business transportation needs, and Ad-hoc Trips for event and special occasion transport. The company complements these services with a Parent App for real-time journey tracking and communication, and an Online Registration Portal for service enrollment. The fleet includes buses from 11-seater to 49-seater capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- School Bus Transport Daily scheduled bus transport for students to and from international and local schools (e.g., The Winstedt School, British Council, UWCSEA, CHIJ), contracted with schools and accessed by parents through the YB Online Registration Portal and the Yellow Bus Parent App for real-time tracking and notifications.
- Corporate Bus Service Shuttle and employee transportation services contracted by corporate organizations (including named clients J.P. Morgan and Google), leveraging the same fleet of 60+ owned and 150+ subcontractor buses and trained-driver operations as the school business.
- Ad-hoc Trips One-off charter bus hire for groups and organizations in Singapore, booked via the Yellow Bus enquiry channel, supporting field trips, events, or other non-recurring transport needs using the same bus fleet and driver pool.
Quantifiable outcome
- Serving schools for up to 7+ years with consistent service quality
- +1 more outcomes
Companies that use Yellow Bus
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Yellow Bus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yellow Bus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sub-contracting Bus OperatorssupportingNetwork of sub-contracting bus operators supporting the main fleet of 60 buses, bringing total fleet capacity to over 200 buses
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yellow Bus competitors and assessment
Company assessmentDirect peers
- Tower Transit Singapore: Singapore bus operator running both LTA-concession public routes and charter/corporate services. Comparable in bus operations, route management, and fleet scale, though more weighted toward public bus packages than pure school transport.
- Go-Ahead Singapore: UK-headquartered bus operator with Singapore bus concession operations. Comparable bus fleet operations and Singapore-based service delivery, though primarily public-route focused versus Yellow Bus's private school and corporate niche.
- Woodlands Transport: Long-established Singapore private bus operator providing school bus, charter, and corporate transport services. Directly comparable to Yellow Bus in target segments (schools, corporate shuttles, ad-hoc charters) and Singapore geography.
Broad incumbents
- SBS Transit: Major Singapore public bus and rail operator with corporate and ad-hoc charter services. Overlaps with Yellow Bus in the bus-based passenger transport category serving Singapore, though primarily focused on LTA-concession public routes.
- SMRT Corporation: Singapore public transport incumbent operating buses, MRT, and corporate mobility services. Comparable to Yellow Bus in Singapore bus transport and corporate shuttle offerings, though at significantly larger scale under LTA contracts.
- ComfortDelGro: Singapore-listed transport conglomerate with diversified bus, taxi, and corporate shuttle services. Comparable to Yellow Bus as a Singapore-based passenger transport operator serving corporate and institutional clients, but operates at vastly larger scale and across multiple segments.
Emerging players
- Tada (Singapore): Tech-enabled ride-hailing and mobility platform operating in Singapore. Overlaps with Yellow Bus on the corporate and on-demand passenger transport use cases via app-based booking, though not focused on school transport.
- Grab (GrabShuttle): Singapore-headquartered ride-hailing super-app that operated corporate shuttle services (GrabShuttle) before pivoting. Partially comparable to Yellow Bus in the corporate employee transport use case and in Singapore tech-enabled mobility, though different model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yellow Bus social profiles
Digital presenceYellow Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Bus leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Bus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Bus
What does Yellow Bus do?
Yellow Bus provides daily school bus transport for students attending international and local schools, corporate shuttle services for employee transportation, and ad-hoc bus charter for one-off trips in Singapore. Service delivery is supported by a fleet of 60+ owned buses plus 150+ subcontractor buses (200+ total), trained drivers, a real-time parent-tracking mobile app, and an online registration portal for school and parent onboarding.
Is Yellow Bus a public or private company?
Yellow Bus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Bus founded?
Yellow Bus was founded in 2008. It employs 51 to 100 people.
Where is Yellow Bus based?
Yellow Bus is headquartered in Singapore, Singapore, in the Asia region.
How does Yellow Bus make money?
Three revenue lines are on record. School Bus Transport Services are the primary driver. The others are corporate Bus Services and ad-hoc Bus Trips.
Who are Yellow Bus's main competitors?
Direct peers on record are Tower Transit Singapore, Go-Ahead Singapore and Woodlands Transport. Broad incumbents are SBS Transit, SMRT Corporation and ComfortDelGro. Emerging players are Tada (Singapore) and Grab (GrabShuttle).
Does Yellow Bus have an API?
No public API is recorded for Yellow Bus.
What industry is Yellow Bus in?
Yellow Bus's product category is School and Corporate Bus Transportation Services. Its primary akta.pro industry code is EDAEADAA, School Bus Transportation Operations (Home-to-School, Field Trips, Athletics), with a secondary code of THAIAEAF, School & Student Public Transit Bus Operators. Its NAICS code is 485410 and its SIC code is 4100.