DRYBY
DRYBY is a privately held, direct-to-consumer nail salon business operating two physical locations in premium London districts (Fitzrovia and Belgravia) and serving individual walk-in and online-booked retail customers seeking professional manicure and pedicure services.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DRYBY does
DRYBY, trading as DryBy, is a privately held nail salon business (legal entity: Dryby Ltd) operating from two physical retail locations in central London — 29 Berners Street in Fitzrovia and 8A West Halkin Street in Belgravia — with a registered corporate address at 74 Mortimer Street, London. Founded in 2015, the company delivers professional nail care services (manicures, pedicures and related treatments) directly to individual consumers in premium London catchments, operating seven days a week from 10AM to 7PM.
The core offering is a service-based nail care experience delivered in-person at the two salons. There is no proprietary technology platform underpinning the business; commercial operations rely on the third-party Zenoti booking system (configured under the hershesons.zenoti.com storefront) for online appointment scheduling, with Google Analytics used for basic website usage analytics. No mobile application, no e-commerce storefront, and no software products are disclosed.
Revenue is generated on a per-visit, transactional basis. Pricing is not publicly disclosed and customers are directed to contact the salon directly or book online for service pricing; services are paid for at point of delivery. Customer mix is concentrated on individual walk-in/booking retail consumers, with no enterprise or B2B contracts identified. The only disclosed commercial partnerships relate to SaaS tooling (Zenoti, Google Analytics), and the company has no funding rounds, acquisitions, or institutional investor signals in the record.
DRYBY firmographics
Firmographics- Name
- DRYBY
- Legal name
- Dryby Ltd
- Website
- https://dryby.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DRYBY is a privately held, direct-to-consumer nail salon business operating two physical locations in premium London districts (Fitzrovia and Belgravia) and serving individual walk-in and online-booked retail customers seeking professional manicure and pedicure services.
- Ownership category
- akta.pro rank
DRYBY industry classification
Industry- Product category
- Nail Salon Services
- NAICS
- Nail Salons (812113)
- akta.pro primary industry
- Basic Manicures & Pedicures (HSALACAA)
Keywords
Where DRYBY is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
DRYBY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Nail Salon Services: Dryby generates revenue through providing nail care services at their two London salon locations. Customers pay for nail treatments and related services on a per-visit basis. Revenue is generated through in-person transactions at the point of service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard nail salon services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
DRYBY product offering
Product offeringCore offering
Dryby operates as a direct-to-consumer nail salon business providing professional nail care services at two physical retail locations in central London (Fitzrovia and Belgravia). Services include manicures, pedicures, and related nail treatments delivered in-person by trained technicians, with appointments bookable online through the Zenoti platform. The business operates seven days a week from 10AM to 7PM.
Product overview
DRYBY is a nail salon business offering professional nail care services. The company operates two salon locations in London (Fitzrovia and Belgravia) with standard operating hours from 10AM-7PM, Monday through Sunday. The core offering consists of nail salon services, with no separate software products, platforms, or modules identified in available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- DryBy Nails Salon Services
Companies that use DRYBY
Customer profileSegments1 record
Ideal customer profiles1 record
DRYBY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
DRYBY partnerships and signals
Strategic signalRecent moves4 records
DRYBY competitors and assessment
Company assessmentRegional players
- Tenoverten: US-based premium nail salon brand with multiple Manhattan locations; closely comparable on premium positioning and service-led model but operates in a different geography.
- Chillhouse: US-based premium nail salon and wellness concept with Manhattan locations; comparable on premium nail services and brand-led positioning though operating in a different geography.
- Paintbox: NYC-based premium nail salon offering manicures with a strong design-led brand; comparable on premium service positioning and walk-in salon model in a major metropolitan market.
Direct peers
- The Nail Spa: London nail salon offering manicures, pedicures and gel services in a comparable urban premium setting; overlaps directly with Dryby's core service offering.
- Duck & Dry: Premium London nail and blow-dry bar chain with multiple central London locations, directly comparable to Dryby on service mix, customer demographic, and upscale positioning.
- Margaret Dabbs London: London-based premium foot and nail care specialist operating multiple clinics; directly comparable on nail and foot-care service focus and premium central London clientele.
- Hershesons: London-based premium hair and beauty salon brand whose Zenoti booking platform Dryby uses; operates comparable premium nail and beauty services in central London and is the closest brand and operational analogue.
- Townhouse: Premium nail salon chain in London offering manicures, pedicures and gel services; overlaps Dryby on premium positioning, service menu, and central London customer base.
- HN Nail Spa: London-based nail salon group with multiple locations offering manicures, pedicures and gel services; comparable on multi-site London nail service model.
Broad incumbents
- Cowshed: UK-based premium spa and beauty brand offering nail services as part of a broader spa and product portfolio; comparable premium positioning though with a wider offering than Dryby.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DRYBY social profiles
Digital presenceDRYBY financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRYBY leadership team
Management profileNumber of profiles
Profiles1 record
DRYBY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRYBY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRYBY
What does DRYBY do?
Dryby operates as a direct-to-consumer nail salon business providing professional nail care services at two physical retail locations in central London (Fitzrovia and Belgravia). Services include manicures, pedicures, and related nail treatments delivered in-person by trained technicians, with appointments bookable online through the Zenoti platform. The business operates seven days a week from 10AM to 7PM.
Is DRYBY a public or private company?
DRYBY is a private company. It is classified as unknown and is currently operating.
When was DRYBY founded?
DRYBY was founded in -1. It employs 11 to 50 people.
Where is DRYBY based?
DRYBY is headquartered in London, United Kingdom, in the Europe region.
How does DRYBY make money?
One revenue line is on record: nail Salon Services.
Who are DRYBY's main competitors?
Regional players on record are Tenoverten, Chillhouse and Paintbox. Direct peers are The Nail Spa, Duck & Dry, Margaret Dabbs London, Hershesons, Townhouse and HN Nail Spa. Cowshed is listed as a broad incumbent.
Does DRYBY have an API?
No public API is recorded for DRYBY.
What industry is DRYBY in?
DRYBY's product category is Nail Salon Services. Its primary akta.pro industry code is HSALACAA, Basic Manicures & Pedicures. Its NAICS code is 812113.