Røisland & CO.

What Røisland & CO. does

Røisland & Co. is a Norwegian real estate brokerage and advisory firm specializing in the sale of new residential construction projects across the greater Oslo metropolitan area. Founded in 2012 and headquartered at Dronning Eufemias gate 16 in Oslo, the company operates through two wholly-owned subsidiaries — Røisland & Co Eiendomsmegling AS (the brokerage) and Røisland & Co Rådgivning AS (transaction advisory) — and employs between 11 and 50 people. Its core activity is acting as the appointed sales agent for property developers on new-build apartment and housing projects, earning transaction-based commissions on completed sales. The firm also runs a secondary Boligsalgsavdelingen for existing-home resale and a mortgage-referral arrangement with Sparebank 1 Hallingdal og Valdres that generates ancillary fee income.

The company's product surface is built around a digital property presentation platform anchored at roislandco.no, which integrates 3D models, a Boligvelger (apartment selector) showing pricing, floor plans, and specifications per unit, a Kundeportal (customer portal at roisland.nextkunde.no) for document handling, and digital live viewings delivered via YouTube Live with broker commentary on solforhold (sunlight conditions) and views. The firm also distributes inventory through Norway's dominant property marketplaces, Hjem.no and Finn.no, and uses Google Analytics/AdWords plus Facebook Pixel/Remarketing for targeted marketing campaigns.

The go-to-market motion is sales-led: developers grant the firm exclusive or co-exclusive sales mandates on new projects (e.g., Linderudløkka, 950 units; Slippen Drammen, 500 units; Mariakvartalet Bjørvika, 246 units; Kjelsåsveien 160 Stilla, 44 units; Erik Børresens Allé 1, 39 units), brokers then run multi-phase sales campaigns with prospect registration, digital and physical viewings, and direct bidding. The 2025 portfolio spans at least 14 active projects across Oslo, Asker, Bærum, Drammen, Lørenskog, and Stabekk, serving a fragmented buyer base of owner-occupiers (first-time buyers through families seeking 3–4 room units) and property investors purchasing pre-construction for 2027–2028 delivery appreciation. Average pricing ranges from approximately 105,000 NOK/sqm in Oslo north to 194,000 NOK/sqm in Fjordbyen.

Name

Røisland & CO.

Legal name

Røisland & Co AS

Website

https://roislandco.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Røisland & Co. is a Norwegian real estate brokerage that acts as the appointed sales agent for new residential construction projects across the greater Oslo area (Oslo, Asker, Bærum, Drammen, Lørenskog), serving individual home buyers and investors through digital tools and on-site sales mandates.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• New residential brokerage
• Property sales services
• Real estate agency
• Housing project sales
• New construction marketing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New residential property sales commission: Røisland & Co earns commissions from the sale of new residential properties. They act as real estate agents for developers selling new construction projects to buyers. The revenue is transaction-based, earned when property sales are completed.
2. Existing property sales: The company also facilitates the sale of existing properties through their Boligsalgsavdelingen (property sales department), earning commissions on completed transactions.
3. Advisory services: Røisland & Co Rådgivning AS provides advisory services related to property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Røisland & Co. is a Norwegian real estate brokerage specializing in the sale of new residential property projects in the Oslo metropolitan area, including Asker, Bærum, Drammen, and Lørenskog. The company operates through brokers and advisors with deep experience in the new-build housing market, supporting buyers from initial inquiry through contract signing, and also runs a separate existing-property sales department (Boligsalgsavdelingen) and an advisory subsidiary (Rådgivning AS).

Product overview

Røisland & Co is a Norwegian real estate brokerage specializing in the sale of new residential property projects. The company operates as a platform offering access to new construction apartments and houses across the Oslo region and surrounding areas including Asker, Bærum, Drammen, and Romerike. Their portfolio includes various housing projects at different stages (for sale, coming soon), with properties ranging from compact apartments to family homes. The company provides a customer portal for existing clients and offers digital viewing options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Residential Property Brokerage Brokerage service selling new-construction residential apartments and homes to individual buyers on behalf of property developers across the greater Oslo region.
• Existing Property Sales (Boligsalgsavdelingen) Dedicated department facilitating the sale of existing (resale) residential properties, earning commissions on completed transactions.
• Property Advisory Services (Røisland & Co Rådgivning AS) Advisory and consulting services related to property transactions, delivered through the subsidiary Røisland & Co Rådgivning AS.
• Customer Portal (Kundeportal) Dedicated web portal allowing existing clients to view property documents, project information, and communicate with their broker throughout the purchase process.
• Digital Live Viewing Virtual property tour service including digital group viewings via YouTube Live and private digital or in-person viewings at presentation centers, enabling remote buyers to explore properties.

Quantifiable outcome

• Over 60% of units sold at project launch for Slippen, Drammen
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• J.B. UglandcoreStrategic or Co-development PartnerJoint development partner for Erik Børresens Allé 1 project in Drammen, collaborating on project development and sales together with Vedal.
• VedalcoreStrategic or Co-development PartnerJoint development partner for Erik Børresens Allé 1 project in Drammen, collaborating with J.B. Ugland on project development and sales.
• Attivo Eiendomsutvikling III AScoreOthersDeveloper/seller for the Kjelsåsveien 160 Stilla Kjelsås project, with Røisland & Co acting as the sales agent for the 44-apartment development.
• Erik Børresensgate Eiendom AScoreOthersProperty owner and developer for Erik Børresens Allé 1 project in Drammen.
• Sparebank 1 Hallingdal og ValdresminorGTM or Marketing PartnerFinancial services partner providing mortgage financing options to Røisland & Co customers. Røisland & Co receives a commission for referrals.
• USBLminorOthersAppointed as property manager (forretningsfører) for the Erik Børresens Allé 1 housing cooperative with a 3-year binding period.
• Hjem.no / Finn.nocoreChannel Partner/ Reseller/ DistributorNorway's major real estate marketplace platforms where Røisland & Co lists properties for maximum market exposure. Bomega and Schibsted Norge are the responsible parties for information on these platforms.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aktiv Eiendomsmegling: Norwegian brokerage chain with a strong presence in new-construction sales across Eastern Norway; operates a similar model of brokering developer projects to end-buyers, often in the same municipalities Røisland & Co serves.
• OBOS Nye Hjem: OBOS's new-home sales division sells newly built residential projects in the Oslo region and other Norwegian cities — directly comparable to Røisland & Co's new-construction brokerage model, target buyer segment, and developer-sales-agent role.
• Privatmegleren: Franchise-based Norwegian brokerage focused primarily on residential resale and new-build sales; competes for similar buyer segments and developer relationships in the greater Oslo region.
• Notar: Norwegian residential brokerage chain handling both resale and new-construction sales; competes directly for the same buyer base and developer mandates that Røisland & Co serves in the Oslo metropolitan area.

Broad incumbents

• Krogsveen: One of Norway's largest real estate brokerages, active across residential sales (existing and new-build) in the Oslo region; competes for the same developer mandates and home-buyer customers as Røisland & Co, but at meaningfully greater scale.
• DNB Eiendom: Bank-affiliated national brokerage chain selling both existing homes and new-construction projects in the Oslo metro; a large incumbent competing for the same developer sales mandates and buyer pool that Røisland & Co serves.
• OBOS: Norway's largest housing cooperative and residential developer; the parent of OBOS Nye Hjem and a major player in the same Oslo new-construction pipeline that Røisland & Co serves as an external sales agent.
• Eiendomsmegler 1 (Emlan): Large Norwegian brokerage chain handling both resale and new-build transactions nationwide; competes for developer mandates in the Oslo region and adjacent municipalities that Røisland & Co targets.

Regional players

• Malling & Co: Norwegian commercial and residential real estate advisory with project sales capabilities; adjacent comparable for Røisland & Co's advisory subsidiary and developer-side mandates, though tilted more toward commercial.
• Heimdal Eiendomsmegling: Independent Norwegian brokerage with a regional footprint that includes new-build mandates in the Oslo-area commuter belt; comparable operating model to Røisland & Co but smaller scale and more geographically dispersed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/roislandco
• Facebookfacebook.com/roislandco
• Instagraminstagram.com/roislandco
• LinkedInlinkedin.com/company/roislandco

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Røisland & CO.