OrientingIT
OrientingIT is a bootstrapped Amman, Jordan-based technology company offering KatalogPlus, a commission-free multilingual e-commerce SaaS platform, alongside custom software development services for SMBs, entrepreneurs, and select enterprise clients.
- Company typePrivate
- Founded2019
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OrientingIT does
OrientingIT is a privately held, bootstrapped technology company headquartered on Wasfi Al-Tal Street in Amman, Jordan, founded in 2019 by two technologists. The company operates two business lines under a single brand: KatalogPlus, an all-in-one e-commerce SaaS platform positioned around a commission-free revenue model with support for over 40 languages, multi-provider payment integration (Visa, Mastercard, PayPal, Apple Pay, UnionPay, BNPL via Afterpay), shipping carrier integration (USPS, FedEx, EasyPost, ShipEdge), and adjacent ecommerce integrations (Avalara for tax, Yotpo for reviews); and a Customized Software Solutions service that delivers bespoke development work to clients with complex business requirements, leveraging what the company describes as a "mature solution framework."
The target customer base is primarily entrepreneurs and small businesses seeking a professional, low-friction entry into online retail without technical expertise, with a secondary segment of enterprise clients served through direct sales consultation. GTM combines a self-serve product-led motion (website-driven discovery and onboarding) with direct contact-form-based sales for larger or more complex engagements, and marketing presence is concentrated on Facebook and LinkedIn with a single named contact email.
The business model is subscription-based recurring revenue from KatalogPlus platform access on monthly billing, supplemented by project-based revenue from custom software engagements; pricing is quote-based and not publicly disclosed. No external funding, named customers, partnerships, awards, patents, or AI/ML capabilities are documented, and the company has not disclosed incorporation details, management team composition, or audited financial metrics.
OrientingIT firmographics
Firmographics- Name
- OrientingIT
- Legal name
- OrientingIT
- Website
- https://orientingit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrientingIT is a bootstrapped Amman, Jordan-based technology company offering KatalogPlus, a commission-free multilingual e-commerce SaaS platform, alongside custom software development services for SMBs, entrepreneurs, and select enterprise clients.
- Ownership category
- akta.pro rank
OrientingIT industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Strategy & IT Advisory (BPAEAAAA)
Keywords
Where OrientingIT is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
OrientingIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- E-commerce Platform Subscription: KatalogPlus provides an all-in-one online store platform with commission-free model. The revenue model appears to be subscription-based for platform access, with no transaction commissions charged to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Contact for pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OrientingIT product offering
Product offeringCore offering
OrientingIT operates KatalogPlus, an all-in-one web-based e-commerce platform that enables entrepreneurs and businesses to launch and manage professional online stores with commission-free transactions, multilingual support (40+ languages), and integrated payment and shipping providers. The company also provides tailored custom software development services designed to address complex business challenges through bespoke technology solutions built on a mature solution framework.
Product overview
OrientingIT offers a portfolio of technology services centered around its core eCommerce product, KatalogPlus, along with customized software solutions. KatalogPlus is the company's flagship all-in-one online store application enabling entrepreneurs to quickly launch professional eCommerce ventures. The company also provides bespoke software development services tailored to individual business requirements.
Differentiator
Problem solved
Functional benefit
Brands
- KatalogPlus: An all-in-one e-commerce platform application designed to help entrepreneurs and businesses launch and manage online stores. Features include professional setup, accelerated growth tools, flexible responsive design, multiple payment method support, shipping integration, multilingual support (40+ languages), and commission-free model.
Products and services
- KatalogPlus
Quantifiable outcome
- Commission-free earnings model enables merchants to keep all revenue
Companies that use OrientingIT
Customer profileSegments2 records
Ideal customer profiles2 records
OrientingIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
OrientingIT partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
OrientingIT competitors and assessment
Company assessmentDirect peers
- PrestaShop: Open-source e-commerce platform popular with SMB and mid-market merchants globally; comparable to KatalogPlus on multilingual store building and international merchant focus.
- BigCommerce: Headless and SaaS e-commerce platform targeting SMB and mid-market merchants; directly comparable on multi-channel store building, payments, and shipping integrations.
- WooCommerce: Open-source WordPress e-commerce plugin serving the same SMB entrepreneur segment as KatalogPlus; comparable core proposition of self-serve store building with extensible integrations.
- Ecwid: Lightweight e-commerce platform for SMBs that can be added to existing sites; directly comparable to KatalogPlus on commission-light SMB store creation and multi-channel selling.
Broad incumbents
- Squarespace: Design-led website builder with built-in e-commerce; comparable to KatalogPlus on professional templates and SMB-oriented online store setup.
- Salesforce Commerce Cloud: Enterprise-grade commerce platform; comparable to the custom software / enterprise arm of OrientingIT for clients needing tailored, complex commerce implementations.
- Shopify: Dominant SMB e-commerce SaaS platform; directly comparable to KatalogPlus as an all-in-one online store builder, though Shopify operates at massively greater scale and adds a deep app ecosystem and payments monetization.
- Shopify Plus: Enterprise tier of Shopify targeting larger merchants; comparable to OrientingIT's enterprise custom software and KatalogPlus enterprise implementation track.
- Wix: Website builder with increasingly capable e-commerce functionality; competes with KatalogPlus for non-technical SMBs who want all-in-one store creation.
Regional players
- Shopline: Asia-focused e-commerce platform, particularly strong in Hong Kong, Taiwan, and Southeast Asia; comparable to KatalogPlus on serving cross-border online merchants with multi-language capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
OrientingIT social profiles
Digital presenceOrientingIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrientingIT leadership team
Management profileNumber of profiles
OrientingIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrientingIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrientingIT
What does OrientingIT do?
OrientingIT operates KatalogPlus, an all-in-one web-based e-commerce platform that enables entrepreneurs and businesses to launch and manage professional online stores with commission-free transactions, multilingual support (40+ languages), and integrated payment and shipping providers. The company also provides tailored custom software development services designed to address complex business challenges through bespoke technology solutions built on a mature solution framework.
Is OrientingIT a public or private company?
OrientingIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrientingIT founded?
OrientingIT was founded in 2019. It employs 11 to 50 people.
Where is OrientingIT based?
OrientingIT is headquartered in Amman, Jordan, in the Middle East region.
How does OrientingIT make money?
One revenue line is on record: E-commerce Platform Subscription.
Who are OrientingIT's main competitors?
Direct peers on record are PrestaShop, BigCommerce, WooCommerce and Ecwid. Broad incumbents are Squarespace, Salesforce Commerce Cloud, Shopify, Shopify Plus and Wix. Shopline is listed as a regional player.
Does OrientingIT have an API?
No public API is recorded for OrientingIT.
What industry is OrientingIT in?
OrientingIT's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 541511 and its SIC code is 7372.