Disco

What Disco does

Supermercados Disco del Uruguay (DBA Disco) is a private Uruguayan supermarket chain headquartered in Montevideo that operates an omnichannel retail business targeting individual consumers and families across Uruguay. The company runs company-owned physical supermarkets — including the premium Disco Fresh Market format such as Disco Fresh Market Plaza Italia — alongside a full e-commerce platform at disco.com.uy and native iOS/Android mobile applications, supporting in-store shopping, scheduled and same-day home delivery via the Modo Ya service, and drive-through click-and-collect via Disco al Auto.

The merchandising program spans 20+ categories including groceries (ALMACÉN), fresh produce (FRESCOS), beverages (BEBIDAS, with 2,237+ SKUs), personal care and cleaning, pet supplies, electronics and appliances (427+ TV/audio SKUs and 53+ Samsung products), home goods, furniture, sports and leisure, baby and children's products, and the Fresh Market private-label line of prepared foods such as pizzas, fainá and fresh juices. The technology stack is standard retail e-commerce rather than platform-plus-modules software, with retail media advertising placements from suppliers including Coca-Cola, Samsung, Santander and Whiskas integrated into the storefront.

The business model is built on three revenue streams: merchandise sales through physical stores and online channels at unit pricing in Uruguayan pesos, private-label (Fresh Market) sales, and retail media advertising income from supplier partnerships. Commercial differentiation is anchored on a co-branded Santander Select credit card offering 15% discounts and a Hiper Más Santander joint promotional campaign, frequent 'Impresionantes' sales events and 'Feria del Día' daily specials, loyalty programs ('Mi Descuento'), and an active social media presence on Instagram and Facebook. Customer service is supported through a toll-free line (0800 4242) and a dedicated [email protected] channel.

Name

Disco

Legal name

Supermercados Disco del Uruguay

Website

https://disco.com.uy

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Supermercados Disco del Uruguay is a private Montevideo-headquartered omnichannel supermarket chain serving Uruguayan consumers and families through physical stores, a disco.com.uy e-commerce platform, iOS/Android mobile apps, Modo Ya home delivery, and Disco al Auto drive-through pickup, with a Fresh Market private-label sub-brand and a retail media network.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Warehouse Clubs and Supercenters (455211), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery
• Fresh market
• Home delivery

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling groceries, fresh produce, beverages, household items, electronics, and general merchandise through physical stores and online platform. Revenue generated through product margin on individual transactions.
2. Private Label Products: Sale of Fresh Market branded products including fresh juices, pizzas, and prepared foods under own brand umbrella.
3. Retail Media Advertising: Brand partnerships and advertising placements on the Disco platform, including sponsored product listings and promotional placements from suppliers like Coca-Cola, Santander, and Hiper Más.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Supermercados Disco operates a chain of physical supermarkets and an integrated e-commerce platform at disco.com.uy, selling groceries, fresh produce, beverages, household items, electronics, appliances, apparel, and general merchandise directly to Uruguayan consumers. The company fulfills orders through in-store shopping, scheduled home delivery (Modo Ya), and drive-through click-and-collect (Disco al Auto), and operates the Fresh Market sub-brand for premium fresh and prepared foods.

Product overview

Supermercados Disco del Uruguay operates as a traditional grocery retail chain with an e-commerce platform. The offering consists of a unified online supermarket where customers can browse and purchase products across categories including fresh produce (FRESCOS), beverages (BEBIDAS), dry goods (ALMACÉN), personal care and cleaning (PERFUMERÍA Y LIMPIEZA), electronics (TV y AUDIO, CELULARES Y TELEFONÍA, TECNOLOGÍA), home goods (HOGAR, MUEBLES, DECORACIÓN), automotive and hardware (FERRETERÍA y AUTOMÓVIL), sports and leisure (DEPORTE Y TIEMPO LIBRE), and baby/children products (BEBÉS, NIÑOS, PUERICULTURA). The platform also features specialized sections like the Wine Club (Salón del vino club), Fresh Market pizza offerings, and promotional programs including gift cards, coupons, and catalog-based sales. The business model centers on consumer retail rather than a platform-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• FRESH MARKET: Fresh Market is a sub-brand offering fresh prepared foods including pizzas, fainá, and fresh juices

Products and services

• Disco E-commerce Grocery Platform (disco.com.uy) Full-featured online supermarket storefront at disco.com.uy enabling Uruguayan consumers to browse and purchase groceries, fresh produce, beverages, household items, electronics, appliances, home goods, and apparel across multiple categories, with account management and order tracking.
• Physical Supermarket Stores (Disco and Disco Fresh Market) Company-owned physical supermarket locations across Uruguay offering full product assortment including groceries, fresh produce, prepared foods, beverages, electronics, household items, and general merchandise, with standard Disco and premium Disco Fresh Market formats.
• Modo Ya Home Delivery Service Scheduled home delivery service for online grocery and household orders placed through the Disco e-commerce platform and mobile app, available within designated delivery zones across Uruguay.
• Disco al Auto Click-and-Collect Pickup Drive-through click-and-collect service enabling customers to place orders online and pick them up at designated Disco store locations without leaving their vehicle.
• Disco Mobile Shopping Application Native iOS and Android applications providing Disco customers with mobile browsing, online ordering, order management, and shopping convenience features.
• Fresh Market Private Label Sub-Brand Own-brand sub-brand under Disco offering premium fresh prepared foods and items including fresh juices, pizzas, fainá, and other prepared products, sold through Disco Fresh Market stores and the e-commerce platform.

Quantifiable outcome

• Extensive product catalog with over 2,000 products across categories including 2,237+ beverage items

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Santander BankcoreGTM or Marketing PartnerCo-branded credit card partnership offering 15% discount (Santander Select) on purchases. Joint promotional campaigns including 'Santander Hipermás' promotional events. The partnership provides financial services integration with exclusive banking discounts for cardholders.
• Hiper MáscoreGTM or Marketing PartnerJoint promotional campaign with Santander offering exclusive discounts under the 'Hiper Más Santander' program. Features promotional banners and dedicated landing pages on the Disco platform.
• Coca-ColaminorGTM or Marketing PartnerRetail media advertising partnership featuring branded promotional placements and sponsored content on the Disco platform. Coca-Cola products promoted through display advertising and promotional campaigns.
• SamsungcoreChannel Partner/ Reseller/ DistributorExtensive product distribution relationship featuring 53+ Samsung products across categories including smartphones, tablets, TVs, audio equipment, and home appliances. Products featured prominently on the Disco e-commerce platform with dedicated brand pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MercadoLibre: Latin American e-commerce and marketplace leader with growing grocery delivery capabilities in Uruguay. Represents an emerging threat to Disco's online grocery position via Mercado Envíos and Mercado Shops.
• PedidosYa: Leading on-demand delivery platform in Uruguay partnering with supermarkets and restaurants. Comparable to Disco's Modo Ya delivery service and represents both a potential distribution channel and a competing fulfillment layer.

Broad incumbents

• Carrefour: Global multi-format retailer with significant presence in Argentina and broader Latin America. Competes with Disco on supercenter format, private label, and omnichannel grocery in the wider region.
• Walmart: Global mass-market retailer operating supercenter formats. Indirect comparator to Disco on supercenter assortment breadth, private label strategy, and omnichannel investment trajectory.

Direct peers

• TaTa: Uruguayan supermarket chain offering groceries, fresh produce, and household items through physical stores and digital channels. Direct competitor in the Uruguayan mass-market grocery segment.
• Devoto: Uruguayan supermarket chain with multi-store presence and online grocery platform. Competes directly with Disco across the same product categories and customer base in Uruguay.
• Tienda Inglesa: One of Uruguay's most established premium supermarket chains, operating physical stores and e-commerce with a similarly broad grocery-plus-general-merchandise assortment. Direct head-to-head competitor to Disco in Montevideo and across Uruguay.
• Grupo Géant: Uruguayan hypermarket operator combining full grocery assortment with electronics, apparel, and home goods. Comparable to Disco in supercenter-style positioning and omnichannel scope.

Regional players

• Jumbo (Cencosud): Cencosud-operated hypermarket chain in Argentina with full grocery plus electronics, home, and apparel ranges. Comparable to Disco in omnichannel retail and supercenter positioning across the Southern Cone.
• Coto: Argentina's largest domestically owned supermarket chain, operating hypermarket and supercenter formats with extended grocery and general merchandise assortments. Comparable in supercenter model to Disco, though in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/discouruguay
• Instagraminstagram.com/discouruguay
• Xx.com/discouruguay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disco