San Roque

What San Roque does

San Roque is a Uruguayan for-profit pharmacy and retail company headquartered at 18 de Julio 1078 in Montevideo. Founded in 1928 and operating under the trade names San Roque, Farmacia San Roque, and Farmacia San Roque – Tienda Online, the company runs an omnichannel retail model combining multiple physical pharmacy branches across Uruguay with a comprehensive e-commerce storefront at sanroque.com.uy, a 0800 call center (0800 3456), a WhatsApp ordering channel (099 673 951), and a Reskyt-powered mobile app.

The product catalog spans pharmaceuticals, prescription medications (with WhatsApp prescription submission), OTC health products, vitamins and nutrition, personal care items, makeup and cosmetics, perfumes (premium brands including YSL, Lancôme, Armani, Dior, Carolina Herrera, Rabanne), skin care (La Roche-Posay, Cerave, Vichy, Eucerin), baby care, household cleaning, food and confectionery, and personal care appliances under the GA.MA brand. The e-commerce platform is built on Fenicio eCommerce Uruguay and supports nationwide shipping with 2-hour express delivery within Montevideo.

The business operates a direct-to-consumer retail model with no disclosed enterprise customers. Revenue is generated through one-time unit-priced sales priced in Uruguayan Pesos, with promotional campaigns (e.g., Banderas Day with up to 40% off), co-branded credit card discounts through Itaú (25% on Tarjetas Exclusivas, 15% on Volar debit), installment payment options, and free shipping on orders above UYU 1,500 via the "ENVÍO" coupon code. Headcount is reported in the 251–500 range. The company maintains active social media channels (Facebook, YouTube, Instagram) and a content blog covering beauty routines and health topics.

Name

San Roque

Legal name

San Roque

Website

https://sanroque.com.uy

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

San Roque is a 1928-founded Uruguayan pharmacy and omnichannel retailer selling medicines, perfumes, cosmetics, personal care, baby products, and household goods to individual consumers through physical branches, an e-commerce storefront, and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Consumer Products: Farmacia San Roque generates revenue through direct retail sales of consumer products including pharmaceuticals, perfumery, cosmetics, personal care items, baby products, health supplements, and household goods. Sales occur through physical pharmacy locations, online e-commerce platform, and telephone/call center orders. The company offers products across multiple price points from budget to premium, with various promotional campaigns and volume-based discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farmacia San Roque is an Uruguayan pharmacy retailer that sells medicines, perfumery, cosmetics, personal care items, baby care products, health supplements, household cleaning goods, and food/confectionery through both physical pharmacy branches and a nationwide e-commerce platform. The company offers additional services including telephone ordering, WhatsApp-based prescription submission, and express 2-hour delivery within Montevideo.

Product overview

Farmacia San Roque is a traditional pharmacy with an e-commerce platform (San Roque Tienda Online) that offers a comprehensive range of retail products. The offering is organized across multiple categories: Perfumes (women's, men's, and children's fragrances from brands like YSL, Lancome, Armani, Dior, Carolina Herrera, Hugo Boss, Rabanne), Makeup and Cosmetics (face, eyes, lips, nails, accessories), Skin Care (facial care, body care, sunscreens), Personal Care (hair care, oral care, hygiene, shaving/depilation, feminine protection, intimate wellness), Health Products (medications, nutrition, vitamins, health equipment, orthopedics), Baby Care (hygiene, accessories, feeding/nursing), Household Cleaning (toilet paper, cleaning products), and Food/Confectionery. The e-commerce platform also features personal care appliances under the GA.MA brand, including hair clippers, shavers, depilators, hair dryers, straightening irons, and styling brushes.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmacia San Roque Online Store (Tienda Online) Full-featured e-commerce storefront at sanroque.com.uy offering medicines, perfumery, cosmetics, personal care, baby products, health supplements, household cleaning items, and food/confectionery for individual consumers across Uruguay, with catalog browsing, search, filtering, shopping cart, customer account management, and multiple payment options.
• Physical Pharmacy Retail Locations Physical pharmacy stores (sucursales) operating under the San Roque brand throughout Uruguay, providing in-person sales, professional pharmacy services, and prescription medication dispensing. Flagship location at 18 de Julio 1078 esq. Paraguay, Montevideo, operating Monday-Saturday 08:00-21:00 and Sunday 10:00-14:00.
• Express Delivery Service (Montevideo) Same-day or next-day express delivery service allowing customers to schedule delivery within 2 hours in the Montevideo metropolitan area, with scheduled time slots.
• Telephone / Call Center Ordering

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ItaúcoreGTM or Marketing PartnerFinancial services partnership with Itaú bank providing co-branded credit card promotions. Itaú Tarjetas Exclusivas offers 25% discount on purchases, while Itaú Volar debit cards provide 15% discount. These promotions are prominently featured throughout the San Roque e-commerce platform and marketing materials.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Coto: Large Argentine supermarket and consumer goods retailer with strong non-food categories (beauty, personal care, household); comparable as a regional omnichannel retail competitor adjacent to San Roque's assortment.
• Farmacias Ahumada: Large Chilean pharmacy chain with omnichannel operations; comparable business model (pharmacy + beauty + personal care retail) and a useful benchmark for regional pharmacy retail economics, though primarily Chile-based.
• Cruz Verde: Major Chilean pharmacy chain with physical stores and online sales of medications, beauty, and wellness products — a regional analogue for omnichannel pharmacy retailing adjacent to San Roque's market.
• Farmatodo: Latin American pharmacy chain with omnichannel operations across multiple countries; comparable in combining pharmacy dispensing with beauty/personal care retail at scale outside Uruguay.

Broad incumbents

• Mercado Libre: Dominant Latin American e-commerce marketplace with growing health, beauty, and personal care categories — competes with San Roque's online store for consumer wallets, particularly in beauty and OTC.
• Tienda Inglesa: Leading Uruguayan supermarket chain that has expanded into health, beauty, baby, and household categories, overlapping with San Roque's non-pharmacy assortment and competing for the same household basket.
• Disco (Supermercados Disco): Major Uruguayan supermarket group carrying health, beauty, baby, and household goods, competing with San Roque on convenience and one-stop shopping across overlapping non-pharmacy categories.
• Sephora: Global multi-brand beauty retailer carrying many of the same premium fragrance and skincare brands as San Roque (YSL, Lancôme, Dior); relevant peer for the premium beauty segment even without Uruguay retail presence.

Direct peers

• Farmashop: Uruguayan pharmacy retail chain with physical stores and e-commerce selling medications, beauty, and personal care — directly competes with San Roque across the same omnichannel format in Uruguay.
• Droguería La Estrella (Tuddy / Bidalmart): Uruguayan pharmacy and personal care retailer operating physical stores and online — a direct domestic competitor to San Roque's pharmacy and beauty categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCohvr5sw7mDXak0NhmoZ3_g
• Facebookfacebook.com/sanroque.uy
• Instagraminstagram.com/sanroque_uy/?ref=hl
• LinkedInlinkedin.com/company/asdmr-ssiad-de-melun77

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Roque