Princess’s Cottage
Princess's Cottage is a Singapore-based nail salon chain operating four retail locations since 2006. It serves individual consumers with manicure, pedicure, gel nails, nail art, and waterless pedicure services. In 2024 it launched a specialized Foot and Nail Care sub-brand.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Princess’s Cottage does
Princess's Cottage is a Singapore-based multi-outlet nail salon chain founded in 2006 by Ms. Joanna Lee and operating four retail locations across the city: Tampines Mart, The Seletar Mall, 111 Somerset, and Pasir Ris Mall. The company delivers a full range of nail care services including classic and spa manicure/pedicure, waterless pedicure, Japanese gel nails using SHINYGEL, custom nail art, callus treatment, eyelash and eyebrow grooming, IBX nail strengthening, and (at Pasir Ris Mall) sole e-filing, hand and leg skin therapy, and waxing. All service delivery is in-person at physical retail; no mobile app, e-commerce, or public API is offered, and customer acquisition relies on Instagram (@princessscottage), Google Maps/local SEO, blog content, and a website with online booking.
The company's revenue model is direct-to-consumer and transaction-based: customers pay per service with unit pricing in the S$40-60 range for classic pedicures and S$70-90+ for gel pedicures in the Singapore market (prices listed before 9% GST), with no disclosed subscription, membership, or enterprise contract layer. Customers are exclusively individual consumers, with explicit positioning toward gender-inclusive service (including male clientele and families with children's pricing) and clients with medical or skin conditions such as diabetes or eczema, for whom the waterless method is positioned as a safer alternative to traditional foot soaking. Customer concentration risk is therefore low by construction.
Princess's Cottage remains a private, founder-owned business with no disclosed institutional investment, no funding rounds, no M&A activity, no patents or trademarks, and no formal partnerships. Its primary competitive narrative rests on three pillars: (1) Singapore's first waterless pedicure concept at Pasir Ris Mall (launched 2024) with the related Foot + Nail Care (F+NC) sub-brand; (2) exclusive use of premium Japanese gel and nail-care inputs (SHINYGEL, IBX); and (3) 19 years of brand reputation plus an explicit no-hard-selling, transparent-pricing policy that the company uses to drive repeat visits from a self-described base of thousands of loyal clients.
Princess’s Cottage firmographics
Firmographics- Name
- Princess’s Cottage
- Legal name
- Princess's Cottage
- Website
- https://princessscottage.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Princess's Cottage is a Singapore-based nail salon chain operating four retail locations since 2006. It serves individual consumers with manicure, pedicure, gel nails, nail art, and waterless pedicure services. In 2024 it launched a specialized Foot and Nail Care sub-brand.
- Ownership category
- akta.pro rank
Princess’s Cottage industry classification
Industry- Product category
- Nail Care Services
- NAICS
- Nail Salons (812113), Beauty Salons (812112)
- akta.pro primary industry
- Basic Manicures & Pedicures (HSALACAA)
- akta.pro secondary industry
- Nail Art & Custom Designs (HSALACAE)
Keywords
Where Princess’s Cottage is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Princess’s Cottage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Nail Care Services: Core revenue from manicure, pedicure, nail art, gel nails, nail extensions, callus treatment, and eyelash/eyebrow grooming services. Services are priced individually with membership and package options available. Revenue is transaction-based, one-time service payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Pedicure |
| Unit Pricing | Pay-as-you-go | Gel Pedicure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Princess’s Cottage product offering
Product offeringCore offering
Princess's Cottage is a Singapore nail salon chain that delivers in-person nail and adjacent beauty services across four retail outlets. Its core offerings include classic and spa manicures and pedicures, Singapore's first waterless pedicure, Japanese gel nails and extensions using SHINYGEL, custom nail art, callus treatment and hand/foot care, as well as eyelash and eyebrow grooming and waxing.
Product overview
Princess's Cottage operates as a multi-outlet nail salon chain offering a comprehensive range of nail and beauty services. The portfolio consists of core nail care services (Classic & Spa Manicure/Pedicure, Waterless Pedicure, Japanese Gel Nails using SHINYGEL, Custom Nail Art, Callus Treatment) complemented by beauty services (Eyelash & Eyebrow Grooming, Waxing Services) and a specialized sub-brand called Foot + Nail Care (F+NC) launched in 2024. The F+NC brand represents Singapore's first gender-neutral waterless pedicure concept and includes services like Sole E-File Pedicure and Hand and Leg Skin Therapy. The salon also offers nail strengthening treatments using IBX and distributes premium SHINYGEL Japanese gel products.
Differentiator
Problem solved
Functional benefit
Brands
- Foot + Nail Care (F+NC): A specialized sub-brand offering waterless pedicures, sole e-filing, hand and feet skin therapy, manicure, nail designs, eyelash services, and waxing services. Located at Pasir Ris Mall.
Products and services
- Classic and Spa Manicure and Pedicure
Quantifiable outcome
- Waterless pedicures can last longer as polish adheres better to dry nails (compared to traditional soak method)
- +1 more outcomes
Companies that use Princess’s Cottage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Princess’s Cottage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Princess’s Cottage partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Princess’s Cottage competitors and assessment
Company assessmentDirect peers
- WAH Nails: London-based premium nail salon known for design-led nail art and a strong brand identity. Directly comparable as a creative, premium-priced, multi-outlet nail studio chain targeting a similar design-conscious customer profile.
- MiniLuxe: North American premium nail care brand operating company-owned studios and selling its own clean beauty product line. Comparable to Princess's Cottage as a premium-positioned nail chain with proprietary product development and a multi-outlet retail footprint.
- Paintbox: New York-based premium nail salon chain offering design-forward manicures and pedicures in a modern studio format. Highly comparable to Princess's Cottage as a multi-location, design-led, premium nail service brand targeting style-conscious urban consumers.
- Vanity Projects: New York premium nail salon renowned for high-end artistry and celebrity clientele. Comparable to Princess's Cottage as a boutique nail studio emphasizing artistry, premium service quality, and design-led differentiation.
- Olive & June: US nail care brand combining at-home DIY product lines with studio nail services. Comparable to Princess's Cottage in its emphasis on premium gel products, customer education content, and bridging salon-quality results with retail-friendly access.
- DryBy: London premium nail and beauty studio offering high-end manicures, pedicures, and lash services. Comparable to Princess's Cottage in combining premium nail services with lash/brow grooming under a refined, premium brand positioning.
Broad incumbents
- The Ten Spot: Canadian chain of beauty bars offering express nail, skin, and brow services in a high-volume, multi-service format. Comparable to Princess's Cottage as a multi-outlet beauty services operator, though broader in scope and positioned more for convenience than premium nail art.
Regional players
- Memo Plus: Singapore-based nail salon chain offering nail services, eyelash extensions, and brow services across multiple outlets. Comparable to Princess's Cottage as a fellow Singapore multi-outlet nail and beauty service operator competing for the same local customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Princess’s Cottage social profiles
Digital presencePrincess’s Cottage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Princess’s Cottage leadership team
Management profileNumber of profiles
Profiles1 record
Princess’s Cottage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Princess’s Cottage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Princess’s Cottage
What does Princess’s Cottage do?
Princess's Cottage is a Singapore nail salon chain that delivers in-person nail and adjacent beauty services across four retail outlets. Its core offerings include classic and spa manicures and pedicures, Singapore's first waterless pedicure, Japanese gel nails and extensions using SHINYGEL, custom nail art, callus treatment and hand/foot care, as well as eyelash and eyebrow grooming and waxing.
Is Princess’s Cottage a public or private company?
Princess’s Cottage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Princess’s Cottage founded?
Princess’s Cottage was founded in 2006. It employs 11 to 50 people.
Where is Princess’s Cottage based?
Princess’s Cottage is headquartered in Singapore, Singapore, in the Asia region.
How does Princess’s Cottage make money?
One revenue line is on record: nail Care Services.
Who are Princess’s Cottage's main competitors?
Direct peers on record are WAH Nails, MiniLuxe, Paintbox, Vanity Projects, Olive & June and DryBy. The Ten Spot is listed as a broad incumbent. Memo Plus is listed as a regional player.
Does Princess’s Cottage have an API?
No public API is recorded for Princess’s Cottage.
What industry is Princess’s Cottage in?
Princess’s Cottage's product category is Nail Care Services. Its primary akta.pro industry code is HSALACAA, Basic Manicures & Pedicures, with a secondary code of HSALACAE, Nail Art & Custom Designs. Its NAICS code is 812113.