What Fogia Collection does

Fogia Collection AB is a privately held Swedish furniture manufacturer founded in 1981, headquartered in Stockholm with showrooms in Gothenburg and Oslo and production anchored at its own factory in Poland. The company designs, produces, and sells a curated collection of seating (Bollo, BD1, Niche lounge chairs; Tiki sofa), modular shelving (Bond), storage (Boss family), shelves (Arch, Archetto), accessories (Cube Vase collection), and side tables (Kern). Manufacturing relies on in-house wood workshops, upholstery studios, and cutting/sewing facilities, with hand-blown glass produced through partner Skruf Glasbruk in Småland, Sweden. Notable product features include a tool-free, screwless assembly system on the Bond shelving line (awarded Residence Magazine's Furniture of the Year in 2018) and museum-collected heritage designs such as Björn Dahlström's BD1 Lounge Chair, held in the Victoria and Albert Museum and Röhsska Museet.

The business operates a dual-channel model: a quotation-based B2C retail motion through owned showrooms in Stockholm, Gothenburg, and Oslo, and a B2B contract sales motion targeting architects, interior designers, and hospitality/corporate specifiers across the Nordics, the UK, and Australia. Reference customers include Maaemo (three-Michelin-star restaurant, Oslo), Whitworth Locke (hotel, Manchester), Boston Consulting Group, Ferd, Futur Pension, and Tjoget, indicating a premium commercial positioning. Revenue mechanics are one-time purchases of high-ASP furniture under quotation, with no publicly disclosed pricing. The product line is developed in collaboration with a roster of named Nordic and European designers — Andreas Engesvik, MAIN, Björn Dahlström, TAF Studio, Carina Seth Andersson, Note (design studio), and Bo Westerdahl — functioning as a quasi-exclusive design network. The company is led by CEO Marcus Huber with Nordic Sales Director/CMO Åsa van Drumpt and international Sales Director Nick Baddeley, and was founded by Hans Rosander and Lars Fritzell. There is no public listing, no disclosed funding, no parent company, and no acquisitions or major restructuring events in the input data.

Name

Fogia Collection

Legal name

Fogia Collection AB

Website

https://fogia.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Fogia Collection is a privately held Swedish furniture manufacturer founded in 1981 that designs and produces handcrafted seating, modular shelving, storage, and accessories through its own Polish factory and a roster of named Nordic designers, selling via showrooms in Stockholm, Gothenburg, and Oslo plus contract sales to architects and hospitality clients across Europe and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Furniture Retail: Direct sales of furniture pieces to individual consumers through flagship showrooms and concept stores in Stockholm, Gothenburg, and Oslo, Sweden.
2. Contract/Hospitality Furniture: Bespoke furniture solutions for hotels, restaurants, bars, and public spaces. Working with project architects, specifiers, interior architects and institutions to furnish residential and public environments.
3. Designer Collaborations: Licensed production of furniture designs by external designers including Björn Dahlström, Andreas Engesvik, MAIN, TAF Studio, and Carina Seth Andersson.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fogia Collection designs and manufactures premium Scandinavian furniture — lounge chairs, sofas, seating systems, tables, shelving, lighting, and accessories — through an in-house factory in Poland and close collaboration with external designers. The company sells to both residential consumers via flagship showrooms and to contract/hospitality clients (hotels, restaurants, offices) via dedicated B2B sales teams.

Product overview

Fogia Collection is a Swedish furniture maker founded in 1981 with its own factory in Poland and showrooms in Stockholm, Gothenburg, and Oslo. The company offers a diverse portfolio of furniture and objects including lounge chairs (Bollo family, BD1, Niche), sofas (Tiki), shelving systems (Bond Modular Shelving System), sideboards and cabinets (Boss family), shelves (Arch, Archetto), accessories (Cube Vase family), and side tables (Kern). Products are crafted through close collaboration between designers and makers, with a design philosophy balancing function and friction. The collection features work from prominent designers including Andreas Engesvik, MAIN, Björn Dahlström, Carina Seth Andersson, TAF Studio, and Note (design studio).

Differentiator

Problem solved

Functional benefit

Products and services

• Bollo Lounge Chair Modular lounge chair designed by Andreas Engesvik, one of Fogia's most recognizable seating lines, configurable as lounge, dining, bar stool, and counter stool variants with various finishes.
• BD1 Lounge Chair Lounge chair designed by Björn Dahlström, known as 'The Comma,' balancing strict minimalism with distinctly playful character. Held in the collections of the Victoria and Albert Museum and Röhsska Museet.
• Niche Club Chair Club chair designed by TAF Studio originally for the rounded alcoves of the restaurant in Stockholm's National Museum, with a tall, tufted back sweeping in a semicircle around the seat and crafted by Fogia's seamstresses and upholsterers.
• Tiki Sofa Three-seater sofa designed by TAF Studio, featured in PURO Poznań Stare Miasto, blending contemporary design with historical surroundings.
• Bond Modular Shelving System Modular shelving system designed by Swedish design duo MAIN, with tool-free screw-free assembly, available in corner modules, T-intersections, X-configurations, 20 cm and 30 cm depth, in wall-mounted, ceiling-mounted, and free-standing configurations.
• Arch Shelf, High High arch shelf designed by Note (design studio).
• Archetto Shelf Archetto shelf designed by Note (design studio).
• Boss Sideboard Sideboard designed by Bo Westerdahl, available in multiple configurations including a 3-door low version.
• Boss Cabinet High 2-door cabinet designed by Bo Westerdahl.
• Kern Side Table Sculptural side table with slightly uneven brushed surface emphasizing the material's natural characteristics, designed as both a sculpture and a functional table.
• Cube Vase Hand-blown glass vase family designed by Carina Seth Andersson and produced at Skruf Glasbruk in Småland, Sweden. Available in small, large, and tall sizes with softened geometric cube bases; each vase carries unique marks from the making process.
• Contract / Hospitality Furniture Service Bespoke furniture solutions for hotels, restaurants, bars, public spaces, and offices, delivered in collaboration with project architects, specifiers, and interior architects. Covers residential and public environments in Sweden, Norway, the UK, and Australia.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• MAIN (Elin Rahnberg and Martin Berling)coreStrategic or Co-development Partner · 1 January 2018Swedish design duo MAIN created the Bond Modular Shelving System, awarded Furniture of the Year by Residence magazine upon debut in 2018. The system features tool-free assembly and evolves with corner sections, deeper shelves, and new architectural possibilities.
• Andreas EngesvikcoreStrategic or Co-development Partner · 1 January 2016Norwegian designer Andreas Engesvik created the Bollo family (Lounge Chair, Dining Chair, Bar Stool, Counter Stool), one of Fogia's most recognizable product lines. The 10-year anniversary in 2026 celebrated with special editions.
• Skruf GlasbrukcoreStrategic or Co-development PartnerSkruf Glasbruk in Småland, Sweden produces the Cube Vase collection through hand-blowing glass craftsmanship. Each vase carries subtle variations from the making process, with colors gathering and shifting within the material.
• Björn DahlströmcoreStrategic or Co-development PartnerSwedish designer Björn Dahlström created the BD1 Lounge Chair (the 'Comma'), launched at Salone del Mobile Milan over 30 years ago. Design is held in Victoria and Albert Museum and Röhsska Museet collections.
• Carina Seth AnderssoncoreStrategic or Co-development PartnerSwedish designer Carina Seth Andersson created the Cube Vase collection, hand-blown at Skruf Glasbruk. Known for refined and quietly expressive work in glass.
• TAF StudiocoreStrategic or Co-development PartnerTAF Studio (Gabriele Gusti and Mattias Stålbäck) designed Niche Club Chair for Fogia, originally created for the rounded alcoves of Stockholm's National Museum restaurant.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Tradition: Danish design company combining new and iconic furniture, lighting and accessories with strong designer collaborations. Comparable to Fogia on Scandinavian design positioning, contract/hospitality references, and designer-led product development.
• Mater: Danish design furniture and lighting brand with a strong sustainability and craft narrative, supplying both residential and contract markets. Comparable to Fogia on designer collaborations, premium positioning, and craft-led manufacturing ethos.
• Gubi: Danish design house producing furniture, lighting and interior objects, with a focus on reissuing historical designs alongside contemporary designer collaborations. Closely comparable to Fogia on designer-driven catalog, premium positioning, and reissue/anniversary product cadence (e.g. Fogia's BD1 relaunch).
• Massproductions: Swedish furniture manufacturer founded by former IKEA/Cellini designers, producing premium contemporary furniture. Closely comparable to Fogia as a fellow Swedish design-led manufacturer, with a similar design philosophy and customer base in both residential and contract markets.
• HAY: Danish design furniture and accessories brand with a strong designer-collab model and global retail footprint. Directly comparable on premium design positioning, broad residential and contract product mix, and showroom-led distribution.
• Menu (Audo Copenhagen): Scandinavian design brand (rebranded as Audo Copenhagen) producing furniture, lighting and accessories with strong contract/hospitality exposure. Comparable to Fogia in design-led positioning, designer collaborations, and dual residential/contract go-to-market.
• Carl Hansen & Søn: Danish heritage furniture maker (founded 1908) producing chairs, sofas and tables with strong designer collaborations (Wegner, Hans J. Wegner, etc.). Comparable to Fogia on craft-led manufacturing, Scandinavian design heritage, and contract + retail split, with a similarly long brand history.
• Normann Copenhagen: Danish design brand producing furniture, lighting and home accessories with a strong global retail and contract presence. Comparable to Fogia on Scandinavian design positioning, broad product portfolio, and contract/hospitality channel focus.
• Muuto: Danish contemporary design furniture brand offering sofas, chairs, tables and lighting through contract and retail channels. Closely comparable to Fogia on Scandinavian premium positioning, designer collaborations, contract/hospitality focus, and European flagship retail model.

Broad incumbents

• Fritz Hansen: Established Danish premium furniture manufacturer with iconic collections and deep contract/hospitality channel. Comparable to Fogia on premium positioning and contract sales, but materially larger, more globally distributed, and operating with an incumbent brand portfolio that includes Egg, Swan and Series 7.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/33250336
• Instagraminstagram.com/fogiacollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogia Collection