What DVC Appingedam does

DVC Appingedam is an amateur football club (voetbalvereniging) serving the Appingedam community in the Eemsdelta region of Groningen province, Netherlands. The club was formed in 2017 through the merger of two predecessor organizations, De Pelikanen and vv Appingedam, and operates under the motto 'voetbal voor iedereen' (football for everyone). It fields approximately 25 youth teams spanning age groups JO7 through JO19 (boys) and MO13 through MO17 (girls), three competitive senior men's teams (DVC 1, 2, 3), three women's teams (Dames 1, 2, 3, plus a recreational VR30+ 7x7 team), and additional offerings in walking football, 35+ competition, training-only memberships, and indoor football (zaalvoetbal). Total membership exceeds 700, generating more than 1,000 weekly visits to the sportpark during the season.

The club operates a single physical site, Sportpark BGM Welleman (Burgemeester Klauckelaan 12, Appingedam), which is undergoing a major facility reconstruction (nieuwbouw) that broke ground on June 18, 2026, replacing the old clubhouse, tribune, and locker rooms in a phased project. The core infrastructure consists of grass and artificial turf pitches, a clubhouse with canteen (kantine), and changing facilities. The club is affiliated with KNVB (Royal Dutch Football Association) for competitive league play, enforces VOG (Certificate of Conduct) screening for all personnel working with minors, and complies with AVG/GDPR privacy requirements.

The business model is a non-profit membership association funded by three core revenue streams: monthly recurring membership subscriptions collected via automatische incasso (ranging from €6.50 to €18.95 per month depending on category, with a tiered family discount), multi-tiered sponsorship revenue (Hoofdsponsor Brandsma de Jong, topsponsors including QTS Data Centers, ING Nederland, Albert Heijn, Amasus Shipping, Fysiotherapie Appingedam, Bouwbedrijf Kooi, and Emmius Notarissen, plus ster/shirt/reclamebord tiers), and canteen operations plus tournament fees. The annual Amasus Damster Jeugdtoernooi, a regional youth tournament drawing ~90 teams and ~1,000 players from the three northern provinces, serves as a flagship community event and modest revenue source. Operations are predominantly volunteer-driven, with mandatory kantinediensten (canteen shifts) for senior players and youth-team parents.

Name

DVC Appingedam

Legal name

DVC Appingedam

Website

https://dvcappingedam.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DVC Appingedam is a Dutch amateur football club serving the Appingedam/Eemsdelta community with 700+ members, operating senior, women's, and 25 youth teams, an annual regional youth tournament, and membership, sponsorship, and canteen revenue streams.

Ownership category

akta.pro rank

Product category

Amateur Football Club / Community Sports Association

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Amateur football club
• Youth football programs
• Community sports association
• Women's football teams
• Walking football

Headquarters

HQ city

Appingedam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Monthly membership fees collected via automatic bank withdrawal (automatische incasso). Fees vary by category: seniors €18.95/month, youth JO15-JO19 €15.05/month, youth JO7-JO13 €12.70/month, 35+ competition €14.50/month, training members €13.30/month, walking football €13.30/month, non-playing members €6.50/month, cadre members €0.00/month.
2. Sponsorship revenue: Multiple sponsorship tiers: Hoofdsponsor (main sponsor: Brandsma de Jong), Top Sponsoren, Ster Sponsoren, Shirt Sponsoren, and Reclamebord Sponsoren (advertisement boards). Sponsor categories include various local businesses from Appingedam and surrounding Eemsdelta region.
3. Canteen operations: Club canteen (kantine) generates revenue through sales of food, beverages, and snacks during matches and events. Operated by volunteers with mandatory kantinediensten (canteen shifts) required from senior and O19 members and parents of youth players.
4. Tournament fees: The annual Amasus Damster Jeugdtoernooi is a major event that may generate revenue through team registrations. Participation in the 2025 edition attracted approximately 1,000 players across 90 teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

DVC Appingedam is an amateur football club that delivers organized football (soccer) participation across youth (JO7–JO19, MO13–MO17), senior men's, women's, 35+ competitive, walking football, and training-only categories. Members enroll via monthly subscription and access KNVB-affiliated training, matches, tournaments, and clubhouse/kantine facilities at Sportpark BGM Welleman in Appingedam. The club also organizes the annual Amasus Damster Jeugdtoernooi, a regional youth tournament.

Product overview

DVC Appingedam is a football club formed in 2017 from the merger of De Pelikanen and vv Appingedam, located in Appingedam, Eemsdelta region. The club offers organized football through senior teams (Men's and Women's), extensive youth programs (JO7-JO19 and MO13-MO17), and hosts the annual Amasus Damster Jeugdtoernooi youth tournament. The club provides training facilities, a clubhouse/kantine, and match organization through KNVB registration. The organization operates approximately 25+ youth teams and several senior teams, serving as a community-focused sports organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• DVC 2 achieved promotion to reserve 1st class (reserve 1e klasse) in June 2025
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• QTS Data CenterscoreGTM or Marketing Partner · 1 July 2025QTS Data Centers is a global leader in digital infrastructure with over 75 data centers in Europe and the US. Two facilities are in the Netherlands (Eemshaven and Groningen). They sponsor DVC Appingedam as a multiple-year topsponsor, reflecting their commitment to community investment in the region where they operate.
• Brandsma de JongflagshipGTM or Marketing Partner · 15 May 2025Main sponsor (hoofdsponsor) of DVC Appingedam. Brandsma de Jong is a real estate brokerage firm operating in the northeast of Groningen province for over 30 years, with offices in Delfzijl, Uithuizen, Hoogezand, Zuidbroek, and Groningen (as Lagro Ebens). They specialize in residential, commercial, and agricultural real estate.
• ING NederlandcoreStrategic or Co-development Partner · 1 January 2025ING Nederland collaborates with DVC Appingedam in developing women's and girls' football. The partnership supports the club's efforts to further establish women's football on the map. ING is a major Dutch banking and financial services corporation.
• Franke StofferingenminorGTM or Marketing PartnerSponsor of DVC Appingedam listed among main sponsors on website. Furniture/interior specialist based in the region.
• Albert Heijn AppingedamminorGTM or Marketing PartnerTop sponsor (top sponsor) of DVC Appingedam. Albert Heijn is the largest supermarket chain in the Netherlands, with a franchise location in Appingedam.
• Fysiotherapie AppingedamminorGTM or Marketing PartnerTop sponsor providing physiotherapy services to the club. Supports player health and injury prevention.
• Emmius NotarissenminorGTM or Marketing PartnerTop sponsor - Notary public office in Delfzijl, part of Netwerk Notarissen.
• J. Bakker StukadoorsbedrijfminorGTM or Marketing PartnerSter sponsor (star sponsor) - Plastering/drywall contractor based in the region.
• NexxtminorGTM or Marketing PartnerSponsor of DVC Appingedam. Technology or business services company.
• Landstra GrootminorGTM or Marketing PartnerSter sponsor - Local business sponsor.
• Bouwbedrijf KooiminorGTM or Marketing PartnerTop sponsor - Construction company supporting the club. Also provides shirt sponsorship for JO10 and JO11 teams.
• Catering De VestingminorGTM or Marketing PartnerCatering company, listed as Ster sponsor.
• 101 BHVminorGTM or Marketing PartnerSter sponsor - Safety/first aid related business.
• Amasus ShippingcoreGTM or Marketing PartnerMain sponsor of the annual Amasus Damster Jeugdtoernooi (youth tournament). Shipping company active in the Eemsdelta region. Also provides shirt sponsorship for JO13 and MO13 teams.
• KNVB (Royal Dutch Football Association)coreStrategic or Co-development PartnerThe governing body for football in the Netherlands. DVC Appingedam operates under KNVB affiliation, participates in KNVB competitions, and follows KNVB regulations for match scheduling, referee assignments, and field inspections.
• Yuksek InstallatietechniekminorGTM or Marketing PartnerSter sponsor. Installation technology company specializing in HVAC, sustainable energy solutions, bathrooms, and kitchens. Located in the region, operated by Musab.
• Japoto PartsminorGTM or Marketing PartnerSter sponsor. Auto parts business that signed as a sponsor in 2025.
• Groningse Golfclub DuurswoldminorGTM or Marketing PartnerGolf club from the region that connected as a sponsor in 2025.
• Paviljoen Boei12minorGTM or Marketing PartnerPavilion/cafe business that became a sponsor in 2025.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Quick Boys (Katwijk): Well-known larger amateur club from Katwijk with multiple senior teams, women's teams and a substantial youth academy. Useful comparable for the upper benchmark of a community-driven Dutch amateur club model that DVC follows.
• SC Veendam: Larger football club from Veendam (Groningen region) operating at higher tiers of the Dutch amateur pyramid with a stadium and broader fan base. Relevant as a scaled-up comparable showing the upper bound for a Groningen-region football club.

Regional players

• Achilles 1894: Historic amateur football club based in Groningen city with multiple senior and youth teams. Comparable as a Groningen-region amateur club of similar size, competing for regional players and tournament participants.
• vv Leeuwarden: Amateur football club in Leeuwarden (Friesland) with full youth and senior structure, participating in KNVB competitions. Comparable amateur community-club model in the same three-northern-provinces tournament catchment as DVC.
• VV Sneek: Amateur football club from Sneek (Friesland) with senior, women's and youth teams in KNVB competition. Comparable amateur community club in the same three-northern-provinces tournament region that DVC's jeugdtoernooi draws from.
• Oranje Nassau Groningen: Groningen amateur football club with full senior and youth team pyramid. Comparable amateur community-club model in the same broader regional peer set.
• GVAV Rapiditas: Long-standing Groningen amateur football club with comparable community/youth infrastructure and KNVB competition participation. Same regional amateur peer group as DVC.

Direct peers

• VV Zuidhorn: Small amateur football club in Zuidhorn, Groningen province — very similar in size, structure and community focus to DVC Appingedam, making it a near-direct comparability benchmark.
• SV Bedum: Amateur football club from neighbouring Bedum in the Eemsdelta region of Groningen — directly comparable small-town community club with mixed-age teams, serving as the closest local competitor for players and sponsors in DVC's catchment.

Others

• LSC 1890 (Leeuwarder Studenten Cricket): Not a football peer; included as an illustrative comparable for membership-based amateur sports clubs in the northern Netherlands. Should be omitted in favour of more direct football peers below if strict comparability is required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dvcappingedam
• Facebookfacebook.com/dvcappingedam
• Instagraminstagram.com/dvcappingedam
• LinkedInlinkedin.com/company/dvc-appingedam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DVC Appingedam