Hunan Limsam Network Technology

What Hunan Limsam Network Technology does

Hunan Limsam Network Technology Co., Ltd. (湖南联盛网络科技股份有限公司) is a Changsha-based, NEEQ-listed (stock code 835982) Chinese gaming publisher founded in 2008 and operating with 51-100 employees. The company's flagship product is the Platinum Island (白金岛) multi-terminal chess and card game platform, launched in 2009, which pioneered three-screen integration (PC, mobile APP, mini-games, and TV) for cross-platform synchronized play in the Chinese local games market. The platform hosts 150+ local chess and card variants covering 100+ key regional titles across 10+ Chinese provinces (Hunan, Hubei, Sichuan, Guizhou, Jiangxi, Anhui, Zhejiang, Jiangsu, Guangdong, Guangxi), reaching an addressable population of 670 million across Central, South, Southwest, and East China. In 2021 the company extended the portfolio with Dasheng Paodekuai (大胜跑得快), an anime-style premium card game aimed at younger users.

The company's revenue model combines multiple streams: in-game virtual goods and virtual currency across PC, mobile, and TV platforms; internet publishing services; IP esports event services including tournament organization; game publishing and distribution; and platform advertising. Go-to-market is product-led and self-serve, with direct consumer access via the Baijindao platform (pc.52bjd.com), supplemented by a merchant cooperation channel for business partners seeking esports IP licensing and advertising placements. Operations are anchored by three sector-specific regulatory licenses — a value-added telecom permit (湘B2-20100034), online culture business license (湘网文(2019)1234-006号), and internet publishing service license (总网出证湘字第001号) — which together form a non-trivial regulatory barrier given tightened Chinese gaming approvals. The company's stated objective is to be the leading local chess and card game provider and operator in China, with active hiring currently limited to JAVA backend development and live streaming guild operations roles.

Name

Hunan Limsam Network Technology

Legal name

Hunan Limsam Network Technology Co., Ltd. (湖南联盛网络科技股份有限公司)

Website

https://limsam.cn

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Hunan Limsam Network Technology is a Changsha-based, NEEQ-listed Chinese gaming publisher operating the Platinum Island multi-terminal chess and card platform (PC, mobile, TV) with 150+ local variants for casual individual consumers across ten southern and central Chinese provinces.

Ownership category

akta.pro rank

Product category

Online Gaming Platform

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online chess games
• Card game platform
• Mobile gaming
• Esports platform
• Game publishing services

Headquarters

HQ city

Changshahsien

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Game Operations and Virtual Goods: Revenue generated from operating online chess and card games, including virtual currency, items, and in-game purchases across PC, mobile, and TV platforms.
2. Internet Publishing Services: Publishing services for internet content related to gaming.
3. IP Esports Services: Esports event and IP-related services for competitive gaming.
4. Game Publishing and Distribution: Distribution and publishing services for games.
5. Advertising Services: Advertising services monetizing the platform's user base.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Hunan Limsam Network Technology develops, operates, and publishes a multi-terminal online chess and card game platform called Platinum Island / Baijindao (白金岛), launched in 2009 and now offering 150+ local game variants across PC, mobile APP, mini-games, and TV platforms. The company also operates the Dasheng Paodekuai (大胜跑得快) anime-style card game launched in 2021, and provides complementary services including internet publishing, IP esports events, game distribution/publishing agency, and advertising.

Product overview

Hunan Limsam Network Technology (湖南联盛网络科技股份有限公司) operates as a game development and publishing company with a primary focus on local chess and card games (地方棋牌游戏). The company's core product is the Platinum Island Game Platform (白金岛游戏平台), a multi-terminal platform supporting PC, mobile APP, mini-games, and TV that launched in 2009 and now offers 150+ local game variants. The platform operates alongside the secondary product 大胜跑得快 (Dasheng Paodekuai), a 2021 anime-style spin-off targeting younger demographics. The company also provides operational services including internet publishing, IP esports events, game publishing agency services, and advertising services.

Differentiator

Problem solved

Functional benefit

Brands

• 白金岛 (Baijin Island / Platinum Island): Flagship gaming platform offering over 150 local chess and card games across PC, APP, mini-games, and TV platforms. Covers provinces including Hunan, Hubei, Sichuan, Guizhou, Jiangxi, Anhui, Zhejiang, Jiangsu, Guangdong, and Guangxi.
• 大胜跑得快 (Dasheng Paodekuai)

Products and services

• Platinum Island Game Platform (白金岛游戏平台) Multi-platform chess and card game platform offering 150+ local games including Fight the Landlord, Upgrade, Red Center Mahjong, Speed Racer, and Character Cards across PC, APP, mini-games, and TV. Covers provinces including Hunan, Hubei, Sichuan, Guizhou, Jiangxi, Anhui, Zhejiang, Jiangsu, Guangdong, and Guangxi, reaching a population of 670 million. Targets general consumers seeking casual gaming entertainment, particularly fans of local Chinese chess and card games.
• Dasheng Paodekuai (大胜跑得快) Anime-style (二次元) premium chess and card game targeting young user demographics with a modern gaming experience designed for the younger generation of players.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NetEase: Major Chinese gaming company with a broad portfolio including card and board games on mobile and PC. Competes indirectly with Limsam in casual/leisure gaming categories and dwarfs Limsam in scale, capital, and distribution.
• Giant Network Group: Major Chinese online gaming company with casual and competitive titles across chess, board, and card categories. Broader portfolio player but competes with Limsam for casual gamer user time in domestic Chinese market.
• Tencent: Dominant Chinese tech conglomerate whose QQ Game Hall and WeChat mini-games host a huge share of chess/card gameplay in China. Competes with Limsam on the same games (斗地主, mahjong) but across a vastly broader gaming portfolio.
• Beijing Kunlun Tech: Chinese gaming conglomerate with multiple casual and card game studios. Overlaps with Limsam's chess/card category but operates diversified gaming operations across domestic and international markets.

Emerging players

• Yostar: Chinese-founded game publisher with mobile publishing capabilities and multi-platform distribution. While focused on different genres, it illustrates the type of multi-platform publisher that competes for Limsam's cross-device gameplay expectations.
• Wuhan Jingxun Hudong: Regional Chinese chess/card game operator with mobile-first focus. Comparable to Limsam in regional/local game variants and target demographic, competing in adjacent Chinese provinces.
• CMGE Technology Group: Hong Kong-listed Chinese mobile game publisher with presence in casual and card-gaming genres. Comparable to Limsam in product category but focused on mobile-first publishing rather than multi-screen PC/TV integration.

Direct peers

• Boyaa Interactive: Hong Kong-listed Chinese chess and card game operator (博雅互动) with a global footprint, specializing in localized card and board games. Direct competitor in the same Chinese chess/card gaming category with similar virtual-currency-driven monetization.
• Ourgame International: Hong Kong-listed Chinese online chess and card game operator (联众国际) and one of the pioneering players in online board games. Highly comparable as both companies focus on online chess/card tournaments and game publishing for Chinese consumers.

Others

• Beijing iQIYI Technology: Chinese TV and streaming platform with smart-TV gaming capabilities. Relevant as a TV gaming ecosystem participant, since Limsam's three-screen integration strategy depends on TV platforms where iQIYI also operates game and interactive content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunan Limsam Network Technology