Furninova
- Company typePrivate
- Founded1991
- HeadquartersMarkaryd, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Furninova firmographics
Firmographics- Name
- Furninova
- Website
- https://furninova.com
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Furninova industry classification
Industry- Product category
- Upholstered Furniture
- NAICS
- Upholstered Household Furniture Manufacturing (337121)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
Keywords
Where Furninova is headquartered
LocationHeadquarters
- HQ city
- Markaryd
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Furninova business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Furninova product offering
Product offeringCore offering
Furninova manufactures customizable Scandinavian-inspired upholstered seating, including sofas, armchairs, and loveseats. Its products are produced for both residential and commercial use, with a manufacturing base in Markaryd, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas Customizable Scandinavian-inspired sofas manufactured by Furninova for residential and commercial use, produced at the company's Markaryd, Sweden facility.
- Armchairs Customizable Scandinavian-inspired armchairs manufactured by Furninova for residential and commercial interiors.
- Loveseats Customizable Scandinavian-inspired loveseats manufactured by Furninova for residential and commercial use.
Companies that use Furninova
Customer profileIdeal customer profiles2 records
Furninova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Furninova competitors and assessment
Company assessmentDirect peers
- Muuto: Danish contemporary furniture brand with strong Scandinavian design language, producing sofas, lounge chairs and soft seating for residential and contract markets. Competes for the same design-conscious buyer as Furninova.
- Offecct: Swedish/Tidaholm-based contract furniture manufacturer producing sofas and lounge seating for public and commercial spaces. Comparable dual residential/commercial orientation and Scandinavian design heritage to Furninova.
- Innovation Living: Danish specialist in sofa beds, modular sofas and upholstered seating with strong Scandinavian aesthetic and DTC channels. Direct overlap with Furninova on customizable upholstered products.
- Gubi: Danish design house curating a portfolio of modern Scandinavian furniture including sofas, lounge chairs and lighting. Competes in the same premium Scandinavian seating category Furninova addresses.
- Bolia: Danish design-led furniture brand offering customizable Scandinavian-inspired sofas, armchairs and home furnishings via DTC and retail. Closely mirrors Furninova's combination of Scandinavian design and made-to-order upholstered seating.
- Materia: Swedish furniture manufacturer in Tranås producing sustainable contract and residential seating with Scandinavian design sensibility. Comparable Swedish manufacturing base and dual-market go-to-market.
- Johanson Design: Swedish family-owned contract furniture maker producing sofas, lounge seating and tables for public spaces. Overlaps Furninova's commercial/upholstered seating focus and Swedish production roots.
- Fogia: Stockholm-based contemporary furniture maker producing custom upholstered seating, sofas and contract furniture for residential and commercial interiors. Same Swedish/Scandinavian design DNA and dual residential/contract channel as Furninova.
Broad incumbents
- IKEA (Inter IKEA): Swedish-founded global furniture giant offering mass-market Scandinavian-inspired seating at scale. Not a direct custom-sofa competitor but defines the price-volume benchmark Furninova must differentiate above in the Swedish furniture market.
- Fritz Hansen: Established Danish premium furniture brand with broader portfolio spanning seating, tables and accessories. Competes with Furninova in Scandinavian premium seating but with much wider category breadth and global distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Furninova social profiles
Digital presenceFurninova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furninova leadership team
Management profileNumber of profiles
Furninova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furninova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furninova
What does Furninova do?
Furninova manufactures customizable Scandinavian-inspired upholstered seating, including sofas, armchairs, and loveseats. Its products are produced for both residential and commercial use, with a manufacturing base in Markaryd, Sweden.
When was Furninova founded?
Furninova was founded in 1991. It employs 101 to 250 people.
Where is Furninova based?
Furninova is headquartered in Markaryd, Sweden, in the Europe region.
Who are Furninova's main competitors?
Direct peers on record are Muuto, Offecct, Innovation Living, Gubi, Bolia, Materia, Johanson Design and Fogia. Broad incumbents are IKEA (Inter IKEA) and Fritz Hansen.
Does Furninova have an API?
No public API is recorded for Furninova.
What industry is Furninova in?
Furninova's product category is Upholstered Furniture. Its primary akta.pro industry code is IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers). Its NAICS code is 337121 and its SIC code is 2510.