Landstra & de Groot

Name

Landstra & de Groot

Legal name

Landstra de Groot Online Media V.O.F.

Website

https://landstradegroot.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Appingedam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: One-time website development services. Payment terms: 30% deposit after quote approval, remaining balance upon website completion and launch.
2. Website Hosting: Annual hosting services on Microsoft Azure as part of Umbraco Cloud. Billed annually in advance.
3. Maintenance Contracts: Ongoing website maintenance services including updates, support, and security. Minimum contract duration of 36 months, billed annually in advance.
4. Domain Name Registration: Domain registration services as part of their service offering. Minimum contract duration of 36 months.
5. Online Marketing Services: SEO (Search Engine Optimization), SEA (Search Engine Advertising), content marketing, and social media marketing services.
6. Custom Development: Custom web applications, API integrations, and specialized tools (reservation systems, event tools, sportwidgets) as project-based or add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Landstra & de Groot is a web design and online media agency that builds custom websites, webshops, and web applications for small and medium-sized businesses, primarily in the Northern Netherlands. The core offering centers on Umbraco CMS implementation hosted on Microsoft Azure, complemented by online marketing services (SEO and SEA), content marketing, custom-built web applications (event tools, booking systems, real estate integrations, sports data widgets), and recurring hosting/maintenance contracts. The firm also provides branding, print design, and visual content production to support clients' complete online presence.

Product overview

Landstra de Groot Online Media operates as a full-service web design and online media agency with a platform-plus-modules architecture. The core platform is built on Umbraco CMS (hosted on Microsoft Azure), enhanced with the uSkinned Site Builder for visual, modular site building. Around this core, the company offers add-on modules including Umbraco Cloud Hosting, Umbraco Forms, and Ecwid Webshop (an integrated e-commerce solution). The service portfolio spans webdesign, Search Engine Optimization (SEO), Search Engine Advertising (SEA), contentmarketing, custom web applications (maatwerk) including a Reserveringssysteem (booking system), Evenemententool / LGEvents (event management tool), Cursusplanner (course planner), Makelaarkoppeling (real estate agent integration), and Sportwidgets (sports data widget integrating LGSportlink), as well as webshops, huisstijl (corporate identity/branding), drukwerk design (print design), and beeldmateriaal (visual content production).

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design) Custom web design service creating visually attractive and user-friendly websites aligned with each client's brand identity and business goals, targeted at small and medium-sized businesses.
• Umbraco CMS Implementation Implementation service for the Umbraco open-source content management system, including client training for self-management of website content after launch. All websites are built on Umbraco and hosted on Microsoft Azure.
• Umbraco Cloud Hosting Cloud hosting service for Umbraco-based websites on Microsoft Azure infrastructure, billed annually in advance, providing the foundation for all client websites.
• Search Engine Optimization (SEO) SEO service ensuring client websites are organically found by search engines to attract more potential customers through improved search rankings, offered as part of the company's findability (vindbaarheid) services.
• Search Engine Advertising (SEA) Targeted search engine advertising campaigns placing client businesses directly in front of relevant search users to deliver quick, measurable results.
• Content Marketing Content marketing services including writing SEO-optimized texts, devising customer campaigns, and managing social media for different target audiences.
• Custom Web Applications (Maatwerk) Custom-built web applications including API integrations, reservation systems, event management tools (LGEvents), course planners, real estate broker integrations, and sports data widgets (Sportwidgets/LGSportlink), tailored to each client's specific business needs. Built using .NET Framework (C#/MVC), HTML, CSS, and JavaScript/jQuery.
• Webshops (E-commerce Development) Full-service e-commerce website development including Ecwid-integrated webshops alongside Umbraco-based websites, with both cloud packages optimized for each other.
• Corporate Identity (Huisstijl) Corporate identity and branding services including logo design and visual identity systems to help clients build a consistent brand image across all touchpoints.
• Print Design (Drukwerk Design) Print design services complementing digital offerings to create cohesive brand materials across both online and offline channels.
• Visual Content (Beeldmateriaal) Visual content creation services including photography and video production to support clients' online and offline marketing needs.
• Website Maintenance Contracts Recurring website maintenance service covering updates, technical support, and security, billed annually in advance with a minimum 36-month contract term and 3-month notice period after initial term.

Quantifiable outcome

• Over 25 years of experience serving a growing customer base

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UmbracocoreTechnology or IntegrationUmbraco is the primary CMS platform used for all website development. Landstra de Groot specializes in Umbraco CMS implementation and all their websites are built on this platform. They provide Umbraco training to clients as part of their service.
• Microsoft AzurecoreTechnology or IntegrationAll Umbraco Cloud websites are hosted on Microsoft Azure, providing a proven and solid foundation for client websites.
• uSkinnedcoreTechnology or IntegrationuSkinned Site Builder is used for visual, component-based content management. Landstra de Groot is an authorized uSkinned partner.
• Autoriteit PersoonsgegevensminorOthersThe Dutch Data Protection Authority is the supervisory body for GDPR compliance. Landstra de Groot references them as the authority for filing complaints about data processing.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Wix.com: Global DIY website builder platform serving the same SMB end-customer with a self-service, low-cost alternative to custom agency-built sites; represents the substitution threat that compresses L&G's addressable market.

Direct peers

• Yonego: Larger Dutch digital marketing and web development agency serving SMB and mid-market clients across the Netherlands; directly comparable in service mix (web design, SEO, SEA, online marketing) and customer segment, though at greater scale.
• Level27: Dutch web design and digital agency delivering custom websites, webshops, and SEO/SEA for SMBs; comparable service mix and customer profile to Landstra & de Groot.
• Hoppinger: Mid-sized Dutch digital agency offering web development, online marketing, and custom digital solutions; broader client base but overlapping services and target market, representing a step up in scale from L&G.
• Lizard Media: Dutch digital agency offering web design, development, SEO/SEA and online marketing for SMBs, comparable to L&G in services, target customer (Dutch SMBs), and delivery model (custom Umbraco/WordPress sites).
• 2manydots: Dutch web agency providing custom websites, webshops, and online marketing; closely comparable service portfolio and SMB target customer, with comparable local-agency operating model.
• Snake ICT: Dutch web design and online marketing agency serving regional SMBs; similar in offerings (websites, webshops, SEO, hosting) and target market of Dutch small businesses.
• Dutchwebdesign: Netherlands-based web design agency building custom websites for SMBs, directly comparable in core service, customer profile, and consultative local sales approach.
• Webvrienden: Dutch web design and development agency focused on small and medium businesses; comparable offerings (custom websites, online marketing, maintenance) and similar SMB customer base in the Netherlands.

Others

• Umbraco: Core technology platform partner and ecosystem incumbent whose CMS underpins L&G's entire delivery model; comparable not as a competitor but as the enabling infrastructure whose partner ecosystem, pricing, and roadmap shape L&G's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/landstradegroot
• Facebookfacebook.com/landstradegroot
• LinkedInlinkedin.com/company/landstradegroot-webdesign
• Instagraminstagram.com/landstradegroot

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landstra & de Groot