What Aloe+ does

Aloe+ is an online pharmacy retail platform operated by Novo Pharm MMC, headquartered in Baku, Azerbaijan. It serves the general Azerbaijani consumer base across three identified segments: general consumers seeking convenient access to medications, supplements, and wellness products; parents with young children purchasing from a catalog of 448+ baby care SKUs in the "Children's World" category; and insured customers of PASHA Insurance who can share prescriptions digitally for order creation and earn 3% cashback on non-covered medications. The product catalog spans prescription medications, OTC drugs, vitamins and dietary supplements (Doppelherz, Nutraxin, Solgar), baby products (Kabrita, Huggies), cosmetics and skincare (Skin1004, Elizavecca, TONYMOLY, Clinique, Ecowell, Always, Kotex, Pharmaceris), and medical equipment.

The underlying technology stack consists of a website, an iOS and Android mobile application, and a digital loyalty card system (Prefix 788) supporting multi-category cashback (keşbek). The platform integrates with Paşa Bank for payment processing, Google Analytics for usage measurement, and Azerbaijan's Ministry of Health "Elektron Resept" electronic prescription system for regulated prescription workflows. Customer ordering channels include the website, mobile app, hotline (*3103 / +994 10 265 77 77), WhatsApp, and a network of physical Aloe+ pharmacy locations for direct purchase and online order pickup within 48 hours.

The business model is omnichannel pharmacy retail: revenue comes from direct transactional sales of medications, supplements, baby products, cosmetics, and medical equipment through both the online platform and physical pharmacies, supplemented by a structured loyalty program that drives repeat purchases through cashback rewards. Pricing is not publicly disclosed online; customers receive price confirmation at pharmacy pickup. Aloe+ also operates under the brand aliases Aptekonline, Pharmonline, and Avis aptek, suggesting accumulated brand recognition within Azerbaijan's domestic pharmacy market.

Name

Aloe+

Legal name

Novo Pharm MMC

Website

https://aloe.az

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Aloe+ is an online and physical pharmacy retail platform in Azerbaijan, operated by Novo Pharm MMC, selling medications, supplements, baby products, cosmetics, and medical equipment to general consumers via website, mobile app, phone, WhatsApp, and a pharmacy pickup network with a multi-category cashback loyalty program.

Ownership category

akta.pro rank

Product category

Online Pharmacy Retail

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Online pharmacy services
• Pharmaceutical retail
• Health supplements
• Personal care products
• Loyalty rewards program

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmacy Retail Sales: Direct retail sales of medications, dietary supplements, baby products, cosmetics, and medical equipment through the Aloe+ online pharmacy platform and physical pharmacy network.
2. Loyalty Program Management: The loyalty program provides cashback rewards (keşbek) on purchases, managed through physical and digital loyalty cards, driving customer retention and repeat purchases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aloe+ sells medicines, vitamins, dietary supplements, baby products, cosmetics, and medical equipment to individual consumers in Azerbaijan through an e-commerce website and a mobile app (iOS/Android). Customers browse a digital product catalog, place orders online or by phone/WhatsApp, and pick up their orders at any Aloe+ partner pharmacy location, with payment settled at pickup. A digital loyalty card (Aloe+ Card, prefix 788) provides multi-category cashback rewards on purchases.

Product overview

Aloe+ is an online pharmacy platform operated by Novo Pharm MMC, offering a unified ecosystem consisting of an online pharmacy ordering website, a mobile application for iOS and Android, and a loyalty program. The platform provides access to medicines, vitamins, food supplements, children's products, beauty and care items, medical equipment, and plant-based health products. Customers can order online and pick up at any Aloe+ pharmacy location.

Differentiator

Problem solved

Functional benefit

Products and services

• Aloe+ Online Pharmacy E-commerce pharmacy platform operated by Novo Pharm MMC in Azerbaijan, allowing customers to browse catalogs of medicines, vitamins, supplements, baby products, cosmetics, and medical equipment, place orders, and pick them up at any Aloe+ partner pharmacy within 48 hours, with payment at pickup.
• Aloe+ Mobile Application iOS/Android mobile app for Aloe+ that lets customers browse the product catalog, place orders, manage digital loyalty cards, and activate cashback (keşbek) rewards, including a 5% cashback promotion.
• Aloe+ Loyalty Program (Aloe+ Card) Loyalty program with physical and digital loyalty cards (Prefix: 788) that provides customers with multi-category cashback rewards (pharmacy-specific, product-specific, time-based, individual, e-commerce, first-purchase, and purchase-amount-based) and special promotional offers for card holders.

Quantifiable outcome

• 10% cashback on first purchase for new mobile app users
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Novo Pharm MMCcoreOthersNovo Pharm MMC is the parent company and operator of Aloe+ online pharmacy. The company manages the platform, mobile app, and loyalty program. Legal address is Neftçilər prospekti 153, Baku, Azerbaijan.
• PASHA InsuranceminorGTM or Marketing PartnerPASHA Insurance customers can share prescriptions with Aloe+ to create orders. Insurance customers receive 3% cashback on non-insurance covered medications.
• Azərbaycan Respublikasının Səhiyyə Nazirliyi (Ministry of Health of Azerbaijan)minorOthersAloe+ shares customer information with the Ministry of Health's 'Elektron Resept' (Electronic Prescription) system as required by regulation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tata 1mg: Online pharmacy and healthcare platform in India offering medicines, lab tests, and wellness products through mobile app and web, with pickup/delivery fulfillment. Comparable to Aloe+ in combining digital pharmacy ordering with multi-category OTC, supplements, and personal care assortment.
• DocMorris: European online pharmacy marketplace shipping OTC and prescription medicines with loyalty-style customer programs across multiple markets. Comparable to Aloe+ as an online-led pharmacy with loyalty mechanics and broad OTC/personal care catalog.
• Netmeds (now part of Reliance): Online pharmacy delivering medicines, supplements, and personal care across India with mobile app ordering. Comparable directly to Aloe+ on online pharmacy + multi-category wellness inventory and mobile-first UX.
• Apollo Pharmacy: Large pharmacy retail chain in India with a growing digital ordering platform offering OTC, prescription, wellness, and personal care products. Comparable to Aloe+ in combining a physical pharmacy network with multi-channel ordering and a broad health-product assortment.
• PharmEasy: Indian online pharmacy offering medicines, healthcare products, and diagnostic bookings via app and web with home delivery. Directly comparable to Aloe+ in mobile-first pharmacy e-commerce with multi-category health and wellness inventory.

Emerging players

• Amazon Pharmacy: Online pharmacy built into Amazon's marketplace offering OTC, prescription delivery, and integration with Prime. Relevant to Aloe+ as a benchmark for where digital pharmacy economics are heading and a potential future entrant in adjacent markets.

Broad incumbents

• Walgreens (via Boots Alliance network): Large established pharmacy retailer in the US with a significant digital and mobile ordering channel for OTC, prescription refills, and personal care. Comparable in operating both physical pharmacy footprint and digital pharmacy ordering at scale.
• Boots: Major UK-based pharmacy and health-and-beauty retailer with online ordering and an Advantage Card loyalty program. Comparable to Aloe+ in pairing a pharmacy-led multi-category assortment (OTC, beauty, baby) with a tiered loyalty/cashback mechanism.
• Watsons (AS Watson): Large health, beauty, and pharmacy retailer with store networks across Asia, Middle East, and Eastern Europe, plus loyalty programs. Comparable to Aloe+ as an established multi-category health/beauty/pharmacy retailer with deep loyalty engagement.

Regional players

• Apotek Hjärtat (Apoteket AB / ICA Gruppen): Sweden's largest pharmacy chain combining brick-and-mortar stores with digital ordering and a loyalty program. Comparable to Aloe+ as a multi-channel pharmacy retailer with loyalty mechanics and broad OTC/supplement/personal care assortment in a domestic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aloepharmbeauty
• LinkedInlinkedin.com/company/aloeplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloe+